Next level footwear
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NextLevel Footwear Rise above the crowd, INSTANTLY!
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"Technology Entrepreneurship Commercial Venture Lab 2012"
Transcript of Next level footwear
NextLevel Footwear
Rise above the crowd, INSTANTLY!
More Height = More Income
O Studies have shown that taller men earn money each year and over the course of a lifetime. Up to $1,000 / year
O http://www.livescience.com/5552-taller-people-earn-money.html
Women Prefer Taller Men
O Studies have shown that taller men do better with their interactions with women. Women simply feel more secure with a tall man.
O http://www.thisisyourconscience.com/2011/03/the-ugly-truth-a-man-being-hung-like-a-caterpillar-a-man-being-short/
Target MarketO We will offer 1" and 2" height gel and
memory foam shoe inserts.
O We observed that lifts were available on the market now but that they are usually marketed for an older clientele.
O We would like to aim our products at young men 16-23 years of age under 6 foot tall.
Our comfortable gel sole or memory foam inserts give the wearer a 1 to 2 inch increase in height immediately.
Our product is safe, comfortable, and undetectable to the casual observer.
Product Description
Market ResearchO We asked over 15 members of our
target market. We also read over 10 reviews of similar products to get insights
O Some results:O Younger men seemed more interested.O Concerned about comfort.O Concerned about visibility of product.
Market Research cont.
O We found out this product is similar to other “male enhancement” products.
O Men are reluctant to admit, face to face, that they would use this product.
O Anonymous men would be more open about their opinion of the product.
Market Research cont.
O In reading responses from other providers of this product, there is a demand and an appreciation for this item.
O Product is mainly used for special occasions, job functions, interviews, social events, and dates.
Opportunity AnalysisO We have been working on wholesale
providers and dropshippers.
O This is a fairly low cost wholesale product with a large retail mark up.
Minimum Viable Prototype
O URL and website have been initially developed
O Landing page is being developed
O NextLevel Footwear Landing Page
The NextLevel TeamO Andres VivasO Addison PaulinO Martin CenturionO Jan GogolewskiO Greg Brister
Next Level Footwear
Rise to the Occasion!
Thank you for your consideration.
