Newspaper & Periodical Working Group

RROs’ digital licensing to the corporate sector

25th October, LjubljanaChair: Sandra Chastanet

What are the needs and practices of the corporate sector?

• CFC study in 2010:– Interviews with 50 French private companies with more than 500

employees

• Outcomes:– Budgets for internal information scale from 40000€ to 400000€, including

subscriptions, aggregators’ licences, PCA’s services and royalties for internal distribution

– Internal distribution is mainly digital being from print or born digital content (intranet, e-mails...)

– Press digest is the main mean of communication towards employees– Companies are aware of copyright issues, and are looking for legal solutions

What are the rights holders’ needs and requirements

• Licenses that don’t undermine their primary business

• Additional stream of revenues

• Transparency on the uses

3 case studies

• Licensing press clips: the Australian storyCAL, Karen Pitt

• Controlling and monetising press cuttingsNLA, Tarif Chowdhury

• Licensing content to the corporate sectorCCC, Edward Colleran

Questionnaire on digital business licensing (1)

• 7 out of 12 RROs who answered currently license digital uses to the corporate sector

• Legal scheme for the 7 RROs licensing

License

Do not yet li-cense

Vol-un-tary li-

cense

Legal li-

cense

Questionnaire on digital business licensing (2)

• 4 RROs out of 7 have combined reprographic/ digital licenses

• 5 RROs out of 7 license specifically press digests

• 6 RROs out of 7 license born digital material and 5 licence web sites

• Most RROs operating in a voluntary scheme need to expand their foreign repertoire

• 6 RROs out of 7 license PCAs, and 3 intend or partly license aggregators

• Tariffs are mainly based on the number of employees, but can be based on volume regarding specific licence for internal press digests or PCAs licences.

Questionnaire on digital business licensing (3)

Opportunities:

• Huge market still to be covered• Volume of uses grow fast and

substitutes to reprography• Opportunity for new market (eg:

web aggregators....)• Need of an intermediary and one

stop shop from users perspective• Delivering content and enhance

control using a database

Threats:

• Distinguish secondary uses from primary uses covered by publishers licences

• Users not used to pay for secondary uses of free to view websites

• Securing the rights holders trust• Competition with private service

providers managing secondary uses• Free services like Google• Economic recession