Marketo Summit 2014 - How to Take Intelligent Lead Nurturing to the Next Level
Next level 2014
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Transcript of Next level 2014
TA K E Y O U R D A I LY A N N O U N C E M E N T S T O T H E N E X T L E V E L
B R O A D C A S T J O U R N A L I S M 3 9 9 8
M I C H A E L H E R N A N D E ZM U S TA N G M O R N I N G N E W S : A D V I S E R
K I T C H AV E R S , C L A I R E H U N TM U S TA N G M O R N I N G N E W S P R O D U C E R S
3 9 9 8
@KitChaversMMN
@clairehuntmmn
[email protected]@cinehead
mustangmorningnews.com
O V E R V I E W
• Why integrate news packages?
• Where to start
• Organize your staff
• Workflow
• Types of stories
• News vs Entertainment
• Best Practices
W H Y N E W S PA C K A G E S ?
Daily announcement are for the birds
W H Y N E W S PA C K A G E S ?
• News you can’t find elsewhere
• Cover stories in-depth
• Utilize the medium (image, sound, movement)
• Have an impact on audience
W H E R E T O S TA R T
Develop a mission statement and goals
W H E R E T O S TA R T
What kind of stories do you want to produce? Why?
F I R S T S T E P S
• Broadcast Frequency
• Volume of work
• Amount of equipment
• Expectations of quality
L O G I S T I C S
F I R S T S T E P S
• Administration
• Students
• Parents
C O M M U N I T Y B U Y- I N
O R G A N I Z E T H E S TA F FM U S TA N G M O R N I N G N E W S
news directors
spec. assign. producer
sports producer
features producer
social media producer
online producer
reportersphotographers
O R G A N I Z E T H E S TA F FN E W S C Y C L E
W E E K 1 W E E K 2 W E E K 3
R E S E A R C HS H O O T
F O O TA G EE D I T I N G
S C H E D U L E I N T E R V I E W S
B U L L P E N F I R S T C U T
W R I T E Q U E S T I O N S
V O I C E O V E RF I N E C U T
& W E B P O S T
B L O G
T Y P E S O F S T O R I E SH A R D N E W S : S E R I O U S I N T O N E , R E P E R C U S S I O N S
T Y P E S O F S T O R I E SF E AT U R E S : A R T, C U LT U R E , P E O P L E
T Y P E S O F S T O R I E SS P O R T S : AT H L E T I C C O N T E S T S & C U LT U R E
G E N E R AT I N G G O O D S T O R I E S
• daily bulletin
• student gov./activities
• read/watch other media
• listen/talk with people
• observation
B A L A N C I N G S T O R I E SD I E T O F N E W S
B A L A N C I N G S T O R I E SD I E T O F N E W S
B A L A N C I N G S T O R I E SD I E T O F N E W S
B A L A N C I N G S T O R I E SD I E T O F N E W S
B A L A N C I N G S T O R I E SD I E T O F N E W S
B A L A N C I N G S T O R I E SD I E T O F N E W S
N E W S V S E N T E R TA I N M E N T
Newsworthy stories are entertaining
N E W S V S E N T E R TA I N M E N T
Don’t chase popularity: Do what you know is right.
N E W S V S E N T E R TA I N M E N T
Craft a compelling story:
• photography
• NATS
• characters
• soundbites
• crisp editing
N E W S V S E N T E R TA I N M E N T
Fun Story Ideas
• Homecoming
• April Fool’s Show
• Holiday Themes
• PSA/Promos
B E S T P R A C T I C E S
• Solid Bullpen
• Determine the REAL story
• Pre-Interview (w/o camera)
• Hold staff accountable
• #YOSO
• Evaluate: self, peer, adviser
T I P S
• have courage
• take creative risks
• keep stories fresh
• look to other media for inspiration
M I C H A E L H E R N A N D E ZM U S TA N G M O R N I N G N E W S : A D V I S E R
[email protected]@cinehead
K I T C H AV E R S , C L A I R E H U N TM U S TA N G M O R N I N G N E W S P R O D U C E R S
3 9 9 8
@KitChaversMMN
@clairehuntmmn
mustangmorningnews.com