Unlocking a new generation of communications Paul Sexton-Chadwick

Agenda

Overview  

Thirst for communications

Opportunities  

Journey of deployment

A little information about The Cloud

Visualise the changes & See the trends

What is presented

Some experiences

Overview of The Cloud European Leader in Public WiFi

•  Launched  in  2003,  Acquired  by  BSkyB  in  Feb  2011.  

•  UK  leader  of  FREE  public  WiFi  with  over  5.7k  hotspots,  rising  to  35k  by  mid  2013.  

•  17k  hotspots  in  mainland  Europe.  

•  Mobile  network  and  plaLorm  agnosMc.  

•  Innovators  in  the  Wi-­‐Fi  space,  conMnually  improving  customer  value  and  consumer  experiences  

•  First  in  the  UK  to  deploy  metro  WiFi  in  the  City  of  London  

•  SoluMon  design  for    

–  Bespoke  branded  experience  including  opportunity  to  adverMse  /  sponsor  

–  One  Mme  registraMon  across  Cloud  estate,  with  FastConnect  app  on  i-­‐Phone  and  Android  

–  Detailed  reporMng  and  data  analysis  geVng  you  closer  to  your  customer  

–  Driving  social  inclusion  and  supporMng  race  on  line  

WiFi solutions for the biggest brands in the UK

•  Transport   •  Leisure    

•  Food  

•  Shopping  

•  City  Centres  

Thirst for communications Mobile data usage is exploding

3G  networks  can  not  cope  with  the  current  demand,  complimentary  WiFi  services    provide  a  solu:on  to  rich  media  connec:vity.  4G  now  delayed  un:l  2013  at  the  earliest.  

–  Over  25%  of  the  UK  populaMon  owns  a  smartphone,  50%  by  mid  2012.    

–  32mil  smart  phones/tablets  in  the  UK  today  rising  to  45mil  next  year.  

–  Mobile  data  transferred  over  UK  mobile  networks  increased  by  67%  in  2010.    

–  An  average  smartphone  generates  10x  more  traffic  than  non  smartphones.    

–  66%  of  the  world’s  mobile  data  traffic  will  be  video  by  2014.    

–  Almost  10  billion  apps  have  been  downloaded  from  iPhone  apps.  

–  57%  of  mobile  internet  users  visit  social  networking  sites,  making  it  the  most  popular  acMvity  ahead  of  sending/receiving  emails  (53  per  cent).    

Over one in five people now expect  free  WiFi  to be available in any venue they visit

 

 Sources:  Ofcom,  Aug  2011;  Cisco  2010;  HIS,  May  2010;  Apple,  July  2011;  Enders  Analysis,  June  2011  hcp://consumers.ofcom.org.uk/2011/08/a-­‐naMon-­‐addicted-­‐to-­‐smartphones/  ;  hcp://www.apple.com/uk/iphone/apps-­‐for-­‐iphone/  hcp://appadvice.com/appnn/2011/01/number-­‐apps-­‐downloaded-­‐day-­‐reaches-­‐30-­‐million    hcp://www.guardian.co.uk/technology/2011/jul/11/ios-­‐android-­‐blackberry-­‐smartphone-­‐data  Source: Survey of 2,026 UK adults and 200 small business owners, August 2011, commissioned by The Cloud and conducted by Opinium.  

Thirst for communications See it in action

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Opportunities Creating more reasons for people to visit and stay longer into your cities, towns & villages

•  Conduit for social inclusion

•  Local TV

•  Data capture

-  People flow information

-  Traffic flow information

•  Messaging & marketing

•  Sponsorship

•  Engage with a new generation and educate make services available to all

Journey of deployment

Thank you for listening

Are there any Questions?