NEXT GENERATION marketing · Age Numbers GenERATION Z < 18 50+ million Millennials 19-35 76 million...
Transcript of NEXT GENERATION marketing · Age Numbers GenERATION Z < 18 50+ million Millennials 19-35 76 million...
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by Ryan [email protected]
NEXT GENERATION
marketingUnderstanding and engaging Millennials & Generation Z
www.ryan-jenkins.com/WETM-IAC
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Millennialswho are they
Gen Z vs
the differencesmillennials Q&A and
Wrap-up
today’s agendaBuckle up and buckle down
the end
4 Next Genengagement elements
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Age Numbers
GenERATION Z < 18 50+ millionMillennials 19-35 76 million
Generation X 36-51 51 millionbaby Boomers 52-70 75 million
Builders 71-88 56 million*G.I. Generation 89+ 60 million*
THE Generations
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50%of Millennials want opportunities for international work assignments.
58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”
1st global generationInternational is the new national
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29%
33%35%
Millennials Gen X Boomers Builders Gen Z
2016 workplace5 generations representin’
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25%
75%
Millennials & Gen Z Other Generations
2025 workplaceOh the places they’ll go
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Millennial statsPonder this…
2.5x
are how much more likely millennials
are to share a social media link that
references a brand.
63%
of Millennials stay updated on brands
through social networks.
60%
of millennials are engaged with
rating products and services.
95%
of millennials say that friends are
the most credible source for product
information.
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ofMillen
nialevolution the
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2016
2009
2008
2007
20051988
2003
2000
1996
2012
201430%
how will Millennials change your world?will you be ready?
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millennials (& Gen Z)…desire feedback, difference making & diverse teamwork
approach differently how they learn, Work, socialize, communicate & Play due to tech
consider the internet the authority & thus think & approach problems differently
are early adopters & seek out opportunities to innovate
communication has & will continue to be shaped by technology
are contributors looking for an active role & an immediate impact
are massively persuaded by their peers & value relationships & experiences over work
demand transparency from leaders, employers & Brands
work/life behavior & values continue to be shaped by technology
high-tech & hyper-social upbringing have made them disruption-prone leaders
cheat sheet
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Millennialswho are they
Gen Z vs
the differencesmillennials Q&A and
Wrap-up
today’s agendaBuckle up and buckle down
the end
4 Next Genengagement elements
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generation z stats
25%
of generation Z instagram users scroll through
their feed hourly.
50%
of generation Z say it’s easier or more convenient to chat
digitally.
73%
of Generation z are connected within an
hour or less of waking up.
84%
Countdown to mind blow
of generation z browse an Internet-
connected device while watching TV.
over
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how gen z differs from millennials
Pragmatic
face-to-face
noticed
global
educated
parented
focused
individualistic
more
more
more
more
less
less
less
less
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Millennials & gen zare hyper-connectedgenerations igniting
change.(you know it’s true)
exponential
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Millennialswho are they
Gen Z vs
the differencesmillennials Q&A and
Wrap-up
today’s agendaBuckle up and buckle down
the end
4 Next Genengagement elements
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4engagement
next generationelements
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strategy #1
contextcreate digital
75%of Generation Z visited a social network site daily and spent an average of 4.6 hours a day on social networks.
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& Generation ZWANT TO BE
ACTIVECONSUMERS.
(passive is so 2015)
bonus tip #1
Millennials
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strategy #2
#NOFILTERembrace
31%of Millennials rated “trustworthy” as the top attribute most likely to make them like a brand. (The top response)
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Rising MobilEand social
contentconsumption
(who moved my cookie)
bonus tip #2
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strategy #3
experiencesexecute unique
78%of the emerging generations would choose to spend money on a desirable experience or event over buying something desireable.
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ARE MASSIVELYPERSUADED BY
PEERS.(I’ll have what she’s having)
bonus tip #3
& Generation ZMillennials
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visualizationprompt
93%of generation Z say they visit YouTube at least once a week, and 54% visit the site multiple times throughout the day.
strategy #4
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infotainmentover
information(bore no more)
bonus tip #4
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Millennialswho are they
Gen Z vs
the differencesmillennials Q&A and
Wrap-up
today’s agendaBuckle up and buckle down
the end
4 Next Genengagement elements
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STAY CONNECTEDand much more
Bonus MaterialWWW.RYAN-JENKINS.COM/WETM-IAC (get today’s slides, free resources & more)
Presentation surveywww.ryan-jenkins.com/survey Free
book!
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ignorance
5
4
32
1self-deception
surrender
adjustment
freedom
5 phases of changeStay overwhelmed
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Thank youy’all rock!
“Don’t let your learning
lead to knowledge.let your learning
Jim Rohnlead to action.
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references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf
UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey
27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/
Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/
22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604
Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html