Join the Popular Crowd in Social Media and be Liked, Talked About and Shared

Christine Skelly and Taylor Fabus

Michigan State University Extension & eXtension HorseQuest CoP

eXtension Horses

extension.org/horses

facebook.com/pages/Horses-eXtension

twitter.com/eXtensionHorses

youtube.com/eXHorses

My Horse University

myhorseuniversity.com

facebook.com/MyHorseU

twitter.com/MyHorseU

youtube.com/myhorseuniversity

discoverhorses.com/dr-skelly-horse-ownership-blog/

Equine Business Network

facebook.com/equinebusinessnetwork

blogs.extension.org/horsebiz/

Social Media We Are Using

Social Media Goals:• Build Community• Promote Events• Advertise Courses

Cover Picture Recognition

Popular FB Formula

Monthly Planning : MHU September Social Media Topics

• Week 1: Mosquito Bourne Diseases/West Nile Virus

– Sept 3: Labor Day photo

– Sept 4: What is West Nile Virus? MHU expert Dr. Tom Lenz http://www.aqha.com/Video/Health.aspx video series

– Sept 5: Ten Tips for Reducing your West Nile Risk: http://www.aaep.org/health_articles_view.php?id=229

– Sept 6: Increased West Nile in 2012 • http://www.thehorse.com/ViewArticle.aspx?ID=20499

– Sept 7: Friday Funny

• Week 2: Sept 10-14 Selecting a Trainer

– Sept 10: Tips for selecting a trainer• http://www.equisearch.com/uncategorized/choosing-horse-trainer/

– Sept 11: Questions to ask a prospective trainer: • http://www.extension.org/pages/20384/questions-to-ask-a-prospective-trainer

– Sept 12: We want to know! Do you/have you utilized the services of a professional trainer? Don’t forget to tag them in the comments!

– Sept 13:

– Sept 14: Friday Funny

Tracking Social Media:Weekly Updates

Tracking Social Media: MHU website Google Analytics

Tracking Social Media: Program Surveys

Value Added Posts

• Types of information:– Relevant/Current– Basic and advanced– Fans provide info– Breaking News

• Goal: – Liked– Commented on– Shared

Image will help find post in Newsfeed

Original content = Value added

Metrics:18 Likes6 Shares6 Comments

Informational Post and Complement

Informational Post

Tracking Impact: Likes on other sites

International Recognition

Let Your Fans Do the Talking

Most Popular Post: Current, Human Interest

Casual, personable, fun voice

Day & time

Fan Photos

in Timeline

Photo

Q/A for Multi-State Conference

EBN Promotion Day

Feel Good and Call to RespondCall to respond

Branding

Humorous Posts

Humorous and Timely

Contests with Educational ValueVideo

More Information

Feed Back

Sharing Others

Using Personal Page

Call to Action

Solicit Advice

Program Appreciation

Brainstorm and Share• Break into small groups

• Each participant develop an “added value” post for Fan or Personal FB page. Suggestions include:

– Ask Question/Solicit Advice– Informational– Poll– Humorous– Appreciation– Call to action

• Share posts with your group

eXtension Horses YouTube

MHU YouTube

Twitter: Webinar Information

Twitter Chat for Horse Family Magazine

Mentions

Retweets

BlogIndustry Site

Use images to break up

text

Link to relevant

info/videos

Direct readers back

to your organization

Metrics for Blog