News Story_PR vs. Journalists
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Transcript of News Story_PR vs. Journalists
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8/2/2019 News Story_PR vs. Journalists
1/1
WZ wzcevivi`nozu cnf l`znckiuvu< Vx` uifou v`
vdo ucmo e`in0
Jy Foniuo Vcn
Cv c hkcneo+ iv x`kf uoom kibo WZ wzcevivi`nozu cnf l`znckiuvu czo w`kcz `ww`uivou. D`xoqoz+
w`n ek`uoz otcmincvi`n `a vdo IWZU E`fo `a Ovdieu cnf vdo Uinhcw`zo Ncvi`nck _ni`n `a
L`znckiuvu E`fo `a Wz`aouui`nck E`nfev+ j`vd wczviou e`kf in acev jo qioxof cuinvozfowonfonv onviviou.
Aizuvky+ j`vd wczviou dcqo uimikcz m`viqou< V` fiuuomincvo noxu v` vdoiz vczhov cfioneo.
D`xoqoz+ vdoiz e`zw`zcvo chonfcu fiaaoz. Fiaaozonv wcwozu dcqo qczyinh chonfcu+ ekoczky uoon
in vdo zow`zvinh uvykou cnf noxu e`qozcho `a vcjk`ifu+ jz`cfudoovu cnf aincneick noxuwcwozu.
In e`nvzcuv+ vdo chonfc `a WZ wzcevivi`nozu iu wzimcziky v` jikf w `z wz`voev vdo zowvcvi`n `a
c e`zw`zcvi`n. Vdozoa`zo+ xdiko WZ wzcevivi`nozu uoob v` wz`voev vdo zowvcvi`n `a vdoiz
`zhcniucvi`n+ l`znckiuvu mcinvcin ivjy e`qozinh noxu v`wieu e`nhzonv v` vdoiz e`mwcnyuchonfc.
In vdiu zouwoev+ WZ wzcevivi`nozu czo e`nfivi`nof v` qiox vdo mofic cu hcvoboowozu v` vdoiz
vczhov cfioneo. Iv x`kf vdu jo `a vdo ouuoneo a`z vdom v` w`uivi`n vdoiz noxu in c xcy vdcv
l`znckiuvu x`kf zohczf cu noxux`zvdy.
Notv+ j`vd wczviou czo otwoevof v` mcinvcin cn ciz `a wz`aouui`nckium. L`znckiuvu czo dczf
wzouuof v` mcbo focfkinou xdiko wz`feinh ceezcvo czviekou xdiko WZ wzcevivi`nozu onfocq`z
v` dcqo ceezcvo zowzouonvcvi`nu `a vdoiz mofic zokocuou e`qozof. Iv iu vdozoa`zo in vdo invozouv
`a WZ wzcevivi`nozu v` dokw vdo mofic cnf jikf w c w`uiviqo zokcvi`nudiw xivd vdom u` vdcv
noxu ecn jo vzcnumivvof ceezcvoky cnf ekoczky.
Kcuvky+ WZ wzcevivi`nozu cnf l`znckiuvu czo zosizof v` jo d`nouv in vdoiz fockinhu. Vdiu iu
xdozo vdo ifoc `a ujloeviqivy e`mou inv` wkcy cnf j`vd wczviou dcqo v` jo cxczo `a d`x vdo
`ww`uinh wczvy xikk cev xdiko in vdiu hzoy czoc. Vdo l`znckiuvu E`fo `a Ovdieu uvcvou vdcvl`znckiuvu ud`kf vcbo zouw`nuijikivy a`z vdoiz x`zb cnf vdiu hifokino wzoqonvu
miuzowzouonvcvi`n a ina`zmcvi`n.
D`xoqoz+ xdiko WZ wzcevivi`nozu ecn jo cuuzof vdcv vdo mofic xikk n`v fiuv`zv cny
ina`zmcvi`n wz`qifof+ vdoy dcqo v` zockiuo vdcv l`znckiuvu czo ecwcjko `a azcminh vdo uv`zy
az`m fiaaozonv cnhkou. Cku`+ xdiko WZ wzcevivi`nozu dcqo v` cjifo jy vdo vzvd+ u`mo mcy
ed``uo v` difo u`mo `a vdo vzvd. L`znckiuvu vdu dcqo v` jo cxczo `a vdiu k``wd`ko cnf ainf
fiaaozonv u`zeou `a ina`zmcvi`n zcvdoz vdcn joinh zokicnv `n luv `no. E`nuosonvky+ j`vd
wczviou zosizo cn nfozuvcnfinh `a vdo acev vdcv vdo `ww`uinh wczvy mcy ecwivckiuo `n vdiu hzoyczoc+ cnf vdu ecvi`n ud`kf jo vcbon.
X`zf E`nv< 597 x`zfu
http://www.eyeonethics.org/journalist-code-of-ethics-in-asia/singapore-national-union-of-journalists-code-of-professional-conduct/http://www.eyeonethics.org/journalist-code-of-ethics-in-asia/singapore-national-union-of-journalists-code-of-professional-conduct/http://www.eyeonethics.org/journalist-code-of-ethics-in-asia/singapore-national-union-of-journalists-code-of-professional-conduct/http://www.eyeonethics.org/journalist-code-of-ethics-in-asia/singapore-national-union-of-journalists-code-of-professional-conduct/http://www.eyeonethics.org/journalist-code-of-ethics-in-asia/singapore-national-union-of-journalists-code-of-professional-conduct/