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Transcript of News to a cup of your coffee…. BONNIER BUSINESS PRESS Bonnier Business Press - newspapers...
news to a cup of your coffee…
news to a cup of your coffee…
BONNIER BUSINESS PRESS
Bonnier Business Press -
newspapers
web-sites
Handbooks
Accounting news
Delievery service
Newspapers
Delovoy Peterburg
Delovaya gazeta.Yug
Web-Sites
www.dp.ru
www.neva24.ru
www.dprealty.ru
www.estateline.ru
www.dg-yug.ru
news to a cup of your coffee…
WHAT IS DP.RU?
DP.RU Portal of business news of St. Petersburg and Leningrad region.
Daily: the latest business news opinions of analysts advices of leading experts photo and video reportings newspaper «Delovoy Peterburg» archive contact information of the companies andTop managers, mentioned in articles
news to a cup of your coffee…
MAIN CATEGORIES AND SECTIONS
news to a cup of your coffee…
SEX
60% of the project audience – people aged 25-44
STRUCTURE OF DP.RU AUDIENCE BY SEX AND AGE (% of monthly audience)
AGE
TNS Web Index SPb February 2012
news to a cup of your coffee…
SOCIAL STATUS
STRUCTURE OF DP.RU AUDIENCE BY SOCIAL STATUS AND INCOME LEVEL (in % OF MONTHLY AUDIENCE)
The dp.ru audience is more than 120 000 inhabitants of St. Petersburg with income
above average
TNS Web Index SPb февраль 2012
news to a cup of your coffee…
COMPARATIVE ANALYSIS OF COMPETITORSSaint-Petersburg (Visitors . Thou. PPL.)
http://top100.rambler.ruGeography of Saint-Petersburg
+ Leningrad Region, February 2012
news to a cup of your coffee… TNS Web Index SPb February 2012
ANALYSIS OF MONTHLY AUDIENCE BY SEXAffinity Internet Saint-Petersburg
news to a cup of your coffee… TNS Web Index SPb February 2012
ANALYSIS OF MONTHLY AUDIENCE BY AGEAffinity Internet Saint-Petersburg
news to a cup of your coffee… TNS Web Index SPb February 2012
ANALYSIS OF MONTHLY AUDIENCE BY SOCIAL STATUSAffinity Internet Saint-Petersburg
news to a cup of your coffee…
BANNERS FORMAT
1006 х 179
404 х 150240 х 400
• Banner 1006x179 . Average CTR 0,5 The biggest banner among Runet (Russian internet) media sites!
Unique format! Fixed on all pages on the screen and not moved when scrolling the page.
• Banner 240x400. Average CTR 0,2 Placed in the right column at the first and third screen. The most often used format in the Runet. Convenient for carrying out advertising campaigns on several portals as you shouldn't make a separate banner for each advertising platform that naturally will cut down your expenses.
• Banner 404x150. Average CTR 0,45 Placed in the first screen at the main page and in articles published on the site. Popularity of this format is very high because of logic of its placement. Some statistics: one unique user looks through 2 articles and 4-5 news in average. Thus, a banner placement is always on a look when reading articles that increases efficiency of your campaign.
news to a cup of your coffee…
ARTICLE AS ADVERTISING
If the product or service needs more detailed
coverage and placing of a press release or a
banner is not enough in some cases it is
possible to use a combined placement -
article as advertising .
The ad block consisted of a photo, heading
and the lead of article will be places on the
3rd screen of the main page in the right
column. The article will be issued in the form
of HTML page on our portal where you can
publish all contacts or references to materials
on a subject.
It is important to remember, that the
attractive heading and lead of the article will
directly impact on the amount of article’s
readers at web site.
The minimum period of placement – 7 days.
After the publication article remains in web
site archive.
news to a cup of your coffee…
THEME CATEGORIES
Size Period15 days
Period1 month
1006х179 20 000 35 000240х200
(top) 10 000 15 000
240х200 6 000 8 000Article +
Announcement 8 000 15 000
During a year thematic supplements to the newspaper
Delovoy Peterburg are published.
The articles of supplements are also placed at MARKET SECTION
on the web site.In this section you can place your advertising articles and banners
in the following rubrics:
BANKS / CARS / WHERE TO LIVE / AUDIT, CONSULTING /GOURMET / BUSINESS CENTER / CITY DAY / POWER WORKER’S DAY/
BUILDER'S DAY/ REAL ESTATE INVESTMENTS /HI-TECH / TOURISM / WOMEN'S CLUB / CONFERENCE ROOMS /
LENINGRAD / LEASING / LOGISTICS / MEDICINE /EDUCATION / THE WORLD OF CONSTRUCTION / MEN'S CLUB /
YACHTING / INSURANCE / SECURITY /PETERSBURG INDUSTRIAL / CHRISTMAS PRESENTS /
ECONOMIC FORUM / ENERGONEFTEGAZ /RANKING OF MAJOR COMPANIES /
news to a cup of your coffee…
OUR REGULAR ADVERTISERS
AUTO
AUDI CENTRE VITEBSKYIAURORA AUTO NISSANBMW RUSSLAND TRADINGTOYOTA LEXUSAUTOCENTER CLASSICSAUTOCENTER SKODAATLANT-M LAHTALAURANISSAN MOTOR RUSOLYMP PORSCHESUZUKI-NEVATOYOTA CENTER OF PRIMORSKYHYUNDAI MOTOR CISJAGUAR LAND ROVERROLF LAHTA RENO
BANKS
BANK VTB NORTH-WESTBANK SAINT PETERSBURGSBERBANK RUSSIANOMOS-BANKGUTA BANKENERGOMASHBANKALFA-BANKROSBANKPROMSVYAZBANKRIETUMU BANK
REAL ESTATE
RBI HOLDINGCENTRE FOR EQUITY BUILDINGLENSPETSSMURENAISSANCE OF ST. PETERSBURGCONSTRUCTION COMPANY "TEMP"BUILDING TRUSTPETROTRESTNIGHT FRANKGDSKGLAVSTROI-STDSTROYINVESTSTROYKORPORATSIYA "ALICE"PIONEER SCPETERSBURG REAL ESTATEBALTIC PEARLLEMMINKAINEN RUSLENSTROYTRESTECUMENEROSSTROYINVEST
TELECOMMUNICATIONS
IBMMICROSOFTPETERSTARMEGAPHONEMTSTELE2
TRANSPORT. AIRLINE
FINNAIRKLMBRITISH AIRWAYSSCANDINAVIAN AIRLINESRUSSIAN RAILWAYS
EDUCATION
ENGLISH FIRSTMOSCOW SCHOOL OF MANAGEMENT SKOLKOVOINSTITUTE OF FOREIGN LANGUAGES
MEDICINE
CLINIC "MEDI"PHARMACORON CLINIC-NEVAPLASTIC SURGERY CLINIC
news to a cup of your coffee…
CONTACTS
ADVERTISING DEPARTMENT
197022St. Petersburg,
Ul. Akademika Pavlova 5Business center
River-House+7 812 326 9744+7 812 326 9719
Fax +7 812 326 9740
OFFICE IN MOSCOW
125993 Moscow,
Volokolamskoye Rd,h. 2,
25 floor
+ 7 495 981 0647