Newspaper proposal

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  • 1. Newspaper ProposalAriba Ahmed

2. Name Of Newspaper: The Brent InsiderIve decided upon this name because its short, punchy & to the point. It straight awayinforms the audience of the locality the newspaper is based on.It is short and punchy, this puts it as a marketing advantage as people are less likelyto remember a name if its too long or confused about the title. Whereas, this name simply suggests itll inform one of whats going on inside Brent,which is precisely the aim of the newspaper.Additionally, it is a unique newspaper name, as through research Ive not yet comeacross another newspaper with the same name. 3. Newspaper Slogan: Unfold the truthThis is a play on words, with double meaning of unfolding the truth; having the truthof news revealed to you as well as unfolding the truth; psychically unfolding the actualnewspaper containing genuine news.I decided upon this slogan as not only is it short and memorable but through my ownexperience I have found that a slogan with a play on words is a great marketing skill andattracts consumers as its more fun & unique .The actual meaning of my slogan is also of significance as mainstream media tends toexaggerate stories, leaving audiences wondering what the truth is, giving my newspapermore of a unique selling point. Unfold the truth will appeal to my audience more so because they are even more likelyto want to know no little than the complete truth of their surroundings, as it concernsthe community in which they live.The (an ellipsis) at the end almost conveys the slogan as a cliff-hanger , leaving youto want more thus actually reading within the newspaper. 4. Logo: Through secondary research into local newspapers, I found the majority didnot include a symbolic logo, rather the way their font was designed was theirsymbol.I initially decided to incorporate the following logo into my newspaperHowever, I thought to use convention of a local newspaper by making it moresubtle by including it in the following way instead;As you can see I did want to have unique selling point to my local newspaperand decided to also challenge the conventions of a local newspaper by using aunique colour scheme of mint green and white, as Ive not yet come across thisthrough the local newspapers Ive seen.I decided to upon his colour as its neutral, nothing too bright as I want thenewspaper to be taken seriously , also to prevent the audience getting confusedwith a tabloid or magazine which tend to have brighter logos/fonts.Rather I aim for it to easily identified as a local newspaper.The actual logo was designed to look slightly like an eye, but be simple andeasily identifiable, as I felt the relation between my newspaper name includesInsider also the slogan includes truth, my logo symbolises the consumershould look inside and see whats inside also the idea of what we witness withour eyes we cannot deny as the truth, (i.e it is not hearsay) 5. Font style etc I intend to use Trajan Pro (Bold) for the title / mastheadArial Body for subheading/quotesArial Body (Bold) For the Headline I chose to use these fonts as they were clear to read as oppose to many other fonts asshown below:HEADLINE (Arial Body) HEADLINE(French Script MT) I chose to use a maximum of 3 different font styles because I didnt want to bombard theaudience with too many different fonts and styles as this goes against the convention ofa newspaper, which tend to use clear concise fonts as I have. One convention of Newspaper (particularly old traditional ones) are to use the followingfont. Ive decided to not use this classic style as it may comes across as outdated and notmodern as competing local newspapers also dont use this. 6. Lead storyFeeble Senior battered for a bag of chips. Story about a senior citizen merely on her way home with a handbag with her,she was mugged for it by 2 feral teenagers in a brutal snatch and grab for whatturned out to be nothing valuable but a bag of chips. The reason I decided upon this story was because I found unusual stories grabthe attention of readers because it is something out of the norm. I found this tobe true through my own primary research and experience as the followingarticle was one I was particularly keen to read. I also found negative stories making headline to be trending in LocalNewspapers and Media in general appears to sell more. Therefore, I decidedupon a mugging story. I considered other headlines such as; Grandmother victim of a brutal Snatch nGrab, however this headline doesnt reveal the uniqueness of this story whichwas that the muggers who expected to find money/valuable within thehandbag, found a bag of chips instead.However I did not want to give too much away in just the headline and Iwanted to include emotive language as well as I find that this would captivatethe audience more and empathise with the victim of the situation. I considered other headlines such as; Grandmother victim of a brutal Snatch nGrab, however this headline doesnt reveal the uniqueness of this story whichwas that the muggers who expected to find money/valuable within thehandbag, found a bag of chips instead. 7. Lead story image (Original)(Post Modification) 8. Second Story Local teenager eXiled from X-factor. Story about a local teenager who starred on hit television talent show; The X-Factorand was the most recent contestant to lose his spot on the show. 9. Second story image (Original) 10. Language For the Lead headline Feeble Senior battered for a bag of chips. I did not want to give too much away in just the headline and I wanted to include emotive languagesuch as feeble & battered as well, as I find that this would captivate the audience more and empathisewith the victim of the situation.I thought marketing tools such as the slight alliteration with Battered for Bag of chips would alsomake the headline more attractive I dont consider my Local newsapper to be tabloid gossip filled newspaper so I aim to avoid using slangdespite it being a local newspaper and some slang being atypical of the locality of the newspaper, Ibelieve .. 11. Representation 12. Marketing aims Target audienceUnique selling point:Promotion:interest Target Consumer: