Motor Mobile

A Roadmap forSuccess in

Mobile Marketing

Information contained in this proposal is confidential andproprietary. All mobile products are

the property of Next Level Mobile Marketing Solutions.

Adding Mobile to your current advertising in traditional media: television, radio, print, Web instantly gives you the ability to track responses. You can compare one media to another, even assign different keywords to different medium in a market to compare ROI.

Additionally, adding a “text call to action” to current packaging can reach valuable consumers instantly at the point of purchase.

For the first time ever all your advertising becomes interactive with the consumer, builds valuable databases and allows you to track your responses in real time.

Best of all, you can change your text message reply to consumers as often as you want, as well as inviting consumers to “opt-in” to receive future offers from you.

How itWorks

2

Introduction

This overview contains concepts for interactive mobile marketing and customer relationship management tools that will integrate seamlessly and mobilize the existing Dealer management software.

These are core products designed especially for retail automotive. Additional products, not specifically designed for automotive, but easily adaptable, are also “on the shelf” and available for deployment.

AutomotiveMobileSuite

3

Automotive Retail Mobile Offerings

MOBILE COUPONSDealerships add call-to-actionMobile Coupons to all current

newspaper-radio-television-on site ads.

1

TALKING CARSNew and pre-owned inventory at

each dealership becomes interactiveon the lot and in classified/display.

2

MOBILE CRMService Department CRM tool toprovide green service reminders and appointment/status alerts.

3

How itWorks

4

Each dealer will have access to use of Next Level Mobile Coupon through a simple to use and manage

interface. Mobile Coupons can enhance any outreach marketing effort a dealer may execute by creating an interactive and immediate response mechanism that

can be tracked down to a single vendor.

Mobile Coupons1

Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates. Source: M:Metrics

Automotive Retail Mobile Offerings

How itWorks

5

Talking Cars(Interactive Inventory)

2

Talking Car is a fully interactive new and pre-owned vehicleinventory product that integrates with dealer management platforms

to automatically assign each car a vin specific keyword.

Information and offers about each vehicle in stockcan be accessed by the customer, either while on

the lot or through classified, display or onlineadvertising, by simply texting a modified VIN keyword.

Prices, offers and incentives are controlled bythe dealers. “Visit us today” incentives can be

added to drive traffic.

Additionally, deep analysis of media performance,date of insertion, market price preference, evenwhich vehicles generate the most responses can

assist not only in the refinement of advertising, butknowing which vehicles to stock!

The next slide illustrates “take to market” examples.

Automotive Retail Mobile Offerings

How itWorks

6

9.96 million U.S. subscribers said they took part in polls and contests, and 5.14 million said they responded to text ads they received. Source: M:Metrics

CHEVROLET: 04 Silverado1/2 ton extended cab, leather,V-8, tow package, bed liner,

lifted with alloy wheels. Only38k miles. One owner.

Anytown Chevrolet877-000-0000

or TEXT 205TZN9 to

59769

Talking Cars: Take to Market Ideas

2008 Honda AccordV-6A/CAlloy WheelsAM-FM/CD36 MPG!

$18,994Stock#H08437*Price does not include tax, tile,license or dealer doc fee.

This Honda Talks! Text 1234567 to 59769

Classified Liner New Car Display

Mobile ProductsLaunch Details

Mobile CRM is an automated mobile reminder program for service departments. Customers

opt-in to the program and receive textmessage service reminders, manufacturer recall notices,

invitation to service clinics or other on-the-fly offersdetermined by the individual dealerships.

Service drive POP and customer hand-outs explainthe easy self opt-in for customers. Additionally, theService Advisors can opt the customer in on-site via

a simple Web-based interface if time permits.

Once a customer opts-in, they automatically receivetimed service reminders enhanced by text service

coupons included with their reminder.

Additional functionality integrates with Service WhileYou Sleep 24/7 Service allowing appointment scheduling,

vehicle status alerts and other offers.

The next slide illustrates “take to market” examples.

Mobile CRM3

How itWorks

8

SMS appointment reminders on a global scope have DECREASED “no shows” by 30% and INCREASED appointment booking by 20%.

Dealer Brand Here

Powered By

Consumers can go to dealership website to sign up for automated service alerts or just simply give their service advisor the OK to

contact them via mobile and that data can be captured through the Next Level API and

sent through the SMS gateway.

Mobile CRM: Take to Market Ideas

Text Service RemindersGet service reminders and special money saving

offers sent right to your cell phone!Ask your Service Advisor

or Text ANYTOWN to 59769 and save today!

Save Money on Service NOW!Take advantage of money saving service

offers only available at Power Toyota!Text ANYTOWN to 59769

Sample Service Drive Banner

Sample Service Newspaper Ad

This is your car calling!

Dealers can add a digital component to their after service follow to gather customer research and opinions in the form of a digital survey. All the data is captured and stored for further analysis.

CASH OR KEYSCash or Keys is an exciting text-based “win a car” promotion.

Through traditional media, you invite consumers to text a special KEYWORD to a designated SHORT CODE. Within seconds, the consumer receives a text reply back on their cell phone which contains a six-digit KEY along with instructions to bring their cell phone to your dealership. When the consumer arrives at your dealership, your sales associates enter the consumer’s KEY into our secure Web site to find out if the consumer has won the sweepstakes vehicle! The promotion is totally turnkey! All you need at your dealership location is internet access. A brand specific web URL link will quickly and easily allow your sales associates to enter the consumer’s KEY.

Mobile Applications

SURVEYSDealerships add Mobile Follow

Up after a service visit.

Ideas

11

The Next Level Mobile InterfaceHow itWorks

12

Dealers can access their individual interface via the internet.

Each dealer will have pre-selected keywords to create their own campaigns with just a few simple steps and even some messaging tips, advertising placement tips

and mobile do’s and don’ts.

How itWorks

13

The Next Level Mobile Interface

Each dealer can add, view and edit all the customers in their mobile database. Additionally, they can send important recall notices, special offers and more from one interface to those

customers that have agreed to receive additional offers. Data can be sorted and organized by car make, model, year and more.

How itWorks

14

The Next Level Mobile Interface

Dealers can pull reports from their admin page that show a variety of metrics from which ad was most effective to which area code had the

highest response rate and what time of day received the most text activity With specific programs like Talking Car dealers could see what car had the highest text activity and with Mobile CRM they can cross reference their

outbound text with their service logs to see redemption rates.

How itWorks

15

The Next Level Mobile Interface

SupportLaunching an innovative mobile initiative requires much more than providing a robust technology platform to send and receive text messages. Successful launch and implementation requires a complete understanding of the retail automotive business, from inventory to advertising. It requires training and access to a knowledge base with answers at the tips of your fingers.

We are committed to fully integrating and becoming a committed and trustworthy partner. More than a technology company, we are a marketing solutions company, with the unique advantage of principal partners who have worked in the retail automotive business.

You will receive our full support, both in staffing this initiative and in comprehensive 7x24 service.

People have become more comfortable with and reliant upondigital communication solutions, including the mobile phone.In fact, there are now more mobile phone subscribers in the world than there are landline subscribers. Source: MMA

How itWorks

16

Mobile Objectives

✓ Utilize and grow existing database of consumers who can be communicated with via mobile.

✓ Offer dealer clients the ability to compliment all of their traditional media and on-site signage

✓ while adding instant tracking tools.

✓ Add 7x24 dealer and consumer interactive opportunities.

✓ Offer dealers a branded dashboard to view and manage their mobile initiatives in a simple to use interface.

✓ Full integration will all existing dealer technology.

✓ Detailed, customizable reporting for Corporate and dealers.

People who responded by SMS are more affluent and younger (43 years against 54 for phone). Over 20% of respondents signed up to receive further information text alerts or e-mails. Over 50% of responses were outside of traditional business hours (8am-8pm). Overall 50% more consumers chose to respond by SMS. Source: Mobile Marketing Association

How itWorks

17