Newspaper headlines and trends in news presentation

Prof. Dr. N. PrabhudevVice-Chancellor

BANGALORE UNIVERSITY

Website: www.vcbunprabhudev.inEmail: vcbunprabhudev@gmail.com

Blog: http://www.vcbunprabhudev.blogspot.com

Twitter: http://twitter.com/VCBU

Journalism can never be silent: that is its greatest virtue and its greatest fault. It must speak, and speak immediately, while the echoes of wonder, the claims of triumph and the signs of horror are still in the air.

” “The critic has to educate the public; the artist has to educate the critic.” I have the simplest tastes. I am always satisfied with the best.”

Ideal presentation in this era of over 150 channels of choice, is

their such a thing as an ideal way to manage a junction between one programme and another, or do different channels need different styles of

presentation?

what we would like in an ideal form of presentation. One thing I know I used to like

about presentation was the announcer being on screen, either behind a desk or on a sofa. That gave the channel a human face, a friendly face, someone you could identify with the station, so no matter where you saw them, whether it was

on screen, in the papers or in real life, you immediately identified them with the station. It

was a more subtle form of branding than most TV channels go in for today.

Another useful presentation device that is no longer used, and hasn’t been since 1988, is the pre-programme ident. These days, the only pre-programme ident I see is on an imported show

from the US, where the MGM lion actually appears for a few seconds, and of course, on movies. The BBC use a pre-programme ident

only on their video recordings that are commercially released, not on their output

Presentation techniques Know your

Purpose: Know what your purpose is in giving your presentation. Is it to inform? To persuade?

To entertain? Audience: Who is your audience? What age

group are they, where do they live, what attitudes do they have?

Logistics: These are things that have to be organised. You should know how much time you

have to speak, what time of day it will be and how the room will be set up

Timing Plan, prepare and practice to fill 75 per cent of the allotted time you're given to

speak. If you end early, no one will mind, but ending late is poor planning. If you expect audience involvement, plan on

speaking for 50 per cent of the time and using 25 per cent for audience

participation

Keep it relevant Create user-friendly notes for yourself

As Winston Churchill said when asked why he carried notes but seldom used them, 'I carry fire insurance,

but I don't expect my house to burn down.' Use bullet points instead of sentences

Channel your adrenaline into enthusiasm

Stage fright is a negative term for excitement

Deliver with passion

Keep it relevant Create user-friendly notes for yourself

As Winston Churchill said when asked why he carried notes but seldom used them, 'I carry fire insurance,

but I don't expect my house to burn down.' Use bullet points instead of sentences

Channel your adrenaline into enthusiasm

Stage fright is a negative term for excitement

Deliver with passion

much of their traffic comes through search engines such as Google News or other new aggregators,

creating headlines is becoming a very different art. Search engine optimization (SEO) is the art and

science of making your website friendly to search engines. As it turns out, headlines are a critical part

of this. Google and other search engines very heavily overweight words that are in page and story

titles. Professional journalists should operate as trustees

of the public, seek the truth, report it fairly and with integrity and independence, and stand accountable

for their actions.

PUBLIC TRUST: Their first obligation is to the public.* Understand that any commitment other than

service to the public undermines trust and credibility.

* Recognize that service in the public interest creates an obligation to reflect the diversity of the community and guard against oversimplification of

issues or events.* Fight to ensure that the public's business is

conducted in public. Professional journalists should pursue truth

aggressively and present the news accurately, in context, and as completely as possible

PUBLIC TRUST: Their first obligation is to the public.* Understand that any commitment other than

service to the public undermines trust and credibility.

* Recognize that service in the public interest creates an obligation to reflect the diversity of the community and guard against oversimplification of

issues or events.* Fight to ensure that the public's business is

conducted in public. Professional journalists should pursue truth

aggressively and present the news accurately, in context, and as completely as possible

FAIRNESS: Professional journalists should present the news fairly and impartially, placing primary value on significance

and relevance. Treat all subjects of news coverage with respect and dignity,

showing particular compassion to victims of crime or tragedy.

* Exercise special care when children are involved in a story and give children greater privacy protection than adults.

* Seek to understand the diversity of their community and inform the public without bias or stereotype.

* Present a diversity of expressions, opinions, and ideas in context.

* Present analytical reporting based on professional perspective, not personal bias.

* Respect the right to a fair trial.

INTEGRITY: should present the news with integrity and decency, avoiding real or perceived conflicts of interest, and respect the dignity and intelligence of

the audience as well as the subjects of news.* Identify sources whenever possible. Confidential

sources should be used only when it is clearly in the public interest to gather or convey important

information or when a person providing information might be harmed. Journalists should keep all commitments to protect a confidential

source.* Clearly label opinion and commentary..

* Refrain from contacting participants in violent situations while the situat* Clearly label opinion

and commentary..ion is in progress.

* Use technological tools with skill and thoughtfulness, avoiding techniques that skew facts, distort reality, or sensationalize events.

* Use surreptitious newsgathering techniques, including hidden cameras or microphones, only

if there is no other way to obtain stories of significant public importance and only if the

technique is explained to the audience.