Next Generation Infotainment Systems -...
Transcript of Next Generation Infotainment Systems -...
Next Generation Infotainment Systems
John Absmeier
Director, Silicon Valley Innovation Center
Digital gadgets more important for car buyers
Smartphones in the Driver’s Seat “Never before has the relationship between the car and the smartphone been so
vital – and on display – as at the Consumer Electronics Show”
January 11, 2013
Consumers always connected
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2009 2012 2015 2018
0.9B units sold in 2012
1.5B forecast for 2015
Global smartphone growth
31% Internet, email, and apps
89% Calls
68% Navigation
39% Texting
In car smartphone use
70% of new car buyers now have smartphones
Here comes the internet of cars
The era of smart mobility is going to change everything “This isn’t just an evolution of technology-enabled, connected vehicles.
This goes beyond self-driving cars.”
January 4, 2013
Distracted driving to remain post-LaHood NHTSA focus
“..very, very close to finalizing voluntary in-vehicle guidelines to help automakers
prevent distracted driving…”
January 31, 2013
Democratization of active safety continues
Frontal crash sensor
Side impact sensor
Airbag control unit
Yesterday…
Democratization of active safety continues
Frontal crash sensor
Side impact sensor
Airbag control unit
Electronically scanned radar
Intelligent forward
view
Rear & side detection
Rear view camera
Yesterday…
Today…
Democratization of active safety continues
Frontal crash sensor
Side impact sensor
Airbag control unit
Electronically scanned radar
Intelligent forward
view
Rear & side detection
Rear view camera
Yesterday…
Today…
Tomorrow
Vehicle-to-X communication
RACam
Active safety – key to connecting safely
Source: NHTSA
Fatalities per 100 miles
Airbags
Seat belts
Seat belt mandates
Occupant detection
Child seats Side / curtain
airbags
Energy-absorbing bumpers
Active safety
1965 1985 2005 2025
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Active suspensions
An extra ½ second of warning can mitigate 60% of crashes
Tipping point for active safety
Source: iSuppli and Delphi estimate January 2013 10
10x increase in active safety market by 2020
EuroNCAP
Vehicles sold in Europe will need automatic
emergency braking by 2014 to earn a five-
star safety rating
NHTSA
Forward collision warning systems have the
potential to reduce nearly 15% of the estimated
1.7M rear-end crashes on U.S. highways
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2012 2013 2014 2015 2016 2017 2018 2019 2020
Global market
(~$14B)
V2V
V2X
Active
safety Incentives
Current
Regulation
The connected safety eco-system
U.S. DOT launches largest ever
road test of Connected Vehicle
Crash Avoidance Technology
DOT to determine next steps on connected vehicles in 2013
3,000 vehicles
73 lane miles of roadway
Curve speed warning
Cooperative Intersection Collision Avoidance System
V2V Vehicle
to Vehicle
V2I Vehicle
to Infrastructure
EV / HEV
Satellite Radio
Bluetooth / iPod
Stability Control
Collision Warning
Telematics
Rear Seat Entertainment
Engine Controls
Ele
ctr
onic
s C
om
ple
xity
AM
Power Locks
Power Windows
Accelerating technology trends
AM/FM
Digital Mixed Signal Analog
Exponential Infotainment Growth in the Last 10 years
Driverless Vehicle
V2X
Digital Displays
Active Safety
Mobile Devices
Smart Phones
Navigation
1940’s 1980’s 2020’s
The next generation systems will need to adapt to multiple life-cycle demands
Mobile
Device
Mobile
Device
Mobile
Device
Mobile
Device
Mobile
Device
Mobile
Device
Mobile
Device
Mobile
Device
Mobile
Device
Mobile
Device
Vehicle Development Vehicle Ownership Experience
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
The Cloud
Flexible & Upgradeable Platform
Exponential infotainment growth is driving the need for flexible and adaptable solutions
• Voice Recognition
Clo
ud
• Off Board Voice Rec
• Navigation
• Customer Portal
• Off Board Apps / Internet
Mo
bil
e • Smart Phone
• Tablets
• Laptops
Em
bed
de
d
• Satellite Radio
• AM / FM / HD Radio
• On Board Apps
• On Board Navigation
Next Generation
User Experience Content Explosion
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$5,000
$10,000
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2012 2015 2016 2017
Entry Mid Premium
Shift to higher graphic and processing capability
begins by 2015CY for next generation platforms
Global OEM Headunits by Segment ($M)
Entry 1,500 MIPs
Mid 5,000 – 10,000 MIPs
Premium 10,000 – 20,000 MIPs
Source: Strategy Analytics January 2013
• Feature upgrades
• HMI upgrades
• Mobile device
compatibility
• “Future Proof”
Why high end graphics are critical for next generation systems
Consumer expectations due to mobile device growth
• Speed…Instant On
• Smooth, fluid graphics
• Simultaneous capability
&
Showroom appearance of vehicle
• Establishes instant perception of high quality
• Differentiation from entry level systems
• Differentiation from competition
VS
Natural looking interface and user experience
• Ease – of – Use
• No interpretation of content
• Minimize “eyes off road”
VS
What are the current trade-offs for these next generation systems?
• Voice – of – the – Customer
• Ease – of – Use
• Future proof system
• System flexibility
“The Good”
• Cost competitiveness
• Validation requirements
• JD Powers / Quality
• Ubiquitous/instant social media
• Driver Distraction
“The Concern”
Delphi’s solution
Always connected – always safe
Electronically scanning
radar Intelligent forward
view
RACam – integrated
radar & camera
Rear & side detection system
Reconfigurable display
Mobile device connectivity
In-vehicle wireless network
Computing platform cloud
connectivity
Workload manager Driver state sensor
Delphi is enabling consumers’ digital lifestyle
in their connected car, safely and seamlessly
AT THE CENTER OF
EVOLUTION AND INNOVATION