News Idea Sept 2011

8/4/2019 News Idea Sept 2011

1/15www.ideaelectronics.com

-

Trend showing growth/d ecline % in quarterly sales of all comp onents through distribution split bycountry compared with same q uarter prior year

-50%

-30%

-10%

10 %

30 %

50 %

70 %

Q3 Q4 Q1 -09 Q2 Q3 Q4 Q1 -10 Q2 Q 3 Q4 Q1-11 Q2-11

Al l

France

UK

Italy

Nordic

Germany

I

IV - Opportunities and strategiesor deence manuacturingand strategic electronics

VII - Risk mitigation:what did the industry learnWhich role or distribution?

VIII - FBDi: Pictorial andMandatory Data

IX - The more the merrier inthe electronics value chain

X - Industry metricsthe book-to-bill ratio

XII -A decade o upheaval

XIII -A new service rom ECIA

XIV - The frst Fortronic Uk,a great success!

ADEC - Sout Arica Assciatin Distribtrs Eectrnic Cmpnents

ARDEC - RussiaAtnms Register Distribtrs Eectrnic Cmpnents

ASSODEL - Italy Assciazine Nazinae Frnitri Eettrnica

CEDA - CinaChina Eectrnics Distribtr Aiance

ECAANZ - AustraliaEectrnic Cmpnents AssciatinAstraia and New Zeaand

ECSN - United KingdoEectrnic Cmpnents Sppy Netwrk

ELCINA - IndiaEectrnic Indstries Assciatin India

FBDI - GeranyFachverband der Baeemente Distribtin

FEDELEC - TunisiaTnisian Federatin Eectricand Eectrnic Indstries

SE - SedenThe Swedish Eectrnics Trade Assciatins

JEpIA - JaanJapan Eectrnic Prdcts Imprters Assciatin

NEDA - United StatesNatina Eectrnic Distribtrs Assciatin

SpDEI - FranceSyndicat Pressinne de a Distribtinen Eectrniqe Indstriee

Q2 2011: a growthon Q2 last yearbut clear signsof market slowing

Seteber 2011

MAY2011

Tw charts ceary shw the crrent

trend. First y, Graphic T6 bew,

this shws the grwth/decine in

qartery saes r each cntry cmpared

with the same qarter ast year. Whist a

the cntries are sti shwing a biings

grwth beteen 8% and 12%, ceary

the rate grwth has decined sharpy.

Hwever, it is sti a grwth! At east r

this qarter, as we a knw next qarter,

Q3, is aways the wrst each year s

it wi be interesting t see whether Q3

remains a grwth ver ast year! Secndy,

Graphic T5 shws that bkings r mst

Erpe have atered when cmpared

with ast year despite a strng Emech

perrmance acrss mst Erpe and

a esser degree weakening in Germany

vera heping the trend.

ECONOmIC BACKGROUNDEurostat shws that the er area

seasnay-adjsted nempyment rate

was 9.9% in Jne 2011, nchanged

cmpared with May.

Adam Fletcher

Chairman of IDEA

ASSOCIATIONS

i i i li i l i

INTE N TI N L

E LE T N I S

SU LIE S

e lect r on ics f o r u

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I i l i i il i i i

ConsorzioTecnoimpreseScarl

PosteItaliane

spa

SpedizioneinAbbonamentoPostale

D.L.353/2003(conv.InL.27/02/2004N.46)Art.1,comma1,DCBRoma

INTERNATIoNAl DISTRIBuTIoN oF ElECTRoNICS ASSoCIATIoN

federatIon

Year XXII n 2 - 2011

News IDEA

by Gary Kibblewhite

www.ideaelectronics.com

Q2 2011 TOTAL COmpONENTS - Total coonents tendential index by country (Q/QY-1) Graphic T6

Just to remind readers.If you would like to have theoriginal graphics

used in this article just email to the IDEA [email protected]

The IDEA statistics are taken from actualbookings and billings returns made by asubstantial percentage of the electronic componentdistributors in Europe, including all the majordistribution groups. Their sales represent Circa70% of the total European distribution market sothe trends shown are truly representative.

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It was 10.2% in Jne 2010.

Hwever, Erstat estimates

that ver 22 illion men

and wmen in the Eu were

nempyed in Jne 2011.

Cmpared with May 2011,

the nmber persns

nempyed e by 38.000.

The atest Erpean Indstriaprdctin gres reeased by

Erstat n the 12th Agst

are r Jne 2011 and shw

that, cmpared with Jne

2011, athgh prdctin

increased by 2.9%, it e by

0.7% when cmpared with the

prir mnth (May).

As, srprisingy when ne

cnsiders what is happening

t d and e prices acrss

Erpe, Erstat shws that

the anna rate ination

actay drpped rm 2.7%

in Jne 2011 t 2.5% in Jy

2011!

ELECTRONICCOmpONENT SALESIN Q2: AN OvERvIEwGraphic T1 shws that, n a

qartery basis, tta biings

were 12.6% p n the sameqarter ast year bt 5% dwn

n Q1, which is histricay

aways the strngest qarter.

What is greater cncern is

that book:bill which has been

psitive r fat since Q3 2009,

has drpped t 0.95:1.00 in

Q2 2011.

Within this tta semis drpped

t 0.93:1.00, Passives drpped

t 0.97:1.00 and it was ny

emech cmpnents that

bcked the trend by remaining

psitive at 1.02:1.00.

Book:bill declinemust be viewed asa sign o dicult

times ahead

Q2 was stilla growth quarter

. ,

Distribution semiconductor bookings, billings & book:bill ratio for Germany, France, Italy, UK,

Sweden, Norway, Denmark & Finland

1.1

2

1.0

8

0.9

8

0.9

50.9

7

0.8

9 0.9

5

1.1

3

1.3

1

1.1

9

1.1

7

0.9

3

0

200

400

600

800

1000

1200

1400

Q3 Q4 Q1-09 Q2 Q3 Q4 Q1-10 Q2 Q3 Q4 Q 1-11 Q2-11

k

0.40

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

1.40

Billing

Booking

B2B

Q2 2011 SEmICONDUCTORS BOOKING, BILLING & BOOK-BILL RATIO Graphic S1EURO AREA & EU27 pRODUCTION - Total industry excluding construction

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www.idlctronics.comSourc: eurostt

ratio

Total distribution electronic components booking, billing and Book:bill ratio for Germany, France,

Italy, UK, Sweden, Norway, Denm ark & Finland

0.9

6

0.9

8

0.9

1

0.9

6

1.0

9

1.

24

1.1

6

1.1

5

1.1

1

1.0

8

1.0

0

0.9

5

0

500

1000

1500

2000

Q 3 Q4 Q 1-09 Q2 Q 3 Q 4 Q1-10 Q2 Q3 Q 4 Q1-11 Q2-11

k

0.40

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

Billing

Booking

B2B

|

2nd Qtr. 2011 Total Compo nents YTD Bookings Trend

Cumulative orders for Electronic co mponents via distribution by country for current year to date

compared with same period prior year

8.3

%

-4.1

%

10.2%

-3.2

%-1.9

%

16.5

%

0.8

%

-8.6

%

5.4

%

-7.6

%

-13.4

%

7.2

%

-15%

-10%

-5%

0%

5%

10%

15%

20%

Avg F rance U K & Eire Italy No rd ic German y

Percent

Q1

Q2

Graphic T-5

Q2 2011 TOTAL COmpONENTS BOOKING, BILLING & BOOK-BILL RATIOGraphic T1Q2 2011 TOTAL COmpONENTS YTD BOOKINGS TREND Graphic T5

QUARTERLY SALES BYpRODUCT FAmILYEach qarter we k at bth

bking and biing trends by

bth prdct and by market.

Firsty prdct.

Breaking the prdct tta int

the main eements, initiay the

argest: seiconductors.

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2nd Qtr 2011 Passives booking, billing & book:bill ratioPassive componentsBookings, billings & book:bill ratio for Germany, France, Italy, UK, Sweden,

Norway, Denmark & Finland

1.

08

1.0

6

1.0

1

0.9

7

1.

13

1.

11

1.

14

1.

01

0.

96

0.9

20.9

8

0.9

4

0

50

100

150

200

250

Q3 Q4 Q1-09 Q2 Q3 Q4 Q1-10 Q2 Q3 Q4 Q1-11 Q2-11

k

0.40

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

1.40

Billing

Booking

B2B

raphic P-1

Q2 2011 pASSIvE BOOKING, BILLING & BOOK-BILL RATIO Graphic P1



,

Emech bookings, billings & Book:bill ratio for Germany, France, Italy, UK, Sweden, Norway,

Denmark & Finland

1.

09

1.

07

1.

09

1.

02

1.

06

1.

10

1.

11

1.

03

1.

01

0.

97

1.

01

1.

02

1.

01

0

50

100

150

200

250

300

350

400

Q3 Q4 Q1-09 Q2 Q3 Q4 Q1-10 Q2 Q3 Q4 Q1-11 Q2-11

k

0.40

0.50

0.60

0.70

0.80

0.90

1.00

1.10

1.20

1.30

1.40

Billing

Booking

B2B

2nd Qtr. 2011 Emech Booking Trend

Graphic E-2

Distribution sales of Electronic Componen ts by Country comparing current qtr with prior quarter (

Q/Q1) and same quarter prior year ( Q/Q-4)

22.6

%

26.0%

20.2

%

17.6

%

26.4%

32.2

%

19.9

%

14.7

%

14.9

%

26.4%

11.3

%

20.4

%

0%

5%

10%

15%

20%

25%

30%

35%

Avg France UK & E ire It aly Nordic Germany

Percentchange

Q/Q-1

Q/Q-4

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Graphic S1 shws that,

ater six qarters psitive

bk:bi ratis, Semis in Q1

dipped t 0.96:1.00 and Q2

t 0.93:1.00. This mst be

viewed as a sign dicttimes ahead, particary in Q3.

ony Gerany is sti shwing

a cmative ytd grwth in

bkings with a 5% grwth r

2011 year t date cmpared

with ast year.

passie Coonents

Graphic P1 cvering Passives,

r the rst time since Q2

2009, shwed a negative

bk: bi rati 0.97:1.00

with Germany again shwingthe ny year t date grwth

bkings ver ast year with

ps 7.8%.

Electroecanical

coonents

Emech & ther cmpnents

shwed a grwth in bkings

6.8% cmpared with ast

year. Hwever, the % grwth

has decined r the ast veqarters drpping rm 33%

grwth in Q2 10 t 25% in

Q3, 16% in Q4 and 15% in

Q1 2011. It is, hwever, sti a

grwth!!

QUARTERLY SALESAND ORDERS BYGEOGRAphIC REGION

The Graphic T3 shws what

the biings pictre was in Q1

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|

2nd Qtr. 2011 Total Components Billing Trend

Distribution sales of E lectronic Components by Country comparing current qtr with prior quarter (

Q/Q1) and same q uarter prior year ( Q/Q-4)

-4.5

%

12.9

%

7.9

%8.5

%

5.2

%

18.6

%

-5.0

%

-5.2

% -3.5

%

-5.2

%

-9.0

%

8.5

%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

Avg Fran ce UK & Eire Italy Nordic G erman y

Percentchange

Q/Q-1

Q/Q-4

rap c -

|

, : , ,

, , , ,

.

Dist ribut ion orders for E lect ronic components by country comparing Q4 20 10 wi th prior quarter

(Q/Q1)and same qu arter prior year (Q/QY-1)

10.5

%

10.8

%

14.1

% 16.6

%

8.1

%

-2.3

%

10.2

%

5.0

%

-11.8

%

-3.2

%

-2.5

%

16.0

%

-15%

-10%

-5%

0%

5%

10 %

15 %

20 %

A vg France U K & E ire Italy No r dic G erm an y

Percentchange

Q/Q-1

Q/QY-1

Q1 2011 TOTAL COmpONENTS BOOKING TREND Graphic T2

:

Distribution o rders for Electronic compon ents by country compa ring Q4 2010 with prior quarter

(Q/Q1)and same qu arter prior year (Q/QY-1)

-9.2

%

-5.4

%

-6.2

%

-12.0

%

-6.5

%

-13.0

%

0.8

%

-6.9

% -7.0

%

-12.0

%

-23.0

%

-1.7

%

-25%

-20%

-15%

-10%

-5%

0%

5%

A vg France U K & Eire Italy No rdic G erm any

Percentchange Q/Q-1

Q/QY-1

Grap

Q2 2011 E-mECh BOOKING, BILLING & BOOK-BILL RATIO Graphic E1 Q2 2011 TOTAL COmpONENTS BOOKING TREND Graphic T2

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Q1 2011 TOTAL COmpONENTS BILLING TREND Graphic T3 Q2 2011 TOTAL COmpONENTS BILLING TREND Graphic T3

Bookings ormost o Europehave altered when

compared withlast year

trends cmparing crrent

qarter with the ast qarter

(Q/Q-1

) and the same qarter

ast year ( Q/QY-1

).

The shape this graphic,

with the crrent qarter msty

bew the ine indicates the

wrsening bking trends in

each cntry.

and the Graphic T3 bew

shws it in Q2. The change in

trend can ceary be seen with

the cmparisns with the same

qarter prir year shwing a

wrsening trend.

The Graphic T2 (the shws the

pictre in Q1 and the shwing

Q2 bew it) cver bkings



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by Rajoo Goel

Elcina

www.elcina.com

In India, the deence andaerspace sectrs are grwingat an nprecedented rate and

emerging as key participants in

the Asia Pacic regin. united

States and Erpean aerspacecmpanies are nw recgnizing

India as a critica market as we

as a ptentia manactring

partner. India is becming ne

the argest miitary spenders in

the wrd and catching wrdwide

attentin, with the third-argest

deense prcrement bdget in

Asia.

The key drivers Indianaerspace and deence indstry

are ig doestic deand,

oset olicy, cost adantages,

talent base and everaging

IT coetitieness. There

are chaenges t, sch as

inrastrctre, cstms cearances,

cmpex tax aws, certicatins,

qaity assrance, setting p

measres ike sppy chain

management, secrity and varis

egisatins etc. (Srce: Deitte.

cm).

Tday the Strategic Electronics

sectr presents an pprtnity

which the Indian indstry canntverk. The prdctin

strategic eectrnics in India has

been grwing steadiy since 2007-

08 rm Rs 5700 Crores t Rs

6840 Crores in 2008-09 and is

estimated at ver Rs 7500Crores

dring 2009-10. Sme indstry

estimates pt this gre even

higher at abt Rs 9000 Crres !

This grwth is eed by the

expanding bdgetary acatin

r deence sectr which grew

by 12% rm Rs.147,344 Crres

in 2010-11 t Rs.164,415

in 2011-12. o this, Capita

expenditre, which msty caters

r mdernisatin reqirements,

accnts r Rs.69,199 crres.

Deloitte-CII reprt says that

Indias crrent deence expenditre

wi rise t an estimated $42 billion

by 2015. The capita expenditre

n new weapns patrms wirise rm the crrent $13.04 biin

t $19.2 biin in 2015. The tta

deence bdget accnts r

abt 13.29% the tta Centra

Gvernment expenditre.

As per the prjected estimates,

India is ikey t spend neary uSD

100 biin n miitary prcrement

dring the crrent ve year pan

(2007-12) and uSD 120 biin in

the next pan perid (2012-17),

the atter cinciding with the ast

phase Indias ambitis miitary

mdernizatin pan.This wrks

t t a massive uS$ 22 biin

per annm (Rs 99,000 crres per

annm) ver the 10 year perid !

By simpistic bt rbst gic, at

10 jbs r every Rs 1 Crre, sch

reqirements have the ptentia

t create amst 1 miin jbs

annay.

As per reprts rm Stockol

International peace Researc

Institute (SIpRI), the mst

credibe mnitr the internatina

arms market, India cntines t

imprt rather than bid its deence

eqipment.

Frm 2005-2009, Indias anna

arms imprts dbed rm $1.04

bn in 2005; $1.25 bn in 2006;

$2.2 bn in 2007; $1.8 bn in 2008

and $2.1 biin in 2009. This is

an nrtnate sitatin as we

have nt been abe t tiize

the pprtnity prvided by the

deence sectr r r wn benet.

In cntrast, Chinas dependence

n arms imprts has been

decreasing and its imprts

decined rm uS$ 3.5 Biin in

2005 t a mere 0.6 Biin in 2009.

India crrenty prcres

apprximatey 70 percent it

eqipment needs rm abrad, bt

the Gvernments aim is t reversethis baance and manactre 70

percent r mre its deence

eqipment needs in India. Abt

30% the reqirement is sppied

Naval acquisitionswill have greater

degree oindigenisation

by Indian cmpanies which

25% are cmpnents and sb-

assembies. I the target 70%

ca cntent is t be achieved by

2015, the Indian indstry needs t

dbe in size, a hge chaenge,

bt as a hge pprtnity.

NEw pOLICYAND pROCEDURESThe crrent Deence

procureent policy o 2008

(Dpp-2008) thgh ceary ays

dwn the a Make prcedre,

which aws the MD t acate

and nd prjects thrgh Indian

indstry, has been nsccess

becase eqipment reqirements

have never been identied in

advance, t give Indian indstry

the ead-time t devep them.

A transparent and ecient

prcedre r enabing Indian

cmpanies t register r this

picy wd g a ng way in its

sccess impementatin.

The new Deence Prcrement

Prcedre 2011 r Capita

Eqipment has cme inteect rm Janary 2011 and

incrprates rther renements in

the prcrement prcess aimed

at expediting and simpiying

India is likely tospend USD 100 billion

on military procurement(rom 2007 to 2012)

Opportunies and strategies for defence

manufacturing and strategic electronics



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the prchase mechanism.

The scpe the set picy

gideines has been expanded t

incde civi aerspace, internasecrity and training within the

ambit eigibe prdcts and

services r discharging set

bigatins. With 40 per cent

the acatin reserved r capita

acqisitin, this ers an immense

grwth pprtnity r dmestic

eectrnics manactrers serving

deence.

There is a reaisatin that the

acqisitin mde biding

weapnry in India, thrgh

Transer o Tecnology

(ToT), has aied t generate

indigenizatin and has kept s

dependent n reign cmpanies.

once we invest in R&D and

design r wn eqipment, this

dependence wi be vercme.

This shd as save s precis

resrces and get mre r r

mney.

Fr the rst time in India, a

Deence production policy has

been annnced and the same is

eective rm 1st Janary, 2011.

The bjectives the Picy are t

achieve sbstantive sel reliance

in te design, deeloent

and roduction o equient/

eaon systes/ lators

required or deence in as eary a

time rame as pssibe. The picy

as creates cnditins cndcive

r the private indstry t take an

active re in this endeavr and

t enhance ptentia SMEs in

indigenizatin.

This picy is very encraging r

dmestic indstry as it intends t

redce dependence n reign

weapns. The MD Secretary r

Deence Prdctin, R K Sing,

has td media that the cntrys

rst-ever Deence Prdctin

Picy mandates that weapnry

and miitary systems wi be

identied severa years int thetre, t aw Indian cmpanies

the time needed t devep and

manactre them. The identied

systems wi be acated t

specic Indian deence cmpanies

as devepment prjects. The MD

wi ay dwn cear time targets and

prvide 80 per cent the cst

that wi be incrred.

This picy when impemented

cd make a signicant impact n

encraging ca manactringr deence sectr.

It is as recmmended that

India shd graday increase

the ca cntent reqirement

rm 30% t 40% and pssiby

t 50% in the next ew years.

There is as a need r a cear

picy n Inteecta Prperty

Rights r deence eqipment and

techngies, i.e. hw they wd

be transerred t the Indian entity,

the time perid reqired, ryaties

payabe, etc. Ideay IPRs shd

vest with the Indian cmpany.

mAJOR pURChASESON ThE ANvIL

There is an pprtnity r Indias

dmestic deence manactring

sectr t benet rm increasing

deence reqirements t buy

local as we as taxatin

arrangements that advantageca rms. It is estimated that r

deence pbic sectr ndertakings

(DPSus), tax advantages can be

as high as 50 er cent. Simiar

pprtnities exist r gba rms

in prviding specia prdcts

and techngies t Indian

manactrers, which they reqire

r deveping advanced deence

systems.

Crrenty there are arge deence

eqipment prcrement and

mdernizatin pans nder

impementatin. These incde

the Armys $8-biin artiery

mdernisatin prgramme (caed

the Fied Artiery Ratinaisatin

Pan, r FARP) ver the next tw

decades at a cst $4.7 Biin,

r kinds gns: air-mbie

traight hwitzers r mntain

divisins, twed and wheeed155mm gns, and mre.

There are as pans r acqisitin

and pgrades tanks, uAVs

The acquisitionmodel o building

weaponry in India,through Transer

o Technology, hasailed to generateindigenization

Stop preSS!

The IDEA Newsetter is ging

t accept a singe spnsr reach isse starting 2012!

Fr the ast 20 years the IDEANews has been spprted bythe Trade Assciatins acrssthe Wrd bt increasing cstshave ed s t ering a singespnsrship r each risses.

The spnsr wi have their namen every page as a spnsrtgether with their cmpany g.

They wi as have a qarterpage acated r advertising.

In 2012 there wi ny be nespnsr per isse.Jst t remind y, the IDEANews is circated t ver4000 named individas in ver3000 eectrnics cmpanies in10 majr cntries acrss theWrd.

Spnsrship csts r 2012 are:

1 Isse: 1200 (1050 r $1700)2 isses: 1100 (970 r $1600)

per isse4 isses: 1000 (880 r $1400)

per isse

Fr mre inrmatin [email protected]

(unmanned Aeria Vehices) and

300 heicpters r Army Aviatin.

Nava acqisitins are ikey t have

greater degree indigenisatin

than the ther services with reign

shipbiders having ptentia t

mdernize Indian shipyards t

enabe them t prdce arge,

advanced batteships. By 2022,

the Indian Navy pans t have

a 160-ps ship Navy, incding

three aircrat carriers, 60 majr

cmbatants (incding sbmarines)and abt 400 aircrat dierent

types.

Indias Cast Gard t is highy

shrt its reqirements and pans



News

I E I L

ELE I

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VI

t dbe its eqipment in the

next ew years. Its crrent feet

76 ships and 45 aircrat is ikey

t be ramped p in ve years t217 ships and 74 aircrat. Sme

70 these new ships wd be

arge vesses. Crrent deas in

the pipeine incde 7 Scrpene

Sbmarines (uS$ 3.5 Biin), 12

Steath Frigates (uS$ 7.6 Biin)

and 16 Mti Re Heicpters (uS$

1.0 Biin).

India is strgging and needs t

indigenise aerspace prdctin

which has been histricay

dependent pn Rssia and the

IAF is king t diversiy its vendr

base r cmbat and transprt

aircrat. (Srce: Bsiness

Standard)

CIvIL & DEFENCEAvIATIONThe deense set picy has been

nder impementatin since 2006

and a rma civi set picy is

as expected t w shrty.The tta spending in the next 5

years is expected t be between

uSD25 biin (assming nirm

demand) r cmmercia aircrats

and USD100 billion as deense

expenditre. ot the deense

expenditre, apprximatey 15-20

percent (uSD15-20 biin) is

expected t be spent n miitary

aircrat.Assuing an oset o

30 ercent or te ciil sector

too, te total oset oortunity

or te aerosace sector is

alued to be at least USD10-15

billion.As Indian manactring

capabiities matre ver the years,

it is expected t captre a arge

share this pprtnity.

The Indian aerspace indstry

is ne the astest-grwing

aerspace markets in the wrd

with airines, crprates and HNIspacing rders r an increased

nmber aircrat. The grwth

this indstry has attracted gba

aerspace majrs t India.

A segments within aerspace

are shwing tremends grwth,

incding civi aviatin, miitary

aviatin and Space research:

CIvIL AvIATION - In 2007

and 2008, India assmed the

ninth psitin in the wrds civi

aviatin market, an increase rm

tweth pace in 2006. Indias air

passenger trave has been grwing

at amst 25% a year. Accrding t

Gvernment estimates, grwth in

this sectr wi tpace the gba

average nti 2025.

mILITARY AvIATION -

Secndary research indicates that

India wi spend abt uSD35

biin n miitary aviatin ver the

next 20 years becase mst its

existing feet needs t be repaced.

Deas in the pipeine incde 197

light utiity Heicpters vaed

at uS$ 3 Biin and 127 Mti

Missin Re Cmbat Aircrats

(MMRCA) vaed at uS$ 10 Biin.

In additin there are ambitis

pans t add Transprt Aircrat and

Heavy lit Heicpters which are

crrenty in the news

SpACE - India is ne the

six cntries in the wrd that

ndertakes Space anches.

The Indian Sace Researc

Organization (ISRO) nderthe Deartent o Sace,

Goernent o India,

impements the Indian space

prgramme invving the

devepment and peratin

sateites, anch vehices and

grnd systems, r carrying

t research and appicatins

reated t cmmnicatins,

remte sensing, metergy and

space sciences. Indias 200809

bdget acated a 16 percent

increase in science spending rm

the previs year. The 200809

bdget as incdes an increase in

nds r manned space missins.

The tta science bdget is ver

uSD6 biin, cmpared with the

previs years bdget uSD5biin.

The ministry o Ciil Aiation

had annnced that the Indian

aerspace indstry needs

inestent o beteen USD200

to 300 billion oer 2009-2034.

Accrding t a stdy byAirbus

n the gba market tk, India

wi be the astest grwing cntry

r air trave r the next 10 years

with dmestic trac grwing by an

average 12.2 per cent per year.

Trac grwth wi as be amngst

the wrds highest, averaging 7.3

per cent ver the next 20 years

cmpared t 4.7 per cent wrdaverage.The reprt states that

between 2009 and 2028, carriers

in India wi reqire 1,032 aircrat

vaed at $138 billion t serve the

We must investin R&D and design our

own equipment

demand r passenger air trave

and reight and t repace ageing

feets with new mre e-ecient

aircrat.

on simiar ines as Airbs, Being

expects a demand between 900

t 1,000 cmmercia aircrat wrth

uSD100 biin apprximatey

in the next 20 years. This as

sggests that a signicant

prtin bsiness pprtnity

cd accre t India, de t the

assciated sets.

There is as a strng eeing

amng Indian private cmpanies

that deence picies are in

avr DPSus, which have

been the main beneciaries s

ar. It is imprtant that with the

new cs n R&D rather than

Transer Techngy, bth

DPSus as we as private payers

get eqa pprtnity and can

wrk in cperatin rather than

in cnrntatin. This is imprtantbecase the strengths the

riate sector can cmpement

thse DPSus and add great

vae r the cntry.

Simiary, anther area which needs

attentin is the need t address

the capabiity and the capacity t

meet certifcation and quality

assurance requireents

existing abratries. The

prcedre r btaining the

reqisite apprvas is nt ny

cmbersme bt the ack

scient capacity rests in ng

ead times. It is we knwn that

there is n abratry r EmC/

EmI Testing in Nrth India and

thse DPSus and SAmEER in

Chennai are heaviy verbrdened.

This cases deays and avidabe

ss t the indstry.

overa, the pprtnities r

private participatin in deence

and civi aviatin prcrements are

immense.



News

I E I L

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VII

S whats the tre rm

here, since the npredictabe

happened a ew time the ast 2

years? As ead time decrease

r stabiize, as the indstry

atermath the Japanese

crises is better nderstd,

sme g back the previs

behavir, cmprmising secrity

r cst saving ging back t

the previs gic and waking

inevitaby tward the next, sme

wd say, indstry cyce, Id say

inevitabe disaster.

De risking Suly Cain

sould be te N1 abition

o all coanies, it reqires

cntinity in strategy and

partnership. It needs t incde

a actrs rm cmpnent

manactrers t distribtrs

and t end cstmers.

It pts extended S&oP right in

the center every cnversatin

and when it incdes inventry

hding, its nt an accident r

a cmpensatin r inecient

prcesses, its a rward

thinking cnscis investment

t spprt better fexibiity and

respnsiveness and vera

imprve cstmer experience.

Hw distribtrs wi psitin

themseves as an stinenaber and credibe partner

t address risk management

chaenges wi have a key

impact n their tre.

accnt nt ny Envirnment

and cst aspect bt as

cstmer service.

Ang the way this

extrardinary market recvery,

natra disaster stressed rtherstretched sppy chains sending

sme cear signas and wake p

cas. The Iceandic Vcan with

the nprnnceabe name nt

ny prdced pretty pictres it

pt n hd r ver a week air

trac n mst Erpe.

Many cmpanies discvered

the ver dependency n

expensive ast air transprt and

the itte t n aternative they

had with sppiers ten thsand

mies away.

The Japanese tsnami, beynd

the hman tragedy, highighted

the dependence r indstry

ver a sma nmber actrswhere the secnd and third

tier sppiers were taking vita

imprtance in the sppy chain

sstainabiity.

tsrcing the ht ptates

in a VMI (Vendr Managed

Inventry) agreement.

This time a series events

changed the script that was

written in advance. First the hightech indstry recvery came

sner than expected deeated

a prgnses biding n a W r a

sqare rt shape.

SUppLY ChAINBECOmES ThE FOCUSOF ATTENTIONGrwth cntined r 8

cnsective qarters draining

dwn manactring capacity,

stretching ead time, chaenging

cstmer service, making

Sppy Chain the cs a

attentin.

oEM CEos were spn n the

gri with their key cstmers

r ng and npredictabe ead

time, they had t take a deep

dive in their S&oP prcess,

raise their nderstanding risk

mitigatin and pt the Sppy

Chain netwrk design n thewrk bench.

Sstainabiity has becme

a strategic piar taking int

over the past 2 years rindstry suly cainhad t ace mre extrardinary

events than ver the past 30years.

We had been sed t a ew

years verprdctin, the s

caed byers market, wed

by an eqivaent perid

sppy cnstraint the seers

market.

Fcs was mving rm ppv

(prchase price variance) t

cmpnent acatin. In the

script between the varis

actrs, byers and seers payed

the re the circmstance,

maximizing the pprtnity with

the certitde that time wi cme

when the tide wi trn. Sppy

Chain bjective was mre

tsrcing cst than biding

resiience and sstainabiity.

When the ecnmy and market

crashed in 2008, oEM and EMS

prviders went n the cycica

cst crshing missin where

PPV, w cst abr re.

Sppy chain missin wast create the cnditins

obility, stretching transprt

time and cst whie decreasing

inventry, r mre apprpriatey,

by Pascal Fernandez

Vice president SPDEI

and VP Avnet Velocity

www.spdei.fr

Many companiesdiscovered theirover dependency

on expensive

air transport

Over the past2 years our industry

supply chain had toace more extraordi-

nary events than overthe past 30 years

Sustainabilityhas become

a strategic pillar

Risk mitigation:what did the electronic

industry learn, what role for Distribution?



News

I E I L

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II

eID NewS

TTI has annnced theappintment Jaie Furnesst the psitin generaManager r uK, Ireand andSth Arica.

FCI, a sppier cnnectrsand intercnnect systems,has entered int an agreementwith Zaai Tecnologies,an eectrnic saes cmpany eectrmechanica cmpnentsin Israe.

Arro Electronics reprtedfrst qarter 2011 net incme 136.5 miin dars n saes 5.22 biin dars. Gbacmpnents saes increased 21% year ver year.

Future Electronics and ADDSeiconductor have extendedtheir agreement r distribtin

ADDs pwerine cmmnicatinSCs t gba ranchise.

mouser Electronics andLuinus Deices annnceda gba distribtin agreementenabing Mser t bringlminslEDs qicky t ightingdesign engineers and byersarnd the wrd.

Anet Abacus is t spprtits sister cmpanies EBvElektronik, Silica,Anetmeec and Anet Ebeddedat the recenty-annncedDesign Strategies for ARm

Systes seminar prgramwhich wi pay in 16 cities acrssErpe in may and in jne.

Digi-Key annnced theavaiabiity eectrniccmpnents rm parallaxSeiconductor.

Gennu has added LeadingLigt Tecnologies (L2Tek)

as a design rep and distribtr

r its cmpete ine anagand mixed signa ICs in the uK,ireand and Nrway.

DIStrIBUtIoN

Source: Electronics Industry Digest

FBDi Pictorial and

Mandatory Datacustomizedassistants to manage EU formalities

Aprdct may ny bedistribted and peratedin the Eu i it cmpies with the

prvisins a Eu directivesappicabe t the prdct.

The sheer mass what

is crrenty oer 30 EU

directies makes keeping

track a smewhat hard jb.

It is specicay in this ed

that the FBDi (Fachverband

der Baeemente Distribtin)

cmes int pay with new

assistants specicay designed

r se in the distribtinindstry - namey Pictriaand

Mandatry Data r managing

Erpean rmaities and

regatins.

pictorial prvides an verview

prdct grps and generay

appicabe rmaities, whie

mandatory Data reveas any

ther reqired dcmentatin.

Bth sets inrmatin have

been designed r se in

distribtin and imit themsevest the inrmatin that is

actay reqired. These are nt

static dcments; rather, the

FBDi keeps them cnstanty

p-t-date t refect the ever-

changing regatins. Becase

these assistants aim t prvide

assistance with respect t

internatina cperatin, they

are prvided in Engish.In rder t ensre that the

assistants prvide as secre

a ega basis as pssibe in

respect the regatins, pans

are nderway t as have

these dcments discssed

with the varis cmpetent

market watchdg athrities in

severa Erpean cntries.

The FBDi is crrenty wrkingnder the aspices Anet

t devep rther assistants

With the MandatoryData, it is importantto limit the data to

a minimum so that therequirements remainclear and realistic

Steps required for the assessment of the conformity of products in terms of environment and CE (general overview)

II.

Definitionof

producttype

I.Definitionof

actor'srole

III.C

E

concern

ment

IV.

Analysisof

RoHS

requirements

V.

Additional

substance

regulations

VI.REACh

product

information

requirements

VII.Evaluationof

waste

obligations

VIII.Requirements

regarding

identification/

documentation

Ib

Who#is#

manufacturer

Ic

Importer according EU 'REACh'

Id

Importer as per 'other substance

regulations and CE'

Ie

Importer as per

'wasteregulations'

Definition of product type

So8wareAuxiliary material / accessories /

toolsBattery / accumulator Component#(+Ba>ery)

Assembly group / assembly

(+ battery)

ElectricalDevice,EEE(+

ba>ery)

III.

Assessment of applicability of CE directives

IV.

Assessment of RoHS - analysis of

requirements

POPGdirecHve Ba>eryGdirecHveWastedirecHve

VI.

REACh product#informaHon

Restriction of substances as per

annex XVII

Information of SVHC 'list of

candidates'

VII.

Registration as per waste regulations in member states

WEEE (waste electrical and electronic equipment) Ba>eries & accumulators Packaging#materials

Requirements regarding

identification and

documentation

Distinct manufacturer code +

manufacturing data

Directive for wood

and wooden

products

CustomerGspecific#

product

Ia

Overview steps of

assessment

by Wolfgang Ziehfuss

Chairman of FBDI

www.fbdi.de



categorisation syste with

respect t e.g. REACH, RHS,

CE, ADR/IATA and ther

rdinances reevance tthe prdct type. In practice,

the assistants are sed as

ws: the ser cnsts

Pictria in rder t gain an

initia verview the reqired

prdct categrisatin and

the rmaities that appy as a

rest.

In rder t determine which

ther inrmatin and

dcmentatin is reqired,

the ser then has the mre

detaied Mandatry Data at his

dispsa. With the Mandatry

Data, it is as imprtant t

imit the data t a minimm s

that the reqirements remaincear and reaistic, reaisabe

r manactrers n ther

cntinents.

Shd sers need additina

assistance in the handing

the appicabe Eu rmaities,

the gideines as cntain

rther hep specicay

taired t the distribtin

indstry. In this way, FBDi is

prsing the ga imprving

the prvisin and fw

inrmatin ang the sppy

chain. When it cmes t the

appicabe Eu regatins,

these new measres enabe

a participants in the sppy

chain t seak te sae

language when determining

which data is necessary and

reqired t meet stattry

reqirements r each prdct -

irrespective the rm in which

it is transmitted.

This is enrms assistance

t sma and medim-sized

cmpanies in particar.

News

I E I L

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by Lena NordesSE - Swedish Electronics

Trade Association

www.svenskelektronik.se

Ater a history o two separate

organisations or the

distributors and the manuacturers,

there was a desire to meet on

common ground. Last year we

merged the two associations into

one. The Swedish Electronics

Trade Association now

organises a wider spectrum o

the value chain; constructors/

designers, consultants,

manuacturers, distributors o

components, test & measurement,

production equipment and

embedded technology - you name

it, weve got it.

When we look back ater this frst

year, we are happy to conclude

that we made the right move.What did we do, how did we do it

and what did we gain?

1) How: preparation -

democratic process

First o all we prepared well.

The project was discusses and

continuously confrmed by the

members in a process over two

years, one step at the time.

There was a common

understanding on what we wantedto achieve and how we wanted

to do it.

2) What - add new value on top

We made sure to keep the best

bits o the old organisations and

added on new value on top. The

good bits that we wanted to

keep, was the vertical Sections.

The members still want to meet

colleagues within the same

specifc line o business, so wehave six dierent sections with

separate meetings.

We have added on horizontal

working groups and task orces,

with special ocus on e.g. EU-

Directives and our new trade show

Scandinavian Electronics Event

- S.E.E.

We also have spiced it up with

more general meeting, seminars,

visits and studies at dierent sites

and companies. The view can be

broader when more perspectives

are included.

3) Why: ambitions and goals

The motives behind this

merger were several, but in

short: the more the merrier!

More business- fnding

undone business with known

and new partners in the value

chain, with the end consumer

in ocus.

More information- the more

who share the better. More impact- representing the

industry with a stronger voice.

The urge o more collaboration is

probably not specifc or Sweden

or or the electronic industry.

Its more o a general trend and

business terms how to keep the

competitive edge on a global

market.

Much is to be gained by embracing

the perspective o being businesspartners in the same boat rather

that on opposite sides o the

table.

FBDi is pursuingthe goal o improving

the provision and fowo inormation alongthe supply chain

in rder t prvide distribtin

and the entire sppy chain

the eectrnics indstry with a

cmpete mdar package.

pICTORIAL,ILLUSTRATED LISTAND pRODUCTCATEGORISATION

The Pictria cassies prdcts

accrding t their type int

severa verarching categries:

Cmpnent, Assemby/Mde,

EEE (eectrica and eectrnic

eqipment), Stware,

Axiiary, Ts (nn-eectrica),

Accessry and Battery/Accmatr.

It is strctred as ws:

prdcts are rst cected in

main grps (prdct types),

e.g. Active Cmpnents,

Passive Cmpnents,

ITC, lighting, Dispay,

opteectrnics and a nmber

thers. Each prdct grp

has istratins typica

prdct exampes t prvide a

cearer perspective.

These prdcts are then

categrised int prdct types

n the basis denitins

decared in reevant Erpean

egisatin.

This reveas the abste

reqired minimm

inrmatin and dcmentatin

reqired r the prdct

cncerned (e.g. with respect

t REACH, RHS, CE, WEEE).

Pictria therere prvides

n mre inrmatin than

necessary (what is needed and

reqired r which prdct?)

in a cear ist which incdes

an nambigs prdct type

categrisatin.

mANDATORY DATAMandatry Data expands pn

the Pictria, creating a ink t

the reqired inrmatin andqery criteria with respect

t the reevant regatins.

It cntains a ist necessary

inrmatin r each roduct

The more the merrier in electronics value chain



News

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A rganisatins se awide range metrics tassist their management and

investrs t benchmark their

perrmance within their market

and s gide decisin making.

let me start by dening sme

the mst cmmn metricterms sed and the vae

their appicatin.

BOOKINGS

Bkings is the vae

new custoer sales orders

entered by an rganisatin in

a dened perid, mins any

canceatins r changes. We

managed rganisatins wi

have a dened picy n rder

entry.

Many enter the entire rder

vae bt sme ny enter

the vae that they beieve t

be rm (the vae that their

cstmer is cmmitted t takeand is nikey t cance). This

is ten expressed as 3 r 6

mnths rder cver rather

than the vae the rder.

The remaining bkings vae

is added as a prprtin in

each tre mnth nti it iscnsmed.

BILLINGS

Biings is dened as net

sales invoiced less credits

- the vae gds sd t

cstmers, mins any credits

that may have been de within

the perid.

oten shwn in reprts as the

B2B, the Bk t Bi Rati

is a rather crde bt eective

gide t bth cstmer

demand and the abiity

sppying rganisatins

t meet it. Its very easy tcacate: Simpy divide the

Bkings gre by Biings

gre. i.e. Bkings = 100

Biings = 96 gives a B2B

1.04:1.

BACKLOG

The nmber between nity

and any ther vale is reerred

t as the Backlg, which is

said t be grwing i the B2B

is psitive r declining when it

is negative.

INTERpRETING

ThE DATA...

In a utpian wrld the B2B

wld always be very slightly

psitive - between 1.03:1

and 1.05:1 - indicating that

the vale new rders in

the perid is greater than the

crrent sales revenes and

implying strng demand and

a grwing market where the

vale tre sales revenes

is assred.

A negative B2B - a gre at

r belw nity i.e. 0.96:1 is

indicative a weakening

demand and a cntracting

market where tre sales

revenes cld be ncertain.In the real wrld hwever the

B2B rati tends t fctate

with the shrt term vagaries

spply and demand bt the

Despite itscrudity, the B2B ratio

is a surprisinglyaccurate guide

by Adam Fletcher

Chairman of IDEA and ECSN

www.ecsn-uk.org

Industry Metrics, the Book to Bill Ratio

Why is the electronic industry interested in this?

In a Utopianworld the B2B would

always be veryslightly positive



metric des prvide sme very

valable data and pltted ver

time, prvides a signicant

insight int the market.

REAL wORLD

ExAmpLES AND

ANALYSIS...

The lng term trend the

adec members Book to

Bill Ratio graph shws that

whilst there are variatins

between the prdct grps

n a mnth-n-mnth

basis, all prdct grps are

refecting a similar trend, with

the Cmpnents Assemblies

grp shwing the largest

variatin.

The graph shws a steady

imprvement in the B2B rmApril 2009 with an average

B2B 1.11:1 r the secnd

hal the year. This was

maintained r the rst hal

2010 sggesting that rther

grwth cld be expected.

Hwever in the third qarter

2010 the ratis declined

slightly llwed by a rther

decline in the rth qarter

bt verall remained jst abve

nity.

The se a secnd rder

plynmial trend line (Ply.)

t smth the data, clearly

shws that adecs verall B2B

peaked in March 2010.

The rati r semicndctrs

(Semi Ind) generally cnsidered

t be a lead market indicatr

drpped t 0.99:1 in octber

10, t 0.96:1 in December

10, 1.05:1 in Janary 11,declining t 0.98:1 in Febrary

11 and 0.95:1 in March 11,

which sggests a decline in

cstmer demand int the

News

I E I L

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XI

A negative B2Bis indicative o a

weakening demand

secnd qarter 2011, an

nwelcme pattern that that

is likely t be mirrred by the

ther adec prdct grps.

FINAL ThOUGhTS...

Despite its crdity, the B2B

rati is a srprisingly accrate

gide t the balance spply

and demand bt it is nly

an average. The really sel

part is the ability it prvides t

cmpare the way a bsiness

sectr r rganisatin isdeviating rm the average.

Its great news and happy days

when yre tperrming

the average bt i yre

nderperrming and thereby

erding Backlg it shld be

an rgent call t actin

Note:

Additinal inrmatin abt

The Electrnic CmpnentsSpply Netwrk and adec

may be nd at the llwing

website: www.ecsn-uk.org

with reglar indstry pdates

available t all n the Breaking

News pages.



News

I E I L

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Through the frstsix months o 2011,

world connector saleswere $23,403 million,

up +10.3% over thefrst hal o 2010

argest cnnectr cmpanies in

the rst ha 2011.

Note:TE is rganic grwth

witht ADC acqisitin r the

eect crrency fxatins.

The Graph 1 dispays saes

perrmance since 1Q08 r the

cnnectr indstry and the three

argest cnnectr cmpanies.

Y wi nte the indstry has

achieved grwth r seven

cnsective qarters beginning

in 4Q09. Hwever, the indstry

grwth rate has decined in

the ast ve qarters. TE and

molex has as experienced ve

cnsective qarters weryear ver year increases in

saes grwth with 2Q11 p

ny singe digits

(TE = 5.0%; Mex = 7.8%).

Aphenol as has

experienced a decining saes

grwth rate in the past three

qarters, bt sti achieved

dbe digit grwth in 2Q11

(15.0%).

Wrd cnnectr saes were

$12,051 miin in 2Q11, p

10.0% ver 1Q10. Thrgh the

rst six mnths 2011, wrd

cnnectr saes were $23,403

miin, p +10.3% ver the rst

ha 2010.

The Table 1 shws cnnectr

saes by qarter.

Grwth +10.3% in the rst

ha is exceent perrmance,

especiay cnsidering theindstry jst nished its best

year ever, grwing +28.4% in

2010. Hwever, rders in the

rst ha were p ny +4.3%,

meaning we are erding rder

backg.

BIG ThREEpERFORmANCEThe Table 2 shws saes

perrmance r the three

SECOND hALFOUTLOOKA three cmpanies have

wered expectatins in caendar

3Q11. The Table 3 prvides

the estimate TE, Mex and

Amphen:

I wrd cnnectr saes were

fat in the secnd ha, n a

year ver year cmparisn, we

wd end 2Q11 with year

A decade of Upheaval

indstry grwth +4.9%. I we

achieved a mdest +5.0% year

ver year grwth in the secnd

ha, the indstry wd achieve

year grwth +7.5%.

The Bishp year recast is

r grwth in 2011 +8.5%.

Cnsidering rders are p

ny +4.3% in the rst ha

2011, swing u.S. GPD,

debt prbems in Greece and

ther Erpean cntries, the

prbems in Japan, and the

cing China, r recast

is prbaby ptimistic.

Assming n radica change in

wrd ecnmies, we beieve it is

mre reasnabe t pan n

year 2011 grwth in the +5.0%

to +7.0% range.

The third qarter 2011 wi

mst ikey be fat t sightydwn, bt i we have a strng

4Q11, saes rests r the

year cd be better than grwth

=5.0% t +7.0%.

by Ron Bishop

Bishop & Associates

www.bishopinc.com

Orders in thefrst hal were up

only +4.3%, meaningwe are eroding order

backlog

Our orecastor 2011 o +8.5%is probably a littletoo optimistic

CONNECTORS - BIG 3 FIRST hALF SALES (in % change year over year) Table 2

wORLD CONNECTOR SALES (in million dollars) Table 1

Quarter 2010 2011 % Change

1 Q $10,264 $11,352 10.6%

2Q $10,955 $12,051 10.0%

First Half $21,219 $23,403 10.3%

3Q $11,475

4Q $11,456

Second Half $22,931

Total $44,150

Company 1Q11 2Q11 First Half

TE 7.0% 5.0% 6.0%

Molex 15.6% 7.8% 11.5%Amphenol 22.0% 15.0% 18.3%

Industry 10.6% 10.0% 10.3%

CONNECTORS - Quarterly Sales performance Graphic 1

Sourc: Bishop & ass.

CONNECTORS - BIG 3 QUARTER OUTLOOK (in % change year over year) Table 3

Company Low End High End

TE 3.0% 6.0%

Molex -2.0% 2.5%

Amphenol 5.4% 7.0%

CONNECTORS - Quarterly Sales performance Graphic 1



News

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manactrers standards r

packaging, handing and strage.

The benet r ed saes

representatives is the website

prvides a cnvenient catin

t nd avaiabe inventry r

a cstmer, particary when

caing n a cstmer wh is

ready t make a prchase.

The cst perating andmarketing the website wi

initiay be spprted thrgh a

cmbinatin participant ees

and spnsrships. Advertising

may be an ptin dwn the

rad, bt it wi nt aect the

search rests. Spnsrs wi be

eatred n the hme page and

n website prmtina materia,

bt spnsrship wi nt ater the

randmness the search rests.

I wd ike t cmmend Glenn

Sit, Msers President, r

chairing the assciatins task

rce that deveped the website.

Genns eadership and spprt

was instrmenta in mving

this prject rm cnceptin t

peratin in the span jst a ew

mnths. My thanks t the ther

members the task rce.

I y have qestins r are a

distribtr member interested in

participating, pease cntact me.

I encrage y t check t this

service at www.eciaathrized.

cm

I as encrage a manactrer

members t pt a ink n yr

website t this terric member

service.

The website prvides a nmber

benets r ECIA members.

Fr a members, it rthers

the missin the assciatin

t prmte and imprve the

bsiness envirnment r the

athrized sae eectrnic

cmpnents. It is a key

cmpnent in the indstryserts t cmbat cntereit

parts by prviding cstmers

with a pace t nd athrized

prdct.

The benets r distribtr

members are:

Through July 30, it is free

t participate dring 2011.

Beginning Jy 1, the anna

cst participatin is $2,500; Search results are listed

randmy, s search rests are

nt infenced by ads r site

spnsrship;

The association subsidies part

the cst n-barding

the data;

All selling is done through the

distribtrs website. The site

des nt cmpete with its

participants by ering its wn

inventry;

The cost of participating is

signicanty wer than ther

sites since the service is

prvided as a member service

and nt as a prt center.

The benets r manactrer

members are:

The website provides a

cnvenient ne-stp catin t

direct byers t nd avaiabeinventry rm the cmpanys

athrized distribtrs;

It ensures that customers

can nd prdct that meets the

The rst majr new member

benet rm the recent rmatin

the Electronic Coonents

Industry Association (ECIA)

is the creatin an inventry

search website. Whie there

are severa sch websites n

the Internet, this is the rst

website that is indstry-wnedand managed. That means that

participant data is nt sbject

t the ncertainties abt the

website wners bsiness

mdes, directin, data integrity

and data saety. Check it t at

.eciaautorized.co

As a member benet, the ECIA

inventry search website is pen

t ECIA distribtr members ny.

This site is imited t athrized

inventry ny. Which means,

cstmers king t avid the

gray market and cntereiteectrnic cmpnents may trn

t the ECIA search site which ny

ists inventry that is genine and

backed by manactrer warranty.

A new service

from ECIA

The cost oparticipating

is signicantly lowerthan other sites

The ECIA search siteonly lists inventory

that is genuineand backed bymanuacturerwarranty

This is the rstwebsite thatis industry-owned

Assdl Aad:

2011 bs

manufacus

The Assodel Aard is therecgnitin thatAssodel(the Italian association of

electronic distribution) assignsevery year t the best eectrnicmanactrers. At its ninethevent, the presentatin the2011 Awards tk pace withinthe traditina Assde Gaadinner in Mian n the 17th Jne.

Mre than 450 eole (managingdirectrs, saes directrs andmarketing managers) have takenpart in the event that, nceagain, has been abe t gatherthe tp payers the eectrnic

distribtin and sppier wrd.Brn in the uSA and intrdcedin Itay in 2003, the DistribtinAward has decades traditinand is a prestigis prize r theeectrnic indstry.

The awards have been handedver by Doenico Caserta,Assde President, and SilioBaroncelli, IDEA President, tthe wing sppiers r each the eight prdct categries:

Infneon Technologies -Semicndctrs

Murata - Passives FCI - Eectrnics Divisin -

Cnnectrs Panasonic Electric Works -

Eectrmechanicas Seoul Semiconductor -

lEDs Hitachi Displays - Dispays Power-One - Pwer NXP Semiconductors -

RF & Wireess

Yokogawa - Instrmentatin

The specia career award wasgiven tAngelo Di Benedetto.

by Robin Gray

President and CEO

ECIA (USA)

[email protected]



News

I E I L

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A very we rganised day

in a sperb catin; anexceent qaity deegate;

the agenda prvided a gd

range tpics, presented rm

speciaists t speciaists which

Area sccess r therst Frtrnic uK eventspprted by IDEA!

The uKs rst ree ne day

Frtrnic technica rm

was specicay dedicated t

wireess techngy and tk

pace n 28t June 2011 at

the willias F1 ConerenceCentre near oxrd.

This inagra event was

versbscribed by bth

spnsr and attendees, it nt

ny attracted in ore tan

120 designers and engineers

rm a brad market base wh,

by the way, were reqired t

register and had t meet with

a seectin criteria bt a thespnsrship sts were taken!

A ew the cmments by the

spnsrs te the stry!

The frst Fortronic UK

a great success!

stimated a t interest r

angiaM2M and r partners; wibe peased t spnsr rther

Frtrnic events.

Jhn Bwman - Marketing

This inauguralevent was

oversubscribed byboth sponsor and

attendees

In partnersip wit

the UKs fs ne day ee

echnical um specifcally

dedicaed wieless

wIreLeSSFortroNIC ForUM

28th JUNE 2011

oXForDWilliams F1 Conference Centre

Directr (Semicndctrs)-

Angia M2MExceent Day. A attendees

shwed a keen interest in r

prdcts. Fnd it t be a very

prdctive day and we wi be

interested in any tre events

Gary Yng - Directr -MSC

Geichmann uK ltd.

My eedback t y is that it

was an exceent event, there

were many discssins in the

rm rm engineer t engineer

and that is what this cntry

needs. We dne.

Ing Dr Simn Sherratt - Senirlectrer Eectrnic Engineering -

university Reading

T add t the excitement dring


15/15

The Fortronic Tecnical

Foru cncept has been prvenver 5 years events in Itayand is spprted by IDEA, anInternatina assciatin ndedin 1987 with the express intentt spread gd practice withinthe gba eectrnic cmpnentindstry.

The Frtrnic TechnicaFrms have been extendedInternatinay in 2010 t Trkey &Tnisia and in Jne 2011 the frstevent was hed in the uK.

wy Fortronic Foru

1. QUaLItYFrtrnic garantees theqaity the cntents thecnerences and the rganizatin the whe event.

2. teCHnICaL dIreCtorAn expert the sectr whcrdinates the cnerences andthe speakers.

3. SHare WItH USA prgram cperatin withthe spnsrs the event t pan,prmte, cmmnicate, veriy theprmtin the event.

4. edUCatIonaLA training seminar t transerdesign cmpetences t theattending technicians.

Fnic

IDeA NewSLetter

INTERNATIONAL DISTRIBUTION OF

ELECTRONICS ASSOCIATION

EDIToR IN ChIEf: Gar Kibblewite

EDIToRS: Adam fletcer (UK);

Rbin Gra (USA); Silvi Barncelli and

franc Musiari (Ital); Lena Nrder (Svezia);

Wlram Zieuss (German); Am Wang (Cina);

PUBLIShER: Silvi Barncelli

INTERNATIoNAL PRoMoTIoN By: CoNSoRTIUM ELETTRIMPEX

PUBLIShED By: Tecnimprese Scarl - Via C. flamini, 19 - 20134 Milan - Ital

PRINTED By: Servizi Tipgraci Carl Clmb - Rme

De t the tstanding sccess

the 2011 RF & Wireess

Frm the next Wireess Frm

wi take pace n Tesday

26 Jne 2012, again at the

Wiiams F1 Cnerence Centre.

Spnsrs r this event are

reserving their paces nw!.

Tw additina Frtrnic Frms

are taking pace at the Wiiams

F1 Cnerence Centre next

year; lED & lighting wi take

pace n Tesday 17 Apri 2012

the day everyne enjyed a

tr the Wiiams Grand Prix

Cectin, the argest private

cectin Frma one carsin the wrd.

Graphic 1 shws hw peased

the spnsrs were and graphic

2 shws the reactin rm the

attendees.

At least threeFortronic Forums will

take place in 2012

with Pwer Management and

Cntr scheded r Tesday

octber 23 2012.

Fr rther inrmatin n

prgramme cntent and

spnsrship packages pease

cntact:

Chris osbrn Frtrnic uKDirectr +44 (0)7824444612 r

emai [email protected]

Frther inrmatin can be

nd at www.fortronicuk.com

News Idea Sept 2011

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