Road weather models for increased traffic safety Torbjörn Gustavsson & Jörgen Bogren
News/weather (29%), and traffic/travel (13%) First choice (34%)
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Transcript of News/weather (29%), and traffic/travel (13%) First choice (34%)
AM
• News/weather (29%), and traffic/travel (13%)
• First choice (34%)
Breakfast Slot 6am-9am
• Finance/banking (20%) • First choice (29%)
Morning Rush 10am-12pm
Source: IAB’s Mobile & the Media Day Study, Jan 2011Base: Average of 500 respondents, over 7 days
PM
• Careers (10%), search (19%), and news/weather (23%)
• Only way to access (19%), private (17%)
Lunch Break 12-3pm
• entertainment (26%), games (25%), sport (20%) and shopping (18%)
• Instead of PC(21%), time saving (27%)
Feet Up 6pm-9pm
• Social media (41%), music/radio (17%)• Bored (32%), time saving (25%)
Me time 9pm-12am
Out & About 3pm-6pm
• maps (13%), directories/classifieds (12%) and search (20%)
• Prompted by other media (13%)
Source: IAB’s Mobile & the Media Day Study, Jan 2011Base: Average of 500 respondents, over 7 days