News Literacy PSA Project - JEA Fall Conference 2013

NEWS LITERACY

PSA ProjectInstructors: Kris Doran & Jesse Sutherland

Saturday, November 16, 2013

PSA PROJECT #nhsjc

YOUR INSTRUCTORS

Kris Doran@kristoferdoran

Jesse Sutherland@jmclean3

Interactive Media InstructorI advise the Interactive Media program

at the Trumbull Career & Technical Center. We make a show called

Spotlight. I’ve also worked in TV & Sports prior to teaching.

Broadcast Journalism AdviserI advise WKHS-TV at Waterford

Kettering High School in Waterford, MI. I have experience in TV, Radio

and Newspaper


STEP 1

Identifying Our Purpose


PSA PROJECT #nhsjc

OUR CHALLENGE

To create a PSA that examines:

“How does media affect the way teenagers

view themselves and the world?”


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OUR MISSION

MINUTE LONG PSAs

TEAMSMESSAGES2


STEP 2

Understanding News Literacy


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NEWS LITERACYWhat is NEWS?

Information, knowledge, current and relevant facts, etc

NEWS LITERACY NEWS LITERACY

What is LITERACY?The ability to read and write, to understand a specific knowledge area, to comprehend information about the subject

So, what NEWS LITERACY?

“New Literacy” is one way we can understand the traditional conventions of journalism, the current state of the news media, and our role as media consumers


STEP 3

Critically Thinking about News Literacy


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USING THAT INFOWhat do teenagers think when they hear “traditional conventions of journalism”?

How many of “traditional conventions of journalism” do you use to get your news?


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OUR GUESS


PSA PROJECT #nhsjcAccording to Pew Research. Graphic by Next Advisor


PSA PROJECT #nhsjcAccording to study by the Knight Foundation


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WHAT DO YOU THINK?Before we consider making our PSA, we should consider the underlying message we’re sending from your perspective.

Are traditional conventions adapting to

modern methods?

Why or why not?


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How are traditional conventions adapting to

modern methods?

WHAT DO YOU THINK?


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WHAT DO YOU THINK?

Have News Values (timeliness, proximity, prominence, conflict, consequence,

human interest) changed because of the integration of

modern methods?


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WHAT DO YOU THINK?

Is there now a push to break newsbefore others and is that

changing the balance betweenpublishing what people want to

know about, need to know aboutand should know about?


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Should journalists be more responsible to make sure

we are accurately informed, or should we be better

informed citizens?

WHAT DO YOU THINK?

How should journalists fact check?How should informed citizens fact check?How many times can a news outlet get it wrong before they loose your trust?


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Traditional conventions and modern methods are

mixed into social media with entertainment. How do we tell the difference?

WHAT DO YOU THINK?


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Is News Literacy different for teens than it is for adults?

Why or why not?

What if roles were reversed and teens were reporting news from their perspective for the adults to view?

WHAT DO YOU THINK?


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How do we recognize bias in news reporting?

WHAT DO YOU THINK?

What is Bias? What does it mean to be unbiased?


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TYPES OF BIASBias by omission: leaving out facts that you don’t “like” or you don’t “think are true.” Or, leaving out an important perspective.

Bias by selection of sources: including sources that only support one view. Including sources that are trying to further their own agenda.

Bias by word choice: using loaded words or labels that convey certain meanings instead of more neutral terms (“freedom fighter v. terrorist”)

Bias by story selection: choosing stories that further a cause, or ignoring stories that you don’t like or that might cause trouble for friends.


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How do we recognize bias in news reporting?

WHAT DO YOU THINK?

What is Bias? What does it mean to be unbiased?


STEP 4

Creating anInformed PSA


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OUR MISSION

MINUTE LONG PSAs

TEAMSMESSAGES2

But, each strategy should answer the overall question, “How does media affect the way teenagers view themselves and the world”


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BRAINSTORM

Each team will make a list of 3 possible goals for their PSA

and we as an overall team will pick the best 2 to be

produced.

What are the main goals of each PSA?


STEP 4

Tips & Tricks


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TIPS & TRICKSUse a Tripod

Zoom with your Feet

Think in Shots

Be SafeYour safetySafety of others


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FLICS

Framing SoundLIghting Clutter


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TIPS & TRICKS

Use Rule of Thirds


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TIPS & TRICKS

Give Headroom


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TIPS & TRICKS

Pay Attention to Nose/Look Room


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TIPS & TRICKSBe Polite

If someone does not want to be interviewed, move on.There are lots of “fish” in the sea that will be willing to be interviewed.

Pay Attention!If an interviewee answers your question before you asked it, try not to ask after they just gave the answer.If students are consistently giving great responses about one topic, try thinking about the other goals of your PSA

Coach them2-minutes for the entire PSA, not for one interviewExplain before the interview that you are looking for short statements

B-RollIf you pay attention to what your interviewees are saying, they are telling you what you need to gather B-Roll of. Put someone in charge of keeping a “wish-list” of B-Roll for your team.


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TIPS & TRICKS

Lastly... Make it Relatable! Teens are your audience, if you wouldn’t watch this, chances are they won’t either


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CONTACT USSutherland Doran

@jmclean3

[email protected]

@kristoferdoran

[email protected]


mailto:[email protected]




THANK YOU


News Literacy PSA Project - JEA Fall Conference 2013

Education

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