NEWSWHIP

Each day, billions of people decide which content to share, pin, tweet and discuss with their friends.This activity provides an powerful signal of which content matters. The OpportunityBy gathering all this activity in one place we can see the content that is gathering attention in the world – often before it gets major traction.

1M Stories per day100K sources

10k + categoriesCustom crawling

12 languages

150m+ daily interactions

All major social networks

Real time dashboard Deep dive analytics Machine readable

outputs Social velocity calculation

Predicts 79% of viral stories*

Data Social Processing

Signal

The Solution: NewsWhip Spike

* Independent Review by ICHEC (Irish Centre for High End Computing, April 2014)

Spike users can build panels to track trending content around any search terms, topics, locations, or

publications.

Creators reveals the producers of the most viral stories on the web right now, this week, or over the

last 30 days, in any topics, keywords or publications.

Influencers reveals the Twitter accounts driving the most tweets in any topics or niche.

Zero in on trends on a specific social network – what is buzzing now about Samsung on LinkedIn?

Get email alerts with the most shared content this hour in any topic, keyword, location or publication.

Panels

Creators

Influencers

Focus

Email Alerts

BenefitsSpike users have:

• Reduced their content discovery time by 70%• Improved social engagement and visits by a median

200% • Cut topic and content research time by 50%

Features

The Nation Now Team at USA Today have been using NewsWhip Spike since January 2013, they provide national news coverage to Gannett Media’s local outlets across America. Their remit is to ‘cover the whole internet’.

Publishing Customers Include:Buzzfeed Bloomberg BBC CNN Yahoo! Huffington Post Elite Daily NBC News The Daily Mail ESPN Elle MindBodyGreen PlayBuzz China Daily Vocativ Bild Die Welt The Washington Post

Separately, the USA Today team use Spike as an educational tool, to monitor social media performance and see if they can tweak their headlines so their content has the maximum impact on social networks.“Spike really gives us social awareness, and it gives us a goal. We can easily see how our competitors are performing. What are they pulling out of a story that we’re not? Did we lead with our guns?”

USA Today editors jump into action at 6am, using Spike’s customizable email alerts to find stories getting traction overnight. This helps inform the day’s editorial agenda. “I try to be aware of what’s happening at all times.” says says Holly Moore, an editor with USA Today. “So I check Spike Alerts first thing.”

Social EducationSpike Alerts

By focusing on shareable stories, USA Today have increased their social media following on Twitter from 450k (January ‘13) to 1.37 million (Dec ’14).Since starting to use Spike, USA Today has grown unique users by 18%.

ROI

Holly MooreEditor at Nation Now

Communications and Marketing Customers Include:The Heritage Foundation AARP Ketchum Inc. Conduit Digitas LBi FleishmanHillard

Giant Digital Factory Media Dedicated Emails Vayner Media Klick Communications My Net Group

ThinkProgress is a leading liberal US news source with an agenda to promote liberal causes. Their newsroom have been using NewsWhip Spike since 2013.

Through Spike, ThinkProgress journalists frequently find local stories to take to a national audience, ahead of their competitors. Senior Editor Annie Rose Strasser says: “The regional view surfaces interesting local stories that are not being covered by national media.” Finding these stories early, and shaping the narrative around them has proven tremendously successful for ThinkProgress.

The team at ThinkProgress use NewsWhip to track issues and themes of particular interest to their audience, such as climate, health, justice and LGBT rights. They start with a simple search in the platform to find the big stories in these areas each day. Spike’s data shows where the crowd’s attention is today.

Content DiscoveryNiche Topics

“People here look at it on a daily basis. It’s a great way to stay informed, even while we’re covering other stories,” says Judd Leggum, editor in chief at Think Progress. The team also use Spike to judge if a story is worthy of coverage. “We’ll look at a story and think ‘should we track it more closely?’ It’s an ongoing process.”

Twitter following: 204K (Jan 2013) to 351K (Dec 2014)

Judd LegumEditor-in-Chief ThinkProgress

How does Spike work?

Questions on NewsWhip Spike

NewsWhip Spike tracks how stories are spreading on social networks to discover the content that is gaining social traction each hour. The technology relies on calculating social velocity – how quickly it is accumulating likes, shares, comments, tweets and other interactions. Who is Spike suitable for?Spike is ideal for anyone who wants the freshest content in their area, and to stay on the pulse of what’s big on social media. Our professional dashboard is used by newsrooms, social media editors, marketers, PR firms and researchers in the US, Norway, Germany, the UK, Canada, Brazil, China, Japan and Australia.

What benefits are there to using Spike?Spike enhances your IQ on what matters each day, and do so very quickly. So it enhances the quality of content output and saves time in the process.

How do other media professionals use Spike?Our clients find Spike useful for content discovery, monitoring competitors, getting ahead of trends, being first to a breaking story, learning to optimize their content for social distribution and email alerts with trending content.Does Spike give insights on writers as well as content?Spike has features called Influencers and Creators which give customers a view of the individuals creating and talking about the most viral stories.Can I add sources?Our support team will add any sites or sections of sites that you discover are missing.