Next Generation Marketing

Social Media & Network MarketingNew Media Marketing

Video & Audio MarketingOnline Reputation Management

Presented by:

Monique Terrell, Owner & New Media ExpertSparkle Internet Image Solutionswww.sparkletoday.com

New Media Marketing“New Media Marketing is a relatively new concept utilized by

businesses in developing an online community that in most cases, includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. (Wikipedia - http://en.wikipedia.org/wiki/New_Media_Marketing)

Social Media MarketingSocial media marketing is an engagement with online

communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.Common social media marketing tools include Twitter,

Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - http://en.wikipedia.org/wiki/Social_Media_Marketing)

Social MediaFacebook, Twitter, Linkedin, etc.

Internet Activities

020406080

100 91 89 81 71

% of Internet users who report this activity

% of Internet users who report this activity

Median Age of Social Networking Users

Age0

20

40

60

80

100

120

140

26

31

27

41

LinkedinMySpaceTwitterFacebook

Audience ParticipationBy a show of hands, how many of you are currently

using social media/network marketing?

Facebookwww.facebook.comUsers: 200 millionGrowth: 250K plus new users per dayFounded: 2004Best used for: Building & Maintaining your personal

network; Promoting mass market products & Trend spotting and testing

Twitterwww.twitter.comUsers: 2 millionGrowth: 3500 new users per dayFounded: 2006Best used for: Expanding and maintaining your personal&

Professional network; Enhancing customer relations; Promoting events and community building

Linkedinwww.linkedin.comUsers: 25 millionFounded: 2003Best used for: Expanding and maintaining your

professional network; Business research and recommendations

MySpacewww.myspace.comUsers: 114 millionGrowth: 230K plus new users per dayFounded: 2003Best used for: Community building among younger

audiences

hi5www.hi5.comUsers: 70 million

Latin America, Europe, Asia & AfricaGrowth: 350K new users per dayFounded: 2003Best used for: Promotion of mass market products and

community building outside the U.S.

Audience ParticipationBy a show of hands, how many of you believe that

social media/network marketing is FREE?

The InvestmentTime

Time Spent on participating and being actively present.Money

What is your time worth?Staff or Outsource

PeopleWho’s going to do it? (Hiring or Contracting)Salary

Determine Your Focus & Start with a StrategyBrand AwarenessInformation Sharing

and/or Self-PublishingReputation ManagementCustomer ServiceConnections, etc

Where will you hang out?Who will you connect

with?How often will you post?Who will post?What will you share?

Focus Strategy

All Social Media Sites are NOT EqualEach site has it’s own approach to success!

Facebook – Social and relationship building (The Social Sale)

Twitter – Social and community building (The Soft Sale)Linkedin – Professional and Partnership building (The

Warm Sale)

Social Media can Help you Increase…Website trafficConversion and SalesAd ExposureBrand AwarenessPositive Brand Association - Online Reputation

ManagementCustomer ReachSEO (Search Engine Optimization) Efforts

Social Media can Help you…Establish and/or Strengthen Credibility and Expertise

Disseminate and/or Share Information more quickly

Connect with Current and Future Customers/Clients (B2C Communication)

Create Alliances and Partnerships (B2B)

Connect your Customers Together (C2C Communication)

Other Important SitesFastPitch Networking – Social Network Site (

www.fastpitchnetworking.com)

Hubpages – Online Publishing Site (www.hubpages.com)

Flickr – Photo Sharing Site (www.flickr.com)

Slideshare – Presentation Sharing Site (www.slideshare.com)

Managing Your SMPing.fm

Multiple Site Status Update Simultaneously Linkined, Twitter, FB and Many Others

TweetLater.comManage Your Tweets & Alerts

Schedule Tweets Be Alerted via eMail Based on Key Words

MobileiTunes (iPhone): Linkedin, Twitter & FacebookBlackberry:

twitterberry (http://www.orangatame.com/products/twitterberry)

Facebook (http://na.blackberry.com/eng/devices/features/social/facebook.jsp)

TerminologyFacebook, you FRIENDTwitter, you FOLLOW & BE

FOLLOWED – TWEET PEEPSLinkedin, you CONNECT

Facebook, you WRITE/POSTTwitter, you TWEETLinkedin, you WRITE/POST

Facebook, you write/post on the WALL

Twitter, you tweet to the STREAM

Linkedin, you write/post to the FORUM

All 3 = UPDATE YOUR STATUS

Show & Tellwww.facebook.com

www.linkedin.com

www.twitter.com

Anyone want to volunteer their profile for review?

New Media MarketingVideo, Audio, Internet Radio, Web T.V. & Podcasting

Video & AudioVideo

Youtube – Video Sharing SiteViddler – Video Sharing SiteTubeMogul – Multiple Video Site Distribution (

www.tubemogul.com)

AudioiTunes – PodcastingAudioAcrobat – Record, Store & DistributeAudicity – FREE Audio Recording Software (

http://audacity.sourceforge.net/)

Internet Radio & Web T.V.BlogTalkRadio (BTR) - is the social radio network that

allows users to connect quickly and directly with their audience. (www.blogtalkradio.com)

UStream - is the live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size. (www.ustream.tv)

Audience ParticipationWhat are some ideas you can think of that might be useful for hosting an online radio or Web T.V. show?

Online Reputation Management (ORM)Monitoring, Measurement & Engagement

Who’s Talking About Your Brand?Listen, Measure, Engage & Learn

Online reputation management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media. (http://en.wikipedia.org/wiki/Online_reputation)

Emphasis on reputation management, even for the tiniest of companies, is essential.

Who’s Talking About Your Brand?Listen, Measure, Engage & Learn

Listen - Find your brand on millions of blog posts, viral videos, reviews in forums, sharing of photos, twitter updates. Real time monitoring!

Measure - analyze buzz about my company, products, issues, competitors, and outcomes of specific marketing campaigns and social media investments. Know immediately which content is making an impact.

Engage –the customer and manage real-time responses.

SourcesPew Internet & American Life Project - The Pew Research

Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. (www.pewinternet.org)

TechCrunch (www.techcrunch.com)

Ars technica (www.arstechnica.com)

“33 Million People in the Room” written by: Juliette Powell

Thank you!Monique Terrell

Sparkle Internet Image Solutionswww.sparkletoday.com

monique@sparkletoday.com405-802-8599