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NEWSSS19

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BY LASSEN~

• 10 years anniversary – 100 years of history

• by Lassen is a Danish design company. It was founded in 2008 by Søren Lassen, grandson to Morgens Lassen, and his niece Nadia.

• In 2016 Søren took over the company and today he’s the sole owner.

• We work with various designers, including two of Denmark’s greatest architects: Mogens Lassen (b. 1901) and Flemming Lassen (b. 1902).

• The Lassen brothers were extremely talented and were honoured with many awards and grants for their unique designs and iconic architecture.

• by Lassen’s mission is to continue the tradition of good design. Because good design lives on in new generations.

• The ambition of by Lassen is to establish Mogens and Flemming Lassen as two of Denmark’s most significant architects and designers whose works have not only become an inspiration and joy for a new generation of designers, but also for design conscious consumers with an appreciation for Danish design history and contemporary design icons.

• Majority of our products are on stock and ready for delivery.

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1901

MOGENS LASSENBORN

1987

MOGENSLASSENPASSES AWAY

1902

FLEMMING LASSENBORN

1984

FLEMMING LASSENPASSES AWAY

1933

ML33BY MOGENS LASSEN

2013

FRAMEBY SØREN LASSEN

2013

ILLUSTRATE &VIEWBY SØREN LASSEN

2014

TWINBY SØREN LASSEN

1942

ML42BY MOGENS LASSEN

1962

KUBUSBY MOGENS LASSEN

1983

LINEBY MOGENS LASSEN

2005

KUBUS BOWLBY SØREN LASSEN

2018 20192018

KUBUS VASE LOLOBY SØREN LASSEN

KUBUS FLOWERPOTBY SØREN LASSEN

KUBUS BOWLCENTERPIECEBY SØREN LASSEN

1975

CONEKTBY MOGENS LASSEN

1955

SAXEBY MOGENS LASSEN

2018

LASSEN CHAIRBY FLEMMING LASSENMAGNUS SANGILDMARIANNE VIKTOR

1935

THE TIRED MANBY FLEMMING LASSEN

1943

ANOONBY FLEMMING LASSEN

2015

TWIN BOOKCASEBY MAGNUS SANGILD

1938

MY OWN CHAIRBY FLEMMING LASSEN

1935

MINGLEBY FLEMMING LASSEN

2008

BY LASSEN FORMED

2015

STROPPBY HELLE B. JOHANSEN

T IMELINE OF THE BY LASSEN COLLECTION

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2019 TRENDS~

• Spring invites us outside, the days become longer, we enjoy watching the trees flowering with new green leaves

• The color trend for 2019 is greige… Grey, brown and beige. After a period with lots of colors we become more calm and long for the colors of earth

• We continue to decorate with plants and flowers indoor and outdoor. Our creativity now also invites for the look of dried flowers.

• The organic form of furnitures and accessories trends along with the neutral earth colors.

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NEW ACCESSORIES SS19

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• After a tremendous succes in 2018 launching Kubus Vases, Kubus Bowl Centerpiece, Kubus Bowl Mini and Kubus Tealight, by Lassen continues to extend the Kubus Collection with new functional products to decorate your home.

• Building on the iconic Kubus design our new 2019 series of Flowerpots fits perfectly to the plant and flower trend and gives our Kubus Lovers new decoration and usability options both indoors and outdoors.

• With the objective of being both decorative and useful our creativity doesn’t stop and along with the Kubus Flowerpot launch we add Kubus Wall which helps you decorate your walls with Kubus.

• Last but not least stunning Kubus Vase Nolia launches to decorate your house or garden with big flowers or plant decorations.

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INDEX

NEWS

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KUBUS VASE NOLIAP. 10

KUBUS WALLP. 9

KUBUS FLOWERPOT 14P.7

KUBUS FLOWERPOT 23P.7

KUBUS FLOWERPOT 10P.7

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KUBUS FLOWERPOTDESIGN SØREN LASSEN 2019

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USP’s• New Kubus piece with strong by Lassen DNA• Tight modernistic Danish Design with a beautiful graphic

contour• Designed by Søren Lassen, grandchild of the famous

danish architect Mogens Lassen• Mogens and Søren loved and loves to enhance the

beauty and atmosphere of home interiors with long lasting danish design for both indoor and outdoor use.

• Kubus Flowerpots fits and enhance the beauty and atmosphere both indoor and outdoor.

MATERIAL Lacquered metal frames in black and white.Lacquered zinc flowerpots in black and white

SIZE & PACKAGE SIZE23x23x23 cm, 214x14x14 cm, 410x10x10 cm, 4

DELIVERY1. April 2019

BLACK

WHITE

EAN PRODUCT NO.

COLOR DKK EUR SEK NOK

5711879006905 24001 black 799 109 1.119 1.0495711879006912 24002 black 1.199 169 1.729 1.6295711879006929 24003 black 1.999 279 2.849 2.6995711879006936 24011 white 799 109 1.119 1.0495711879006943 24012 white 1.199 169 1.729 1.6295711879006950 24013 white 1.999 279 2.849 2.699

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KUBUS FLOWERPOTDESIGN SØREN LASSEN 2019

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KUBUS WALLDESIGN SARAH ABBONDIO 2019

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USP’s• Why not hang your Kubus Flowerpots, Kubus Vases og

Kubus Bowls on the Wall for beautiful decoration?• With it’s tight modernistic design Kubus Wall is totally

invisible when you decorate your wall with Kubus products.

• Product idea Søren Lassen, designed by Sarah Abbondio• Søren loves to enhance the beauty and atmosphere of

home interiors with long lasting danish design for both indoor and outdoor use.

MATERIAL Lacquered metal in black and white.

SIZE & PACKAGE SIZE1,5 x 1,0 cm, 2 pieces in one pack package size 6

DELIVERY1. April 2019

BLACK

WHITE

EAN PRODUCT NO.

COLOR DKK EUR SEK NOK

5711879006981 11003 black 99 16 159 1495711879006998 11004 white 99 16 159 149

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KUBUS VASE NOLIADESIGN SØREN LASSEN 2019

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USP’s• New Kubus piece from by Lassen with strong by Lassen

DNA• Tight modernistic Danish Design with a beautiful graphic

contour• Designed by Søren Lassen, grandchild of the famous

danish architect Mogens Lassen• Mogens and Søren loved and loves to enhance the

beauty and atmosphere of home interiors with long lasting Danish Design for both indoor and outdoor use

• Kubus Vase Nolia with its stunning design enhance the beauty and atmosphere of your home both indoor and outdoor.

MATERIAL Lacquered metal frames in black and white.

SIZE & PACKAGE SIZE40x20x20 cm, 1

DELIVERY1. April 2019

BLACK

WHITE

EAN PRODUCT NO.

COLOR DKK EUR SEK NOK

5711879006967 22004 black 2.999 409 4.129 3.9495711879006974 22014 white 2.999 409 4.129 3.949

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KUBUS VASE NOLIADESIGN SØREN LASSEN 2019

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LASSEN CHAIRDESIGN FLEMMING LASSEN / MAGNUS SANGILD / MARIANNE VIKTOR 2018

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USP’s• Feels both comfortable and supportive to sit in the chair.• Can be used as a dining chair or office chair.• Suits well the minimalistic dining table Conekt

MATERIALJupiter 47 / Fiord 151 / Shade 20296

SIZEh:88cm x w:102cm, seat height: 38cm

DELIVERY 8 weeks

PRODUCT NO.

TEXTILE DKK EUR SEK NOK CHF

48204 Jupiter 47 5.995 799 7.199 7.495 969

48205 Fiord 151 5.995 799 7.199 7.495 969

48207 Shade 20296 8.495 1.149 10.095 10.995 1.229

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THE TIRED MANDESIGN FLEMMING LASSEN 1935

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USP’s• Sitting in the chair should, in Flemming Lassens own

words, be “as a warm and safe as a polar bear cub in the arms of its mother in the middle of the ice cap”

• Set the record as Denmark’s most expensive chair ever sold at auction. Sold for 1.42 million Danish kroner.

MATERIALSheepskin / textile / leather on requestSheepskin Moonlight /Moonlight espresso / Bute Tiree Beige (Danish Art Weaving - Bute - Tiree CF 650 color:2223)

SIZEh:88cm x w:102cm, seat height: 38cm

DELIVERY Sheepskin Moonligh w. smoked oak - on stockAll other versions - 8 weeks delivery

PRODUCT NO.

TEXTILE DKK EUR SEK NOK CHF

45004 Sheepskin 49.995 6.999 64.995 62.995 8.159

45017 Bute-Tiree CF 650

34.995 4.799 44.995 43.995 5.249

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MINGLEDESIGN FLEMMING LASSEN 1935

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USP’s•

MATERIALSheepskin espresso

SIZEh:79cm x w:152cm x d:68cm, seat height: 45cm

DELIVERY 8 weeks

PRODUCT NO.

TEXTILE DKK EUR SEK NOK CHF

42016 Sheepskin Espresso

54.995 7.599 68.995 67.995 8.599

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MY OWN CHAIRDESIGN FLEMMING LASSEN 1938

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USP’s• Launched 80 years after it was designed• Flemming Lassen’s favorite chair• The original My Own Chair was put up for auction in

2014 and sold for a hammer price of 120.000 eur

MATERIALColline 188

SIZEh:102cm x w:88cm x d:83cm, seat height: 40cm

DELIVERY 8 weeks

PRODUCT NO.

TEXTILE DKK EUR SEK NOK CHF

45217 Colline 188 25.995 3.530 33.226 33.226 3.841

BYLASSEN.COM