Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics 1.
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Transcript of Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics 1.
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50.7m people now own a mobile phone in the UK, the majority of them are smartphones
79%
21%
Smartphone Other
Smartphone penetration
Smartphone ownership is up 5% on last year
Source: comScore MobiLens, 3 month average ending March 2015
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EE is the largest operator in the UK
22.3
19.0
30.7
10.4
8.0
9.6
O2 Vodafone EE3Tesco other
Market share of operators (vol %)
Source: comScore MobiLens, 3 month average ending March 2015
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Samsung is the largest mobile phone manufacturer
29.4
25.4
16.2
7.1
5.7
2.23.4
2.48.2
Samsung Apple Nokia Sony HTC BlackBerry Motorola LG other
Market share of handset manufacturer (vol %)
Source: comScore MobiLens, 3 month average ending March 2015
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Google Android is the most popular smartphone operating system
42.725.4
7.52.21.0 0.2
Android Apple Microsoft RIM Symbian Other Smartphone
Market share of Smartphone operating systems (vol %)
Source: comScore MobiLens, 3 month average ending March 2015
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Majority of mobile phone users are using “connected media”
76
% of mobile phone owners that use connected media
Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video
Source: comScore MobiLens, 3 month average ending March 2015
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Newsbrands reach 78% of total smartphone audience
% accessing newsbrands on smartphones
Nearly 23 million Smartphone users access newsbrands
Source: comScore Mobile Metrix March 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group
% of people accessing newsbrands on smartphones
78%
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Newsbrands on smartphones reach more than the BBC
21.4m 22.9m
BBC Newsbrands
73% 78%
Source: comScore Mobile Metrix March 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group
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Accessing newsbrands through a smartphone is particularly popular among young people
18-24 25-34 35-54 55+
85.1 85.3
75.169.1
% of Smartphone owners accessing news
Source: comScore Mobile Metrix March 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group
Newsbrands and cross-visiting
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comScore GSMA December 2014
Please note: Cross visiting is not yet available on comScore Mobile Metrix so the following charts use the last available comScore GSMA data
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Almost 9 out of 10 newsbrand visitors also visit social media sites
91% of newsbrand visitors also visit social media sites on their mobile browser or via app
Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
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Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user
Pinterest Tumblr LinkedIn Twitter Facebook
214
234 240232
150
Newsbrand visitors accessing social media sites indexed against avg mobile internet user
Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
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More than 9 out of 10 newsbrand visitors also visit retail sites
…of visitors to newsbrand sites also visit retail sites on their mobile browser
90%
Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group
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Mobile newsbrand visitors are twice as likely to visit Amazon
Newsbrand visitors to Amazon index at
188compared to average mobile internet
user
Uses browser and app. Source: comScore GSMA Mobile Media Metrics, December 2014Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group