NEWSPAPER DOUBLE PAGE SPREADS

&ADVERTISEMENTS...By Emma Nugent

ADVERTISEMENTThis advertisement that I have found is also a double page spread. This has been used to effectively advertise ‘Sky’ and the different aspects of it. This advertisement is across two pages and is big in comparison to many others, this would suggest that the company are very big as they can afford to buy advert space this big.Bright colours are used for this advertisement, they are used to attract people and wonder what the colours relate to. Also bold writing is used so that the add is clear and so that the viewer/possible customer understand exactly what is being advertised to them. Big shapes are used on the page to make the audience think about what the advert could be about.The page is very plain and has a lot of blank space on it, this is to propose the idea that investing in this product will be as easy and simple as the advert is.

ADVERTISEMENT This advertisement is takes up about a quarter of the page it is advertising the phone company ‘EE’ and a half price deal that they going on.

The colours used for this advert are the colours used for the company logo: turquoise, white and yellow.

There is a lot of text and fine print for this advert which would make it less interesting for the reader but it would also make it more informative.None of the text is particularly bold and it doesn’t really stand out against the background or the advert as a whole.Overall I find this advertisement to be pretty poor and dull compared to the rest of the adverts that I have looked at and analysed.

ADVERTISEMENT Here is a full single page advertisement, it is advertising a house, however it is advertising through a column section. Through this form of advertisement the house can be shown off with all of the details included without becoming something people don’t want to read – (if an advertisement is covered with information it becomes less appealing, they should be short and sweet to grab attention)

There are three images used to show off the house, one big image and two smaller ones, they are used so that the audience don’t feel that they need to imagine the product.

The text is bold for the important sections, they are small bits of information explaining what the column is about.

The colours used are the same colours used repeatedly for this column, which is why they have been used again.

ADVERTISEMENT Here I have found two advertisements that were put together, they have nothing to do with each other but were put together.

Both of these adverts use bold colours to grab the attention of the audience.

Differently the ad on the right uses a block colour as their base/main colour, however the advert on the left uses an array of different colours. Although similarly both ads are using the colours that are associated with their brands/products so that the audience can recognise it straight away.

The text on these adverts is very bold for both. Similarly they both use a smaller text too, this is because that is other key information the audience may want/need to know, however its not what would entice them to look at a advertisement.

DOUBLE PAGE SPREAD This double page spread is simple but effective. The majority of this double page is taken up by 12 images that have been joined together to create a collage and a title in the centre of the page under the images. The rest of the majority of both pages is text.

This double page spread includes subtitles above each section of text. The text that is on these pages is a personal passage about each child that is featured in the photos.

This double page spread has a colour scheme that is consistent throughout. The title, the header and the text is either black, red or white. Even the children in the photos included on this double page spread are wearing black t-shirts and their names underneath their shots are written in the same red font. This is effective because it tells the reader that everything on this page is relevant.

DOUBLE PAGE SPREAD This double page spread – like the previous one I have analysed has a similar theme. The colour scheme for this double page spread is purple. The titles, text boxes and footer are all in purple. The other colours used are black and white. They are used for a title and the rest of the text.

Small images are included and used to explain the article more and underneath the main image there is a brief caption text to explain it.

The graphology for this page is a lot different to the previous DPS – this is because there is more going on. This double page spread has advertising around the edges of the two pages that relates to the topic of ‘Parenting’ However not all of it is completely relevant to the main article on these two pages.

DOUBLE PAGE SPREAD This double page spread is similar to the others that I have looked at because the colour scheme is 3 main colours that are used consistently throughout the double page spread.

Differently to the other double page spreads I have looked at there is a logo in the top left hand corner of this page. Also included on this page is a header.

On this DPS the article title is big and takes up the best part of half a page along with two subtitles underneath it. On the right hand side 4 images are taking up roughly two thirds of the page with small captions underneath each. This can draw the attention of the reader because it means that there is something else for them to look at other than a block of text.

The text on these pages is split into columns and short question and answer responses.

DOUBLE PAGE SPREAD This double page spread is showing another way to layout the two pages that is more interesting than a generic DPS.

There are 6 images included on this DPS that shows the reader what the article is about – especially helpful along with the images is the captions that are with them.

This DPS has all of its text split into columns, however it has split up the layout by placing some of the text on a different coloured text box to the background of the rest of the page so that the text stands out.

The title for this article is at the top of the page and is smaller than the headline that is in the middle of the page to show the reader what this new ‘key suspect’ has said – This is in a bigger and bolder font so that the reader is drawn to it as it is an interesting headline that would make you curious about the rest of the article.