LAYOUTING

RCANU | 2012

LAYOUT• the make-up or the window dressing of a

page. • consists of

illustrations text/articles graphics

• includes the selection of font styles, sizes and colors.

CONVENTIONAL

MODERN

- VS -

CONVENTIONAL• Old method of layouting• Cut, paste, and fit method• Uses layouting paper• More papers are consumed

Layouting paper >

Symbols used for ConventionalLayouting

• Boxes for pictures/graphics• Lines for headlines• Arrows for texts/articles

MODERN• softwares and programs are

readily available for desktop publishing (MicrosoftTM Publisher, AdobeTM InDesign, Corel Draw)

• not much laborious for all you need is a computer unit, a program and a creative designing skill

MODERN• putting up a campus paper becomes

easier and more convenient• Disadvantage: limited size of the

computer screen. A dummy is still prepared.

CMYK

RGB

- VS -

RGB• Stands for Red, Green, Blue• Colors produced by monitors• Emits light

CMYK• Stands for Cyan,

Magenta, Yellow, BlacK • Colors produced for

printing• Reflects light• Composed of the

subset of RGB Colors

Lorem Ipsum• simply dummy text of the printing and typesetting

industry.• normal distribution of letters

The standard lorem ipsum "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Newspaper sizes• BROADSHEET

- Dimensions: 750 x 600 mm (29.5" x 23.5")

• BERLINER- Dimensions: 470 mm × 315 mm (18.5" × 12.4")

• TABLOID SIZE- Dimensions: 430 x 280 mm (16.9" x 11.0")

EXCELLENT LAYOUT FACTORS1. PROPORTION

▬ deals with the ratio of one part to another and of the parts to the whole.

▬ Pictures must be sized properly to keep up with other shapes on the page.

▬ Length of stories must be considered. ▬ A long story may ruin the proportion of the

page. ▬ A jump story is better than a poorly

proportioned page.

EXCELLENT LAYOUT FACTORS2. UNITY (HARMONY)

▬ the agreement between parts. ▬ Content of every page/double page must blend

as a harmonious unit. ▬ No one part of the page should overshadow

another. ▬ The headlines should complement each other

and the pictures should not distract the eyes too much from the type.

EXCELLENT LAYOUT FACTORS3. BALANCE

▬ a feeling of equality in weight▬ suggests the gravitational equilibrium of a

single unit or a space arranged with respect to an axis or a fulcrum.

EXCELLENT LAYOUT FACTORS4. OCCULT BALANCE/ASSYMETRICAL BALANCE

▬ “felt” balance. ▬ Visual units in the other side of the axis are not

identical but are placed in positions so equated to produce a felt equilibrium.

EXCELLENT LAYOUT FACTORS5. EMPHASIS

▬ gives proper importance to the parts and to the whole.

▬ It involves the differentiation between the more important and the less important.

EXCELLENT LAYOUT FACTORS6. CONTRAST

▬ is the blending of units as one. ▬ Every head and cut on a page should contrast

with adjoining materials. ▬ Contrasting adjacent headlines will help

emphasize the importance of each other. ▬ Boxes and pictures between heads are

sometimes good makeup devices.

Don’ts for Layouting1. Tomb stoning - placing two or more

headlines on approximately the same leveling adjacent columns specially if they are of the same point and types.

2. Bad breaks - breaking stories to the top of columns. The top of every column should have a headline or a cut.

3. Separating related stories and pictures.

Don’ts for Layouting4. Gray areas (sea of gray). Use fillers

instead.5. Screaming headline - is one that is too

big for a short or unimportant story.6. Heavy tops. Don’t make the page top

heavy.7. Fit them all. Avoid many headlines of

the same size on a page.8. Looking-out pictures.

Sample Layouts

“Laying out a page is a matter of personal taste. There are no

criteria set for it. Therefore, the staff may experiment

freely on page makeup until they get the pattern acceptable to them.”

Questions?