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Newspaper Audience DatabaseFall 2005 Release

www.naa.org/nadbase

www.naa.org/nadbase

Table of Contents

About the Newspaper Audience Database . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Why Newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Top 100 Newspapers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Newspaper Audience Database . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-41

Newspaper Audience Database

� NADbase: Newspaper Audience Database www.naa.org/nadbase

The Newspaper Audience Database provides media buyers with easy

access to fresh data on the size and composition of the audience for the top

U.S. daily newspapers and their Web sites.

The twice-yearly report, distributed by the Newspaper Association of

America, is also available electronically, along with a file in Excel format, at

www.naa.org/nadbase.

The report is part of a larger industry initiative to provide advertisers with

a comprehensive profile of the newspaper audience across various media

platforms. Data from additional studies on engagement, shopping habits,

advertising effectiveness and more will be released in the first and second

quarters of 2006.

Audience data are provided at the DMA level and is listed alphabetically

by DMA and, within the DMA, alphabetically by newspaper. Data are also

included for three national newspapers: The New York Times, USA Today and

The Wall Street Journal.

The data were extracted primarily from Scarborough Research’s 75

Local Market Studies, the primary source of newspaper audience ratings

information in the U.S. The study is based on telephone interviews

conducted between February 2004 and March 2005 (Release 1, 2005). Local

market sample sizes range from 2,000 to more than 13,000. Scarborough’s

local-market newspaper audience and demographic data are audited and

accredited by the Media Rating Council (MRC) and the Audit Bureau of

Circulations (ABC) for use in the ABC Reader Profile.

The newspaper audience ratings information for the national editions of

The New York Times, USA Today, The Wall Street Journal is from Scarborough’s

USA+ database and is based on more than 200,000 telephone interviews

conducted between August 2003 and September 2004 (Release 2, 2004).

Scarborough’s USA+ database has been submitted for MRC accreditation.

Four newspapers—Austin American-Statesman, Chicago Tribune, San

Jose Mercury News and Palm Beach Post—have chosen to use data from

The Gallup Organization’s local market Studies of Media Usage. The local

market sample sizes range from 1,700 in Austin and West Palm

Beach to more than 6,000 in the Chicago DMA. Interview

periods vary for each of the four newspapers. The Chicago

Tribune data are based on telephone interviews conducted

between January and December 2004, data for San Jose

Mercury News are from the Spring 2004 study, Austin American

Statesman data are from Fall 2004, while the Palm Beach

Post’s data interviews took place in Spring of 2005. Gallup’s

local market newspaper audience and demographic data are

audited and accredited by the Audit Bureau of Circulations (ABC) for use in

the ABC Reader Profile.

Newspaper Web site usage data are supplied by Nielsen//NetRatings, a

leading provider of Web audience usage data, based on their MegaView

Local syndicated service. Data are collected by tracking usage of 345,000

Internet users drawn from a combination of home, work and school. Data

for this report are

based on Web usage

during the month of

July 2005.

NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U .S . and Canada . NAA members include daily newspapers, as well as non-dailies and other publications published throughout the world . Headquartered just outside Washington in Vienna, Va ., the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership . Information about NAA and the industry also may be found at www .naa .org .

About the Newspaper Audience Database


Powerful technological advancements and shifting consumer behavior are

driving major transformations in the media marketplace. All traditional media

have been forced to re-examine and re-invent their value proposition for

consumers and advertisers.

The newspaper industry has been at the forefront of that re-invention,

creating compelling new products across media platforms, targeting specific

market segments with more relevant content, and aggressively responding to

changing advertiser needs.

And their strategies are paying off. Consider that:◆ 77 percent of adults (18+) in the top 50 markets read newspapers over

the course of a week—totaling more than 115 million readers.

◆ On any given Sunday, 60 percent, or nearly 90 million adults, read a

newspaper.

◆ 60 percent of adults who earn $75,000 or more read a newspaper daily,

and more than two-thirds do so on Sunday.

◆ 68 percent of 18-34 year-olds (31.5 million) read a newspaper during the

week and 21.4 million read a newspaper on Sunday.

◆ Newspapers reach more 18-34 year olds on an average week day

(37.4% in the top 50 markets) than an average half-hour of prime time

TV (32.3%), early TV news (22%) and an average quarter hour of radio

morning drive time (21%).

◆ Newspaper readership also increases with education, as nearly 60 percent

of college graduates read a daily newspaper and two-thirds of those with

post-graduate degrees do so.

◆ 43 million users, or nearly one-third of the Internet population, visited

newspaper Web sites in July, 2005, compared to 23 million for Yahoo! News

and CNN.com.

◆ Internet users viewed 1.7 billion pages on newspaper Web sites in July, 2005.

◆ Newspapers own 11 of the top 25 online news and information Web sites

and, locally, they provide the dominant information site in most of the top

75 markets.

◆ 44 percent of newspaper Web site users are younger than 34

and 50 percent have household incomes greater than

$50,000.

◆ The typical newspaper Web site user has an

income of $70,000; 84 percent have recently

searched for products online and 82

percent recently bought online.

A recent newspaper engagement

study demonstrates the effectiveness of

newspapers as an advertising medium.

According to the Millward Brown study,

most respondents (42%) rated newspaper

advertising as most credible (compared

to TV, radio, magazines and the Internet). Respondents also rated newspapers

higher than other media as the best environment for making product

selections.

Newspapers also provide unique opportunities to reach broad or targeted

audiences across multiple products in the local market. Using the traditional

newspaper, niche and specialty publications, and a variety of Web sites,

advertisers can reach more adults in a specific market than they could with

any other media.

And the portfolio

of products allows

advertisers to target

specific segments

geographically,

demographically

or by interest.

Why Newspapers

For more information on the value of the newspaper audience,

visit www.naa.org/nadbase.


Top 100 Newspapers (By Average Weekday Readership)

1. USA Today ..........................................................7,080,055

2. Wall Street Journal ........................................5,147,255

3. New York Times ..............................................5,043,815

4. New York Daily News ..................................2,650,955

5. Los Angeles Times ........................................2,392,096

6. New York Post ..................................................2,054,419

7. Chicago Tribune* ..........................................1,858,767

8. Washington Post ...........................................1,817,325

9. Newsday .............................................................1,618,362

10. Chicago Sun-Times ......................................1,426,558

11. Houston Chronicle .......................................1,243,443

12. Dallas Morning News .................................1,128,009

13. Boston Globe ...................................................1,125,060

14. Star-Ledger (Newark) .. .....................................1,103,530

15. Atlanta Journal Constitution ..................1,100,163

16. San Francisco Chronicle ............................1,055,459

17. Arizona Republic (Phoenix) .....................1,052,282

18. Star Tribune (Minneapolis) ..........................953,436

19. Philadelphia Inquirer .......................................945,309

20. Cleveland Plain Dealer ...................................868,831

21. Boston Herald ......................................................816,762

22. Detroit Free Press ..............................................814,997

23. Orange County Register ...............................803,670

24. San Diego Union-Tribune ............................802,321

25. Portland Oregonian .........................................766,161

26. St. Louis Post-Dispatch ...................................727,071

27. San Jose Mercury News* ..............................717,500

28. Orlando Sentinel ...............................................712,822

29. St. Petersburg Times ........................................704,007

30. Sun-Sentinel (South Florida) ......................694,023

31. Miami Herald .......................................................693,836

32. Milwaukee Journal Sentinel .......................684,496

33. Baltimore Sun ......................................................667,545

34. Sacramento Bee .................................................654,060

35. Pittsburgh Post-Gazette ................................608,581

36. Detroit News ........................................................604,279

37. New Orleans Times-Picayune ....................602,744

38. Rocky Mountain News ...................................597,173

39. Columbus Dispatch .........................................591,664

40. Kansas City Star ..................................................586,335

41. Philadelphia News ............................................576,827

42. Seattle Times ........................................................565,540

43. Indianapolis Star ................................................561,087

44. San Antonio Express-News .........................553,056

45. Star-Telegram (Fort Worth) .........................544,870

46. Charlotte Observer ...........................................543,101

47. Denver Post ..........................................................517,592

48. Austin American-Statesman* ....................515,300

49. Tampa Tribune ....................................................506,868

50. Louisville Courier-Journal .............................488,830

51. Cincinnati Enquirer ..........................................488,336

52. Hartford Courant ...............................................487,106

53. Virginian-Pilot (Norfolk) .................................481,158

54. Buffalo News ........................................................478,264

55. The Tennessean (Nashville).........................475,426

56. Los Angeles Daily News ................................457,810

57. Palm Beach Post* ..............................................456,641

58. St. Paul Pioneer Press ......................................449,072

59. Memphis Commercial Appeal ..................439,097

60. Providence Journal ..........................................431,718

61. Seattle Post-Intelligencer .............................428,245

62. Fresno Bee .............................................................421,520

63. Bergen Record ....................................................420,643

64. Las Vegas Review-Journal ............................419,615

65. Oklahoman (Oklahoma City) ... ................419,276

66. Asbury Park (N.J.) Press ...................................410,713

67. Rochester Democrat and Chronicle ......405,730

68. Richmond Times-Dispatch ..........................404,944

69. Journal News (White Plains, New York) .....395,371

70. Florida Times-Union ........................................394,728

71. Honolulu Advertiser ........................................391,782

72. Raleigh News & Observer ............................390,913

73. Daily Herald (Chicago) ...................................390,237

74. Birmingham News ............................................345,694

75. Des Moines Register ........................................326,291

76. Contra Costa (Calif.) Times ...........................313,140

77. Tulsa World ............................................................312,506

78. Akron Beacon Journal ....................................311,901

79. Tacoma News Tribune ....................................306,602

80. Lexington Herald-Leader..............................306,282

81. Grand Rapids Press ...........................................304,957

82. Syracuse Post-Standard .................................301,764

83. Salt Lake Tribune ................................................297,289

84. Dayton Daily News ...........................................295,356

85. Knoxville News Sentinel................................295,308

86. Albuquerque Journal ......................................288,906

87. Allentown (Pa.) Morning Call .....................285,207

88. Worcester (Mass.) Telegram & Gazette .......275,583

89. Toledo Blade .........................................................271,812

90. Albany Times-Union ........................................267,782

91. Arizona Daily Star (Tucson) .........................267,539

92. Washington Times ............................................263,386

93. El Nuevo Herald .................................................261,473

94. Harrisburg (Pa.) Patriot-News .....................259,944

95. Spokane Spokesman-Review ....................256,441

96. Mobile Register ..................................................252,015

97. Tribune-Review (Pittsburgh) ......................250,691

98. Santa Rosa Press (Calif.) Democrat .........246,668

99. Roanoke (Va.) Times ........................................245,303

100. Daily Press (Newport News, Va.) ...............243,742Source: Scarborough Research*Data supplied by Gallup OrganizationNote: A few newspapers in the top 100 did not provide data for this report.


Total Men Women Age 18 - 24 Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64 Age 65+HHI $25,000 -

$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

National Newspapers

Daily New York Times Total 5,043,815 2,828,470 2,215,345 748,330 782,495 961,165 989,010 730,905 831,910 311,865 730,550 818,695 799,535 864,560 1,100,105Sunday New York Times Total 6,989,535 3,561,360 3,428,175 803,620 974,220 1,269,905 1,483,850 1,180,420 1,277,520 507,375 1,003,380 1,137,480 1,150,170 1,255,670 1,447,4455-Day Cume NY Times Total 9,931,525 5,370,835 4,560,690 1,756,135 1,625,330 1,882,335 1,914,960 1,292,245 1,460,520 816,465 1,648,290 1,722,010 1,566,420 1,542,770 1,726,6254-Week Sunday Cume NY Times Total 11,671,265 5,752,595 5,918,670 1,544,445 1,792,760 2,174,875 2,354,675 1,826,910 1,977,600 935,740 1,829,770 2,011,540 1,879,400 1,966,395 1,981,985

Unique PageAudience Views

New York Times Web Sites 12,765,423 452,569,793

Daily Wall Street Journal Total 5,147,255 3,454,850 1,692,405 436,165 784,675 1,012,555 1,160,955 927,175 825,730 227,075 625,285 854,185 913,615 962,885 1,331,0405-Day Cume Wall Street Journal Total 10,086,475 6,566,275 3,520,200 1,232,415 1,436,860 1,922,365 2,217,685 1,735,440 1,541,710 634,140 1,377,095 1,782,515 1,756,785 1,845,690 2,102,110


Wall Street Journal Web Sites 2,491,772 47,109,917

Daily USA Today Total 7,080,055 4,707,665 2,372,390 868,710 1,281,455 1,557,675 1,567,050 973,130 832,035 559,245 1,265,160 1,594,410 1,231,975 1,048,055 854,8855-Day Cume USA Today Total 16,199,940 10,244,715 5,955,225 2,117,675 2,695,585 3,491,610 3,598,985 2,350,165 1,945,920 1,501,290 3,013,145 3,420,230 2,888,925 2,390,585 1,724,385


USA Today Web Sites 9,731,225 133,254,522

Local Newspapers*

1,056,789 508,186 548,603 134,213 156,884 201,625 205,720 151,347 207,000 141,692 229,114 212,868 181,415 100,051 37,632

Total 267,782 149,440 118,342 29,703 39,349 50,785 53,239 40,384 54,322 28,762 52,738 52,260 52,519 43,192 14,849Reach % 25.3% 29.4% 21.6% 22.1% 25.1% 25.2% 25.9% 26.7% 26.2% 20.3% 23.0% 24.6% 28.9% 43.2% 39.5%

Total 346,350 170,509 175,841 31,647 50,325 68,992 73,401 54,163 67,822 35,745 69,927 78,251 67,836 45,222 15,910Reach % 32.8% 33.6% 32.1% 23.6% 32.1% 34.2% 35.7% 35.8% 32.8% 25.2% 30.5% 36.8% 37.4% 45.2% 42.3%

Total 407,284 229,162 178,122 58,375 56,580 80,931 77,359 57,098 76,941 41,660 81,171 82,078 87,938 57,010 20,405Reach % 38.5% 45.1% 32.5% 43.5% 36.1% 40.1% 37.6% 37.7% 37.2% 29.4% 35.4% 38.6% 48.5% 57.0% 54.2%

Total 451,976 219,061 232,915 46,987 73,774 83,542 95,711 71,505 80,457 49,288 92,407 103,406 80,478 58,158 19,511Reach % 42.8% 43.1% 42.5% 35.0% 47.0% 41.4% 46.5% 47.2% 38.9% 34.8% 40.3% 48.6% 44.4% 58.1% 51.8%


Albany Times-Union Web Sites 253,889 5,212,703

* Note: A few newspapers in the top 75 markets are not included in this first release.

Daily Albany Times-Union

Sunday Albany Times-Union

5-Day Cume Times-Union

Albany Times-Union

4-Week Sunday Cume Times-Union

Albany/Schenectady/Troy DMA

New York Times

Wall Street Journal

USA Today

6 NADbase: Newspaper Audience Database Source: Print audience data supplied by Scarborough Research, except where noted. Web usage data supplied by Nielsen//NetRatings. www.naa.org/nadbase



$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

1,301,839 632,850 668,989 177,598 217,121 249,461 258,102 182,660 216,897 217,333 349,899 208,913 136,423 83,424 45,635

Total 288,906 140,658 148,248 23,654 25,883 56,956 68,307 44,657 69,449 35,380 62,757 66,081 43,007 32,743 16,299Reach % 22.2% 22.2% 22.2% 13.3% 11.9% 22.8% 26.5% 24.4% 32.0% 16.3% 17.9% 31.6% 31.5% 39.2% 35.7%

Total 426,471 192,592 233,879 40,956 54,177 86,582 94,851 65,900 84,005 57,303 100,731 94,386 58,020 45,487 19,378Reach % 32.8% 30.4% 35.0% 23.1% 25.0% 34.7% 36.7% 36.1% 38.7% 26.4% 28.8% 45.2% 42.5% 54.5% 42.5%

Total 453,127 216,441 236,686 47,030 49,014 88,123 115,606 66,949 86,405 57,543 116,117 95,101 59,993 45,691 20,905Reach % 34.8% 34.2% 35.4% 26.5% 22.6% 35.3% 44.8% 36.7% 39.8% 26.5% 33.2% 45.5% 44.0% 54.8% 45.8%

Total 582,689 250,007 332,682 60,055 88,602 123,579 133,109 84,215 93,129 81,552 145,839 118,767 77,597 55,330 24,739Reach % 44.8% 39.5% 49.7% 33.8% 40.8% 49.5% 51.6% 46.1% 42.9% 37.5% 41.7% 56.8% 56.9% 66.3% 54.2%


Albuquerque Journal Web Sites 167,544 6,361,811

4,203,047 2,053,696 2,149,351 548,703 869,240 950,334 804,742 527,774 502,254 509,048 822,635 764,188 629,334 575,983 376,707

Total 1,100,163 593,698 506,465 80,964 139,973 226,645 250,484 187,851 214,246 102,654 195,539 182,001 183,436 198,453 158,989Reach % 26.2% 28.9% 23.6% 14.8% 16.1% 23.8% 31.1% 35.6% 42.7% 20.2% 23.8% 23.8% 29.1% 34.5% 42.2%

Total 1,732,197 833,673 898,524 161,452 291,305 392,908 368,548 251,884 266,100 160,931 308,231 316,906 302,775 286,207 227,060Reach % 41.2% 40.6% 41.8% 29.4% 33.5% 41.3% 45.8% 47.7% 53.0% 31.6% 37.5% 41.5% 48.1% 49.7% 60.3%

Total 1,751,434 871,939 879,495 158,306 270,874 399,383 380,105 271,027 271,739 190,125 326,682 285,201 296,856 299,979 214,581Reach % 41.7% 42.5% 40.9% 28.9% 31.2% 42.0% 47.2% 51.4% 54.1% 37.3% 39.7% 37.3% 47.2% 52.1% 57.0%

Total 2,345,594 1,106,943 1,238,651 242,864 452,585 567,993 478,439 301,505 302,208 232,487 414,524 452,011 374,265 403,256 274,470Reach % 55.8% 53.9% 57.6% 44.3% 52.1% 59.8% 59.5% 57.1% 60.2% 45.7% 50.4% 59.1% 59.5% 70.0% 72.9%

Unique PageAudience Views1,889,120 48,444,863

1,068,500 540,100 528,400 163,800 256,500 218,000 215,600 114,600 99,900 164,400 176,500 210,600 155,800 100,900 47,600

Total 515,300 266,500 248,800 54,500 92,400 96,300 131,500 70,900 69,700 59,900 98,800 107,100 82,100 65,700 35,400Reach % 48.2% 49.3% 47.1% 33.3% 36.0% 44.2% 61.0% 61.9% 69.8% 36.4% 56.0% 50.9% 52.7% 65.1% 74.4%

Total 670,200 335,000 335,200 76,600 131,200 136,800 162,100 85,300 78,100 82,400 123,500 141,400 122,100 75,400 31,100Reach % 62.7% 62.0% 63.4% 46.8% 51.2% 62.8% 75.2% 74.4% 78.2% 50.1% 70.0% 67.1% 78.4% 74.7% 65.3%

Total 730,100 383,300 346,700 100,400 149,900 145,200 168,700 85,700 80,200 104,400 126,800 149,400 121,000 76,700 38,800Reach % 68.3% 71.0% 65.6% 61.3% 58.4% 66.6% 78.2% 74.8% 80.3% 63.5% 71.8% 70.9% 77.7% 76.0% 81.5%

Total 766,500 382,800 383,700 92,300 159,300 161,500 178,100 90,900 84,300 98,600 141,700 165,700 131,700 81,700 37,500Reach % 71.7% 70.9% 72.6% 56.3% 62.1% 74.1% 82.6% 79.3% 84.4% 60.0% 80.3% 78.7% 84.5% 81.0% 78.8%


Austin American-Statesman Web Sites 547,730 9,710,546

* Print audience data supplied by The Gallup Organization

Austin DMAAustin American-Statesman*

Daily Atlanta Journal Constitution

Sunday Atlanta Journal Constitution5-Day Cume Atlanta Journal Constitution4-Week Sunday Cume Atlanta Journal Constitution

Albuquerque Journal

Atlanta Journal Constitution

Daily Morning Albuquerque JournalSunday Albuquerque Journal

5-Day Cume Albuquerque Journal

4-Week Sunday Cume Albuquerque Journal

Atlanta DMA

Albuquerque/Santa Fe DMA

Atlanta Journal Constitution Web Sites

Daily Austin American-Statesman

Sunday Austin American-Statesman5-Day Cume American-Statesman

4-Week Sunday Cume American-Statesman




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

2,137,750 1,011,318 1,126,432 260,515 350,167 451,970 425,851 296,846 352,401 239,820 420,746 433,254 373,494 299,333 158,456

Total 667,545 354,536 313,009 59,433 70,781 122,588 141,659 111,953 161,131 78,821 121,100 140,078 128,391 86,599 60,139Reach % 31.2% 35.1% 27.8% 22.8% 20.2% 27.1% 33.3% 37.7% 45.7% 32.9% 28.8% 32.3% 34.4% 28.9% 38.0%

Total 1,051,683 477,803 573,880 99,941 136,155 225,241 222,759 162,442 205,145 129,908 205,306 208,395 195,169 140,592 80,424Reach % 49.2% 47.2% 50.9% 38.4% 38.9% 49.8% 52.3% 54.7% 58.2% 54.2% 48.8% 48.1% 52.3% 47.0% 50.8%

Total 1,018,753 501,570 517,183 116,716 138,645 204,647 203,233 158,586 196,926 133,195 191,451 206,378 180,928 139,059 82,775Reach % 47.7% 49.6% 45.9% 44.8% 39.6% 45.3% 47.7% 53.4% 55.9% 55.5% 45.5% 47.6% 48.4% 46.5% 52.2%

Total 1,315,907 600,065 715,842 148,783 205,986 280,079 267,570 186,361 227,128 152,844 254,672 254,977 246,681 179,155 101,594Reach % 61.6% 59.3% 63.5% 57.1% 58.8% 62.0% 62.8% 62.8% 64.5% 63.7% 60.5% 58.9% 66.0% 59.9% 64.1%


Baltimore Sun Web Sites 953,421 12,870,589

1,357,431 642,247 715,184 176,515 236,675 256,069 257,646 187,434 243,092 195,990 313,716 222,810 176,541 101,977 54,718

Total 345,694 180,789 164,905 25,488 48,266 58,290 78,645 59,058 75,947 43,850 77,496 57,216 61,055 44,172 21,472Reach % 25.5% 28.1% 23.1% 14.4% 20.4% 22.8% 30.5% 31.5% 31.2% 22.4% 24.7% 25.7% 34.6% 43.3% 39.2%

Total 473,834 217,171 256,663 45,744 76,354 89,818 99,727 68,518 93,673 63,590 107,082 79,221 76,377 55,732 26,924Reach % 34.9% 33.8% 35.9% 25.9% 32.3% 35.1% 38.7% 36.6% 38.5% 32.4% 34.1% 35.6% 43.3% 54.7% 49.2%

Total 524,458 260,902 263,556 47,401 80,405 100,874 116,986 75,070 103,722 67,856 112,674 97,917 83,599 61,801 30,095Reach % 38.6% 40.6% 36.9% 26.9% 34.0% 39.4% 45.4% 40.1% 42.7% 34.6% 35.9% 43.9% 47.4% 60.6% 55.0%

Total 646,047 289,074 356,973 67,532 114,758 128,072 138,954 82,227 114,504 86,877 146,833 117,062 98,381 70,549 37,589Reach % 47.6% 45.0% 49.9% 38.3% 48.5% 50.0% 53.9% 43.9% 47.1% 44.3% 46.8% 52.5% 55.7% 69.2% 68.7%


Birmingham News Web Sites 166,816 370,474

4,804,355 2,290,524 2,513,831 567,949 811,554 1,018,679 938,486 643,687 824,000 451,748 859,082 874,539 848,201 769,530 487,508

Total 1,125,060 582,233 542,827 102,406 108,338 224,520 257,312 187,615 244,869 83,022 149,275 198,200 172,757 234,385 214,840Reach % 23.4% 25.4% 21.6% 18.0% 13.3% 22.0% 27.4% 29.1% 29.7% 18.4% 17.4% 22.7% 20.4% 30.5% 44.1%

Total 1,644,597 778,210 866,387 171,201 205,471 352,118 345,436 252,424 317,947 135,960 229,613 285,269 278,985 324,200 275,865Reach % 34.2% 34.0% 34.5% 30.1% 25.3% 34.6% 36.8% 39.2% 38.6% 30.1% 26.7% 32.6% 32.9% 42.1% 56.6%

Total 1,701,768 904,851 796,917 192,472 221,496 346,632 348,171 275,771 317,226 125,555 243,985 308,963 270,988 344,729 276,489Reach % 35.4% 39.5% 31.7% 33.9% 27.3% 34.0% 37.1% 42.8% 38.5% 27.8% 28.4% 35.3% 31.9% 44.8% 56.7%

Total 2,210,168 1,039,995 1,170,173 230,971 319,376 511,670 449,111 317,735 381,305 178,976 322,862 388,756 395,768 428,757 329,369Reach % 46.0% 45.4% 46.5% 40.7% 39.4% 50.2% 47.9% 49.4% 46.3% 39.6% 37.6% 44.5% 46.7% 55.7% 67.6%


Boston Globe Web Sites 3,305,716 62,087,168

Baltimore DMA

Birmingham DMA

Boston DMA

4-Week Sunday Cume Baltimore Sun

Birmingham News

Daily Baltimore Sun

Sunday Baltimore Sun

5-Day Cume Baltimore Sun

Baltimore Sun

Daily Morning Birmingham News

Sunday Birmingham News

5-Day Cume Birmingham News

4-Week Sunday Cume Birmingham News

Daily Boston GlobeBoston Globe

Sunday Boston Globe

5-Day Cume Boston Globe

4-Week Sunday Cume Boston Globe




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

Total 816,762 483,564 333,198 88,646 124,948 168,179 177,371 100,471 157,147 71,000 135,702 148,283 143,655 141,551 101,262Reach % 17.0% 21.1% 13.3% 15.6% 15.4% 16.5% 18.9% 15.6% 19.1% 15.7% 15.8% 17.0% 16.9% 18.4% 20.8%

Total 573,240 342,354 230,886 71,360 81,085 101,932 104,173 78,739 135,951 35,717 122,267 118,188 88,866 107,207 62,380Reach % 11.9% 14.9% 9.2% 12.6% 10.0% 10.0% 11.1% 12.2% 16.5% 7.9% 14.2% 13.5% 10.5% 13.9% 12.8%

Total 1,282,462 773,082 509,380 177,229 204,641 314,738 241,705 145,334 198,815 104,747 216,483 229,783 237,889 223,770 158,343Reach % 26.7% 33.8% 20.3% 31.2% 25.2% 30.9% 25.8% 22.6% 24.1% 23.2% 25.2% 26.3% 28.0% 29.1% 32.5%

Total 819,953 460,084 359,869 108,913 158,887 149,766 147,972 94,160 160,255 72,645 158,520 155,875 137,753 144,634 94,641Reach % 17.1% 20.1% 14.3% 19.2% 19.6% 14.7% 15.8% 14.6% 19.4% 16.1% 18.5% 17.8% 16.2% 18.8% 19.4%


Boston Herald Web Sites 711,970 8,786,637

Total 275,583 147,521 128,062 29,940 30,539 48,549 66,066 34,881 65,608 28,512 44,401 62,732 45,096 44,872 15,383Reach % 5.7% 6.4% 5.1% 5.3% 3.8% 4.8% 7.0% 5.4% 8.0% 6.3% 5.2% 7.2% 5.3% 5.8% 3.2%

Total 362,302 172,190 190,112 36,176 52,935 72,720 85,703 49,049 65,719 29,561 63,335 79,649 61,064 61,894 24,750Reach % 7.5% 7.5% 7.6% 6.4% 6.5% 7.1% 9.1% 7.6% 8.0% 6.5% 7.4% 9.1% 7.2% 8.0% 5.1%

Total 428,935 219,957 208,978 57,872 53,795 88,605 94,285 62,465 71,913 36,247 67,905 109,455 70,823 66,792 26,069Reach % 8.9% 9.6% 8.3% 10.2% 6.6% 8.7% 10.0% 9.7% 8.7% 8.0% 7.9% 12.5% 8.3% 8.7% 5.3%

Total 422,383 183,320 239,063 40,311 60,269 85,128 97,990 57,614 81,071 32,626 73,582 95,015 72,289 67,288 29,783Reach % 8.8% 8.0% 9.5% 7.1% 7.4% 8.4% 10.4% 9.0% 9.8% 7.2% 8.6% 10.9% 8.5% 8.7% 6.1%


Worcester Telegram & Gazette Web Sites 76,031 4,211,860

1,260,432 601,445 658,987 161,979 189,259 235,845 242,270 172,043 259,036 226,999 271,035 271,619 157,764 85,160 26,754

Total 478,264 249,371 228,893 48,966 49,884 77,177 104,061 75,474 122,702 76,750 97,222 115,088 68,003 43,921 16,803Reach % 37.9% 41.5% 34.7% 30.2% 26.4% 32.7% 43.0% 43.9% 47.4% 33.8% 35.9% 42.4% 43.1% 51.6% 62.8%

Total 711,405 329,146 382,259 82,277 98,933 125,413 147,328 103,200 154,254 123,777 145,901 174,375 104,077 54,827 17,906Reach % 56.4% 54.7% 58.0% 50.8% 52.3% 53.2% 60.8% 60.0% 59.5% 54.5% 53.8% 64.2% 66.0% 64.4% 66.9%

Total 689,846 337,700 352,146 75,811 96,166 118,277 142,292 105,678 151,622 106,787 149,582 159,253 95,761 58,535 19,869Reach % 54.7% 56.1% 53.4% 46.8% 50.8% 50.2% 58.7% 61.4% 58.5% 47.0% 55.2% 58.6% 60.7% 68.7% 74.3%

Total 861,540 401,743 459,797 95,327 133,748 167,809 173,856 119,076 171,724 152,261 181,890 202,159 118,496 64,956 22,386Reach % 68.4% 66.8% 69.8% 58.9% 70.7% 71.2% 71.8% 69.2% 66.3% 67.1% 67.1% 74.4% 75.1% 76.3% 83.7%


Buffalo News Web Sites 488,800 14,676,221

Worcester Telegram & Gazette

Boston Herald

4-Week Sunday Cume Boston Herald

Sunday Buffalo News

5-Day Cume Buffalo News

Daily Boston Herald

Sunday Boston Herald

5-Day Cume Boston Herald

4-Week Sunday Cume Worcester Telegram

Buffalo DMA

4-Week Sunday Cume Buffalo News

Daily Buffalo NewsBuffalo News

Daily Worcester Telegram & GazetteSunday Worcester Telegram

5-Day Cume Worcester Telegram & Gazette




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

1,951,114 947,615 1,003,499 238,859 366,951 412,135 368,918 263,730 300,521 291,300 481,631 382,618 232,934 135,134 57,131

Total 543,101 282,909 260,192 62,910 54,639 110,968 116,428 78,398 119,758 73,513 115,666 113,114 81,652 47,182 35,623Reach % 27.8% 29.9% 25.9% 26.3% 14.9% 26.9% 31.6% 29.7% 39.9% 25.2% 24.0% 29.6% 35.1% 34.9% 62.4%

Total 744,950 350,131 394,819 72,793 113,666 156,573 157,048 107,666 137,204 82,635 173,224 148,902 119,660 83,925 38,120Reach % 38.2% 36.9% 39.3% 30.5% 31.0% 38.0% 42.6% 40.8% 45.7% 28.4% 36.0% 38.9% 51.4% 62.1% 66.7%

Total 852,241 437,116 415,125 99,359 136,681 173,268 170,108 126,962 145,863 111,819 196,465 174,397 133,280 83,291 45,328Reach % 43.7% 46.1% 41.4% 41.6% 37.2% 42.0% 46.1% 48.1% 48.5% 38.4% 40.8% 45.6% 57.2% 61.6% 79.3%

Total 1,002,025 455,828 546,197 110,893 183,122 216,076 196,196 133,686 162,052 113,834 249,038 203,934 146,284 98,803 50,512Reach % 51.4% 48.1% 54.4% 46.4% 49.9% 52.4% 53.2% 50.7% 53.9% 39.1% 51.7% 53.3% 62.8% 73.1% 88.4%


Charlotte Observer Web Sites 523,077 14,129,960

7,054,465 3,406,524 3,647,941 899,825 1,351,528 1,481,933 1,347,778 904,435 1,068,966 761,158 1,541,686 1,313,597 1,120,428 949,935 594,971

Total 390,237 197,133 193,104 45,129 37,116 79,965 87,969 62,345 77,713 20,290 79,487 69,266 75,315 90,828 43,870Reach % 5.5% 5.8% 5.3% 5.0% 2.7% 5.4% 6.5% 6.9% 7.3% 2.7% 5.2% 5.3% 6.7% 9.6% 7.4%

Total 349,031 162,912 186,119 27,837 31,624 76,897 88,269 58,384 66,020 29,733 70,138 63,037 69,873 54,310 55,510Reach % 4.9% 4.8% 5.1% 3.1% 2.3% 5.2% 6.5% 6.5% 6.2% 3.9% 4.5% 4.8% 6.2% 5.7% 9.3%

Total 715,146 362,767 352,379 104,255 79,387 156,109 160,661 112,947 101,787 30,434 153,981 132,794 140,083 147,390 78,198Reach % 10.1% 10.6% 9.7% 11.6% 5.9% 10.5% 11.9% 12.5% 9.5% 4.0% 10.0% 10.1% 12.5% 15.5% 13.1%

Total 510,454 249,617 260,837 66,010 70,658 105,406 103,230 84,100 81,050 34,965 107,411 83,184 101,353 92,206 75,592Reach % 7.2% 7.3% 7.2% 7.3% 5.2% 7.1% 7.7% 9.3% 7.6% 4.6% 7.0% 6.3% 9.0% 9.7% 12.7%


Daily Herald Web Sites 286,690 3,295,835

Total 1,858,767 972,970 885,797 179,824 240,219 373,228 435,763 265,610 364,124 125,720 272,936 399,378 354,878 312,787 225,239Reach % 26.4% 29.1% 24.1% 20.2% 17.4% 27.9% 29.3% 30.3% 34.3% 16.2% 21.2% 27.2% 30.0% 37.9% 49.5%

Total 2,876,959 1,353,362 1,523,598 304,880 444,592 555,159 640,742 421,899 509,688 233,991 461,090 601,949 566,666 454,829 291,100Reach % 40.9% 40.4% 41.4% 34.2% 32.3% 41.5% 43.1% 48.2% 48.1% 30.2% 35.7% 41.1% 47.9% 55.1% 63.9%

Total 2,826,860 1,428,595 1,398,264 338,190 452,938 571,995 625,374 388,892 449,470 239,132 430,757 639,272 527,453 420,296 295,955Reach % 40.2% 42.7% 38.0% 38.0% 32.9% 42.8% 42.0% 44.4% 42.4% 30.9% 33.4% 43.6% 44.5% 50.9% 65.0%

Total 3,312,440 1,554,470 1,757,970 357,689 569,729 658,259 726,402 451,058 549,303 284,495 540,676 717,811 640,012 495,333 314,666Reach % 47.1% 46.4% 47.8% 40.1% 41.4% 49.2% 48.8% 51.5% 51.8% 36.7% 41.9% 49.0% 54.0% 60.0% 69.1%


Chicago Tribune Web Sites 2,605,312 56,515,686

* Print audience data supplied by The Gallup Organization; reach percent based on DMA data supplied by Gallup Organization

5-Day Cume Daily Herald

Daily Charlotte Observer

Sunday Charlotte Observer

5-Day Cume Charlotte Observer

Charlotte ObserverCharlotte DMA

Chicago DMA

4-Week Sunday Cume Charlotte Observer

4-Week Sunday Cume Daily Herald

Daily Chicago Tribune

Sunday Chicago Tribune

Daily Herald (Chicago)

Sunday Daily Herald

4-Week Sunday Cume Chicago Tribune

Daily Herald

Chicago Tribune*

5-Day Cume Chicago Tribune




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

1,674,707 802,100 872,607 220,781 290,448 343,179 327,815 219,040 273,444 226,496 351,128 378,002 237,926 167,593 75,309

Total 488,336 249,411 238,925 40,625 62,879 90,188 118,591 67,705 108,348 46,959 107,907 121,292 78,161 64,861 29,069Reach % 29.2% 31.1% 27.4% 18.4% 21.6% 26.3% 36.2% 30.9% 39.6% 20.7% 30.7% 32.1% 32.9% 38.7% 38.6%

Total 814,050 392,428 421,622 88,813 117,593 174,453 176,022 107,819 149,350 93,771 164,149 186,555 129,696 103,269 50,379Reach % 48.6% 48.9% 48.3% 40.2% 40.5% 50.8% 53.7% 49.2% 54.6% 41.4% 46.7% 49.4% 54.5% 61.6% 66.9%

Total 738,957 383,183 355,774 81,942 113,405 145,874 157,036 100,013 140,687 73,867 155,805 177,040 112,918 96,365 45,473Reach % 44.1% 47.8% 40.8% 37.1% 39.0% 42.5% 47.9% 45.7% 51.5% 32.6% 44.4% 46.8% 47.5% 57.5% 60.4%

Total 1,036,133 486,071 550,062 118,908 183,899 229,442 204,654 129,060 170,170 122,695 213,466 239,806 159,977 124,911 57,798Reach % 61.9% 60.6% 63.0% 53.9% 63.3% 66.9% 62.4% 58.9% 62.2% 54.2% 60.8% 63.4% 67.2% 74.5% 76.7%


Cincinnati Enquirer Web Sites 948,685 14,430,507

2,957,510 1,399,791 1,557,719 354,753 464,283 570,416 585,490 411,187 571,381 438,597 640,428 634,172 388,258 234,322 106,594

Total 311,901 151,446 160,455 25,574 36,008 49,533 72,136 55,857 72,793 45,839 61,323 78,276 36,118 32,340 10,458Reach % 10.5% 10.8% 10.3% 7.2% 7.8% 8.7% 12.3% 13.6% 12.7% 10.5% 9.6% 12.3% 9.3% 13.8% 9.8%

Total 444,392 196,880 247,512 47,631 77,389 70,650 86,753 69,086 92,883 54,016 100,254 115,342 60,780 43,519 13,872Reach % 15.0% 14.1% 15.9% 13.4% 16.7% 12.4% 14.8% 16.8% 16.3% 12.3% 15.7% 18.2% 15.7% 18.6% 13.0%

Total 487,791 245,925 241,866 40,054 86,576 89,794 104,208 78,254 88,905 56,831 120,962 125,245 65,351 43,660 13,106Reach % 16.5% 17.6% 15.5% 11.3% 18.6% 15.7% 17.8% 19.0% 15.6% 13.0% 18.9% 19.7% 16.8% 18.6% 12.3%

Total 576,930 260,473 316,457 90,934 97,878 94,120 112,864 76,880 104,254 62,553 128,533 163,570 75,716 53,397 21,324Reach % 19.5% 18.6% 20.3% 25.6% 21.1% 16.5% 19.3% 18.7% 18.2% 14.3% 20.1% 25.8% 19.5% 22.8% 20.0%


Akron Beacon Journal Web Sites 388,135 5,330,630

Total 868,831 443,695 425,136 69,506 102,597 162,566 201,644 132,121 200,397 107,033 166,238 195,419 153,677 92,453 44,833Reach % 29.4% 31.7% 27.3% 19.6% 22.1% 28.5% 34.4% 32.1% 35.1% 24.4% 26.0% 30.8% 39.6% 39.5% 42.1%

Total 1,151,606 540,882 610,724 120,263 163,207 230,557 236,142 171,260 230,177 157,110 215,281 238,020 198,406 130,166 53,317Reach % 38.9% 38.6% 39.2% 33.9% 35.2% 40.4% 40.3% 41.7% 40.3% 35.8% 33.6% 37.5% 51.1% 55.6% 50.0%

Total 1,305,201 674,121 631,080 153,046 181,031 248,893 271,276 182,541 268,414 174,024 248,259 290,909 207,633 134,655 62,272Reach % 44.1% 48.2% 40.5% 43.1% 39.0% 43.6% 46.3% 44.4% 47.0% 39.7% 38.8% 45.9% 53.5% 57.5% 58.4%

Total 1,456,616 687,867 768,749 147,345 235,464 292,642 296,407 215,284 269,474 201,318 279,266 319,927 238,592 157,409 64,947Reach % 49.3% 49.1% 49.4% 41.5% 50.7% 51.3% 50.6% 52.4% 47.2% 45.9% 43.6% 50.4% 61.5% 67.2% 60.9%


Plain Dealer Web Sites 736,628 35,421,755

5-Day Cume Cincinnati Enquirer

4-Week Sunday Cume Cincinnati Enquirer

4-Week Sunday Cume Plain Dealer

Cincinnati DMA

Sunday Cincinnati Enquirer

Daily Cleveland Plain Dealer

5-Day Cume Plain Dealer

Cleveland/Akron DMA

Daily Morning Cincinnati Enquirer

Sunday Cleveland Plain Dealer

Cincinnati Enquirer

Akron Beacon Journal

Cleveland Plain Dealer

Daily Akron Beacon Journal

Sunday Akron Beacon Journal

5-Day Cume Akron Beacon Journal4-Week Sunday Cume Akron Beacon Journal




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

1,637,383 797,460 839,923 220,094 309,639 338,602 312,537 210,323 246,188 235,720 344,090 336,959 220,191 170,122 80,104

Total 591,664 293,405 298,259 60,485 82,360 117,205 127,547 89,273 114,794 65,523 130,114 129,063 94,266 77,310 32,264Reach % 36.1% 36.8% 35.5% 27.5% 26.6% 34.6% 40.8% 42.4% 46.6% 27.8% 37.8% 38.3% 42.8% 45.4% 40.3%

Total 830,442 382,665 447,777 85,959 137,098 185,196 169,423 111,478 141,288 93,609 169,980 184,947 140,358 109,679 52,365Reach % 50.7% 48.0% 53.3% 39.1% 44.3% 54.7% 54.2% 53.0% 57.4% 39.7% 49.4% 54.9% 63.7% 64.5% 65.4%

Total 869,208 430,029 439,179 117,792 150,717 169,370 173,175 116,701 141,453 95,694 178,475 185,210 134,485 111,713 54,209Reach % 53.1% 53.9% 52.3% 53.5% 48.7% 50.0% 55.4% 55.5% 57.5% 40.6% 51.9% 55.0% 61.1% 65.7% 67.7%

Total 1,042,598 456,625 585,973 118,316 185,090 229,856 204,273 138,200 166,863 126,639 213,760 228,782 161,077 123,576 61,848Reach % 63.7% 57.3% 69.8% 53.8% 59.8% 67.9% 65.4% 65.7% 67.8% 53.7% 62.1% 67.9% 73.2% 72.6% 77.2%


Columbus Dispatch Web Sites 769,616 10,281,180

4,619,808 2,286,494 2,333,314 615,243 956,523 1,028,428 877,660 569,072 572,882 580,930 1,012,432 762,655 725,738 552,447 355,334

Total 1,128,009 601,097 526,912 96,982 131,933 226,874 289,376 191,111 191,733 90,794 228,875 207,209 205,509 163,017 148,384Reach % 24.4% 26.3% 22.6% 15.8% 13.8% 22.1% 33.0% 33.6% 33.5% 15.6% 22.6% 27.2% 28.3% 29.5% 41.8%

Total 1,575,831 736,992 838,839 162,238 225,634 350,562 353,983 234,609 248,805 146,674 301,476 297,463 283,935 235,962 184,627Reach % 34.1% 32.2% 36.0% 26.4% 23.6% 34.1% 40.3% 41.2% 43.4% 25.2% 29.8% 39.0% 39.1% 42.7% 52.0%

Total 1,761,478 921,175 840,303 190,330 284,323 396,346 406,880 243,555 240,044 163,957 370,735 323,427 296,075 248,746 204,240Reach % 38.1% 40.3% 36.0% 30.9% 29.7% 38.5% 46.4% 42.8% 41.9% 28.2% 36.6% 42.4% 40.8% 45.0% 57.5%

Total 2,093,845 976,663 1,117,182 225,023 369,809 474,893 455,701 291,239 277,180 214,489 427,825 374,579 370,633 289,507 214,956Reach % 45.3% 42.7% 47.9% 36.6% 38.7% 46.2% 51.9% 51.2% 48.4% 36.9% 42.3% 49.1% 51.1% 52.4% 60.5%


Dallas Morning News Web Sites 986,977 14,336,840

Total 544,870 302,233 242,637 40,333 80,643 103,949 103,533 103,342 113,070 61,477 112,191 106,376 96,424 79,230 36,815Reach % 11.8% 13.2% 10.4% 6.6% 8.4% 10.1% 11.8% 18.2% 19.7% 10.6% 11.1% 13.9% 13.3% 14.3% 10.4%

Total 834,379 428,558 405,821 83,970 123,230 179,786 173,464 128,870 145,059 95,997 173,004 181,399 136,720 125,293 50,096Reach % 18.1% 18.7% 17.4% 13.6% 12.9% 17.5% 19.8% 22.6% 25.3% 16.5% 17.1% 23.8% 18.8% 22.7% 14.1%

Total 888,274 482,664 405,610 107,066 143,846 185,689 165,836 138,565 147,272 94,143 179,515 182,272 160,681 119,554 65,024Reach % 19.2% 21.1% 17.4% 17.4% 15.0% 18.1% 18.9% 24.3% 25.7% 16.2% 17.7% 23.9% 22.1% 21.6% 18.3%

Total 1,160,604 585,883 574,721 127,796 200,499 260,407 237,059 162,402 172,441 136,128 249,046 245,101 176,589 163,061 82,261Reach % 25.1% 25.6% 24.6% 20.8% 21.0% 25.3% 27.0% 28.5% 30.1% 23.4% 24.6% 32.1% 24.3% 29.5% 23.2%


Star-Telegram Web Sites 838,687 13,081,091

4-Week Sunday Cume Dallas Morning News

4-Week Sunday Cume Star-Telegram

Sunday Dallas Morning News

5-Day Cume Dallas Morning News

Sunday Columbus Dispatch

Daily Dallas Morning News

Dallas/Fort Worth DMA

Daily Columbus Dispatch

Dallas Morning News

Fort Worth Star-Telegram

5-Day Cume Star-Telegram

Columbus DispatchColumbus DMA

Daily (Fort Worth) Star-Telegram

Sunday (Fort Worth) Star-Telegram

5-Day Cume Columbus Dispatch

4-Week Sunday Cume Columbus Dispatch




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

991,297 472,356 518,941 132,374 157,044 184,403 189,542 140,688 187,246 137,786 252,906 210,510 126,912 86,632 22,206

Total 295,356 140,373 154,983 27,502 35,678 42,597 60,987 48,667 79,925 43,923 70,651 58,825 45,448 31,995 10,843Reach % 29.8% 29.7% 29.9% 20.8% 22.7% 23.1% 32.2% 34.6% 42.7% 31.9% 27.9% 27.9% 35.8% 36.9% 48.8%

Total 446,557 211,007 235,550 48,976 66,068 72,459 93,163 68,329 97,562 60,011 114,739 88,714 69,327 44,963 12,399Reach % 45.0% 44.7% 45.4% 37.0% 42.1% 39.3% 49.2% 48.6% 52.1% 43.6% 45.4% 42.1% 54.6% 51.9% 55.8%

Total 452,243 211,375 240,868 45,912 63,123 74,700 95,279 70,118 103,111 66,691 110,268 95,151 59,702 46,599 14,220Reach % 45.6% 44.7% 46.4% 34.7% 40.2% 40.5% 50.3% 49.8% 55.1% 48.4% 43.6% 45.2% 47.0% 53.8% 64.0%

Total 566,964 264,582 302,382 67,024 85,540 104,748 113,915 83,932 111,805 78,374 144,177 112,052 85,761 57,271 15,743Reach % 57.2% 56.0% 58.3% 50.6% 54.5% 56.8% 60.1% 59.7% 59.7% 56.9% 57.0% 53.2% 67.6% 66.1% 70.9%


Dayton Daily News Web Sites 289,393 12,475,402

2,794,865 1,400,273 1,394,592 368,758 547,492 588,034 571,966 360,784 357,831 364,019 555,250 630,582 424,315 306,645 156,448

Total 517,592 279,580 238,012 48,471 60,965 98,786 108,467 94,552 106,351 57,787 89,919 124,392 90,216 89,473 36,532Reach % 18.5% 20.0% 17.1% 13.1% 11.1% 16.8% 19.0% 26.2% 29.7% 15.9% 16.2% 19.7% 21.3% 29.2% 23.4%

Total 1,340,963 674,142 666,821 123,532 173,466 260,086 303,564 244,485 235,830 157,310 245,890 327,081 227,312 183,442 88,507Reach % 48.0% 48.1% 47.8% 33.5% 31.7% 44.2% 53.1% 67.8% 65.9% 43.2% 44.3% 51.9% 53.6% 59.8% 56.6%

Total 838,854 428,193 410,661 101,217 115,622 171,942 170,729 135,187 144,157 92,017 144,988 199,322 140,275 132,388 63,904Reach % 30.0% 30.6% 29.4% 27.4% 21.1% 29.2% 29.8% 37.5% 40.3% 25.3% 26.1% 31.6% 33.1% 43.2% 40.8%

Total 1,719,497 843,522 875,975 164,406 256,697 378,254 384,805 273,430 261,905 198,369 305,054 423,672 298,640 234,698 111,890Reach % 61.5% 60.2% 62.8% 44.6% 46.9% 64.3% 67.3% 75.8% 73.2% 54.5% 54.9% 67.2% 70.4% 76.5% 71.5%


Denver Post Web Sites 859,712 4,653,244

Total 597,173 329,873 267,300 57,849 63,864 101,077 135,598 118,681 120,104 61,816 99,049 155,824 97,942 84,789 41,328Reach % 21.4% 23.6% 19.2% 15.7% 11.7% 17.2% 23.7% 32.9% 33.6% 17.0% 17.8% 24.7% 23.1% 27.7% 26.4%

Total 1,340,963 674,142 666,821 123,532 173,466 260,086 303,564 244,485 235,830 157,310 245,890 327,081 227,312 183,442 88,507Reach % 48.0% 48.1% 47.8% 33.5% 31.7% 44.2% 53.1% 67.8% 65.9% 43.2% 44.3% 51.9% 53.6% 59.8% 56.6%

Total 958,051 533,742 424,309 96,359 119,163 186,707 213,018 175,826 166,978 105,165 161,882 252,972 151,753 127,330 65,196Reach % 34.3% 38.1% 30.4% 26.1% 21.8% 31.8% 37.2% 48.7% 46.7% 28.9% 29.2% 40.1% 35.8% 41.5% 41.7%

Total 1,719,497 843,522 875,975 164,406 256,697 378,254 384,805 273,430 261,905 198,369 305,054 423,672 298,640 234,698 111,890Reach % 61.5% 60.2% 62.8% 44.6% 46.9% 64.3% 67.3% 75.8% 73.2% 54.5% 54.9% 67.2% 70.4% 76.5% 71.5%


Rocky Mountain News Web Sites 619,418 10,211,657

5-Day Cume Denver Post

Rocky Mountain News

Denver DMA

Dayton DMADayton Daily News

Denver Post

Daily Dayton Daily News

Sunday Dayton Daily News

5-Day Cume Dayton Daily News

4-Week Sunday Cume Dayton Daily News

Daily Rocky Mountain News

Daily Denver Post

Sunday Denver Post & Rocky Mountain News

Sunday Denver Post & Rocky Mountain News5-Day Cume Rocky Mountain News4-Week Sunday Cume Denver Post & Rocky Mountain News

4-Week Sunday Cume Denver Post & Rocky Mountain News




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

792,374 383,629 408,745 111,660 128,971 147,100 147,522 103,646 153,475 124,003 171,934 162,376 112,837 65,890 25,311

Total 326,291 158,087 168,204 25,716 43,433 52,314 68,467 53,025 83,336 45,227 63,184 75,395 52,983 34,263 16,891Reach % 41.2% 41.2% 41.2% 23.0% 33.7% 35.6% 46.4% 51.2% 54.3% 36.5% 36.7% 46.4% 47.0% 52.0% 66.7%

Total 478,270 235,614 242,656 46,017 70,738 84,140 103,365 68,689 105,321 60,326 110,576 102,129 79,596 48,760 19,095Reach % 60.4% 61.4% 59.4% 41.2% 54.8% 57.2% 70.1% 66.3% 68.6% 48.6% 64.3% 62.9% 70.5% 74.0% 75.4%

Total 468,275 227,902 240,373 47,431 63,952 87,132 96,943 72,151 100,666 67,176 99,660 102,897 71,204 46,179 20,297Reach % 59.1% 59.4% 58.8% 42.5% 49.6% 59.2% 65.7% 69.6% 65.6% 54.2% 58.0% 63.4% 63.1% 70.1% 80.2%

Total 573,418 273,516 299,902 63,333 94,844 100,226 119,813 79,595 115,607 76,337 127,883 125,918 90,828 54,986 22,358Reach % 72.4% 71.3% 73.4% 56.7% 73.5% 68.1% 81.2% 76.8% 75.3% 61.6% 74.4% 77.5% 80.5% 83.5% 88.3%


Des Moines Register Web Sites 265,200 2,774,380

3,752,845 1,800,586 1,952,259 455,850 657,971 782,801 750,556 505,334 600,333 433,366 804,343 658,854 578,057 495,784 326,194

Total 814,997 482,851 332,146 61,128 92,841 161,448 187,969 150,846 160,765 73,147 170,380 149,049 131,461 125,926 96,022Reach % 21.7% 26.8% 17.0% 13.4% 14.1% 20.6% 25.0% 29.9% 26.8% 16.9% 21.2% 22.6% 22.7% 25.4% 29.4%

Total 1,668,925 805,009 863,916 143,852 261,559 317,355 383,528 264,495 298,136 168,507 314,938 295,519 272,837 265,001 169,956Reach % 44.5% 44.7% 44.3% 31.6% 39.8% 40.5% 51.1% 52.3% 49.7% 38.9% 39.2% 44.9% 47.2% 53.5% 52.1%

Total 1,241,014 677,368 563,646 128,965 183,923 244,390 272,956 199,973 210,807 122,753 260,046 240,950 195,004 180,914 123,889Reach % 33.1% 37.6% 28.9% 28.3% 28.0% 31.2% 36.4% 39.6% 35.1% 28.3% 32.3% 36.6% 33.7% 36.5% 38.0%

Total 2,157,361 1,056,010 1,101,351 208,105 388,325 443,116 471,431 315,340 331,044 214,677 444,800 391,714 335,889 330,008 215,407Reach % 57.5% 58.6% 56.4% 45.7% 59.0% 56.6% 62.8% 62.4% 55.1% 49.5% 55.3% 59.5% 58.1% 66.6% 66.0%


Detroit Free Press Web Sites 1,363,189 18,439,985

Total 604,279 336,450 267,829 46,603 88,327 112,305 147,136 86,617 123,291 63,966 133,113 92,545 101,200 89,646 63,924Reach % 16.1% 18.7% 13.7% 10.2% 13.4% 14.3% 19.6% 17.1% 20.5% 14.8% 16.5% 14.0% 17.5% 18.1% 19.6%

Total 1,668,925 805,009 863,916 143,852 261,559 317,355 383,528 264,495 298,136 168,507 314,938 295,519 272,837 265,001 169,956Reach % 44.5% 44.7% 44.3% 31.6% 39.8% 40.5% 51.1% 52.3% 49.7% 38.9% 39.2% 44.9% 47.2% 53.5% 52.1%

Total 971,925 536,088 435,837 115,739 149,886 175,914 208,450 142,658 179,278 108,979 208,318 158,275 175,789 136,980 91,796Reach % 25.9% 29.8% 22.3% 25.4% 22.8% 22.5% 27.8% 28.2% 29.9% 25.1% 25.9% 24.0% 30.4% 27.6% 28.1%

Total 1,668,925 805,009 863,916 143,852 261,559 317,355 383,528 264,495 298,136 168,507 314,938 295,519 272,837 265,001 169,956Reach % 44.5% 44.7% 44.3% 31.6% 39.8% 40.5% 51.1% 52.3% 49.7% 38.9% 39.2% 44.9% 47.2% 53.5% 52.1%


Detroit News Web Sites 1,769,403 25,519,011

Detroit Free Press

Daily Des Moines Register

Sunday Des Moines Register

Des Moines/Ames DMA

Daily Detroit News

Cume Daily Des Moines Register

Detroit News

Daily Detroit Free Press

Sunday Detroit News & Free Press5-Day Cume Detroit Free Press

4-Week Sunday Cume Detroit News & Free Press

Detroit DMA

Cume Sunday Des Moines Register

Sunday Detroit News & Free Press5-Day Cume Detroit News

4-Week Sunday Cume Detroit News & Free Press

Des Moines Register




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

835,927 411,423 424,504 70,897 107,557 127,044 126,934 133,708 269,787 137,902 188,695 157,752 99,645 64,483 63,622

Total 212,953 105,718 107,235 8,806 16,487 27,700 26,579 37,390 95,991 29,663 45,839 45,503 28,279 21,588 18,412Reach % 25.5% 25.7% 25.3% 12.4% 15.3% 21.8% 20.9% 28.0% 35.6% 21.5% 24.3% 28.8% 28.4% 33.5% 28.9%

Total 266,708 124,305 142,403 17,638 23,872 39,234 40,515 44,025 101,424 37,745 66,467 55,154 33,385 24,622 16,743Reach % 31.9% 30.2% 33.5% 24.9% 22.2% 30.9% 31.9% 32.9% 37.6% 27.4% 35.2% 35.0% 33.5% 38.2% 26.3%

Total 315,085 154,457 160,628 20,411 32,593 49,974 46,666 50,316 115,125 50,220 67,373 61,855 41,426 29,299 26,549Reach % 37.7% 37.5% 37.8% 28.8% 30.3% 39.3% 36.8% 37.6% 42.7% 36.4% 35.7% 39.2% 41.6% 45.4% 41.7%

Total 344,553 155,929 188,624 25,792 37,293 54,167 53,621 55,416 118,264 49,339 82,248 72,013 44,051 30,716 25,500Reach % 41.2% 37.9% 44.4% 36.4% 34.7% 42.6% 42.2% 41.4% 43.8% 35.8% 43.6% 45.6% 44.2% 47.6% 40.1%


News-Press Web Sites 161,704 1,765,617

1,227,383 616,788 610,595 200,221 250,973 246,068 214,808 140,971 174,342 214,921 284,577 191,762 124,542 82,777 25,836

Total 421,520 223,077 198,443 56,570 53,008 81,957 81,874 56,952 91,159 62,888 97,254 80,936 63,371 38,428 12,768Reach % 34.3% 36.2% 32.5% 28.3% 21.1% 33.3% 38.1% 40.4% 52.3% 29.3% 34.2% 42.2% 50.9% 46.4% 49.4%

Total 498,916 243,032 255,884 66,887 69,231 99,382 101,979 67,321 94,116 82,940 120,525 78,895 77,325 43,048 13,348Reach % 40.6% 39.4% 41.9% 33.4% 27.6% 40.4% 47.5% 47.8% 54.0% 38.6% 42.4% 41.1% 62.1% 52.0% 51.7%

Total 617,265 318,153 299,112 104,270 97,545 121,665 110,541 77,157 106,087 94,805 162,642 106,646 79,968 45,749 17,654Reach % 50.3% 51.6% 49.0% 52.1% 38.9% 49.4% 51.5% 54.7% 60.8% 44.1% 57.2% 55.6% 64.2% 55.3% 68.3%

Total 645,566 297,845 347,721 94,347 105,497 133,039 123,083 83,542 106,058 104,414 165,027 105,643 90,458 50,170 18,282Reach % 52.6% 48.3% 56.9% 47.1% 42.0% 54.1% 57.3% 59.3% 60.8% 48.6% 58.0% 55.1% 72.6% 60.6% 70.8%


Fresno Bee Web Sites 135,867 2,996,581

1,453,837 711,262 742,575 213,755 255,650 289,187 280,041 185,066 230,138 200,801 321,104 334,741 210,291 108,002 40,184

Total 304,957 147,763 157,194 20,980 33,865 53,007 72,972 51,609 72,524 35,381 64,715 66,990 54,785 30,773 16,808Reach % 21.0% 20.8% 21.2% 9.8% 13.2% 18.3% 26.1% 27.9% 31.5% 17.6% 20.2% 20.0% 26.1% 28.5% 41.8%

Total 495,837 250,938 244,899 63,933 75,268 97,461 102,983 65,583 90,609 49,354 110,082 119,152 85,202 46,008 18,875Reach % 34.1% 35.3% 33.0% 29.9% 29.4% 33.7% 36.8% 35.4% 39.4% 24.6% 34.3% 35.6% 40.5% 42.6% 47.0%

Total 467,875 243,427 224,448 61,320 73,585 81,704 97,250 66,945 87,071 50,530 105,639 101,982 69,242 47,008 21,318Reach % 32.2% 34.2% 30.2% 28.7% 28.8% 28.3% 34.7% 36.2% 37.8% 25.2% 32.9% 30.5% 32.9% 43.5% 53.1%

Total 657,874 314,661 343,213 90,279 111,272 136,888 134,878 77,082 107,475 72,505 144,830 154,687 109,053 57,182 24,569Reach % 45.3% 44.2% 46.2% 42.2% 43.5% 47.3% 48.2% 41.7% 46.7% 36.1% 45.1% 46.2% 51.9% 52.9% 61.1%


Grand Rapids Press Web Sites 750,549 33,109,757

* For information on the Sarasota Herald-Tribune, see Tampa/St. Petersburg DMA.

News-Press (Ft. Myers)Fort Myers/Naples DMA*

Fresno Bee

Daily News-Press

Sunday News-Press

Fresno/Visalia DMA

Daily Grand Rapids Press

Sunday Grand Rapids Press

5-Day Cume Grand Rapids Press

4-Week Sunday Cume Grand Rapids Press

Grand Rapids Press

Grand Rapids/Kalamazoo/ Battle Creek DMA

Daily Fresno Bee

Sunday Fresno Bee

5-Day Cume Fresno Bee

4-Week Sunday Cume Fresno Bee

5-Day Cume News-Press

4-Week Sunday Cume News-Press




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

1,242,144 592,949 649,195 145,845 219,656 248,027 233,933 175,309 219,374 196,055 272,967 256,982 145,617 73,555 54,909

Total 221,751 106,975 114,776 19,311 23,476 39,369 43,867 39,985 55,743 24,968 53,845 48,194 33,851 16,835 15,334Reach % 17.9% 18.0% 17.7% 13.2% 10.7% 15.9% 18.8% 22.8% 25.4% 12.7% 19.7% 18.8% 23.2% 22.9% 27.9%

Total 286,435 125,747 160,688 26,880 40,149 59,984 55,010 47,479 56,933 38,618 70,485 63,102 30,993 25,207 16,267Reach % 23.1% 21.2% 24.8% 18.4% 18.3% 24.2% 23.5% 27.1% 26.0% 19.7% 25.8% 24.6% 21.3% 34.3% 29.6%

Total 341,568 165,954 175,614 36,563 44,683 72,011 65,342 55,863 67,106 44,538 80,288 76,424 44,202 25,492 18,242Reach % 27.5% 28.0% 27.1% 25.1% 20.3% 29.0% 27.9% 31.9% 30.6% 22.7% 29.4% 29.7% 30.4% 34.7% 33.2%

Total 389,810 173,996 215,814 46,743 66,261 85,336 70,626 57,000 63,844 51,185 94,989 89,690 47,732 32,023 17,892Reach % 31.4% 29.3% 33.2% 32.0% 30.2% 34.4% 30.2% 32.5% 29.1% 26.1% 34.8% 34.9% 32.8% 43.5% 32.6%


Greensboro News-Record Web Sites 127,495 1,054,389

Total 225,284 113,719 111,565 17,539 29,682 40,683 39,176 35,371 62,833 40,287 43,243 53,315 30,783 12,008 11,693Reach % 18.1% 19.2% 17.2% 12.0% 13.5% 16.4% 16.7% 20.2% 28.6% 20.5% 15.8% 20.7% 21.1% 16.3% 21.3%

Total 283,407 138,349 145,058 19,927 40,471 60,478 54,215 45,101 63,215 45,295 61,849 60,760 40,663 20,154 15,584Reach % 22.8% 23.3% 22.3% 13.7% 18.4% 24.4% 23.2% 25.7% 28.8% 23.1% 22.7% 23.6% 27.9% 27.4% 28.4%

Total 344,848 172,549 172,299 29,936 48,344 74,469 66,321 51,809 73,969 56,342 74,930 75,898 46,106 22,887 18,788Reach % 27.8% 29.1% 26.5% 20.5% 22.0% 30.0% 28.4% 29.6% 33.7% 28.7% 27.5% 29.5% 31.7% 31.1% 34.2%

Total 377,869 177,971 199,898 38,101 55,451 80,621 69,814 60,502 73,380 58,620 81,804 84,713 49,501 26,176 19,321Reach % 30.4% 30.0% 30.8% 26.1% 25.2% 32.5% 29.8% 34.5% 33.4% 29.9% 30.0% 33.0% 34.0% 35.6% 35.2%


Winston-Salem Journal Web Sites 286,674 2,425,488

1,569,283 749,136 820,147 193,661 258,597 291,933 288,653 231,772 304,667 276,082 379,468 283,928 167,394 109,375 47,304

Total 252,420 117,888 134,532 26,311 25,689 53,807 46,113 38,480 62,020 37,300 47,996 47,145 40,123 31,285 13,685Reach % 16.1% 15.7% 16.4% 13.6% 9.9% 18.4% 16.0% 16.6% 20.4% 13.5% 12.6% 16.6% 24.0% 28.6% 28.9%

Total 304,844 133,559 171,285 38,814 41,050 63,700 58,439 42,499 60,342 45,436 53,441 61,363 50,235 37,057 14,836Reach % 19.4% 17.8% 20.9% 20.0% 15.9% 21.8% 20.2% 18.3% 19.8% 16.5% 14.1% 21.6% 30.0% 33.9% 31.4%

Total 376,751 174,333 202,418 40,687 57,738 79,393 69,177 54,088 75,668 56,630 67,908 73,760 60,561 42,641 19,338Reach % 24.0% 23.3% 24.7% 21.0% 22.3% 27.2% 24.0% 23.3% 24.8% 20.5% 17.9% 26.0% 36.2% 39.0% 40.9%

Total 438,557 191,792 246,765 59,306 72,565 96,530 76,632 57,751 75,773 63,040 82,563 90,089 71,077 44,885 17,349Reach % 27.9% 25.6% 30.1% 30.6% 28.1% 33.1% 26.5% 24.9% 24.9% 22.8% 21.8% 31.7% 42.5% 41.0% 36.7%


Greenville News Web Sites 210,186 3,428,686

Greensboro/High Point/Winston-Salem DMA

Sunday Winston-Salem Journal

5-Day Cume Winston-Salem Journal4-Week Sunday Cume Winston-Salem Journal

Daily Winston-Salem Journal

Sunday News-Record

5-Day Cume News-Record

4-Week Sunday Cume News-Record

Daily Greenville News

Greensboro News-Record

Winston-Salem Journal

Greenville/Spartanburg/ Asheville/Anderson DMA

Daily News-Record

Greenville News

Sunday Greenville News

5-Day Cume Greenville News

4-Week Sunday Cume Greenville News




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

1,344,833 645,682 699,151 161,544 208,280 261,297 264,792 188,701 260,219 192,228 314,915 300,143 189,327 108,525 43,413

Total 259,944 129,833 130,111 24,075 29,800 49,714 55,131 38,762 62,462 30,357 63,203 63,732 40,016 26,338 12,827Reach % 19.3% 20.1% 18.6% 14.9% 14.3% 19.0% 20.8% 20.5% 24.0% 15.8% 20.1% 21.2% 21.1% 24.3% 29.5%

Total 363,483 178,381 185,102 30,634 45,128 76,484 80,054 56,878 74,305 41,623 80,947 94,088 61,229 35,607 11,112Reach % 27.0% 27.6% 26.5% 19.0% 21.7% 29.3% 30.2% 30.1% 28.6% 21.7% 25.7% 31.3% 32.3% 32.8% 25.6%

Total 390,268 202,060 188,208 35,257 55,451 78,495 79,060 59,921 82,084 47,484 94,082 95,368 54,851 40,451 15,578Reach % 29.0% 31.3% 26.9% 21.8% 26.6% 30.0% 29.9% 31.8% 31.5% 24.7% 29.9% 31.8% 29.0% 37.3% 35.9%

Total 477,892 240,525 237,367 47,421 69,642 106,844 100,501 65,129 88,355 63,427 109,068 114,048 74,246 49,722 15,188Reach % 35.5% 37.3% 34.0% 29.4% 33.4% 40.9% 38.0% 34.5% 34.0% 33.0% 34.6% 38.0% 39.2% 45.8% 35.0%


Harrisburg Patriot-News Web Sites 174,401 1,978,576

1,976,187 942,792 1,033,395 237,897 300,298 404,009 391,518 276,270 366,195 204,107 369,958 429,418 342,512 274,004 134,675

Total 487,106 247,464 239,642 40,286 47,471 88,953 103,263 89,210 117,923 41,795 93,493 103,465 89,255 73,566 48,372Reach % 24.6% 26.2% 23.2% 16.9% 15.8% 22.0% 26.4% 32.3% 32.2% 20.5% 25.3% 24.1% 26.1% 26.8% 35.9%

Total 678,980 313,577 365,403 67,286 79,032 138,808 142,622 108,861 142,371 62,053 120,759 145,946 131,666 109,315 54,105Reach % 34.4% 33.3% 35.4% 28.3% 26.3% 34.4% 36.4% 39.4% 38.9% 30.4% 32.6% 34.0% 38.4% 39.9% 40.2%

Total 745,146 371,933 373,213 72,505 94,877 151,399 155,629 123,386 147,350 74,383 142,674 165,337 130,868 114,342 58,601Reach % 37.7% 39.5% 36.1% 30.5% 31.6% 37.5% 39.8% 44.7% 40.2% 36.4% 38.6% 38.5% 38.2% 41.7% 43.5%

Total 854,948 389,136 465,812 94,768 106,062 187,224 179,091 126,867 160,936 82,888 151,865 179,412 164,285 131,852 66,590Reach % 43.3% 41.3% 45.1% 39.8% 35.3% 46.3% 45.7% 45.9% 43.9% 40.6% 41.0% 41.8% 48.0% 48.1% 49.4%


Hartford Courant Web Sites 591,639 5,118,714

Total 231,337 115,742 115,595 24,814 28,835 40,281 42,149 36,765 58,493 22,842 44,335 45,983 47,153 31,712 16,177Reach % 11.7% 12.3% 11.2% 10.4% 9.6% 10.0% 10.8% 13.3% 16.0% 11.2% 12.0% 10.7% 13.8% 11.6% 12.0%

Total 254,047 121,132 132,915 21,376 32,757 51,724 50,233 37,291 60,666 31,372 46,233 51,963 43,304 39,895 18,787Reach % 12.9% 12.8% 12.9% 9.0% 10.9% 12.8% 12.8% 13.5% 16.6% 15.4% 12.5% 12.1% 12.6% 14.6% 13.9%

Total 347,209 170,967 176,242 35,091 58,746 62,365 65,489 51,832 73,686 37,818 67,903 66,350 69,456 46,565 19,847Reach % 17.6% 18.1% 17.1% 14.8% 19.6% 15.4% 16.7% 18.8% 20.1% 18.5% 18.4% 15.5% 20.3% 17.0% 14.7%

Total 357,759 166,146 191,613 39,678 62,394 68,005 66,721 48,677 72,284 42,162 65,320 73,940 60,672 51,264 29,175Reach % 18.1% 17.6% 18.5% 16.7% 20.8% 16.8% 17.0% 17.6% 19.7% 20.7% 17.7% 17.2% 17.7% 18.7% 21.7%


New Haven Register Web Sites 72,737 599,477

Hartford/New Haven DMA

Harrisburg/Lancaster/ Lebanon/York DMA

Hartford Courant

5-Day Cume New Haven Register

4-Week Sunday Cume New Haven Register

Daily New Haven Register

Sunday New Haven Register

Harrisburg Patriot-News

New Haven Register

Daily Hartford Courant

Daily Morning Harrisburg Patriot-NewsSunday Harrisburg Patriot-News

Sunday Hartford Courant

5-Day Cume Hartford Courant

4-Week Sunday Cume Hartford Courant

5-Day Cume Harrisburg Patriot-News4-Week Sunday Cume Harrisburg Patriot-News




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

975,311 485,521 489,790 122,304 166,682 187,114 187,001 134,888 177,322 130,175 210,852 180,609 161,728 105,482 57,888

Total 391,782 196,546 195,236 28,675 42,597 66,436 84,185 69,947 99,942 44,518 81,492 75,409 76,552 47,406 29,303Reach % 40.2% 40.5% 39.9% 23.4% 25.6% 35.5% 45.0% 51.9% 56.4% 34.2% 38.6% 41.8% 47.3% 44.9% 50.6%

Total 495,100 244,529 250,571 51,040 58,105 96,214 98,550 78,092 113,099 62,615 104,008 99,150 95,358 55,803 34,044Reach % 50.8% 50.4% 51.2% 41.7% 34.9% 51.4% 52.7% 57.9% 63.8% 48.1% 49.3% 54.9% 59.0% 52.9% 58.8%

Total 560,356 283,204 277,152 61,032 82,479 94,712 118,190 88,096 115,847 69,454 120,472 108,321 101,196 63,878 37,312Reach % 57.5% 58.3% 56.6% 49.9% 49.5% 50.6% 63.2% 65.3% 65.3% 53.4% 57.1% 60.0% 62.6% 60.6% 64.5%

Total 609,697 298,374 311,323 73,731 81,121 117,996 119,823 91,555 125,471 79,960 132,507 121,304 107,210 64,512 41,155Reach % 62.5% 61.5% 63.6% 60.3% 48.7% 63.1% 64.1% 67.9% 70.8% 61.4% 62.8% 67.2% 66.3% 61.2% 71.1%


Honolulu Advertiser Web Sites 323,695 3,566,183

3,939,303 1,951,334 1,987,969 542,357 793,388 853,572 787,067 493,765 469,154 486,134 884,483 677,735 591,005 450,559 253,296

Total 1,243,443 656,651 586,792 121,004 141,251 233,292 298,223 207,712 241,961 127,700 234,392 199,550 232,178 195,630 118,451Reach % 31.6% 33.7% 29.5% 22.3% 17.8% 27.3% 37.9% 42.1% 51.6% 26.3% 26.5% 29.4% 39.3% 43.4% 46.8%

Total 1,695,394 813,146 882,248 151,812 240,505 358,475 379,195 280,718 284,689 160,697 346,920 301,387 300,873 256,468 151,808Reach % 43.0% 41.7% 44.4% 28.0% 30.3% 42.0% 48.2% 56.9% 60.7% 33.1% 39.2% 44.5% 50.9% 56.9% 59.9%

Total 1,866,575 971,316 895,259 214,310 283,960 377,428 432,821 272,767 285,289 195,207 382,690 330,656 328,231 270,143 155,876Reach % 47.4% 49.8% 45.0% 39.5% 35.8% 44.2% 55.0% 55.2% 60.8% 40.2% 43.3% 48.8% 55.5% 60.0% 61.5%

Total 2,237,675 1,049,753 1,187,922 251,739 381,094 483,457 480,377 329,095 311,913 220,443 473,918 400,026 393,856 311,339 174,792Reach % 56.8% 53.8% 59.8% 46.4% 48.0% 56.6% 61.0% 66.7% 66.5% 45.3% 53.6% 59.0% 66.6% 69.1% 69.0%


Houston Chronicle Web Sites 2,305,638 33,718,007

1,995,168 962,519 1,032,649 270,291 353,525 405,036 377,719 263,302 325,295 303,244 425,647 399,645 298,007 180,052 73,723

Total 561,087 279,298 281,789 44,526 60,046 110,966 114,364 95,962 135,223 87,918 109,285 108,109 96,717 74,381 35,623Reach % 28.1% 29.0% 27.3% 16.5% 17.0% 27.4% 30.3% 36.4% 41.6% 29.0% 25.7% 27.1% 32.5% 41.3% 48.3%

Total 874,354 412,003 462,351 86,936 143,931 185,764 175,169 125,912 156,642 137,625 166,785 183,784 153,383 110,795 40,560Reach % 43.8% 42.8% 44.8% 32.2% 40.7% 45.9% 46.4% 47.8% 48.2% 45.4% 39.2% 46.0% 51.5% 61.5% 55.0%

Total 860,308 448,454 411,854 89,516 111,234 177,166 183,560 135,653 163,179 126,583 183,801 174,505 149,532 99,037 46,485Reach % 43.1% 46.6% 39.9% 33.1% 31.5% 43.7% 48.6% 51.5% 50.2% 41.7% 43.2% 43.7% 50.2% 55.0% 63.1%

Total 1,122,489 528,343 594,146 127,780 200,619 253,665 212,688 149,185 178,552 175,166 225,381 231,896 196,496 134,474 46,555Reach % 56.3% 54.9% 57.5% 47.3% 56.7% 62.6% 56.3% 56.7% 54.9% 57.8% 53.0% 58.0% 65.9% 74.7% 63.1%


Indianapolis Star Web Sites 882,178 15,290,221

Honolulu DMA

Houston DMA

Indianapolis DMA

4-Week Sunday Cume Honolulu Advertiser

Daily Honolulu Advertiser

Sunday Honolulu Advertiser

5-Day Cume Honolulu Advertiser

Sunday Indianapolis Star

5-Day Cume Indianapolis Star

4-Week Sunday Cume Indianapolis Star

Honolulu Advertiser

Houston Chronicle

Indianapolis StarDaily Indianapolis Star

Daily Houston Chronicle

Sunday Houston Chronicle

5-Day Cume Houston Chronicle

4-Week Sunday Cume Houston Chronicle




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

1,190,773 578,660 612,113 152,557 205,107 244,114 232,390 164,739 191,866 172,500 299,405 232,818 166,207 92,720 56,565

Total 394,728 201,677 193,051 25,731 52,943 69,163 86,018 72,536 88,337 38,399 95,508 83,577 67,339 41,039 25,620Reach % 33.1% 34.9% 31.5% 16.9% 25.8% 28.3% 37.0% 44.0% 46.0% 22.3% 31.9% 35.9% 40.5% 44.3% 45.3%

Total 558,635 253,781 304,854 52,906 81,468 109,702 120,120 91,342 103,097 68,344 134,784 114,369 94,003 56,873 32,064Reach % 46.9% 43.9% 49.8% 34.7% 39.7% 44.9% 51.7% 55.4% 53.7% 39.6% 45.0% 49.1% 56.6% 61.3% 56.7%

Total 599,126 303,452 295,674 58,091 92,176 113,460 131,619 91,666 112,114 70,207 145,756 126,037 100,736 56,138 33,480Reach % 50.3% 52.4% 48.3% 38.1% 44.9% 46.5% 56.6% 55.6% 58.4% 40.7% 48.7% 54.1% 60.6% 60.5% 59.2%

Total 721,513 326,501 395,012 78,748 122,440 141,394 150,154 103,305 125,472 90,387 180,979 152,032 113,271 69,713 37,122Reach % 60.6% 56.4% 64.5% 51.6% 59.7% 57.9% 64.6% 62.7% 65.4% 52.4% 60.4% 65.3% 68.2% 75.2% 65.6%


Florida Times-Union Web Sites 441,560 7,988,025

1,704,897 821,450 883,447 230,084 303,530 344,801 327,714 222,934 275,834 206,296 369,641 379,082 254,778 154,812 78,006

Total 586,335 307,678 278,657 49,280 71,170 94,924 124,797 101,457 144,707 59,038 130,467 134,768 106,858 65,772 36,664Reach % 34.4% 37.5% 31.5% 21.4% 23.4% 27.5% 38.1% 45.5% 52.5% 28.6% 35.3% 35.6% 41.9% 42.5% 47.0%

Total 867,578 435,815 431,763 75,695 138,271 163,693 184,487 130,936 174,496 92,001 170,607 206,875 161,759 102,159 54,087Reach % 50.9% 53.1% 48.9% 32.9% 45.6% 47.5% 56.3% 58.7% 63.3% 44.6% 46.2% 54.6% 63.5% 66.0% 69.3%

Total 885,437 437,209 448,228 87,267 137,588 172,509 182,273 137,911 167,889 91,299 189,341 200,872 160,893 101,237 40,512Reach % 51.9% 53.2% 50.7% 37.9% 45.3% 50.0% 55.6% 61.9% 60.9% 44.3% 51.2% 53.0% 63.2% 65.4% -1

Total 1,109,963 523,191 586,772 121,559 189,101 222,281 221,478 158,123 197,421 118,910 224,841 268,489 200,850 119,047 59,823Reach % 65.1% 63.7% 66.4% 52.8% 62.3% 64.5% 67.6% 70.9% 71.6% 57.6% 60.8% 70.8% 78.8% 76.9% 76.7%


Kansas City Star Web Sites 784,942 11,427,708

966,679 463,143 503,536 117,111 159,649 181,859 180,471 146,389 181,200 169,322 209,244 172,177 106,674 66,932 26,315

Total 295,308 146,339 148,969 14,319 33,904 53,020 55,640 56,286 82,139 44,183 70,941 57,356 37,735 30,466 11,929Reach % 30.5% 31.6% 29.6% 12.2% 21.2% 29.2% 30.8% 38.4% 45.3% 26.1% 33.9% 33.3% 35.4% 45.5% 45.3%

Total 415,358 201,147 214,211 31,952 55,624 70,840 85,368 73,594 97,980 56,478 93,462 78,694 60,625 40,609 18,603Reach % 43.0% 43.4% 42.5% 27.3% 34.8% 39.0% 47.3% 50.3% 54.1% 33.4% 44.7% 45.7% 56.8% 60.7% 70.7%

Total 449,259 219,024 230,235 42,849 57,009 82,599 83,045 82,252 101,505 62,847 100,352 87,053 66,895 42,557 17,869Reach % 46.5% 47.3% 45.7% 36.6% 35.7% 45.4% 46.0% 56.2% 56.0% 37.1% 48.0% 50.6% 62.7% 63.6% 67.9%

Total 543,459 247,587 295,872 51,900 82,686 102,283 105,466 89,138 111,986 86,901 114,266 105,320 73,911 48,469 22,462Reach % 56.2% 53.5% 58.8% 44.3% 51.8% 56.2% 58.4% 60.9% 61.8% 51.3% 54.6% 61.2% 69.3% 72.4% 85.4%


Knoxville News Sentinel Web Sites 217,743 3,552,958

Jacksonville DMA

Daily Florida Times-Union

Sunday Florida Times-Union

5-Day Cume Florida Times Union

4-Week Sunday Cume Florida Times-Union

Kansas City StarKansas City DMA

Daily Kansas City Star

Sunday Kansas City Star

5-Day Cume KC Star

Sunday Knoxville News Sentinel

Knoxville DMA

5-Day Cume Knoxville News Sentinel4-Week Sunday Cume Knoxville News Sentinel

4-Week Sunday Cume KC Star

Knoxville News SentinelDaily Knoxville News Sentinel

Florida Times-Union




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

1,246,435 629,368 617,067 143,049 246,090 264,270 225,015 174,363 193,648 157,140 308,509 240,120 190,361 136,789 66,977

Total 419,615 218,149 201,466 32,455 38,686 70,982 78,489 88,444 110,559 44,993 110,022 86,961 64,631 56,296 33,013Reach % 33.7% 34.7% 32.6% 22.7% 15.7% 26.9% 34.9% 50.7% 57.1% 28.6% 35.7% 36.2% 34.0% 41.2% 49.3%

Total 601,126 288,637 312,489 54,645 71,721 117,902 113,462 109,221 134,175 66,784 144,134 113,984 103,641 81,053 44,870Reach % 48.2% 45.9% 50.6% 38.2% 29.1% 44.6% 50.4% 62.6% 69.3% 42.5% 46.7% 47.5% 54.4% 59.3% 67.0%

Total 620,232 323,679 296,553 58,505 81,631 125,264 113,327 106,567 134,938 69,881 156,262 126,544 99,033 78,220 40,457Reach % 49.8% 51.4% 48.1% 40.9% 33.2% 47.4% 50.4% 61.1% 69.7% 44.5% 50.7% 52.7% 52.0% 57.2% 60.4%

Total 768,199 376,592 391,607 73,315 119,264 159,748 145,942 116,940 152,990 83,067 179,626 155,607 134,939 100,573 51,302Reach % 61.6% 59.8% 63.5% 51.3% 48.5% 60.4% 64.9% 67.1% 79.0% 52.9% 58.2% 64.8% 70.9% 73.5% 76.6%


Las Vegas Review-Journal Web Sites 861,246 18,152,155

930,014 450,301 479,713 130,235 170,812 181,662 172,725 126,680 147,900 146,366 198,285 160,180 110,840 52,061 23,852

Total 306,282 154,800 151,482 38,970 41,512 59,476 65,478 52,045 48,801 38,872 70,846 62,367 52,000 26,484 13,433Reach % 32.9% 34.4% 31.6% 29.9% 24.3% 32.7% 37.9% 41.1% 33.0% 26.6% 35.7% 38.9% 46.9% 50.9% 56.3%

Total 394,513 186,102 208,411 47,122 71,770 80,501 78,125 63,547 53,448 48,453 88,166 79,465 65,297 35,134 14,986Reach % 42.4% 41.3% 43.4% 36.2% 42.0% 44.3% 45.2% 50.2% 36.1% 33.1% 44.5% 49.6% 58.9% 67.5% 62.8%

Total 468,995 243,109 225,886 64,917 85,534 98,510 89,208 71,487 59,339 66,211 107,323 91,276 72,249 38,200 15,665Reach % 50.4% 54.0% 47.1% 49.8% 50.1% 54.2% 51.6% 56.4% 40.1% 45.2% 54.1% 57.0% 65.2% 73.4% 65.7%

Total 516,391 240,004 276,387 70,368 102,769 111,191 92,088 76,986 62,989 70,500 117,528 97,561 81,014 38,766 17,598Reach % 55.5% 53.3% 57.6% 54.0% 60.2% 61.2% 53.3% 60.8% 42.6% 48.2% 59.3% 60.9% 73.1% 74.5% 73.8%


Lexington Herald-Leader Web Sites 577,288 5,044,614

12,667,236 6,213,506 6,453,730 1,725,060 2,595,353 2,742,794 2,310,573 1,501,238 1,792,218 1,762,334 2,762,608 1,886,815 1,906,702 1,469,235 1,044,180

Total 457,810 245,992 211,818 33,099 65,820 110,237 91,960 48,227 108,467 47,955 87,850 65,827 75,859 74,257 50,320Reach % 3.6% 4.0% 3.3% 1.9% 2.5% 4.0% 4.0% 3.2% 6.1% 2.7% 3.2% 3.5% 4.0% 5.1% 4.8%

Total 539,180 269,274 269,906 57,224 63,613 125,382 99,366 77,285 116,310 60,043 116,520 93,240 77,781 86,930 44,636Reach % 4.3% 4.3% 4.2% 3.3% 2.5% 4.6% 4.3% 5.1% 6.5% 3.4% 4.2% 4.9% 4.1% 5.9% 4.3%

Total 835,804 438,036 397,768 101,814 147,717 175,342 162,161 114,473 134,297 98,487 175,646 129,373 145,537 117,338 79,210Reach % 6.6% 7.0% 6.2% 5.9% 5.7% 6.4% 7.0% 7.6% 7.5% 5.6% 6.4% 6.9% 7.6% 8.0% 7.6%

Total 796,106 392,771 403,335 94,022 166,316 166,364 129,691 93,276 146,437 91,828 174,784 136,171 112,090 119,372 68,116Reach % 6.3% 6.3% 6.2% 5.5% 6.4% 6.1% 5.6% 6.2% 8.2% 5.2% 6.3% 7.2% 5.9% 8.1% 6.5%


Los Angeles Daily News Web Sites 2,571,970 20,203,132

Las Vegas DMA

Lexington DMA

Los Angeles DMA

4-Week Sunday Cume LA Daily News

Daily Los Angeles Daily News

Sunday Los Angeles Daily News

5-Day Cume LA Daily News

Daily Lexington Herald-Leader

Sunday Lexington Herald-Leader

Sunday Las Vegas Review-Journal & Sun5-Day Cume Las Vegas Review-Journal4-Week Sunday Cume Las Vegas Review-Journal & Sun

5-Day Cume Herald-Leader

4-Week Sunday Cume Herald-Leader

Los Angeles Daily News

Las Vegas Review-Journal

Lexington Herald-Leader

Daily Morning Las Vegas Review-Journal




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

Total 2,392,096 1,293,931 1,098,165 247,273 298,002 454,493 516,152 349,272 526,904 220,504 494,161 410,576 413,198 387,661 320,166Reach % 18.9% 20.8% 17.0% 14.3% 11.5% 16.6% 22.3% 23.3% 29.4% 12.5% 17.9% 21.8% 21.7% 26.4% 30.7%

Total 3,452,145 1,638,173 1,813,972 394,408 532,270 690,397 688,990 500,504 645,576 317,535 700,751 531,289 685,362 491,485 436,401Reach % 27.3% 26.4% 28.1% 22.9% 20.5% 25.2% 29.8% 33.3% 36.0% 18.0% 25.4% 28.2% 35.9% 33.5% 41.8%

Total 3,884,092 2,108,097 1,775,995 534,922 685,184 758,029 795,022 486,109 624,826 394,976 813,230 611,760 687,933 551,791 490,162Reach % 30.7% 33.9% 27.5% 31.0% 26.4% 27.6% 34.4% 32.4% 34.9% 22.4% 29.4% 32.4% 36.1% 37.6% 46.9%

Total 4,720,783 2,261,491 2,459,292 600,494 807,675 1,010,787 908,924 629,399 763,504 477,795 954,657 741,015 877,487 663,012 544,301Reach % 37.3% 36.4% 38.1% 34.8% 31.1% 36.9% 39.3% 41.9% 42.6% 27.1% 34.6% 39.3% 46.0% 45.1% 52.1%


Los Angeles Times Web Sites 4,307,571 48,362,918

Total 803,670 452,506 351,164 72,151 99,268 150,410 191,987 135,201 154,653 64,169 111,750 131,996 133,740 177,755 125,167Reach % 6.3% 7.3% 5.4% 4.2% 3.8% 5.5% 8.3% 9.0% 8.6% 3.6% 4.0% 7.0% 7.0% 12.1% 12.0%

Total 1,057,879 522,229 535,650 97,000 146,054 213,745 238,455 166,907 195,718 91,190 181,776 168,791 168,398 191,562 171,449Reach % 8.4% 8.4% 8.3% 5.6% 5.6% 7.8% 10.3% 11.1% 10.9% 5.2% 6.6% 8.9% 8.8% 13.0% 16.4%

Total 1,303,155 730,829 572,326 145,399 212,134 270,469 278,731 202,309 194,113 118,343 216,877 210,081 222,042 254,370 187,464Reach % 10.3% 11.8% 8.9% 8.4% 8.2% 9.9% 12.1% 13.5% 10.8% 6.7% 7.9% 11.1% 11.6% 17.3% 18.0%

Total 1,483,330 729,783 753,547 156,237 234,889 315,241 311,715 218,797 246,451 128,813 240,207 248,410 245,317 280,072 206,457Reach % 11.7% 11.7% 11.7% 9.1% 9.1% 11.5% 13.5% 14.6% 13.8% 7.3% 8.7% 13.2% 12.9% 19.1% 19.8%


Orange County Register Web Sites 594,239 9,656,602

1,206,506 580,560 625,946 145,517 206,674 243,768 238,841 167,628 204,078 209,142 264,461 235,465 153,880 89,713 43,551

Total 1,206,506 580,560 625,946 145,517 206,674 243,768 238,841 167,628 204,078 209,142 264,461 235,465 153,880 89,713 43,551Reach % 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Total 488,830 251,711 237,119 34,004 65,279 93,770 108,514 79,474 107,789 68,405 100,078 99,781 81,645 53,419 24,380Reach % 40.5% 43.4% 37.9% 23.4% 31.6% 38.5% 45.4% 47.4% 52.8% 32.7% 37.8% 42.4% 53.1% 59.5% 56.0%

Total 659,315 297,300 362,015 54,347 94,550 132,725 140,428 106,534 130,731 94,546 137,627 134,512 98,636 67,740 33,593Reach % 54.6% 51.2% 57.8% 37.3% 45.7% 54.4% 58.8% 63.6% 64.1% 45.2% 52.0% 57.1% 64.1% 75.5% 77.1%

Total 703,347 343,272 360,075 66,609 111,557 134,488 153,767 108,899 128,027 96,072 143,427 151,036 111,145 67,116 30,445Reach % 58.3% 59.1% 57.5% 45.8% 54.0% 55.2% 64.4% 65.0% 62.7% 45.9% 54.2% 64.1% 72.2% 74.8% 69.9%

Total 806,352 361,483 444,869 76,492 142,307 161,505 165,048 120,052 140,948 121,575 169,466 164,051 122,593 74,289 37,421Reach % 66.8% 62.3% 71.1% 52.6% 68.9% 66.3% 69.1% 71.6% 69.1% 58.1% 64.1% 69.7% 79.7% 82.8% 85.9%


Louisville Courier-Journal Web Sites 504,411 3,385,968

Louisville DMA

Los Angeles Times

Louisville DMA

Orange County Register

4-Week Sunday Cume LA Times

Louisville Courier-Journal

Sunday Orange County Register

5-Day Cume OC Register

4-Week Sunday Cume OC Register

Daily Los Angeles Times

Sunday Los Angeles Times

5-Day Cume LA Times

Daily Orange County Register

Sunday Louisville Courier-Journal

5-Day Cume Louisville Courier-Journal4-Week Sunday Cume Louisville Courier-Journal

Daily Louisville Courier-Journal




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

1,296,627 615,488 681,139 181,081 240,386 259,061 246,580 169,606 199,913 190,785 317,940 208,644 140,311 123,245 66,375

Total 439,097 209,191 229,906 41,540 58,368 71,530 99,917 75,484 92,258 53,893 106,668 74,238 54,864 60,853 37,425Reach % 33.9% 34.0% 33.8% 22.9% 24.3% 27.6% 40.5% 44.5% 46.1% 28.2% 33.5% 35.6% 39.1% 49.4% 56.4%

Total 629,073 288,617 340,456 75,121 103,760 127,090 128,956 86,618 107,528 81,109 156,672 110,660 77,444 76,792 40,867Reach % 48.5% 46.9% 50.0% 41.5% 43.2% 49.1% 52.3% 51.1% 53.8% 42.5% 49.3% 53.0% 55.2% 62.3% 61.6%

Total 656,616 311,822 344,794 79,845 101,465 133,654 137,132 100,760 103,760 85,626 160,780 113,461 81,598 84,553 44,078Reach % 50.6% 50.7% 50.6% 44.1% 42.2% 51.6% 55.6% 59.4% 51.9% 44.9% 50.6% 54.4% 58.2% 68.6% 66.4%

Total 803,393 361,708 441,685 93,814 156,445 165,485 162,976 105,915 118,758 105,739 192,208 144,394 102,482 93,641 51,769Reach % 62.0% 58.8% 64.8% 51.8% 65.1% 63.9% 66.1% 62.4% 59.4% 55.4% 60.5% 69.2% 73.0% 76.0% 78.0%


Commercial Appeal Web Sites 353,940 7,576,432

3,204,341 1,526,431 1,677,910 354,676 544,029 672,282 591,686 426,255 615,413 426,459 764,058 463,988 416,154 314,578 234,707

Total 261,473 144,782 116,691 18,163 32,656 46,043 56,282 44,021 64,308 34,689 65,355 37,930 34,928 15,263 10,564Reach % 8.2% 9.5% 7.0% 5.1% 6.0% 6.8% 9.5% 10.3% 10.4% 8.1% 8.6% 8.2% 8.4% 4.9% 4.5%

Total 308,223 144,477 163,746 22,928 31,966 60,051 67,507 48,834 76,937 47,928 86,942 42,312 39,195 14,552 10,782Reach % 9.6% 9.5% 9.8% 6.5% 5.9% 8.9% 11.4% 11.5% 12.5% 11.2% 11.4% 9.1% 9.4% 4.6% 4.6%

Total 424,921 199,136 225,785 30,869 50,987 94,769 88,626 59,822 99,848 62,014 112,853 61,525 45,964 22,730 15,016Reach % 13.3% 13.0% 13.5% 8.7% 9.4% 14.1% 15.0% 14.0% 16.2% 14.5% 14.8% 13.3% 11.0% 7.2% 6.4%

Total 424,323 185,920 238,403 30,073 65,271 78,972 87,635 64,002 98,370 65,574 112,480 58,003 48,367 24,249 18,643Reach % 13.2% 12.2% 14.2% 8.5% 12.0% 11.7% 14.8% 15.0% 16.0% 15.4% 14.7% 12.5% 11.6% 7.7% 7.9%


El Nuevo Herald Web Sites 20,633 169,212

Total 693,836 367,812 326,024 65,280 84,514 127,943 151,450 104,048 160,601 80,768 132,442 107,436 107,879 99,368 76,136Reach % 21.7% 24.1% 19.4% 18.4% 15.5% 19.0% 25.6% 24.4% 26.1% 18.9% 17.3% 23.2% 25.9% 31.6% 32.4%

Total 1,022,015 488,338 533,677 107,714 166,177 209,278 211,569 130,398 196,879 112,641 237,726 162,629 150,034 129,640 98,329Reach % 31.9% 32.0% 31.8% 30.4% 30.5% 31.1% 35.8% 30.6% 32.0% 26.4% 31.1% 35.1% 36.1% 41.2% 41.9%

Total 1,112,792 583,492 529,300 141,097 171,864 235,034 221,222 142,514 201,061 135,567 252,197 175,733 157,362 142,114 102,758Reach % 34.7% 38.2% 31.5% 39.8% 31.6% 35.0% 37.4% 33.4% 32.7% 31.8% 33.0% 37.9% 37.8% 45.2% 43.8%

Total 1,360,569 631,119 729,450 177,489 239,646 284,663 267,981 172,840 217,950 159,957 325,992 227,939 192,585 162,947 113,179Reach % 42.5% 41.3% 43.5% 50.0% 44.1% 42.3% 45.3% 40.5% 35.4% 37.5% 42.7% 49.1% 46.3% 51.8% 48.2%


Miami Herald Web Sites 1,815,119 11,179,211

Memphis DMA

Miami/Ft. Lauderdale DMA

Daily Memphis Commercial AppealSunday Memphis Commercial Appeal

Memphis Commercial Appeal

Miami Herald

4-Week Sunday Cume El Nuevo Herald

5-Day Cume Memphis Commercial Appeal4-Week Sunday Cume Memphis Commercial Appeal

El Nuevo Herald (Miami)Daily El Nuevo Herald

Sunday El Nuevo Herald

5-Day Cume El Nuevo Herald

Daily Miami Herald

4-Week Sunday Cume Miami Herald

Sunday Miami Herald

5-Day Cume Miami Herald




$34,999HHI $35,000 -

$49,999HHI $50,000 -

$74,999HHI $75,000 -

$99,999HHI $100 - $149,999

HHI $150,000+

Total 500,051 260,968 239,083 31,385 62,656 84,758 110,667 77,307 133,278 55,466 96,212 62,643 91,321 69,732 57,131Reach % 15.6% 17.1% 14.2% 8.8% 11.5% 12.6% 18.7% 18.1% 21.7% 13.0% 12.6% 13.5% 21.9% 22.2% 24.3%

Total 730,761 356,416 374,345 56,259 101,433 139,973 150,564 109,222 173,310 90,521 164,078 107,298 129,266 85,762 62,874Reach % 22.8% 23.3% 22.3% 15.9% 18.6% 20.8% 25.4% 25.6% 28.2% 21.2% 21.5% 23.1% 31.1% 27.3% 26.8%

Total 808,950 412,382 396,568 71,139 119,177 156,002 180,370 109,567 172,695 99,895 176,384 107,724 130,574 102,031 77,644Reach % 25.2% 27.0% 23.6% 20.1% 21.9% 23.2% 30.5% 25.7% 28.1% 23.4% 23.1% 23.2% 31.4% 32.4% 33.1%

Total 1,005,664 469,160

Newspaper Audience Database - Advertising & Marketing Industry News · 2013. 7. 31. · Newspaper...

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Transcript of Newspaper Audience Database - Advertising & Marketing Industry News · 2013. 7. 31. · Newspaper...