Presentation by Teritree Technologies at Zensar TechShowcase - An iSPIRT ProductNation initiative
NewsHunt Presentation for IT Minister @iSPIRT Event - Conclave for India as Product Nation #1
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17-Oct-2014 -
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Transcript of NewsHunt Presentation for IT Minister @iSPIRT Event - Conclave for India as Product Nation #1
Gateway to India’s ‘Real’ Mobile Internet
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Local language dominates all media in India
NEWSPAPERS2 of Top 20 are English
TV0 of Top 20 are English News or Entertainment channels
0 2 4 6 8 10 12 14 16 18
#7, TOI
#17, Hindustan Times
English
Newspaper RankingReadership (Millions)
Local Language
Source: IRS & Census of India
TV RankingViewership (TVR)
ENTERTAINMENT
Source: TAM, Week 12-19, 2014
#1#2#3#4#5#6#7#8#9
#10#11#12#13#14#15#16#17#18#19#20
0 0.2 0.4 0.6 0.8 1 1.2 1.4
#1#2#3#4#5#6#7#8#9
#10#11#12#13#14#15#16#17#18#19#20
0 0.020.040.060.08 0.1NEWS
3
Local Language + Mobile: Advantage Newshunt
2000 2013 2018
Mobile internet usageMonthly active
400M
70M
•China-like: 74% local language literacy•Local language, mobile first market
•10% English literacy•PC led market
Source: Industry Estimates
4
Devices
Non-standardized fonts and tools
Tools/Fonts
:
:A
Publishers
Fragmented,Digital unfriendly
:
Language Fonts
A
Display - Different for browsers, screens, language
:
:
Local language: Complex technology problem
Content Creators
Viewer/Browsers/
Apps
Content Consumption
Users
5
Newshunt: Leading local language platform
25k+articles daily
100+newspapers
12+languages
~95% consumption in local languages
#1 Indian news app on every store
Product Demo: Click here
6
Newshunt: Only Indian app in India’s top 10
Source: AC Nielsen Survey Oct 2013;
http://www.nielsen.com/in/en/consumer-ranking/apps.html
2
1
3
4
5
9
6
7
8
10
7
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200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,600,000,000
1,800,000,000
0
2000000
4000000
6000000
8000000
10000000
12000000
Monthly active users (unique)
Page views
Page v
iew
s
Month
ly a
ctiv
e u
sers
(uniq
ue)
~11M MAUs, ~2.3M DAUs~1.7B PVs
50M installed base
Newshunt: Explosive growth momentum
8
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Newshunt: Dominant position in local language market
30% of India’s mobile internet base reached
MAUs 10% of India’s monthly mobile internet users
Gateway for India’s ‘Real’ internet user -
local language, mobile firstOwn and shape user’s
consumption
10
YouTube Newshunt
108184
Highly engaged users; recognized globally
Best mobile publishing product
Newshunt most used app in news/ video/entertainment
Time spent on apps in India (Mins / month)
3.2xAverage
sessions/month
2.5xMedian
Session Length
Newshunt usage higher than global benchmarks*
*Sample of all apps in news and entertainment using FlurrySource: Flurry
News
Video
Source: AC Nielsen
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Seamless experience for publishers and users
Publishers / Authors
16,000+Users
450MPublishing Platform
• New reach• Digitization – local
language• Discovery• Seamless reading
experience • Micropayments• Recommendations /
Analytics
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Creating new revenue for local language publishers
Grew online revenue 3X
here
– Prabhat Prakashan, Top 10
publisher
“”
Magazine selling 1,000 copies per
day
– Delhi Press, Top 10 publisher selling
“singles”
“”
– Amish Tripathi, #1 bestselling English author
Newshunt sells my English translation 5x in other languages“
”
– Rajesh Kumar, Tamil author
Made more money here in 2 months than in 2 years
“”