The

Network

Always Wins

The Nasty Truth:

ROI on Social

The Business

Value of Social

succeed

Pro

du

ctiv

ity4

Network

of Hands

Time4

200%

100%

1000x

57%Source: Wikipedia Picture: http://cdn.dipity.com/uploads/events/0d0b99683f11b6b948e718eaa371eefa_1M.png

Pro

du

ctiv

ity4

Time4

Network

of MindsNetwork

of Hands

1.29

0.8%

6.27

0.6%Source: Booz & Company:

Maximizing the Impact of Digitization *with 10% increased digitization

Pro

du

ctiv

ity4

Time4

Network

of MindsNetwork

of Hands

Network

of Hearts

5.3%6.4%

7.7%

11.3%

StrategyWhat’s Your Story

InnovationFrom Genius Idea to Roadmap

Go to MarketTurning Ideas into Revenues

OperationsGetting it to Work, Making Money

Innovation

Operations

Strategy

Go to Market

20%

25%

20%

Sources: TowersWatson, McKinsey, CMSWire

People

Engagement

Business

Alignment

Technology

Enablement

Acti

vit

ies

OutcomesSources: Hay Group, CMSWire

Strategy

What’s Your Story

Innovation

From Genius Idea to Roadmap

Go to Market

Turning Ideas into Revenues

Operations

Getting it to Work, Making Money

Innovation

Operations

Strategy

Go to Market

15%

Crowd and R&D collaboration

13%

R&D collaboration

17%

Crowd & internal Collab.

21%

Collaboration for R&D workers

40%

Demand gen, communities

24%

Lead gen, communication

29%

Sentiment & consumer Com.

1%

Research and customer insight

1-12%

Internal collaboration

2-5%

Fraud reduction, recruiting

29-46%

Internal collaboration

12-14%

People & knowledge

65-100% More Profit

Speaker & Job TitleSpeaker & Job Title

Daniel KraftPresident & CEO