Next generation of growth? Embracing strategic partnerships By Fred Turok
Transcript of Next generation of growth? Embracing strategic partnerships By Fred Turok
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FRED TUROKNext generation of growth?
Embracing strategic partnerships
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the problem
• 6 0% adults are ove rwe ight orobe s e
2 0 5 0By• 9 0% of the adult popula tion will
be ove rwe ight or obe s e• 5 0 Obe s ity will cos t s oc ie ty £billion
Phys ica l Inactivity curre ntly cos ts 8 .2 the UK e conomy £ bn pe r ye ar
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the facts
• Healthy living & exercise reduces the risk of:
• Stroke by 27%• Diabetes by 33%• Coronary Heart Disease by 35%• Breast Cancer by 40%
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The new strategy
Behavioura l Economics
= New Partne rs hips New channe ls of communica tion
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the solution
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corporate wellness
• 6.7 days absent per employee a year
• £13.2 billion total cost to UK economy
• 97% of absence due to ill health
• Sick workforce = weak economy
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- the tactics consumers
: REACHINGCONSUMERS• Point of Sale• On pack information• Equating Energy in with Energy Out
Exercise
20mins
66%
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- the tactics employees
Employee Workplace Activity Programmes
– Opportunities for the fitness industry Employers partnering with local exercise professionals
Partnered with
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capacity
1 million visits a day
5800 clubs
Every Community
Double our delivery1.25 billion square
feet
5000 sports halls &
studios
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the catalyst
FIA creates partnerships for the industry
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…a final thought
Britain has been on a diet for 40 years … andobesity is still going through the roof…
Time for a 21st century solution to a 21st century problem
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FRED TUROK