NEWS REGIONAL MEDIA MEDIA GUIDE

NEWS REGIONAL MEDIAMEDIA GUIDE

2021

36% of the population live in regional Australia yet only 12% of the national spend ends up here.*

Is your marketing investment reaching as far as it should?Welcome to uncrowded advertising space...

Source: Nielsen Media Research AdEx Nov 2019 - Oct 2020; Metro vs Regional TV & Newspapers *ABS Regional Population Growth 2018-19 ^emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^^Australia Post & Deloitte Access Economics Economic and social value of Australia Post in regional, rural and remote communities 2020

CONNECT WITH REGIONAL COMMUNITIES

REGIONAL COMMUNITIES

STILL THE LEADING

VOICE OF

Source: emmaTM conducted by Ipsos, 12 months ending Sept 2020,, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020 *NRM primary or total distribution areas

WE CONTINUE TO GROW OUR CONNECTION WITH AUDIENCES THAT PAY AND STAY

Source: Internal subscription reporting week 21 2020 vs 2019 *Adobe Analytics Oct 2020

Deloitte Media Consumer Survey 2019

Ipsos AdTrust 2019

THE ROLE OF NEWS

OUR PRODUCTS

PRINT NEWSPAPERS & REGIONAL EDITIONS OF METRO NEWSPAPERSDIGITAL EDITIONS

WEBSITES

METRO MASTHEADS REGIONAL EDITIONS

DIGITAL EDITIONS

REGIONAL WEBSITES

HYPER-LOCALWEBSITES

Source: emmaTM conducted by Ipsos, 12 months ending Sept 2020,, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020 ; NRM hyper-local regions.

NEWSCONNECT

AUDIENCE TARGETING ACROSS OUR NETWORK

NEWSCONNECT

Community & Regional

TitlesState Region Electorate

AUDIENCE TARGETINGNEWSCONNECT CAN HELP YOU REACH YOUR AUDIENCE

AUDIENCETARGETING

Competitor Category Conquer

NEWSCONNECT CAN HELP YOU REACH YOUR AUDIENCE

●

●

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AUDIENCETARGETINGEXAMPLE

THE POWER OF PRINT

LOCAL AND INTERNATIONAL RESEARCH PROVING THAT PRINT NEWSPAPER ADVERTISING CONTINUES TO DELIVER RESULTS

REGIONAL NEWSPAPERS ARE THE MOST TRUSTED MEDIAPrint newspapers have the most trusted content, and the most trusted ads in Australia.

News websites are the #1 most trusted digital media.

The more you trust an ad, the more likely you are to buy the product / service being advertised - 1 in 2 Australians agree.

Regional newspapers

have 2x more trust

than any other media

PRINT COMMANDS ACTIVE ATTENTION56% of people regularly put time aside to engage with newspapers.

This active engagement increases the audiences’ opportunity to see, recall and act upon your ad messaging.

NEWSPAPERS FUEL CONVERSATIONSTwo-thirds of newspaper readers say that they fuel their conversations.

This means that your advertisement doesn’t stop with our audience - your message can reach to their friends and family - amplifying the reach and impact of any campaign.

PRINT ADVERTISING CAN SIGNIFICANTLY BOOST MULTI-MEDIA CAMPAIGN EFFECTIVENESS

Including newsbrands into your advertising campaign boosts the effectiveness of other forms of advertising

Print newspapers boost overall

campaign ROI by

3x on average

Print newspapers make online

display advertising

4x more effective

Print newspapers make TV

advertising

2x more effective

PRINT IS PROVEN TO PROVIDE INCREMENTAL CAMPAIGN REACH

Source: emmaTM conducted by Ipsos, 12 months ending Sept 2020,, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; NRM audiences

OUR AUDIENCES

OUR REGIONAL MASTHEADS AND WEBSITES CONNECT WITH KEY TARGET AUDIENCES ACROSS A RANGE OF CONSUMER CATEGORIES

WE ENGAGE WITH ALMOST 2 OUT OF 3 LOCALSWITHIN KEY AUSTRALIAN REGIONSOur audiences love keeping things local - from shopping to trades and services - and they turn to us when it comes to finding out about products, services, prices and promotions.

Regional news media is consistently the most trusted source of information and advertising in Australia^. Why does that matter? Because the more we trust an ad, the more likely we are to buy the product / service being advertised. As a result, 4 out of 5 regional residents have taken action as a direct result of advertising that they have seen in their local news media*.

RETAIL

Source: emma CMV 12 months to Sept 2020; Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; P14+; NRM total monthly audience

IN THE LAST MONTH:2 IN 3 HAVE VISITED A DEPARTMENT STORE

57% HAVE VISITED A CHEMIST53% HAVE VISITED A BOTTLE SHOP

43% HAVE VISITED A FURNITURE/APPLIANCE STORE3 in 5 HAVE VISITED A GREEN GROCER / FRUIT SHOP

27%HAVE VISITED A NEWSAGENT1 IN 4 HAVE VISITED A SPORTS / FITNESS STORE

1 IN 4 HAVE VISITED A BUTCHER1 IN 4 HAVE VISITED A CLOTHING / FASHION STORE

IN THE LAST SIX MONTHS:OVER 4 IN 5 HAVE VISITED A HARDWARE STORE

16% HAVE VISITED A JEWELLER

OUR AUDIENCE ARE INFLUENTIALADVERTISING WITH NEWS REGIONAL MEDIA

DOESN’T STOP WITH OUR READERS.

2 IN 3 ARE RETAIL INFLUENCERS - SHARING THEIR SHOPPING RECOMMENDATIONS WITH

FAMILY AND FRIENDS

OUR AUDIENCE ARE SHOPPERS

9 IN 10ARE GROCERY BUYERS

3 IN 5VISIT A SHOPPING CENTREAT LEAST ONCE PER WEEK

ALMOST 3 IN 5ARE WILLING AND ABLE TO SPEND MORE FOR

QUALITY GOODS - WITH ¾ AGREEING THAT QUALITY IS MORE IMPORTANT THAN PRICE

MOTORINGALMOST 1 IN 4

WANT TO PURCHASE APRESTIGE VEHICLE

41,000ARE PLANNING ON

PURCHASING A CARAVANWITHIN THE NEXT YEAR

33,000ARE PLANNING ON

PURCHASING A MOTORBIKE WITHIN THE NEXT YEAR

72%OF OUR READERS GET THEIRCAR SERVICED REGULARLY


OUR AUDIENCE ARE LOOKING FOR THEIR NEXT VEHICLE

509KARE INTENDING TO PURCHASE AVEHICLE WITHIN THE NEXT YEAR

ON AVERAGETHEY ARE PLANNING ON SPENDING

$31,800 ON THEIR NEXT CAR

39% ARE PLANNING TO BUY A NEW CAR

53% ARE PLANNING TO BUY A USED CAR

8% ARE CURRENTLY UNDECIDED

REAL ESTATE


OUR AUDIENCE ARE LOOKING FOR THEIR NEXT HOME

616KARE PLANNING TO BUY PROPERTY

WITHIN THE NEXT YEAR

479K ARE PLANNING TO BUY THEIR NEXT HOME

264K ARE LOOKING TO PURCHASE AN INVESTMENT

PROPERTY252K ARE PLANNING TO BUY A SECOND HOME OR HOLIDAY

HOUSE

456KALREADY OWN AT LEAST ONE

INVESTMENT PROPERTY

2.1 MILLIONARE HOMEOWNERS

943KALREADY OWN THEIR HOME

OUTRIGHT - THE PERFECT EQUITY FOR THEIR NEXT

PURCHASE

When planning one of the biggest decisions of their life, trust is essential for property buyers.

Print media remains the most trusted media in Australia, with both the content and ads appearing in print media consistently being seen as the most trusted in market.

1 in 2 Australians agree that they more they trust an ad, the more likely they are to buy^.

They come to us for our professionally generated and credible content. We’re trusted to help them make sense of the property market, educate their most important real estate decisions and inspire them on their property journey.

News Media is the #1 most trusted alongkey steps of the buying process

# 1 for ad trust # 1 for being useful# 1 for willingness

to consider

24%

12%

2%

-10%

-37%

Print newspapers

NewsWebsites Search

Non-newsWebsites Social

37%

17% 18%

4%

-29%

32%

20%

14%

-1%

-23%

TRUST IN REAL ESTATE

Source: AdTrust Wave 3 research IPSOS November 2018 : Online questionnaire : n= 2503 Australians aged 18+ Nationally representative; Purchased property in last 3 months; Net Trust

AGED CARE 46,000 ARE INTENDING TO PURCHASE A RETIREMENT HOME / UNIT FOR

THEMSELVES WITHIN THE NEXT YEAR

21,000 ARE INTENDING TO PURCHASE A RETIREMENT HOME / UNIT FOR A LOVED

ONE WITHIN THE NEXT YEAR

1 in 2 ARE INTENDING TO UNDERTAKE RENOVATIONS OR HOME IMPROVEMENTS

WITHIN THE NEXT YEAR

71% OWN THEIR HOMES OUTRIGHT, FREEING UP INCOME AND EQUITY TO SPEND ON BIG TICKET PRODUCTS &

SERVICES

342,000 ARE FUR PARENTS - OWNING A DOG AND/OR CAT


WE CONNECT WITH A SENIOR AUDIENCE - AT SCALE

776,000ARE AGED 65+

THAT’S OVER 1 IN 5 READERS

WE REACH MORETHAN 1 IN 2

LOCAL RESIDENTS AGED 65+

474,000ARE ALREADY RETIRED

BABY BOOMERS166,000

HAVE MORE THAN $500K WORTH OF INVESTMENTS (EXCLUDING THEIR HOME)

MORE THAN1 IN 2

OWN THEIR HOMES OUTRIGHT, FREEING UP INCOME AND EQUITY TO

SPEND ON BIG TICKET PRODUCTS & SERVICES

OVER 1 IN 10ARE PLANNING TO BUY PROPERTY WITHIN THE

NEXT YEAR

THEY ARE FINANCIALLY SOLVENT

126,000ARE PLANNING TO BUY

A CAR WITHIN THE NEXT YEAR WITH A PLANNED

AVERAGE SPEND OF $36,500

MORE THAN1 IN 4

ARE LOOKING TO INVEST IN THE NEXT YEAR

70%INTEND TO TRAVELIN THE NEXT YEAR

WE CONNECT WITH THE BUYING POWER OF BABY

BOOMERS

1,028,000OF OUR READERS

ARE BABY BOOMERSTHAT’S 29% OF OUR READERS

WE REACH 1 IN 2LOCAL BABY BOOMERS


HOSPITALITY


1 IN 5HAVE A MAINLY VEGETARIAN DIET

1 IN 2LOVE TO TRY NEW FOOD

1 IN 5HEAD OUT FOR A DRINK AT LEAST

FORTNIGHTLY

$65THE AVERAGE WEEKLY SPEND ON

ALCOHOL PER WEEK

1 IN 2HAVE SHOPPED AT A BOTTLE SHOP

IN THE LAST MONTH

OUR AUDIENCE LOVESTO WINE AND DINE

1 IN 4DINE OUT AT LEAST FORTNIGHTLY

54%ARE SELF-DESCRIBED FOODIES

60%ENJOY FOOD FROM ACROSS THE WORLD

69%PRIORITISE FLAVOUR ANDTASTE WHEN CHOOSING

WHAT TO EAT

TRAVELSO WHAT DO THEY ENJOY?

71%LOVE DISCOVERING NEW PLACES

2 IN 3ARE LOOKING TO GET BACK TO NATURE

52%LOVE TO HOLIDAY BY THE BEACH

52%ARE LOOKING TO EXPLORE

SOMEWHERE OUT OF THE WAY


OUR AUDIENCE AREAVID TRAVELLERS

71%ARE PLANNING TO TRAVEL

IN THE NEXT YEAR

WE REACH 1 IN 2 LOCAL TRAVELLERS

2.2 MILLIONARE PLANNING A HOLIDAY WITHIN

THEIR HOME STATE

1.6 MILLIONARE ALREADY DREAMING OF THEIR

NEXT INTERSTATE HOLIDAY

OUR BRANDS

NT NEWS QUICK STATSTOTAL AUDIENCE

397K PER MONTH

PRINT READERSHIP

100K PER MONTH

DIGITAL AUDIENCE

319K PER MONTH

MON-FRI

39K

SAT

31K

SUNDAY

17K

DAILY PRINT READERSHIP

The voice of the Northern Territory.

The NT News is unconventional, bold, unique and unashamedly Territorian. It allows our readers to escape the daily grind and stay up-to-date with the latest news while also enjoying the lighter side of life. The NT News keeps the people of the Territory informed with its unique style of fair, investigative and quirky journalism. We encourage readers to interact with us across both print and digital platforms so we can campaign to improve and celebrate the Territory way of life.

Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 3rd Dec 2020

OUR AUDIENCE

AVERAGE AGE

40CHILDREN AT

HOME

44%MORTGAGEE / HOMEOWNER

49%HOUSEHOLD

INCOME

$112KFACEBOOK

FOLLOWERS^

352K

TOWNSVILLE BULLETIN QUICK STATSTOTAL AUDIENCE

426K PER MONTH

PRINT READERSHIP

134K PER MONTH

DIGITAL AUDIENCE

310K PER MONTH

MON-FRI

66K

SAT

59K


For more than a century, the Townsville Bulletin has served the people of Townsville and its surrounds by providing local, national and international news. The Bulletin’s circulation covers a large part of Northern Queensland, extending north to Mission Beach, west to Mount Isa and south to Proserpine.

For advertisers, nine in ten Townsville Bulletin (Mon-Fri) readers find products or services in our newspapers that interest them or that they want to buy, and three quarters share what they read and see with others. 67% of Townsville Bulletin (Saturday) readers seek more information about a product or service they have read about, with almost two in three (64%) readers moved to buy products and services they have read about.


OUR AUDIENCE

AVERAGE AGE

46CHILDREN AT

HOME


52%HOUSEHOLD

INCOME

$95KFACEBOOK

FOLLOWERS^

77K

CAIRNS POST QUICK STATSTOTAL AUDIENCE

399K PER MONTH

PRINT READERSHIP

126K PER MONTH

DIGITAL AUDIENCE

282K PER MONTH

MON-FRI

57K

SAT

42K


The Cairns Post is all for bringing the locals stories that reflect and champion the unique people, lifestyle and experiences of the region.

A good newspaper is always in tune with its audience, listening to what they want, and how best to make it happen. As a 136-year old iconic brands that's just what the Cairns Post keeps doing. We're constantly in touch with readers and advertisers, looking for ways to make Cairns' biggest daily newspaper even better.

Our sport, entertainment, business, property, lifestyle, and travel sections means we can capture your audiences in contextually-relevant environments.

We are committed to building business presence in a bespoke way that aligns to your objectives


OUR AUDIENCE

AVERAGE AGE

46CHILDREN AT

HOME


56%HOUSEHOLD

INCOME

$100KFACEBOOK

FOLLOWERS^

101K

THE CHRONICLE QUICK STATSTOTAL AUDIENCE

278K PER MONTH

PRINT READERSHIP

93K PER MONTH

DIGITAL AUDIENCE

189K PER MONTH

MON-FRI

41K

SAT

43K


The Chronicle is the premier news provider dedicated to the affluent, high-growth Toowoomba region - including the Darling Downs and SW Qld.

Firmly embedded in the community for over 150 years it provides up-to-date, fresh and relevant content across its print, digital and social media platforms. Readers engage with The Chronicle any time of the day, on any device they want, on what matters the most to them.

Readers know they can trust The Chronicle to tell them what they need to know in the good and tough times, through natural disasters and periods of celebration. We aim to educate, inform, entertain and provide analysis on breaking news as well as report on other essential topics such as business, industry/agriculture, tourism, education, health, sport and lifestyle.

Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020

OUR AUDIENCE

AVERAGE AGE

47CHILDREN AT

HOME


61%HOUSEHOLD

INCOME

$100KFACEBOOK

FOLLOWERS^

69K

GOLD COAST BULLETIN QUICK STATSTOTAL AUDIENCE

617K PER MONTH

PRINT READERSHIP

189K PER MONTH

DIGITAL AUDIENCE

445K PER MONTH

MON-FRI

70K

SAT

60K


At the Gold Coast Bulletin, our passionate and hard-working team ask you, our readers and our advertisers, every day to trust us to deliver the most comprehensive and compelling Gold Coast news.

Since our first published edition on Saturday, March 28, 1885, the Bulletin’s mantra has always been to be your most trusted local news source on the Gold Coast.

We’ve come a long way since then. Today, the Bulletin can be read from just about anywhere. Whether in print or digital format, it’s always there – and always on.

That’s our job. To keep delivering the news and information you trust – wherever, however and whenever you need it.


OUR AUDIENCE

AVERAGE AGE

44CHILDREN AT

HOME


52%HOUSEHOLD

INCOME

$101KFACEBOOK

FOLLOWERS^

143K

GEELONG ADVERTISER QUICK STATSTOTAL AUDIENCE

491K PER MONTH

PRINT READERSHIP

141K PER MONTH

DIGITAL AUDIENCE

361K PER MONTH

MON-FRI

51K

SAT

58K


The proud voice of Greater Geelong, Bellarine and the surf coast for 180 years.

Today’s team at the Addy takes its role as Geelong’s voice seriously. We are here to tell your stories, to ask the questions you can’t, to investigate the issues that affect us all, and to campaign for change. Like the city of Geelong itself, we are strong, proud and fiercely parochial.

Geelong is on the cusp of tremendous growth. Our population is forecast to surge to more than a million residents within the next 40 years, bringing exciting opportunities but also great demands in terms of planning, development and infrastructure.


OUR AUDIENCE

AVERAGE AGE

51CHILDREN AT

HOME


66%HOUSEHOLD

INCOME

$91KFACEBOOK

FOLLOWERS^

80K

MERCURY QUICK STATSTOTAL AUDIENCE

540K PER MONTH

PRINT READERSHIP

177K PER MONTH

DIGITAL AUDIENCE

414K PER MONTH

MON-FRI

74K

SAT

71K

SUNDAY

55K


The voice of Tasmania.

Every generation of Tasmanians since 1854 have known they can trust the Mercury to ask the questions they want answered. They have known they can trust us to break the stories that those in power would sometimes prefer were not told. And Tasmanians have known they can trust us to get to the truth, to be on your side – and to fight for our island.

We push for change. We identify injustices. We shine a light on where the powerful have failed us. Through tough journalism we work to right those wrongs. And through that grit and tenacity, we get results.


OUR AUDIENCE

AVERAGE AGE

51CHILDREN AT

HOME


65%HOUSEHOLD

INCOME

$88KFACEBOOK

FOLLOWERS^

74K

DAILY MERCURY QUICK STATS

TOTAL DIGITAL AUDIENCE

129K PER MONTH

OUR AUDIENCE

AVERAGE AGE

45CHILDREN AT

HOME


49%HOUSEHOLD

INCOME

$84KFACEBOOK

FOLLOWERS^

37.7K

The voice of the Mackay region.

Having provided timely and relevant news to the diverse Mackay region for over 140 years, the award-winning Daily Mercury has gained a large and devoted community following.

We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.


DESKTOP MOBILE DIGITAL EDITION

WHITSUNDAY TIMES QUICK STATS


38.4K PER MONTH^^

OUR AUDIENCE

AVERAGE AGE

51CHILDREN AT

HOME


57%HOUSEHOLD

INCOME

$80KFACEBOOK

FOLLOWERS^

13K

The voice of the Whitsunday region.

The Whitsunday Times has upheld its strong commitment to presenting local news and entertainment for over 25 years, covering everything from the latest community, sport, lifestyle and business news.


Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+


THE MORNING BULLETIN QUICK STATS


141K PER MONTH

OUR AUDIENCE

AVERAGE AGE

59CHILDREN AT

HOME


71%HOUSEHOLD

INCOME

$93KFACEBOOK

FOLLOWERS^

39K

The voice of Rockhampton & surrounds.

Established in 1861, The Morning Bulletin has provided the diverse Rockhampton region with reliable, locally-driven news and entertainment for 150 years. It's the most powerful news brand in Rockhampton.




THE OBSERVER QUICK STATS


78K PER MONTH^^

AVERAGE AGE

42CHILDREN AT

HOME


46%HOUSEHOLD

INCOME

$76KFACEBOOK

FOLLOWERS^

25K

The voice of Gladstone & surrounds.

The Observer has remained an integral part of the Gladstone community for more than 140 years. It provides locally-driven information and entertainment that successfully caters to the diverse interest of locals and tourists alike.


Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Gladstone LGA ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+


THE LOCAL AUDIENCE

NEWSMAIL QUICK STATS


83K PER MONTH

OUR AUDIENCE

AVERAGE AGE

56CHILDREN AT

HOME


65%HOUSEHOLD

INCOME

$75KFACEBOOK

FOLLOWERS^

50K

The voice of Bundaberg & surrounds.

Since its emergence in 1938, NewsMail has developed a reputation for dependable, community-focused reporting, and continues to satisfy the demand for up to date news and information for the city’s growing population. It also reflects the active lifestyle and outdoor pastimes of this diverse and vibrant region.




FRASER COAST CHRONICLE QUICK STATS


43K PER MONTH

OUR AUDIENCE

AVERAGE AGE

44CHILDREN AT

HOME


61%HOUSEHOLD

INCOME

$96KFACEBOOK

FOLLOWERS^

28K

The voice of the Fraser Coast.

With a vibrant mix of news and entertainment, the Fraser Coast Chronicle captures the holiday lifestyle of the region with detailed coverage of local people, visitors, events, dining and business. It delivers all the latest news, sport and opinion the local community needs to keep up to date with what matters to them.




CENTRAL QUEENSLAND NEWS QUICK STATS


30K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE*

34CHILDREN AT

HOME


50%HOUSEHOLD

INCOME

$110KFACEBOOK

FOLLOWERS^

12K

The voice of the Central Highlands.

The Central Queensland News is specifically focused on the affluent and resource-rich Central Highlands region. The Central Queensland News features all the up-to-date local news, sport and lifestyle coverage you'd expect from a quality news brand.


Source: ABS Census of Population & Housing 2016; Central Highlands LGA *ABS Population by Age & Sex 2019; Central Highlands LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

DESKTOP MOBILE

CENTRAL & NORTH BURNETT TIMES QUICK STATS


8.1K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE*

47CHILDREN AT

HOME


67%HOUSEHOLD

INCOME

$60KFACEBOOK

FOLLOWERS^

5K

The voice of Biggenden, Gayndah, Mundubbera, Monto & surrounds

The Central & North Burnett Times connects the scenic towns of Biggenden, Gayndah, Mundubbera, Mt Perry, Eidsvold, Monto and surrounding rural districts. It provides the local community with essential local news, sport and opinion and proudly services this thriving agricultural hub that is known for citrus, cattle, timber and grains.


Source: ABS Census of Population & Housing 2016; North Burnett LGA *ABS Population by Age & Sex 2019; North Burnett LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

DESKTOP MOBILE

SUNSHINE COAST DAILY QUICK STATS


292K PER MONTH

OUR AUDIENCE

AVERAGE AGE

50CHILDREN AT

HOME


64%HOUSEHOLD

INCOME

$91KFACEBOOK

FOLLOWERS^

164K

The voice of the Sunshine Coast.

The award-winning Sunshine Coast Daily directly mirrors the booming coastal region that it services. Its editorial content reflects the dynamic growth and affluence of this coastal Queensland region by delivering essential information and news on the issues that matter to the local community.

This vibrant and successful masthead caters specifically to the news needs of the residents and visitors to one of Australia’s most popular areas.



QT - THE QUEENSLAND TIMES QUICK STATS


245K PER MONTH

OUR AUDIENCE

AVERAGE AGE

53CHILDREN AT

HOME


60%HOUSEHOLD

INCOME

$92KFACEBOOK

FOLLOWERS^

47K

The voice of Ipswich & surrounds.

As the state’s oldest surviving news brand, The Queensland Times has informed and entertained the diverse Ipswich region for over 155 years. Today it remains a local institution for the residents of Ipswich and surrounding areas.

The QT is the trusted voice for the news and opinions that matter to the fastest growing region in Queensland*.

Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020 *ABS Regional Population Growth March 2020; LGA


NOOSA NEWS QUICK STATS


85.4K PER MONTH^^

OUR AUDIENCE

AVERAGE AGE

50CHILDREN AT

HOME


60%HOUSEHOLD

INCOME

$77KFACEBOOK

FOLLOWERS^

6.7K

The voice of the Noosa region.

Noosa News has kept pace with the popularity of Noosa and adjacent treechange areas, and remains a much loved community news brand in the region.

Noosa News is trusted by the tight knit community to deliver all the essential news and information that a local news brand should.

Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+


THE GYMPIE TIMES QUICK STATS


44.8K PER MONTH^^

AVERAGE AGE

47CHILDREN AT

HOME


59%HOUSEHOLD

INCOME

$58KFACEBOOK

FOLLOWERS^

22K

The voice of the Gympie region.

Since being established in 1868 at the beginning of the region-defining Gympie Gold Rush, The Gympie Times has been trusted to provide residents and visitors with in-depth coverage of local news, sport, people and events for over 140 years.

The Gympie Times still stands by its traditional community focus, but strives to continually evolve to reflect the prospering city it services and the issues that matter to our readers.

Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Gympie LGA ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+


THE LOCAL AUDIENCE

DALBY HERALD QUICK STATS


20.7K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE*

38CHILDREN AT

HOME


60%HOUSEHOLD

INCOME

$76KFACEBOOK

FOLLOWERS^

11K

The voice of Dalby & surrounds

With over 150 years of service to the community, the Dalby Herald prides itself on delivering comprehensive coverage of the local news, sport and events that matter within one of Australia’s largest regional industrial and agricultural manufacturing centres.


Source: ABS Census of Population & Housing 2016; Western Downs LGA *ABS Population by Age & Sex 2019; Western Downs LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

DESKTOP MOBILE

GATTON, LOCKYER & BRISBANE VALLEY STAR QUICK STATS


28.4K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE*

38CHILDREN AT

HOME


70%HOUSEHOLD

INCOME

$72KFACEBOOK

FOLLOWERS^

13K

The voice of Gatton, Lockyer & surrounds

As the leading local news brand covering the shires of Gatton, Laidley, Esk and the western townships of the Ipswich Council area, the Gatton, Lockyer and Brisbane Valley Star is located in the heart of one of the richest and most fertile agricultural regions in Australia. It's trusted by the community to deliver all the latest local news, views and more.


Source: ABS Census of Population & Housing 2016; Lockyer Valley LGA *ABS Population by Age & Sex 2019; Lockyer Valley LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

DESKTOP MOBILE

THE STANTHORPE BORDER POST QUICK STATS


14K PER MONTH^^

AVERAGE AGE

51CHILDREN AT

HOME


71%HOUSEHOLD

INCOME

$63KFACEBOOK

FOLLOWERS^

10K

The voice of Stanthorpe & surrounds.

For over 130 years, the Stanthorpe Border Post has delivered local news and entertainment to Stanthorpe and the Granite Belt – one of the largest and most diverse fruit and vegetable-growing areas in Queensland. Today it remains the trusted community voice for its readers.


Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Southern Downs LGA ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

THE LOCAL AUDIENCE

DESKTOP MOBILE

SOUTH BURNETT TIMES QUICK STATS


29.1K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE*

46CHILDREN AT

HOME


68%HOUSEHOLD

INCOME

$59KFACEBOOK

FOLLOWERS^

14K

The voice of Kingaroy & surrounds

The South Burnett Times provides local news and updates to the agriculturally-diverse region of South Burnett. It keeps the region connected and abreast of change as it happens.


Source: ABS Census of Population & Housing 2016; South Burnett LGA *ABS Population by Age & Sex 2019; South Burnett LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+


THE WESTERN STAR QUICK STATS


26.1K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE*

37CHILDREN AT

HOME


61%HOUSEHOLD

INCOME

$89KFACEBOOK

FOLLOWERS^

11K

The voice of Roma & surrounds

The Western Star covers local news, sport, industry and events from each of the major townships it services, and remains a dedicated community publication and the main voice of this diverse, industry-driven region.


Source: ABS Census of Population & Housing 2016; Maranoa LGA *ABS Population by Age & Sex 2019; Maranoa LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

DESKTOP MOBILE

WESTERN TIMES QUICK STATS


6K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE*

38CHILDREN AT

HOME


64%HOUSEHOLD

INCOME

$78KFACEBOOK

FOLLOWERS^

3K

The voice of Charleville & surrounds

The Western Times covers all the essential local news, sport, industry and events from each of the major townships it services.


Source: ABS Census of Population & Housing 2016; Maranoa LGA *ABS Population by Age & Sex 2019; Maranoa LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

DESKTOP MOBILE

WARWICK DAILY NEWS QUICK STATS


53.3K PER MONTH^^

OUR AUDIENCE

AVERAGE AGE

51CHILDREN AT

HOME


71%HOUSEHOLD

INCOME

$63KFACEBOOK

FOLLOWERS^

20K

The voice of Warwick & the Southern Downs.

The Warwick Daily News is dedicated to the unique Warwick audience. With the city located in the heart of the Darling Downs region, Warwick Daily News has kept residents informed with local, national and international news for 150 years. It's widely respected and known as a credible and dependable local medium for news, views and more.

Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Southern Downs LGA ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+


CHINCHILLA NEWS & MURILLA ADVERTISER QUICK STATS


23.2K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE*

38CHILDREN AT

HOME


60%HOUSEHOLD

INCOME

$76KFACEBOOK

FOLLOWERS^

10K

The voice of Chinchilla & Murilla regions.

Chinchilla News and Murilla Advertiser has delivered quality, up-to-date reporting on local news, view and issues to the resource-rich Chinchilla region for over 100 years. Chinchilla News and Murilla Advertiser is dedicated to being an essential part of a dynamic community that is tipped for further growth due to investor interest in its natural energy reserves.


Source: ABS Census of Population & Housing 2016; Western Downs LGA *ABS Population by Age & Sex 2019; Western Downs LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

DESKTOP MOBILE

BYRON SHIRE NEWS QUICK STATS


19.5K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE

42CHILDREN AT

HOME


63%HOUSEHOLD

INCOME

$91KFACEBOOK

FOLLOWERS^

4K

The voice of Byron Shire & surrounds.

The Byron Shire News is an inherent feature of the community that is enjoyed all across the Byron area. Apart from delivering all the essential local news and opinion in an intelligent and unbiased forum, it also covers sport, events and entertainment.


Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Byron LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

DESKTOP MOBILE

BALLINA SHIRE ADVOCATE QUICK STATS


13.3K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE

49CHILDREN AT

HOME


57%HOUSEHOLD

INCOME

$64KFACEBOOK

FOLLOWERS^

3K

The voice of Ballina & surrounds.

Recognised as the voice of the Ballina community for more than a century, the Ballina Shire Advocate covers a wide range of local issues ranging from education and local government to health and special events. The popular news brand services an area that boasts strong tourism and fishing industries and a commercial centre with a full range of community, sporting and social facilities.

Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Ballina LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+

DESKTOP MOBILE

TWEED DAILY NEWS QUICK STATS


110K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE

49CHILDREN AT

HOME


67%HOUSEHOLD

INCOME

$84KFACEBOOK

FOLLOWERS^

18K

The voice of the Tweed Heads region.

The Tweed Daily News has been an integral part of the Tweed Shire community for over 125 years. It continues to deliver on their trusted tradition of producing respected and relied upon news, entertain and consumer information for the Tweed Shire community.


Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Tweed LGA ^Facebook as at 9 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+


THE NORTHERN STAR QUICK STATS


128K PER MONTH

AVERAGE AGE

47CHILDREN AT

HOME


54%HOUSEHOLD

INCOME

$106KFACEBOOK

FOLLOWERS^

30K

The voice of Lismore & the Northern Rivers.

As a local news brand dedicated to the dynamic population of Lismore and surrounding Northern River Townships, The Northern Star enjoys a cherished reputation built over more than 130 years of service.

The Northern Star maintains a strong focus on providing a voice for its readers, while also catering to the diverse interests of Northern Rivers residents, by keeping them up-to-date with local, national and international news. Whether it's sports results, property and rural news, health, entertainment or travel, it's all covered regularly by The Northern Star.


OUR AUDIENCE


THE DAILY EXAMINER QUICK STATS


123K PER MONTH^^

THE LOCAL AUDIENCE

AVERAGE AGE

54CHILDREN AT

HOME


67%HOUSEHOLD

INCOME

$63KFACEBOOK

FOLLOWERS^

20K

The voice of Grafton & the Clarence Valley.

The Daily Examiner boasts a proud 155 years of providing Grafton and the Clarence Valley with quality, up-to-date news, views and entertainment. This community-driven news brand has evolved and grown with the region, while continually demonstrating a strong commitment to local causes and the issues that matter to this diverse and historic area.


Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Clarence Valley LGA ^Facebook as at 9 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+


THE COFFS COAST ADVOCATE QUICK STATS


79K PER MONTH^^

AVERAGE AGE

55CHILDREN AT

HOME


64%HOUSEHOLD

INCOME

$83KFACEBOOK

FOLLOWERS^

21K

The voice of the Coffs Harbour region.

For more than 100 years, the Coffs Coast Advocate has been a local institution for residents of Coffs Harbour and the surrounding districts. Its content directly reflects the coastal community it serves with news, sport and opinion plus features on healthy living, environmental concerns, travel, entertainment, local business and motoring.


Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 9 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+


OUR AUDIENCE

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