News Writing Mary Evans [email protected] m.
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Transcript of News Writing Mary Evans [email protected] m.
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What is News?
News is… timely
An event or something that has happened; a change of policy; a new product or the opinion of a
relevant person.
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What is News?
News… reflects change
News is something that makes today different from yesterday.
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What is News?
News… affects people
The biggest news is what affects the largest number of people.
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What is News?
News is…
• Current – this is happening now• Relevant – this affects YOU• Informative – this is what/how/why it is happening
• Important – this is something you need to know
But above all…
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NEWS
IS
NEW!!
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New News
Brings us brand new information:
OBAMA EATS GERBIL
WAR DECLARED ON NORWICH
CELLULITE TO BE CRIMINALISED
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New News
OR… puts a new spin on information we already knew:
DISGRACED CABINET MINISTER ‘ALSO KICKED KITTENS’
JORDAN’S LOVE-CHILD: DNA TEST SHORTLIST REVEALED
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Is it News?
• The Pub Test: Would it make your friends put their pints down?
• The Bong Test: Does it fit between the ‘bongs’ on News at Ten?
• The Pocket Test: Will it affect the reader’s pocket?
• The ‘So What’ Test: Does anybody care?
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How to write News
• Know your reader
• Know what you want to say
• Know what will grab their attention
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How to write News
The IntroA good intro will:• Sum up the story• Contain the most important facts
• Be short and punchy• Use emotive words• Appeal to the reader
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How to write News
The IntroShould always answer:
• Who?• What? • How?• Where?• When?• Why?
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How to write News
The IntroWho? David Cameron / Darth Vader / 1DWhat? quit / massacred / revealedHow? in a wetsuit / bloodily / candidlyWhere? No 10 / Scunthorpe / on their blogWhen? this morning / yesterday / moments ago
Why? to swim with dolphins / after a disastrous Butlins holiday / they’re taking holy orders
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How to write News
The IntroThe “six-word” ruleThe first six words of an intro
should:• Be gripping • Grab attention
• Contain the crux of the story
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The First “Six” Words
George Osbourne unveiled drastic tax cuts for badgers last
night.
Simon Cowell sensationally announced today ‘I will be
Pope’.
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Intro = In the know
If you read nothing else, a good intro has already told you the
story.
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News story structure
The inverted triangle
NEWS GETS LESS IMPORTANT
the furtheryou go
down
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News Structure
• Most important points first• Reverse chronology• Use relevant quotes• Predict what happens next
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News structure
The hard news formula: W.H.A.T• What’s the story?• How did it happen?• Amplify the main points• Tie up the loose ends
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Using Quotes
Quotes are ESSENTIAL to news stories. They provide:
• First person (eye-witness) accounts
• Expert opinion and/or analysis• Counter-argument (other side of the story)
• Veracity – this really happened
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Using Quotes
“BU TO ACCEPT ORGANS FOR FEES”• Spokesman for BU defending option of kidneys for fee payment
• Student who wants to keep their liver
• Surgeon/Financier explaining pros and cons of dissecting students
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Using Quotes
Do:• Be accurate• Take your time taking a quote• Quote sentences out of order• Tidy sentence construction BUT never in a way that changes the sense
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Using Quotes
Don’t:• Quote out of context• Change sense• Make them up
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Editing Quotes
“It’s like, yeah, it’s not like I don’t like people from
Bournemouth or anything, right, it’s just like I prefer people from Poole, d’ya know what I
mean?”
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Editing Quotes
A Safe Edit:
“It’s not that I dislike people from Bournemouth, I just prefer
people from Poole.”
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Editing Quotes
A Potentially Libellous Edit:
“I don’t like people from Bournemouth.”
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News Headlines
A headline should:• Sell the story• Draw the reader in• Use 3 – 5 words (if possible)
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News Headlines
• Don’t use articles (ie ‘the’ or ‘a’)
• Use one name (often surname, tabloids love nicknames)
• Use impact words (ie ‘slams’, ‘killer’, ‘shock’)
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News Headlines
WORLD ENDS TOMORROW
iPHONE 5: ‘JUST LIKE 4’
BUDGIE KILLER GETS LIFE
EASTENDERS STAR TRIES ACTING
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News Writing: Golden Rules
• KISS – Keep it simple, Stupid• Write it tight, write it right• Write in the past tense• Find your angle• Don’t bury the lead• Get it right
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And Finally…
Please bring samples of news stories to your workshops for
discussion.
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WDP DEADLINES
Assignment 1 (Letters and Memos)FRIDAY 19TH OCTOBER @ 12noon
Assignment 2 (News story/Press release)
FRIDAY 16TH NOVEMBER @ 12noon
Hard copies to Student Support (with a top sheet)