One of the main objectives of PROSESC is to embrace sustainable mobility, but then again with a targeted focus: the role of knowledge-intensive services (KIS) and the innova-tion effects they generate. These services are integral to the development and production of the means for sustainable road transport, which come in increasingly diverse forms: from two-wheelers to e-vehicles to articulated fuel-cell busses. The services that interest PROSESC project cover a broad span of areas, too: product-design,

R&D, engineering and IT-services, all the way to spe-cialized logistics. The enterpri-ses concerned, which are more often than not SMEs, deliver a complex ecosystem of enabling services that accelerate the absorption rate of innovative technologies by the automotive sector.

To accelerate the knowledge sharing across different stake-holder groups PROSESC orga-nizes seminar workshops with leading academics and high-ranking experts of Europe. The

“Shaping the Mobility of the Future” ConferenceBrussels, Belgium – March 17, 2011

Keynote speaker: Dr. Sven Beiker, Executive Director of the Center for Automotive Research at Stanford (CARS)Participating European interregional cooperation projects: ERRIN, EURIS, Making Knowledge Work, PROS-ESC.Audience: 60 stakeholders

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#3 - April 2011

seminar topics cover clusters and agglomerations, models on cross-sectoral regional develop-ment, European expertise on cluster facilitation, services inno-vation and sustainable mobility scenarios.

Shaping the Mobility of the Future

Under this framework, on March 17, 2011, and to boost the synergies between European interregional cooperation projects, PROSESC partnered up with the other INTE-RREG IVC projects Making Knowledge Work and EURIS to organize a conference in Brus-sels that focused on the topic: “Shaping the Mobility of the future”, where Dr. Sven Beiker, Director of the Center for Automotive Research at Stanford University (CARS), held a keynote speech. The event was introduced by Richard Tuffs, ERRIN Director and Making Knowledge Work project partner. After listening to the general scenario upon which European regions dwell with innovation and future mobility, Dr. Sven Beiker explained how Stanford is conducting its research related to this area, as well as portraying the innovation scheme dynamics fostered in Silicon Valley (CA-USA), and the latest automotive trends and how they will impact the American auto-motive industry in the future. After Dr. Beiker´s intervention, four experts participated in an animated debate that analyzed the way in which the challenge of future mobility is understood by the United States perspective. This distinguished group agglutinated the knowledge and expertise of Philippe Lamberts – Member of the Euro-pean Parliament, Dr. Reinhard Büsher – Representative of the European Commission´s support for industrial innova-tion unit, Dr. Reha Tözün – PROSESC

project coordinator and representative of the Stuttgart Region Economic Development Corporation, and Silvain Haon – Executive Director of POLIS.

More than 60 stakeholders, representing regions allover Europe, also reflected on the comparison of how Europe is dealing with these relevant issues as opposed to the US perspective on this topic.

This seminar is aligned with SESC's leading thematic interest in the analysis of the contribution of producer services to sustainable road transport, regional innovati-veness and cross-sectoral synergies. PROS-ESC strives to improve the regional policy-making measures for sustainable road trans-port in Europe thus promoting initiatives and networking activities such as this, where regional and local policymakers, as well as development authorities are involved. The experiences and cutting edge information shared by Dr. Beiker is an example of how academic and expert know-how can be transferred to regional policy-makers, and in the future lead to upgraded regional develop-ment policies that shall lead to improvements

in terms of the environmental viability, sustai-nability of automotive manufacturing value-chains and end-products. PROSESC intends to assist partner regions to upgrade their policies and their regional industries for the target of sustainable road transport. PROSESC will continue harnessing common platforms where other European regions, experts from the industry, regional stakehol-ders, R&D institutes and other relevant parties cooperate and share their knowled-ge.

In-Focus: Seminar

One of the main objectives of PROSESC is to embrace sustainable mobility, but then again with a targeted focus: the role of knowledge-intensive services (KIS) and the innova-tion effects they generate. These services are integral to the development and production of the means for sustainable road transport, which come in increasingly diverse forms: from two-wheelers to e-vehicles to articulated fuel-cell busses. The services that interest PROSESC project cover a broad span of areas, too: product-design,

R&D, engineering and IT-services, all the way to spe-cialized logistics. The enterpri-ses concerned, which are more often than not SMEs, deliver a complex ecosystem of enabling services that accelerate the absorption rate of innovative technologies by the automotive sector.

To accelerate the knowledge sharing across different stake-holder groups PROSESC orga-nizes seminar workshops with leading academics and high-ranking experts of Europe. The

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seminar topics cover clusters and agglomerations, models on cross-sectoral regional develop-ment, European expertise on cluster facilitation, services inno-vation and sustainable mobility scenarios.

Under this framework, on March 17, 2011, and to boost the synergies between European interregional cooperation projects, PROSESC partnered up with the other INTE-RREG IVC projects Making Knowledge Work and EURIS to organize a conference in Brus-sels that focused on the topic: “Shaping the Mobility of the future”, where Dr. Sven Beiker, Director of the Center for Automotive Research at Stanford University (CARS), held a keynote speech. The event was introduced by Richard Tuffs, ERRIN Director and Making Knowledge Work project partner. After listening to the general scenario upon which European regions dwell with innovation and future mobility, Dr. Sven Beiker explained how Stanford is conducting its research related to this area, as well as portraying the innovation scheme dynamics fostered in Silicon Valley (CA-USA), and the latest automotive trends and how they will impact the American auto-motive industry in the future. After Dr. Beiker´s intervention, four experts participated in an animated debate that analyzed the way in which the challenge of future mobility is understood by the United States perspective. This distinguished group agglutinated the knowledge and expertise of Philippe Lamberts – Member of the Euro-pean Parliament, Dr. Reinhard Büsher – Representative of the European Commission´s support for industrial innova-tion unit, Dr. Reha Tözün – PROSESC

project coordinator and representative of the Stuttgart Region Economic Development Corporation, and Silvain Haon – Executive Director of POLIS.

More than 60 stakeholders, representing regions allover Europe, also reflected on the comparison of how Europe is dealing with these relevant issues as opposed to the US perspective on this topic.

This seminar is aligned with SESC's leading thematic interest in the analysis of the contribution of producer services to sustainable road transport, regional innovati-veness and cross-sectoral synergies. PROS-ESC strives to improve the regional policy-making measures for sustainable road trans-port in Europe thus promoting initiatives and networking activities such as this, where regional and local policymakers, as well as development authorities are involved. The experiences and cutting edge information shared by Dr. Beiker is an example of how academic and expert know-how can be transferred to regional policy-makers, and in the future lead to upgraded regional develop-ment policies that shall lead to improvements

in terms of the environmental viability, sustai-nability of automotive manufacturing value-chains and end-products. PROSESC intends to assist partner regions to upgrade their policies and their regional industries for the target of sustainable road transport. PROSESC will continue harnessing common platforms where other European regions, experts from the industry, regional stakehol-ders, R&D institutes and other relevant parties cooperate and share their knowled-ge.

One of the main objectives of PROSESC is to embrace sustainable mobility, but then again with a targeted focus: the role of knowledge-intensive services (KIS) and the innova-tion effects they generate. These services are integral to the development and production of the means for sustainable road transport, which come in increasingly diverse forms: from two-wheelers to e-vehicles to articulated fuel-cell busses. The services that interest PROSESC project cover a broad span of areas, too: product-design,

R&D, engineering and IT-services, all the way to spe-cialized logistics. The enterpri-ses concerned, which are more often than not SMEs, deliver a complex ecosystem of enabling services that accelerate the absorption rate of innovative technologies by the automotive sector.

To accelerate the knowledge sharing across different stake-holder groups PROSESC orga-nizes seminar workshops with leading academics and high-ranking experts of Europe. The

KEYNOTE SPEAKER

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seminar topics cover clusters and agglomerations, models on cross-sectoral regional develop-ment, European expertise on cluster facilitation, services inno-vation and sustainable mobility scenarios.

Under this framework, on March 17, 2011, and to boost the synergies between European interregional cooperation projects, PROSESC partnered up with the other INTE-RREG IVC projects Making Knowledge Work and EURIS to organize a conference in Brus-sels that focused on the topic: “Shaping the Mobility of the future”, where Dr. Sven Beiker, Director of the Center for Automotive Research at Stanford University (CARS), held a keynote speech. The event was introduced by Richard Tuffs, ERRIN Director and Making Knowledge Work project partner. After listening to the general scenario upon which European regions dwell with innovation and future mobility, Dr. Sven Beiker explained how Stanford is conducting its research related to this area, as well as portraying the innovation scheme dynamics fostered in Silicon Valley (CA-USA), and the latest automotive trends and how they will impact the American auto-motive industry in the future. After Dr. Beiker´s intervention, four experts participated in an animated debate that analyzed the way in which the challenge of future mobility is understood by the United States perspective. This distinguished group agglutinated the knowledge and expertise of Philippe Lamberts – Member of the Euro-pean Parliament, Dr. Reinhard Büsher – Representative of the European Commission´s support for industrial innova-tion unit, Dr. Reha Tözün – PROSESC

project coordinator and representative of the Stuttgart Region Economic Development Corporation, and Silvain Haon – Executive Director of POLIS.

More than 60 stakeholders, representing regions allover Europe, also reflected on the comparison of how Europe is dealing with these relevant issues as opposed to the US perspective on this topic.

This seminar is aligned with SESC's leading thematic interest in the analysis of the contribution of producer services to sustainable road transport, regional innovati-veness and cross-sectoral synergies. PROS-ESC strives to improve the regional policy-making measures for sustainable road trans-port in Europe thus promoting initiatives and networking activities such as this, where regional and local policymakers, as well as development authorities are involved. The experiences and cutting edge information shared by Dr. Beiker is an example of how academic and expert know-how can be transferred to regional policy-makers, and in the future lead to upgraded regional develop-ment policies that shall lead to improvements

in terms of the environmental viability, sustai-nability of automotive manufacturing value-chains and end-products. PROSESC intends to assist partner regions to upgrade their policies and their regional industries for the target of sustainable road transport. PROSESC will continue harnessing common platforms where other European regions, experts from the industry, regional stakehol-ders, R&D institutes and other relevant parties cooperate and share their knowled-ge.

Dr. Sven Beiker is the Executive Director of CARS, the Center for Automotive Research at Stanford University. He manages the relationships with industry partners, initiates research projects, and lectures classes in the automotive field. He focuses on driver assistance and sustainable mobility aspects. Until 2008 he worked for BMW in chassis and powertrain R&D at corporate locations in Munich, Palo Alto, and Detroit. In 1999 he received his Doctorate degree in Mechanical Engineering (vehicle dynamics) from the Technical University in Braunschweig. Since 2008 he has been taking care of the program’s strategic planning, resources management, and internal / external communications. Since Spring 2009 he has been lecturing the Stanford class "The Future of the Automobile" to educate students in interdisciplinary automotive thinking and to get students involved with the industry early on.

During his intervention, Dr. Beiker presented the CARS initiative at Stanford University, dedicated to re-envision the automobile. He explained his motivation to bring academia and industry together to shape the automotive future. The premises upon which the Center operates are: connect > advance > reach out > support.

The information shared about Silicon Valley Automotive Industry clearly portrayed its level of innovation in technical issues and gave the audience a clear perspective in respect to Europe, where as mentioned by Dr. Büscher: “…Europe should put more emphasis on combining technological innovation with service innovation such as `car to go´ services using electric cars and car-sharing facilities being developed in German and French cities.”

When addressing the automotive trends in the United States he made a compelling comparison the European public perceptions of what functionalities are essential to each of the populations, and it was stressed that even though innovation is essential for both audiences, topics such as the acceptance of robot cars or concerns about privacy loss build up a completely different market profile.

Sven Armin Beiker, PhD / Stanford University

One of the main objectives of PROSESC is to embrace sustainable mobility, but then again with a targeted focus: the role of knowledge-intensive services (KIS) and the innova-tion effects they generate. These services are integral to the development and production of the means for sustainable road transport, which come in increasingly diverse forms: from two-wheelers to e-vehicles to articulated fuel-cell busses. The services that interest PROSESC project cover a broad span of areas, too: product-design,

R&D, engineering and IT-services, all the way to spe-cialized logistics. The enterpri-ses concerned, which are more often than not SMEs, deliver a complex ecosystem of enabling services that accelerate the absorption rate of innovative technologies by the automotive sector.

To accelerate the knowledge sharing across different stake-holder groups PROSESC orga-nizes seminar workshops with leading academics and high-ranking experts of Europe. The

Editorial

PROSESC Project

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seminar topics cover clusters and agglomerations, models on cross-sectoral regional develop-ment, European expertise on cluster facilitation, services inno-vation and sustainable mobility scenarios.

Contact details , Project coordinatorPROSESC Project (INTERREG IVC Programme) Stuttgart Region Economic Development CorporationFriedrichstraße 10 70174 StuttgartE-mail: Reha.Toezuen@region-stuttgart.de Tel: +49 711 228 35 43 Fax: +49 711 228 35 55www.prosesc.org

Under this framework, on March 17, 2011, and to boost the synergies between European interregional cooperation projects, PROSESC partnered up with the other INTE-RREG IVC projects Making Knowledge Work and EURIS to organize a conference in Brus-sels that focused on the topic: “Shaping the Mobility of the future”, where Dr. Sven Beiker, Director of the Center for Automotive Research at Stanford University (CARS), held a keynote speech. The event was introduced by Richard Tuffs, ERRIN Director and Making Knowledge Work project partner. After listening to the general scenario upon which European regions dwell with innovation and future mobility, Dr. Sven Beiker explained how Stanford is conducting its research related to this area, as well as portraying the innovation scheme dynamics fostered in Silicon Valley (CA-USA), and the latest automotive trends and how they will impact the American auto-motive industry in the future. After Dr. Beiker´s intervention, four experts participated in an animated debate that analyzed the way in which the challenge of future mobility is understood by the United States perspective. This distinguished group agglutinated the knowledge and expertise of Philippe Lamberts – Member of the Euro-pean Parliament, Dr. Reinhard Büsher – Representative of the European Commission´s support for industrial innova-tion unit, Dr. Reha Tözün – PROSESC

project coordinator and representative of the Stuttgart Region Economic Development Corporation, and Silvain Haon – Executive Director of POLIS.

More than 60 stakeholders, representing regions allover Europe, also reflected on the comparison of how Europe is dealing with these relevant issues as opposed to the US perspective on this topic.

This seminar is aligned with SESC's leading thematic interest in the analysis of the contribution of producer services to sustainable road transport, regional innovati-veness and cross-sectoral synergies. PROS-ESC strives to improve the regional policy-making measures for sustainable road trans-port in Europe thus promoting initiatives and networking activities such as this, where regional and local policymakers, as well as development authorities are involved. The experiences and cutting edge information shared by Dr. Beiker is an example of how academic and expert know-how can be transferred to regional policy-makers, and in the future lead to upgraded regional develop-ment policies that shall lead to improvements

in terms of the environmental viability, sustai-nability of automotive manufacturing value-chains and end-products. PROSESC intends to assist partner regions to upgrade their policies and their regional industries for the target of sustainable road transport. PROSESC will continue harnessing common platforms where other European regions, experts from the industry, regional stakehol-ders, R&D institutes and other relevant parties cooperate and share their knowled-ge. The content of the editorial could be requested to

Keith Bevis to build up upon partner regions participation in the Newsletter.