Newsletter November 2017 - Real INTRO · • Internal and external RE/MAX tools, including QOC...

NEWSLETTERNOVEMBER 2017

IN THIS ISSUE: Holiday Celebration • The Coach’s Corner • Luxury in Review • Conrad’s Quote • Treats in our Streets • inthesquare Partners

Our Mission: Experience our Experience

our values

Maintain a Positive Environment and a Family Spirit

Create Fun and Strive to be Di� erent

Earn Customer Loyalty and Respect Every Day

Be Adventurous, Creative andOpen to Change

Don’t take Success for Granted

Pursue Innovation, Learning and Sharing Knowledge

Delivering what we Promise and add Value Beyond what is Expected

Care about our Community and Our Environment

NOW OPEN

Drop by and visit our newest office located at 109 Portia Drive, Ancaster (across from Lowe’s)

NEW Ancaster Office!

WEBFORMS FORBEGINNERS

DATE: Tues. Nov. 7 TIME: 10-12 LOCATION: Winterberry MENTOR: Joey Zurini

REGISTER BY Friday, Nov. 3

Is WebForms a mystery to you? Let Joey help you learn how to create a transaction kit with all of the pertinent forms, and how to access clauses to help you do business faster and more efficiently when typing an offer. Please note: this session will only concentrate on the logistics of typing an offer and related documents, not the actual information that should be in an offer. LAPTOP IS MANDATORY FOR THIS SESSION!

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY1 2 3

6 7 8 9 10

13 14 15 16 17

20 21 22 23 24

27 28 29 30

ACTIVATE YOUR REALINTRO!

DATE: Thurs. Nov. 9 TIME: 9:30-12:30 LOCATION: Upper James MENTOR: Virginia Paul

REGISTER BY Monday, Nov. 6

This hands-on session is designed to help you actually create content for your REALINTRO profile and get it ACTIVE so that you can start using it to capture leads from REALINTRO and REALHOODS. You must already have a REALINTRO account set up and the basic contact info input - several days before the class, you will receive a list of what you need prepare in advance, so that we can help you to input articles, video, testimonials and stats and put this great tool to work for you! LAPTOP IS MANDATORY FOR THIS SESSION.

OFFER FORMS CLINICPART 2

DATE: Thurs. Nov. 2 TIME: 10-12:30 LOCATION: Winterberry MENTOR: David Yunker

REGISTER BY Wednesday, Nov. 1AS WE DIDN’T GET THROUGH ALL OF THE CONTENT ON OCT. 19, THIS SESSION IS THE 2ND PART OF THAT CLASS. HOWEVER IF YOU DIDN’T ATTEND PART 1, YOU WILL STILL BE ABLE TO ATTEND THIS SESSION. This Clinic is designed as a group tutorial. It is ideal for NEW and /or SEASONED Agents who want to have a clear understanding of each of many forms that can be used in an Offer, for various types of properties. We will cover everything from Working with REALTOR® brochure and FINTRAC. Bring your questions and let’s make this a very informative Clinic.

(BURLINGTON SOUTH)

NOVEMBER 2017

CONTINUING EDUCATION

TO REGISTER FOR ANY OF THESE SESSIONS, CONTACT THE WINTERBERRY OFFICE:

EXT. 2400, 905-573-1188. or [email protected]

TECH DAY BOOTCAMP(WINTERBERRY)

MORRIS MARKETING: BUILDING COMMUNITY CONTACTS

(UPPER JAMES)

MTG: QUEENSTON 10:30 am

MTG: UPPER JAMES/WINTERBERRY1:30 pm

NOTE DATE CHANGEMTG: BURLINGTON SOUTH 10:30 am

MTG: BURLINGTON NORTH/ DOWNTOWN 1:30 pm

TRADE RECORD TRAINING(WINTERBERRY)

ACTIVATE YOUR REALINTRO

(UPPER JAMES)

OFFER FORMS CLINIC PART 2

(WINTERBERRY)

LEAD FOLLOW UP & CONVERSION

(WINTERBERRY) LEAP INTO LUXURY

(WINTERBERRY)

WEBFORMS FORBEGINNERS

(WINTERBERRY)

NEW!MTG: ANCASTER &DUNDURN 10:30 (AT THE ANCASTER OFFICE)

NEXT OFFICE MEETINGS:

The next set of Offi ce meetings will take place

in January - stay tuned for the December

newsletter for dates.

RE/MAX Escarpment Holiday Celebration - see

image to the right and stay tuned to your Offi ce

Flyer emails for details to RSVP and choose your

tables.

LEAP INTO LUXURY

DATE: Tues. Nov. 21 TIME: 10-12 LOCATION: Winterberry MENTOR: Lynn Hoff mann


This course will outline how to successfully make the transition to the Luxury and high end real estate market. Learn the mindset, image making and marketing strategies of a Luxury real estate professional to create your own roadmap to success. The course objective is to tangibly demonstrate and communicate what you need to do, and what you do not to want to do in the Luxury market.

Are you ready to make the Leap to Luxury?

TECH DAYBOOTCAMP

DATE: Thurs. Nov. 30 TIME: 9:30 – 12:30 LOCATION: Winterberry MENTOR: Joey Zurini

REGISTER BY Monday, Nov. 27Take the guess work out of technology at RE/MAX Escarpment— open to ALL AGENTS, not just new ones! Includes: • Internal and external RE/MAX tools, including QOC

(Virtual Offi ce incl. message & showing summary), Company Website, Logging into MCS to access company message board & Offi ce Tools.

• Useable statistics on Realtor.ca/RAHB Matrix• Learn 5 pieces of price improvement ammunition.

A LAPTOP/DEVICE IS MANDATORY FOR THIS SESSION!

DOCUSIGN: A MUST HAVE TOOL!

DATE: Thurs. Nov. 23 TIME: 10-12 LOCATION: Burlington South MENTOR: Joey Zurini


Come for a quick hands-on session to learn how to send, sign, and approve documents from wherever life takes you! From Getting Started, to learning to connect Docusign with Webforms, and how to begin the signing process using the dozens of pre-made, easy-to-use templates. Keep your transactions secure and delight clients with an amazing customer experience!

LAPTOP IS OPTIONAL.

SE

TRADE RECORD TRAINING: FALTOUR PAPERLESS

DATE: Tues. Nov. 28 TIME: 10-11:30 LOCATION: Winterberry MENTOR: Pat Kozak


Learn how simple it is to complete your trades in Faltour. Sit with Pat for 1 1/2 hours and she will take all of the mystery out of it and provide you with a paper reference book that will walk you through it step by step.

SEATING IS LIMITED! REGISTER EARLY.

CONTINUING EDUCATION

TO REGISTER FOR ANY OF THESE SESSIONS, CONTACT THE WINTERBERRY OFFICE:

EXT. 2400, 905-573-1188 or [email protected]

LEAD FOLLOWUP & CONVERSION

This session will discuss statistics, defi nitions, excuses, suggested action plans, VALUE systems, Client Retention Management Systems, communication via email/text/phone/video texts, a lead follow up system, a lead conversion system, a prospect follow up system, and what a lead is worth. You will leave the course with action plans and a renewed sense of urgency when dealing with leads.

DATE: Wed. Nov. 22 TIME: 10-12 LOCATION: Winterberry MENTOR: David Yunker


MORRIS MARKETING: BUILDING COMMUNITY

CONTACTS DATE: Wed. Nov. 15 TIME: 9:30 - 12:30 LOCATION: Upper James MENTOR: Morris Marketing


Why is Community Marketing the most eff ective strategy for growing your database with qualifi ed contacts? We will discuss how to eff ectively implement a successful Community Marketing Strategy by identifying the right community for you, and learning how to create the most eff ective communication plan, followed by how to measure results. Morris Marketing’s commitment is that you will gain at least one new idea that will help you create a winning Community Marketing Strategy!

3. Write compelling ads. The words and content that you use to advertise a home must speak to the type of client you want to attract. Special attention should be paid to the headline. It should grab the attention of the target audience and entice potential clients to read the story of the house. Clear, concise language that creates curiosity, generates emotions and allows the readers to envision themselves in the home is essential for creating a compelling ad that sells. Remember - facts tell, stories sell. Remember too that less is more with text.

4. Stage the home properly. Discussing staging with any client can be a touchy subject at the best of times. Each client has lived a certain unique lifestyle within their home, but it may not appeal to all buyers. You are selling space and a lifestyle not furniture and personal belongings. How a client lives in a home and how a client sells a home are very different, actually two different lifestyles entirely.

The home becomes a commodity that must appeal to a board spectrum of buyers so they can envision themselves living their lifestyle in the home. Stage the home in a way that shows off its best features, and space but in a way that is general

Use these 4 tips to sharpen your skills and sell luxury real estate.

1. Story-tell to the right prospects. The bottom line is that you have to learn to determine which clients are prepared to listen and process the information, and which are not. The right client understands your language and recognizes the story you are telling as familiar. As hard as it is to let a client go you must be willing to sacrifice working with potential clients that are not talking the same language. The wrong client for your listing might potentially write off the property because of one negative selling point.

If one client does not want a gorgeous and unique home because it is on a busy main road, another client may find that living on a main road lessens their daily commute.

One person’s negative is another person’s positive.

2. Use niche marketing. Targeted marketing is more effective than mass marketing and it saves time and money. Think about the type of client that would live in the home you are marketing. What does their lifestyle look like? What do they value? What kind of media do they respond best to? Determine who your target market is and sell specifically to them using tailored marketing and searching for “look alike” clients through social media. Using this method of marketing will speak to their values, preferences and lifestyle. Essentially speaking the same language that you are using to write your story of the home.

Telling the story of the Home is an

ART FORM

LUXURY IN REVIEW

LYNN HOFFMANNBroker/ManagerWealth Services & Luxury Affi liates

[email protected]

We are 10 months into 2017 with only 2 months remaining. Can you look in the mirror and tell yourself that you gave it your all so far this year? Are your goals being reached? Did you have goals for 2017? Have you set up systems for the activities that you do? Are you pleased with yourself and your results thus far this year?

These are just a few questions that are very important to answer, and please answer them in an honest manner. If the answers to any of these questions is NO – guess what? No is really not an acceptable answer!

If you want something you never had, you have to do something you have never done! If you want to have success, then you have to do the things that result in success. Effort, SMART goals, systems, consistency, and more - these are some of the things that must be done. Effective activities that are done on a repeated and consistent basis will lead you in the right direction.

Accountability is about outcome, not just tasks. It is accountability to ourselves, a coach, a spouse or partner, a peer, or someone who has the same interests as you and who will support you even in the worst of times. It can be a motivator to push you along the day to day activities of real estate.

The reality is that no one else can dictate what we do or do not do. We alone are responsible for our actions. We therefore do not give away control of what we do or do not do. An accountability partner is only responsible for

listening, discussing, and motivating us to do what we say we will do. Period.

Time management is using the time that we have each day to move ourselves forward and realize our goals. Success can be the result if we take responsibility for each of the 86,400 seconds in each day.

What gets in our way you ask? Here are a few things to avoid: multitasking to the point of not being effective, procrastination, interruptions, lack of prioritization, lack of punctuality, and lack of daily core time chunks (aka time blocking). These things in combination with each other can be the insurmountable hurdles to our success.

The bottom line is simply this – be accountable and properly manage your time. You will thank yourself in December.

Cheers, David

David YunkerBroker/Manager/

Career Coach

[email protected]

TheACCOUNTABILITY & TIME MANAGEMENT

A few weeks back I had the pleasure of listening to a Marketplace Podcast in my car called ‘The Corner Office’. This podcast featured Satya Nadella, the third CEO of Microsoft. He was promoting his new book called, Hit Refresh - The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone.

I bought the book and was inspired to write the following:

The real estate industry has been steeped in tradition, often boasting “we always did it like this and it worked”. I believe that it is time for us as an industry to finally hit refresh and stop resting on our laurels.

It’s time we ask ourselves:

• What is our business about?

• Why do we exist?

• What is our soul?

Before I go on and start a real estate industry revolution, I felt it was important to ask myself this question as a company leader.

• Why does RE/MAX Escarpment exist?

• What are our functional benefits?

• What are our emotional benefits?

• What is our soul?

Let’s take a look at one of the most successful companies in the world - Microsoft. Does this behemoth need to ‘Hit Refresh”!? The original vision of Microsoft founders Bill Gates and Paul Allen was to put a computer on every desk and in every home. The PC was born and effectively achieved their vision. Fast forward to today where we find smartphone shipments that are 5 times that of those PC shipments. Did that vision need a refresh? Microsoft saw this trend and bought Nokia for over 7 billion and failed miserably, later practically shutting down the entire Nokia division. Do you think they needed a refresh?

It is extremely important not to follow the wrong motivation for a refresh.

• Envy - its easy to be motivated to change because we are envious of a competitor’s success. However, envy is negative and is not driven from within.

• A thirst for competition and being Number 1 - is it about being Number 1 in the minds of our consumers, or for our consumers to be Number 1 in the minds of our sales associates and our staff?

What got RE/MAX Escarpment to Number 1, a position we have held in our local market since 1994 (shameless plug)? One thing is for sure - what got us there may not be what keeps us there!

We have never been about chasing our competitor’s tail lights. We have pride and we have purpose.

Why does RE/MAX Escarpment exist? We exist to empower our sales associates, so that they in turn can empower their customers to make better and more informed buying and/or selling decisions. Do we preach too much from the numbers side? Are we too heavy on information and insight sharing? Maybe, but that’s who we are, that’s the soul of our company.

In the words of the former CEO of Microsoft Steve Ballmer, lets “Be Bold” and “Be Right”.

Stay tuned for OUR refresh as we announce new partnerships which will grow our business and delight our customers. Be ready to embrace new innovative technology and let’s continue to stand up for our core value of being the knowledge broker for our customers (A knowledgeable consumer is our best customer TM - our original tag line).

Over the past few months some of us have experienced a change in our businesses. Maybe it’s time we all examine our own existence and do some soul searching of our own.

Ask yourself

• Why do I exist in this industry?

• What is my business all about?

• What are the functional benefits I offer my clients?

• And more importantly, what are the emotional benefits which form a bond with my customers. Ultimately, what is the soul of my business?

If you can answer these questions with purpose and insight, you are on the right track to your very own refresh as a business owner.

Let’s hit REFRESH

Ask yourself:

• Why do I exist in this industry?

• What is my business all about?

• What are the functional benefits I offer my clients?

• What is the soul of my business?

NEW MORTGAGE REGULATIONS:On October 17, 2017, the O� ce of the Superintendent of Financial Institutions (OSFI) announced the following new regulations e� ective January 1, 2018.

• When qualifying clients, federally-regulated � nancial institutions (FRFIs) will be required to approve conventional or uninsured residential mortgages at the greater of the contract rate plus 2% or the 5-year benchmark rate published by the Bank of Canada. � is change applies to conventional / uninsured mortgages only.

• � e government’s objective is to slow the housing market and ensure long term stability. As a result, all potential home buyers will need to prove they could still a� ord their mortgage payments if interest rates were 2 per cent higher than the rate they negotiate.

Please reach out to your Mortgage Specialist if you have any questions or need clari� cation.

partners fyi

35 Stone Church RoadAncaster, ON L9K 1S5

T 905.521.3000F 905.577.1023

101 Queen Street SouthMississauga, ON L5M 1K7

T 905.826.3215F 905.890.0100

4125 Upper Middle Road, Burlington, ON L7M 4X5

T 905.681.2721F 905.681.8694

6715-8th Street NE, Suite 140, Calgary, AB T2E 7H7

Tel: 403.241.2288 • Toll-free: 1.866.472.0721 Fax: 403.241.5912

1.800.263.5173 • www.mhcinsurance.ca

Mainway Hunter Creighton Insurance Inc.

Samantha Hamilton1100 Walkers Line, Suite 600, Burlington, ONp: 905-335-7458 [email protected]

Call your inthesquare RBC Royal Bank mortgage specialist today for details:

QUEENSTON

Nikki Iovio905-560-8614

Jennifer Grindatto905-462-4862

BURLINGTON N, S & Downtown

DUNDURN

John Wilkinson905.379.2820

WINTERBERRY

Amy DiRenzo289-527-4188

ANCASTERJennifer Adair289.887.0291

UPPER JAMES

Katie Morrison905.515.1173

WINTERBERRY

Elbron Barzegar647-466-5889

Carmine Iarossi647-746-4988

BURLINGTON N, S & Downtown

DidYou Know: There are long standing rules with respect to “non-resident” Sellers. Paragraph

17 of the standard Agreement provides that when dealing with sale of property

by a non-resident Seller, the Buyer must withhold & remit tax to CRA (or potential tax) arising from the sale in an amount equal to

25% or 50% of the sale price (% depends). If the Buyer does not realize the Seller is non-resident or overlooks this requirement the

Buyer will be in for a devastating fi nancial consequence. The Buyer will be liable to pay to CRA for failing to withhold & remit the

required tax even though the Buyer has already paid the Seller in full & the tax liability was really that of the Seller. This is because it will

likely be impossible to enforce or collect tax from the non-resident Seller living outside of Canada. The only way to protect the Buyer

is to withhold the tax amount on Closing or compel the non-resident Seller to obtain a Clearance Certifi cate from CRA confi rming

the amount of tax owing or that no tax is owing, so that the entire matter can be dealt with before Closing and before the full price

is paid. The bottom line: know your Seller & if you suspect that she may be a Non-Resident, alert your Buyer’s lawyer immediately.

Hamilton Mountain: 1595 Upper James StreetHamilton, ON L9B 0H7Tel: 905 667 2990Fax: 905 667 2991

Stoney Creek: 860 Queenston RoadStoney Creek, ON L8G 4A8Tel: 905 963 7312Fax: 905 963 7328

North Burlington: 2180 Itabashi Way, #4ABurlington, ON L7M 5A5Tel: 905 319 0369Fax: 905 319 8390

NEW! Ancaster:109 Portia DriveAncaster, ON L9G 0E8Tel: 289 204 2078Fax: 289 204 2086

Hamilton Downtown: 154 Main Street EastHamilton, ON L8N 1G9Tel: 905 681 6998Fax: 905 635 6886

ALDO BERLINGIERI Law Professional [email protected]

DOUGLAS J. DEPAULO Professional [email protected]

ALANNA C. STEPHEN B.A., LLB., [email protected]

AMEY HANNA B.A.(Hons), [email protected]

www.escarpmentlaw.com escarpmentlaw

Preston SchmidtAgent # M08003906

[email protected]

Jason LongeAgent #M15001698

[email protected]

Miles Kulik MBABroker #M08003254

[email protected]/mileskulik

I have over 20 years experience in the home financing industry and have worked on all sides of the corporate fence, including brokering, owning and also managing brokerage companies. These years of experience have taught me numerous things, but most importantly that “it takes a lifetime to gain someone’s trust, but only a moment to lose it”.

Finding the best mortgage for your needs is a guarantee, but it is only the beginning. Who is going to be in your corner to provide independent advice after the deal closes? Don’t accept a 1-800 number as your only solution to ‘getting’ answers. Its time to work with a professional that is committed to being there when you need someone most. We offer competitive mortgage solutions for self employed, first time homebuyers, investors, and truly enjoy a challenge. I am looking forward to the opportunity to earn the trust of the City of Burlington and the Real Estate Professionals of RE/MAX Escarpment.

Miles Kulik

www.mhcmortgages.ca

905-639-9999

MBA • Broker #M08003254

FSCO Lic. No. 11932

Email [email protected]/mileskulik

Jim CookAgent #M08001302

[email protected]

FSCO #11932

partners fyi

NORELLE L. DI GREGORIO B.A.(Hons), [email protected]

MORTGAGE STRESS TEST:TEST YOUR MORTGAGE QUALIFICATION UNDER THE NEW MORTGAGE RULES EFFECTIVE JANUARY 1, 2018

NEW LOCATION: We consider ourselves privileged to be growing alongside RE/MAX Escarpment. We will now have an o� ce at the new Ancaster Location at 109 Portia Drive. Anita Shipway (formerly of our Stoney Creek o� ce) will be the full-time clerk, so please drop in to say ‘hello’ or let her know if you have any questions.

Newsletter November 2017 - Real INTRO · • Internal and external RE/MAX tools, including QOC...

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Transcript of Newsletter November 2017 - Real INTRO · • Internal and external RE/MAX tools, including QOC...