Newspaper- more than writing news

23/4/19 News English

Newspaper-more than writing news


A newspaper is more than writing news

It has been said that a reporter’s ego is like an unskilled brain, a quivering mass of vulnerability.


But no matter how big an ego a reporter may have, the simple fact of newspapering is that no story, no matter how well written, would be printed and seen by readers without the important work of dozens-often hundreds-of men and women in all departments of the newspaper, starting in the newsroom.


both are essential to a newspaper

Most of the public’s attention is focused on reporters chiefly because they are the “point” men and women of the news business. More people know reporters by name or reputation than they do press operators. Yet both are essential to a newspaper.


Reporter is the most visible A newspaper’s reputation often

is based on the public’s perception of its reporters. They usually are blamed by the public for all the perceived sins of the press simply because they are the most visible members of the staff.


Technology got more attentionDespite the prominent role of

the reporter, increasing attention has been given in recent years to the dramatic advances in the technology of printing and the speed with which news can be delivered to the public.


At times, in the trade press in particular, it has appeared that the technology of the industry was more important than the human beings involved in the news process.


Without press operators, without reporters

Like printing technology, however, the reporter is better than ever. At the same time, reporters cannot afford to be arrogant about their importance:


because without the important work performed by all the others in the organization, business and technical as well as editorial personnel, their work would be useless. Each of the three major departments of a typical newspaper plays a significant role in the delivery of news to reader.


Help Wanted Challenging, socially significant work.

Lifelong opportunities for career development. Thriving industry, with a special role in every community, seeks talented and energetic young people interested in communications, sales, computers, distribution, production and management. We have more than 4400 employees totally. Equal Opportunity Employer.


many other good opportunities waiting

If the newspaper industry were advertising to today's college-trained young men and women, that's how the ad might read. Today, each local newspaper is part of a huge network.


Most people know about the newsroom side of newspapers through books, television and movies. But for every writing and editing position at a newspaper, there are many other good opportunities waiting for today's job seeker. People who are skilled at newspaper work can take their careers.


Whoever you can seeLook inside any newspaper and

you'll see artists, photographers, salespersons, advertising specialists, marketers, business managers, accountants, distributors, computer experts, personnel specialists, Web producers, and production coordinators, not to mention support staff such as secretaries, maintenance professionals, drivers and telephone operators.


Whatever you like

So whether you like words, numbers, photography, art, the Web, sales, working with intricate machinery or meeting the public, think about newspaper work.


A newspaper is about much more than writing the

news!


BusinessDivision:Scorekeeper for Newspaper


The people in the business or finance office are the newspaper’s scorekeepers.


The business division is responsible for the efficient operation of all the newspaper’s revenue-producing divisions. It is presided over by a business manager or general manager, who oversees all sales, budgets, and capital expenditures.


It receives, spends, and invests money, and supervises everything pertaining to the business side of the newspaper, including advertising, circulation, and job printing.


To finance the other department, advertising space must be sold, subscriptions must be solicited and the finished product must be delivered to the readers.


To handle these important duties, most newspapers have separate advertising and circulation departments under the business department, even finance departments.


At some papers, the next publisher might be working in the business department, not editorial. It is sometimes thought that a financial person can learn the editorial side better than an editorial person can learn the business side. But one thing is for sure: There is power in controlling a company’s purse strings.


Whether you’re the bookkeeper, a payroll clerk, the auditor or the vice president for finance, your financial skills and business sense will ensure the newspaper’s continued vitality.


Advertising

This is the most important revenue-producing center in the entire newspaper.


It is presided over by an advertising manager who is in charge of generating and directing sales in all advertising categories: retail, national, classified, an preprints.


The advertising manger is assisted by managers who control directly each of these separate categories.


One reason people pursue a career in newspaper advertising is the diversity. You can create advertising for a fashion advertiser one minute and a hospital the next.


You encounter big customers, small customers, customers with tightly targeted prospects and those with multiple locations and wide customer appeal.


People also enjoy newspaper advertising because newspaper advertising works. Customers are typically glad to see you because they recognize that their newspaper advertising gets results.


Newspapers are a reach medium. A high percentage of people in the community are reached when you advertise in newspapers. In fact, newspapers provide the highest reach of any medium in a market.


In newspapers, you can reach a wide geographic area or a targeted one, such as sports fans or food fanatics, subscribers, single-copy purchasers or even non-subscribers.


You can use in-paper advertising, preprinted inserts, printed single sheets of paper, color, magazines or a host of other options within the medium.


Circulation

This department is the lifeblood of the newspaper. Without it the newspaper would carry no advertising, and without advertising the paper would not survive.


Circulation is much more than getting newspapers off the presses, onto the streets and into readers’ homes. It is the total marketing of the newspaper and related specialty products to the consumer.


Presided over by a circulation manager, the circulation department is split into smaller units, consisting of district and state circulation.


At the same time, circulation managers are the newspaper’s experts in sales, customer relations and merchandising.


Every day the circulation staff applies a variety of marketing techniques to convince people that reading a newspaper is essential to help them make day-to-day decisions in a complex world, and that the newspaper is worth their investment of time and money.


Mechanical DepartmentThe complicated and highly technical

process of transforming the reporter’s stories into type and reproducing them on thousands of pages of newsprint is done by the mechanical department, which includes the composing room and the pressroom. The printing process has become highly computerized.


The PressroomThis is where the actual printing

of the newspaper occurs. The pressroom is presided over by a foreman who synchronizes his unit’s schedule with the other mechanical units before it, and with the mail room and circulation after it.

Newspaper- more than writing news

Documents

Transcript of Newspaper- more than writing news