> DENSO Evaporator

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Newsletter| Your update on what’s new from DENSO After Market Sales

Issue number 31 | January/February 2014

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Inside this issue…> Lambda Sensor Special

> Denso on your doorstep

> Inspiring the next generation

> Knowledge sharing

> World’s first universal automotive climate control unit

> Attracting attention at AD OPEN

> May we introduce

The new range comprises 24 part numbers, suitable for a wide range of applications including Fiat Group, Iveco, Peugeot/Citroën and Renault.

Each DENSO Evaporator has been manufactured to the highest standard, offering high corrosion resistance and a long life. Every part is specially coated to prevent bacteria growth and the accompanying bad smells.

The new range joins the growing DENSO A/C Service Parts range which now also includes: A/C Compressors, Condensers, Receiver Driers, Expansion Valves and Pressure Switches.

Get in touch with your DENSO sales representative today to take advantage of this new range.

DENSO announces the launch of premium quality Evaporators for aftermarket customers to complement its extensive A/C Service Parts range.

How it worksAn evaporator vaporises the low pressure and low temperature refrigerant. When vaporising the refrigerant a large amount of heat is required, which the evaporator absorbs from the warm air passing over the evaporator fins, thus cooling the passenger compartment.

After the refrigerant has completed its path through the evaporator, all liquid changes into a gas and flows to the compressor. The process is then repeated again.

A/C expansion

STAINLESS STEEL HOUSINGResists corrosion and contamination with a rugged, watertight body.

ALUMINIUM-OXIDE TRAP LAYER: UNIQUEKeeps silcone and lead outside the ceramic element through DENSO’s exclusive design, preventing damage to platinum electrode.

DOUBLE PROTECTION COVER: UNIQUEMaintains proper temperature for a quicker response time and protects the ceramic element against silicone and lead poisoning.

SUPERIOR DESIGNMaximises engine performance and fuel efficiency, while reducing harmful emissions.

SECTION 1:

Controlling emissions & maximising performanceCritical in reducing environmentally harmful engine emissions, demand for replacement Lambda (O2) sensors is increasing.

EU ‘Euro’ legislation – the latest being Euro 6 – has imposed ever-stricter emissions caps on both diesel and petrol cars, resulting in a dramatic increase in demand for lambda sensors, which maintain and monitor the optimal fuel mixture. Most modern petrol cars already feature two OE-fit lambda sensors, positioned pre- and post-catalytic converter; and by 2015 it is expected that many will feature even more – representing a total European market population of more than 350 million. Lambda sensors are now also being fitted to diesel cars as original equipment.

High demand and on-going changes in emissions regulations means that there is huge value sales potential for garages, wholesalers and distributors - making it more important than ever to make sure you stay abreast of the latest technologies, and choose only the most reliable parts from an OE supplier.

Leading the wayDENSO has been manufacturing Lambda Sensors since 1977, building up a heritage of expertise and leading the way in advanced technology. As one of the world’s foremost manufacturers of original vehicle parts and systems, DENSO’s original Lambdas are selected by a number of leading marques including Toyota, Honda, Jaguar, Volvo, Mazda, Subaru, Landrover, Daimler Chrysler, General Motors and Opel/Vauxhall.

Aftermarket customers can access these same pioneering OE technologies through DENSO’s replacement Lambda Sensors programme, which includes Unheated and Heated sensors (switching type) in planar and thimble types, A/F (linear type), Lean Burn and Titania sensors.

Features and benefits

POROUS PTFE FILTERAllows atmospheric oxygen to enter the sensor without permitting water or engine contaminants to seep into the casing.

Programme at a glance• 399 part numbers and more than

5000 applications covering 64% ofthe European car parc (and growing)

• Heated and unheated LambdaSensors (switching type), A/Fsensors (linear type), Lean Burnsensors and Titania sensors; bothdirect fit and universal

• Regulating sensors (fitted beforethe catalyst) and diagnostic sensors(fitted after the catalyst)

• Laser welded and inspected atmultiple checkpoints to ensure allcharacteristics accurately matchOE specifications, in order todeliver long-term reliability and highperformance

DENSO Newsletter: Your update on what’s new from DENSO After Market Sales Issue number 31 | January/February 20142

Lambda SenSor SpeciaL

Did you know?Many of the types of Lambda Sensors offered as part of the IAM programme are unique to DENSO and not offered by other major brands. For example DENSO was the first company to make the Lambda Sensor a quantitative measurable sensor ensuring it can not only sense if the air/fuel mixture is too lean or too rich, but also by how much. This development was a huge step forward helping ECU’s respond and anticipate much more accurately, leading to improvements in fuel economy and lower pollution levels.

> Opel Corsa C (00-03)

SECTION 2:

Now available – 19 new Lambda Sensor part numbers

DENSO Europe After Market is pleased to announce a significant range extension for their OE quality Lambda Sensor range with the addition of 19 new part numbers covering 54 OE part numbers and 60 applications.

Available from January 2014, the newly extended range now includes references for recent and popular applications from Opel, Vauxhall, Renault, SAAB, and DAEWOO, bringing the overall European car parc coverage for this range to 64%, an increase of approximately 5%.

Stefan Verhoef, DENSO Product Manager Lambda Sensors, commented: “The related sales potential available to our aftermarket customers now as a result of these additional part numbers is significant. The new part numbers will enable them to access DENSO’s pioneering Lambda Sensor programme for even more popular applications, contributing to strong sales opportunities.”

DENSO’s replacement Lambda Sensor range for the European After Market is built on an exceptional understanding of Lambda Sensor technology. Each part is manufactured to the same exacting standard demanded by leading car manufacturers around the world, and offers a long and reliable operation. This expertise and quality ensures driver satisfaction, leading to customer loyalty and a longer-term business relationship.

Take advantage of this opportunity now - get in touch with your DENSO sales representative today or access full details on TecDoc.

> Opel Astra 5-door

Expansion for leading aftermarket programme will encourage strong sales

make model

daewoo Lanos, Matiz

opel Astra F (91-01), Astra G (98-09), Astra H (04- ), Calibra, Combo (01-12), Corsa B (93- ), Corsa C (00- ), Frontera A (92-98), Meriva (03-10), Omega A (86-94), Omega B (86-03), Omega B (94-03), Senator B (87-93), Signum, Sintra, Tigra, Vectra A (88-95), Vectra B (95-03), Vectra C (02- ), Zafira (05-11), Zafria (99-05)

renault 19 I (88-92), 19 II (92-03), 19 II (92-95), 21, 25, Clio (90-98), Clio (98-12), Espace (91-96), Espace (96-02), Kangoo (97- ), Laguna (93-01), Megane I (95-03), Megane I (96-03), Rapid, Safrane II (96-00), Sport Spider, Super 5, Twingo (93-07)

Saab 9-3 (02- )

Vauxhall Astra Mk III (91-01), Astra Mk IV (98-06), Astra Mk V (04-), Astra Van Mk IV (98-06), Calibra, Carlton Mk III (86-94), Cavalier Mk III (88-95), Combo, Combo (01-12), Corsa (00-06), Corsa (93-00), Frontera (92-98), Meriva (03-10), Omega, Senator (87-93), Signum, Vectra (00-08), Vectra (95-03)

DENSO Newsletter: Your update on what’s new from DENSO After Market Sales Issue number 31 | January/February 2014 3

Significant sales team expansion in 2013 has led to a real improvement in customer support from DENSO Europe After Market Sales.

As of the beginning of 2014, DENSO can be found on the doorstep of even more European wholesalers, distributors and end customers, selling their advanced, extensive aftermarket ranges in forty European countries.

DENSO’s growing network of aftermarket sales offices across five regions are supported by expert technical advisors, local warehousing, distributor training and specialist service networks.

Kaliningrad

DENSO Newsletter: Your update on what’s new from DENSO After Market Sales Issue number 31 | January/February 20144

Bigger, local DENSO teams across Europe

UK Martin Pring Regional Manager UK & Ireland +44 2476 842 500Kevin Peacocke Sales Manager UK & Ireland +44 7989 497 134Colin Davies Assistant Manager UK +44 7786 170 683 Charlotte Leavesley Sales Executive UK +44 2476 843 416Alan Povey Sales Executive UK +44 7985 924 311Jason Smith Sales Executive UK +44 7989 497 127Mark Poole Sales Executive UK +44 2476 843 416Iain Dickerso Sales Executive UK +44 2476 843 416

RUSergey Perekhozykh Regional Manager Russia +7 9169 972 415Alexey Klykov Sales Manager Russia +7 4956 456 811Pavel Kalinov Sales Executive Russia +7 4956 456 811 Evgeny Chegodayev Regional Sales Rep Russia +7 4956 456 811 Sergey Veduto Regional Sales Rep Russia +7 4956 456 811Nikolay Meshkov Regional Sales Rep Russia +7 4956 456 811 Anton Musatov Regional Sales Rep Russia +7 4956 456 811

DENico Carucci Regional Manager DACH +49 8165 944 285Frank Dressel Sales Manager DACH +49 1726 773 518Reinhard Richert Area Sales Manager DACH +49 1728 112 762Christian Bodmann Area Sales Manager DACH +49 1728 907 887Christopher Riedel Sales Promoter DACH +49 1722 718 455Daniel Guoth Sales Promoter DACH +49 1723 688 520Heiko Löffler Sales Promoter DACH +49 1722 767 160Maik Dobbert Sales Promoter DACH +49 1726 968 564Oliver Heinz Sales Promoter DACH +49 1721 097 667

Eastern EuropeRichard Rybacek Regional Manager Eastern Europe +42 1907 839 679Adam Barski Sales Executive Poland +48 5005 174 55Krzystof Pulawski Sales Executive Poland +48 6066 664 20Adam Gertruda Sales Executive Poland +48 512 8600 94Krzystof Fabisiak Sales Executive Poland +48 502 0253 20

ExportMario Gundlach Regional Manager Export +49 174 339 7563Yiannis Fronimakis Sales Rep Greece,

Cyprus & Malta +30 2109 224 025Onur Akin Sales Executive Turkey +90 2626 795 734Ozgur Tanca Sales & Service Rep Turkey +90 2626 795 733Ralph van Delden Sales Executive Benelux +31 2944 934 45Dominic Vrieze Sales Executive Benelux +31 2944 934 93Leif Carlsson Sales Executive Scandinavia

& Baltics +46 7285 326 03Ruslan Leontiev Sales Executive Ukraine +38 5047 473 33Nikolay Smykovsky Sales Executive Ukraine +38 0505 250 797Eric Schutz Sales Executive Cogen +31 294 493 464

Iberia, France, ItalyMiguel Portolés Sales Manager Spain & Portugal +34 91 827 64 08Jean-Marc David Sales Manager France +33 1 55 02 57 71Paolo Vasone Sales Manager Italy +39 011 97 18 282

DENSO on your doorstep

DENSO Sales teams around Europe:

Leading the way in joint technical training programmes, DENSO After Market UK and one of its distributor customers Motor Parts Direct (MPD) came together to demonstrate their strengthened relationship with a special event at South Devon College in Paignton, Devon, in England.

During December last year, DENSO and MPD held two special, educational sessions with students from the college’s Light Vehicle Maintenance and Repair course. Topics addressed within the presentation included aspects of DENSO’s ‘Vision 2020’, its business philosophy aiming to ‘protect life, preserve the planet, and prepare a bright future for future generations’. Top of the agenda was a closer look at Vehicle Emission Controls and Engine Management Systems, and the vital role they have to play in delivering a more environmental efficient engine. Lambda Sensors, Spark Plugs and Common Rail Diesel Injectors and Pumps were also studied in great detail, supported with some hands-on technical demonstrations.

Talking about the event, MPD’s Marketing Manager, Kevin Blazey said: “I’d like to

extend my sincerest thanks to DENSO. The event was hugely successful, with a number of students openly remarking upon the usefulness of its content. For us, the aim of the event was to inspire and educate the next generation of engineers, and I certainly feel that this has been achieved.”

Martin Pring, Regional Manager, DENSO UK added: “The future of our industry is in the hands of those just setting out on their careers within the automotive market. It is vital that we arm them with the most relevant and interesting information that we can, to ensure that they remain invested. The technical presentation to South Devon College was the perfect way to do this. More than this, it was a great pleasure to work so closely with the team at MPD. I’ve no doubt that we’ll be looking at ways to repeat this success with even more joint initiatives in the future.”

Since mid-2013 DENSO has been supplying a host of its Original Equipment replacement car parts to MPD, who in turn supply the parts to independent garages across the region. The relationship with DENSO is continually strengthening, and is helping MPD to further cement

its reputation as the most trusted parts suppliers in both South Devon and across southern England.

Inspiring the next generation of motor engineers

> DENSO’s Alan Povey and Kevin Peacocke present to South Devon College students

> Pictured L-R: Marios Gerogiannis, DENSO Assistant Manager OES & Commodities, Christos Liakopoulos, Director of Liakopoulos SA, Kostas Liakopoulos, Director of Liakopoulos SA and Yiannis Fronimakis, DENSO Sales Representative Greece, Cyprus & Malta

Knowledge sharingDENSO is continuing to develop strong links within the Greek aftermarket. Ensuring each customer is up to date and fully aware of all the products and opportunities available is of growing importance. Product training seminars, both in Greece and at DENSO Europe After Market headquarters in Weesp, are a key part of this.

Recently, representatives from leading Greek automotive parts distributor Liakopoulos SA visited DENSO in Weesp.

Christos Liakopoulos and Kostas Liakopoulos, Directors of Liakopoulos

SA enjoyed a full day of product training and presentations on each of DENSO’s aftermarket programmes in November last year.

Yiannis Fronimakis, DENSO Sales Representative Greece, Cyprus & Malta said; “Liakopoulos SA distributes the full DENSO product portfolio, so it is essential we continue to share product news and developments with them, as with all our customers. In addition we value the opinion and feedback that this type of event provides DENSO. We look forward to many more.”

Kaliningrad

DENSO Newsletter: Your update on what’s new from DENSO After Market Sales Issue number 31 | January/February 2014 5

> Pictured L – R: Alan Povey, DENSO UK’s technical expert; Kevin Peacocke, Sales Manager UK & Ireland, Graham Tribble, Automotive Programme Co-ordinator at South Devon College; Colin Davies, Sales Executive DENSO UK; Kevin Blazey, Marketing Manager MPD

6

Conventional climate control units are often designed and tailored to each vehicle model, but DENSO’s unit has a new structure, which has enabled the standardisation of components. This highly standardised automotive climate control unit, which, as well as being smaller and lighter, also achieves a higher performance, is the first of its kind in the world.

“Many of the subcomponents for this product, such as the air mix door, servo motor and blower fan were newly developed, which allowed us to reduce the unit’s size by 20 per cent compared to DENSO’s conventional model, and significantly standardised the unit,” said Katsuhisa Shimokawa, Executive Director responsible for DENSO’s Thermal Systems Business Unit.

The thickness of the air mix door is half that of DENSO’s conventional ones. By using sophisticated forming technologies, the depth and weight of the unit has also been reduced.

A conventional unit required several servo motors to operate the air mix door, whereas the new unit has standardised doors and needs only one, meaning the unit case is smaller.

The wing blades of the new blower fan have been re-shaped to best suite the wind flow, meaning the new fan is 15 per cent smaller and consumes 20 per cent less power, whilst maintaining a high air discharge capacity.

World’s first universal automotive climate control unit

> DENSO’s new Climate Control Unit

> The new Toyota Harrier > The new Toyota Noah

These new technologies mean that the new smaller, lighter climate control unit with higher performance can also be used in eco-friendly cars. For example, in a stop/start system the evaporator in the unit can be replaced with a cold storage evaporator, and in hybrid and electric vehicles the heater core can be replaced with a heat pump air conditioning system. In addition by changing the blower fan to a two layer structure, to take in external air and circulate internal air simultaneously, the air conditioning system could be used for vehicles with limited heat sources.

DENSO’s new climate control unit is already used in Japan, in the new Toyota HARRIER, which was released last December and in the Toyota NOAH and VOXY, which were released in January. It will also be offered for a wide variety of vehicle models all over the world.

DENSO will continue to help create an advanced automotive society by developing technologies that can improve the comfort and environmental performance of vehicles.

DENSO has developed the world’s first automotive climate control unit that can be used across a wide variety of vehicle models ranging from compact to luxury cars.

DENSO Newsletter: Your update on what’s new from DENSO After Market Sales Issue number 31 | January/February 2014

May we introduce…Frank Dressel joined the growing DENSO After Market team in Germany as Sales Manager on 1st January 2014.

Frank will focus primarily on supporting customers across Germany, Austria and Switzerland, as well as supervising DENSO’s Sales Promotion team in Germany.

Frank has accumulated a wealth of experience in the German automotive industry throughout his career. His most recent role was at KYB Europe as Sales Manager. Nico Carucci, Regional Manager DACH commented: “I am delighted that we have been able to gain an experienced professional with extensive knowledge of automotive aftermarket. He will fit perfectly in our team.”

A warm welcome to the latest new face to join the DENSO Europe After Market team

> Frank Dressel

> Testing torque at AD OPEN > Filling in questionnaires> DENSO´s Ruslan Leontiev, Sales Executive

Ukraine, helping visitors on stand at AD OPEN

www.denso-am.eu

DENSO EUROPE B.V.Hogeweyselaan 165 | 1382 JL Weesp | The NetherlandsTel. +31 (0)294 - 493 493 | Fax. +31 (0)294 - 417 122

7

Attracting attention at AD OPEN

More than 3,500 people visited the fifth AD OPEN, organised by AD Ukraine, at the end of 2013, with many joining DENSO on their stand during the two days of the event.

The exhibition, which took place at the Kiev Expo Plaza, Ukraine, provided a packed schedule of themed conferences, seminars and high-quality master-classes; giving the professional visitors every opportunity to gain useful information and support.

Visitors to the DENSO stand were treated to several activities, including a questionnaire about each DENSO product, helping them to find out about the technical characteristics and unique features of each range.

Also popular on stand was the ‘Know Your Torque’ competition, where participants are invited to install a DENSO Spark Plug using the correct torque.

In addition the DENSO team led two well-attended product seminars covering the whole aftermarket product portfolio and presented a conference entitled ‘DENSO: Proud Past, Strong Future’.

“As usual the AD OPEN attracted many high quality visitors,” said Mario Gundlach, Regional Manager Export. “We spoke to hundreds of potential new customers and look forward to developing many new relationships in the coming months.”

Leading event in Ukraine draws thousands of automotive professionals

DENSO Newsletter: Your update on what’s new from DENSO After Market Sales Issue number 31 | January/February 2014