#NewRules - The Power of Convergence by Steven Wolfe Pereira
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Transcript of #NewRules - The Power of Convergence by Steven Wolfe Pereira
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#NewRules Steven Wolfe Pereira Executive Vice President, MediaVest @wolfepereira
Platform Summit "July 13, 2013 @PlatformOrg
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Who Is Writing !The New Rules?
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Music Sports Marketing
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The Great
Convergence
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THIS WILL BE "DISRUPTIVE
TO EVERYTHING
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Industries
Brands
You
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Why Now?
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IP Cloud Screens Apps Content
Always "On
Always There
Always"Where
Always"Aware
Everywhere
We Finally Have All The Tools
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The Big Bang of Innovation
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Where !Do We !See It?
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Industries
Brands
You
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Products Services Data + +
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Products Services Data + +
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Everything That Can Be Digitized Will Be
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What About Retail?
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Food Can’t Be Digitized, !But It Can Be Delivered
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+ +
What Happens When Your Home Becomes The Store?
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Industries
Brands
You
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Riddle Me This:!Why Do We Love To Buy, But Hate Being Sold To?
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What Does A World !Look Like With No Ads?
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But These Folks !Really Like Ads
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$67 BILLION !TV ADVERTISING
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WHAT ARE WE REALLY WATCHING?
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Do We Watch !A Network?
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Or Do We !Watch A Show?
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We Are Connected To The Content
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Content
Network
Distribution
Access
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No Ads !in iTunes
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In An All App World, !How Do You Advertise?
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Content Marketing
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Industries
Brands
You
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Where’s Our !Smart Future?
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Why Are Only Smartphones “Smart”?
Why Is Everything Else Still “Dumb”?
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Hardware
Software Everyware
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Ubiquitous Computing
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“Internet of Things” IP Sensors Cloud Screens Apps Content
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2020 2010 2015
6.8 7.2 7.6
50 Billion
25 12.5
Billion
Conn
ecte
d D
evic
es
World
P
opul
atio
n
1.8 Connected Devices "
per Person
6.6 Connected Devices "
per Person
3.5 Connected Devices "
per Person
Sour
ce:
Cis
co
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Can We !See It?
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Smart Home
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Smart Car
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What’s Missing?
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Smart You
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Information
Communication
Navigation
Camera + Video + Sharing
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A Whole !New World !of Ideas
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Mash-Ups
Convergence
Everything is Connected
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“We need to write the !new rules.”
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#NewRules
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@wolfepereira