news110720_idealforex

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Top Stories — 2011 Delivering the Whole Company: Treasury Services and Global Markets team up to win business with the iDeal Forex service July 20, 2011 A recent business win by Treasury Services and Global Markets shows how innovation, teamwork and client service can leverage an existing client service into a larger relationship for the company. The win involved the expansion of an existing Treasury Services business relationship with UK-based Inchcape Shipping Services (ISS). The 10-year relationship previously focused on processing ISS' international payments. A recent expansion in the scope of payment services provided by Treasury Services became a perfect springboard for introducing iDeal Forex, Global Markets' online electronic FX service. "iDeal Forex is a brilliantly conceived product that sits at the electronic intersection of treasury services and global markets," said Eliot Heilpern, the Treasury Services Relationship Manager responsible for the ISS account. "Thanks to a high level of teamwork on the part of Global Markets and Treasury Services, we were able to make it part of a seamlessly integrated global payments solution." "Eliot's work was indispensable to this win," said Frank Pusateri, Head of Corporate Foreign Exchange Sales for Global Markets. "His commitment to client service opened the door to an expanded relationship, he found an innovative way to handle deposit insurance costs associated with the payment accounts, and he was quick to see the value of iDeal Forex as part of an expanded payment solution." "ISS is a classic win-win," said Dominic Broom, Head of EMEA Market Development for Treasury Services. "By understanding a client's needs and utilizing the full extent of BNY Mellon's capabilities, Treasury Services was able to significantly grow an important client relationship. In the process, iDeal Forex got its first client outside of the U.S. The ISS win shows that teamwork is not just a shared value — it's an effective strategy for business success." Eliot Heilpern Frank Pusateri Page 1 of 1 Top Stories 8/17/2011 http://mysource.bnymellon.net/news/2011/news110720_idealforex.html

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A recent business win by Treasury Services and Global Markets shows how innovation, teamwork and client service can leverage an existing client service into a larger relationship for the company. July 20, 2011 Frank Pusateri Eliot Heilpern

Transcript of news110720_idealforex

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Top Stories — 2011 Delivering the Whole Company: Treasury Services and Global Markets team up to win business with the iDeal Forex service July 20, 2011

A recent business win by Treasury Services and Global Markets shows how innovation, teamwork and client service can leverage an existing client service into a larger relationship for the company.

The win involved the expansion of an existing Treasury Services business relationship with UK-based Inchcape Shipping Services (ISS). The 10-year relationship previously focused on processing ISS' international payments. A recent expansion in the scope of payment services provided by Treasury Services became a perfect springboard for introducing iDeal Forex, Global Markets' online electronic FX service.

"iDeal Forex is a brilliantly conceived product that sits at the electronic intersection of treasury services and global markets," said Eliot Heilpern, the Treasury Services Relationship Manager responsible for the ISS account. "Thanks to a high level of teamwork on the part of Global Markets and Treasury Services, we were able to make it part of a seamlessly integrated global payments solution."

"Eliot's work was indispensable to this win," said Frank Pusateri, Head of Corporate Foreign Exchange Sales for Global Markets. "His commitment to client service opened the door to an expanded relationship, he found an innovative way to handle deposit insurance costs associated with the payment accounts, and he was quick to see the value of iDeal Forex as part of an expanded payment solution."

"ISS is a classic win-win," said Dominic Broom, Head of EMEA Market Development for Treasury Services. "By understanding a client's needs and utilizing the full extent of BNY Mellon's capabilities, Treasury Services was able to significantly grow an important client relationship. In the process, iDeal Forex got its first client outside of the U.S. The ISS win shows that teamwork is not just a shared value — it's an effective strategy for business success."

Eliot Heilpern

Frank Pusateri

Page 1 of 1Top Stories

8/17/2011http://mysource.bnymellon.net/news/2011/news110720_idealforex.html