Newzulu Prime - Film production for the digital age
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Transcript of Newzulu Prime - Film production for the digital age
AGILE FILM PRODUCTION
NEWZULU PRIME
BRANDS ARE NOW BROADCASTERS Demand for branded video content, video seeding
and snackable social video is exploding. But the current film production model is expensive and time-consuming. New ways of sourcing creative content
are needed.
Copyright © 2016
Newzulu Limited. All Rights Reserved 3
Newzulu Prime allows you to tap into a worldwide filmmaker network to source and produce original films that resonate. Prime is Newzulu’s production hub for today’s fast-paced content marketing world. A modular visual storytelling service for brands, marketing and communications managers, social media teams, media companies and agencies.
IN SHORT NEWZULU PRIME
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Newzulu Limited. All Rights Reserved 4
Access our network of producers, filmmakers and creative minds and fuel your storytelling strategy with relevant content, from TV ads, viral videos, to robust documentary shorts or long-form videos.
AGILE FILM PRODUCTION GET THE BEST CREATIVE. FAST.
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Newzulu Limited. All Rights Reserved 5
CREATIVE DIVERSITY: multiple pitched ideas, story boards, creative concepts and videos for you to choose
TIME SAVER: production turnaround as short as four weeks from brief to completion
CONTROL: Iterate before you produce. Managed production process, no surprises
COST-EFFECTIVE: removing production intermediaries results in significant cost savings
SCALE: our platform allows to scale and plan multiple productions at once
YOUR BENEFITS OF TAPPING THE HIVE MIND
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Newzulu Limited. All Rights Reserved 6
We provide access to thousands of producers, filmmakers and creative minds, all primed to tell stories that resonate with your audience. No matter if you need a short documentary or a fictional advert, get unparalleled production value by working with our global filmmaking community.
LAUNCH YOUR FILM PITCH
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• A space dedicated to your project
• Film directors around the world read and pickup your brief
• Project and production management to ensure pitches are on brief, on brand and on budget
• Filmmakers pitch their concepts and production documents through a simple upload module.
• Moderation and recommendations from our community managers
• All your brand assets (logos, pack-shots, references ...) hosted online
YOUR PROJECT ON OUR PRODUCTION PLATFORM
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• We have a vast database of creative talent specialised in a variety of storytelling disciplines
• Our community managers recruit the best filmmakers in their field that suit your requirements.
• We can then engage a specific segment of our community according to your needs, whatever the format.
CONTENT ≠ CONTENT FORMATS & GENRES
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ADVERTISING Virals, TV ads, corporate films
FICTION Short films, web series ANIMATION Motion graphics and design ART VIDEO Video clips, abstract. artistic videos LIVE ACTION Short docs, reports
EASY TO FIND BEST TALENT FOR YOUR PROJECT All our creatives are pre-selected to meet your brief or project. Our production managers oversee projects and production, to ensure that concepts and films meet a level of impeccable quality and spot-on relevance. Watch our talent showcase (pass: prime)
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PROJECT PROCESS
HOW IT WORKS Iterate with our global filmmaker community and get up to 20 times greater creative diversity and volume than with any traditional source.
GATHER SELECT PRODUCE ENGAGE Film directors pitch their creative visions, concepts, treatments or story boards, no matter what your desired outcome format (e.g. ads, short docs, web series etc.)
Select the pitched concepts that fit your brand or campaign message best. Ask for any amendments.
We commission the chosen filmmaker for the production of your campaign. Agree on production timeline and feedback rounds.
Delivery of your video including legal and administration coverage according to the right cession you requested.
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Choose form a vast selection of bespoke creative concepts. • Define the genre of your video:
animation, live action, short doc etc, • Choose a pitch format: treatment,
storyboard, or creative vision • We turn your goals into a creative brief
so that pitches are on brand • Launch a public pitch or enjoy full
discretion via NDA’s • Browse submissions and select the best
concepts to go into production
STEP 1 PITCH
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Unprecedented production speed and management. • Dedicated production manager ensures
films are on time, on brand and on budget
• Choose the number of feedback rounds and adjustments
• Review and feedback on rough cut • Delivery of final films, including music
and talent releases
STEP 2 PRODUCTION
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French Insurance Pool planned an awareness campaign about the dangers of distracted driving and required engaging content.
• 48 pitched creative concepts • Received within 5 days • 2 final films; • Shot by 1 winning filmmaker • 2.6 million views on the web, including
400k views on Youtube
Newzulu Prime has proved to be a speedy, safe and unique method of sourcing great and cost-effective advertising films.
CASE STUDY
ASSUREUERS PREVENTION
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QUESTIONS? CONTACT
For further information please contact: LUDOVIC VOSSOVIC Managing Director Europe [email protected]
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