Newspaper Readershift
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Transcript of Newspaper Readershift
in august 2006, faculty of arapahoe high school in centennial, colorado gathered for a presentation with interesting facts… let’s take a look at some of these facts, and think about the implications for the newspaper industry, the facts indicate that… many of today’s college majors didn’t exist 10 years ago. today’s u.s 21-year-olds have played more than 10,000 hours of video games. and talked 10,000 hours on the phone. they’ve sent or received 250,000 e-mails or instant messages. more than %50 of u.s 21-year-olds have created content on the web. more than %70 of u.s 4-year-olds have used a computer. according to the u.s census bureau. world population has doubled in the last 50 years and growing. number of internet devices is growing too, drastically. the number newspaper circulation has reached 520 million. the number of internet devices has reached 600 million. there are more internet devices than daily newspapers. bulentkeles.com
future of the newspaper industry series
newspaper readershift
if you’re not any of the following skip to the last page• news publisher• news manager• news editor• news marketer• just interested in this presentation
in august 2006
faculty of arapahoe high school in centennial, colorado
gathered for a presentation with interesting facts…
let’s take a look at some of these facts
and think about the implications for the newspaper industry
the facts indicate that…
many of today’s
didn’t exist
college majors
10 years ago
today’s 21-year-oldshave played10,000 hoursof video games
and talked10,000 hourson the phone
they’ve sentor received250,000 e-mailsor instant messages
more than %50of u.s. 21-year-oldshave created contenton the web
wait a minute!
since when do regular fellas create content?
and share with the masses?
isn’t this the papers’ job?
more than %70of u.s. 4-year-oldshave
useda computer
according to u.scensus bureau
world populationhas doubledin the last 50 yearsand growing…
…and sointernet devices
is the number of
number of internet devices
in 1984 1,000in 1992 1,000,000in 2006 600,000,000
currently there are more internet devices than newspapers
and the number is growing every day
call it generation x, y, z, whatever, but…
the reader isshifting
news consumption
a whole new
has become
experience
it’s a new world
and a new consumer
better lighten up
coming up next• newspapers gone digital
also see• grateful to newspapers
thank youfollow me on twitter: bulentkeles | linkedin: bulentkeles | blog: bulentkeles.com