NewsCred #ThinkContent Tour SF: Jason Miller, Sr. Content Marketing Manager, LinkedIn
Transcript of NewsCred #ThinkContent Tour SF: Jason Miller, Sr. Content Marketing Manager, LinkedIn
The Age of Amplification & Personalization
presents
Jason Miller, Sr. Content Marketing Manager
@JasonMillerCA @LinkedInMktg
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Amplification – n. The act or result of amplifying, enlarging, or extending.
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Repurpose content like leftover Turkey
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(Turn it up to eleven!)LinkedInGroups SlideShare
Use Turkey Slices to Fuel Your Content Hubs
The Sophisticated Marketer’s Guide to LinkedIn
The Big Rock
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Take it Global
What Does Success Look Like?
MQLNo Yes
Revenue
BIG ROCK (Gated)
Lead Capture
Nurture
No
Yes
SlideShare
Infographic
Webinar
Podcast Blog Post
Sales
SDRSales Qualified?
Video
Turkey Slices(Non Gated)
EmailBlogInMailCompany PageSponsored UpdatesSlideShareDisplayPPCTwitter
The Always on Strategy For those about to Launch…..
FIRE!
The Results Out of the Gate
4%6%
9%
15%
32%
34%
EmailBlogInMailDirect/SEOOtherDisplayAdWords
United StatesNetherlandsIndiaCanadaAustraliaUKGermanyNew ZealandSingaporeFrance64%
7%
7%
7%
6%2%
1% 1%
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18,000% ROI
The Plan
According to Everett M. Rogers in Diffusion of Innovations, the landmark 1962 textbook that popularized the study of how new ideas and technologies spread through societies,
early adopters make up 13.5% of the consumers who will adopt an innovation.
And it’s scalable…..
Video as a series……..
For Agencies Webinars Ask LMS
Mann Vs Funnel Creative Effectiveness What’s Not on Your LinkedIn Profile
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Personalize – v. To make or alter so as to meet individual needs, inclinations, or specifications.
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If Your Content Marketing is for Everybody, It’s for NobodyJoe Pulizzi – The Man in Orange
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With Direct Sponsored Content, reach your target audience directly in the feed without publishing on your Company Page
Personalize
Test
Control
Setupatestofdifferentupdatestoreachdifferentaudiences.
SponsoredUpdate1:TargetedtoCMOs
Theseinsightscanhelpyoudrivetransformationalchangetoyourbusiness.
[link to white paper landing page with tracking tag 1]
SponsoredUpdate2:TargetedtoMarketingDirectors
NeedtodemonstratetheROIofyourmarketingefforts?Theseinsightscanhelp.
[link to white paper landing page with tracking tag 2]
SponsoredUpdate3:TargetedtoSocialMediaManagers
Socialmediamanagers:Gettheinsightsyouneedtodrivetheengagementyouwant.
[link to white paper landing page with tracking tag 3]
BigRockContent
Example:B2BMarketingcompanyXYZhasrecentlylaunchedanewpieceofresearchandispublishingupdatestoLinkedIntodrivemarketerstodownloadit.
AlwaysbeTesting,Always.
+571% Clicks+490% Impressions
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Personalize your message and offers to your target audience to boost your performance
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Test and optimize your reach to the right audience with the right message
66%higher CTR
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Sponsored InMails now reach members on mobile where they most often check their messages
Reach mobile users
>50% of inbox views on mobile
80% higher open rate on mobile
Reach active members through tailored messages with 100% deliverability
The Death of the One Dimensional Marketer
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ThankYou!Jason Miller, Sr. Content Marketing Manager
@JasonMillerCA@LinkedInMktg