Newport Pro Capabilities

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Your Direct Response Solution Starts Here! www.newportpro.com

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A capabilities and background presentation on Newport Pro, LLC in Santa Ana, CA

Transcript of Newport Pro Capabilities

Page 1: Newport Pro Capabilities

Your Direct Response Solution

Starts Here!

www.newportpro.com

Page 2: Newport Pro Capabilities

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About Us

Long and established track record in producing short and

long form infomercials and commercials that generate results!

Our expertise comes from 15 years in the pre-production, production, and post-production business with over

$1billion in sales generated for our clients.

Full on-site production facilities

Combined talent is 30+ years in DRTV campaign production and management for over 200 brands.

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Key Takeaways

We know and understand your business

Geographic proximity

Relevant experience

Technology efficiencies and cost savings

Price flexibility

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Recognized Excellence

"Newport Pro did such a terrific job, they

made me look like a hero to my clients…”Ian H.E. Crockett, President

Hunter Barth Advertising, Inc.

Ranked Top 15 By Jordan Whitney

“ Ding King”, Jordan Whitney

#1 Automotive

Nominated Best Short Form

“Eye Q” Jordan Whitney Top 10

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Some of our Great Brands & Partners

HOUSEHOLD

HEALTH & FITNESS

FINANCIAL SERVICES

ENTERTAINMENT

LIFESTYLE

EDUCATION/NON-PROFIT

MEDICAL SERVICES & DEVICES

AGENCIES

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Newport Pro Solutions Headlines

60-second Direct Response Spot generated

200% increase in sales leads within first

month of airing!

Lead Generation Solution

Creative Solution

A creative re-edit of 30-minute infomercial resulted in an

increase in media ratio return almost 200%

Web Traffic Solution

2 airings generated 1000% increase in web traffic!

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Our DRTV Solutions Capabilities

Applying the tenets of database, analytics

and brand planning to the digital realm

Client

Services

Client

Strategy –

Concept,

Script, Offer

Pre and

Post

Production

Set Design

& Art

Production

Crew -

Director,

Producer, Line

Producer, PA

Wardrobe,

Catering,

Stylist

Online, Offline

Editing, 3-D

Animation,

Audio

Sweetening

Camera

Master &

Tape Stock

Final

Mastering&

Tape Stock

Other Services Available:

• Media Planning & Buying

• Digital Marketing

• Teleservices

• Fulfillment

• Backend Reporting

From creative to production to campaign and backend management,

our DRTV solution is to provide you with “one-stop-shop” services:

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Production Management

Facilities

Crew

Equipment

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Our Production Facilities

Production Stage

Final Cut Pro & Avid Edit Bays

Client Conference Room & Viewing Area

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Call or Email For Our Competitive Rates!

We manage Production from Concept to Delivery with the following Services:

Stage and Locations

• Newport Pro Stage Facility

•Newport Pro Stage Personnel

•Off site staging

•Custom Set Design/Build

•Location Scouting

•Permit and Parking

Personnel & Crew

• Talent Casting – Primary, Host, Extras

• Director, Director of Photography

•Producer, Line Producer, Coordinator, PA

•Steady Cam, Gaffer, Grip, Teleprompter Operator

•Audio Technician

• Make Up Artist, Craft Services, Food Stylist

• Concepting, Scripting

Equipment

• Camera Package – SONY DSR 500

• Lighting Package – ARRI Kit with 1K, 650/350 mini

• Steady Cam, Matte Box, Various Camera Filters

• Audio, Package, Microphone

• Dolly Track, Jib, Crane

Post Production

• Online, Offline Editing

• 2D, 3D Graphics, Animation

• Special FX, Audio Recording, Sweetening, VO

• Video, DVD, CD Rom Encoding

• DVD, CD-Rom Authoring

Production Management

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Campaign & Marketing

Management

Media Planning & Buying

Merchant Bank Services Consultation

Telemarketing Setup

Fulfillment & Customer Service Setup

Backend Reporting

Packaging, Design & Print

Digital Marketing

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DRTV Customer Behavior Objectives

Cognitive

The brand is innovative,

essential, easy to

use,committed to customer

Desired

Behavior

Rush to the phone

or website to order

Psychological

Excited about

brand, relieved

about a solution,

anxious to use,

motivated to call.

Your Direct Marketing Campaign will generate the following behaviors:

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Campaign & Marketing Management

We consult and manage your campaign with the following services::

Media Planning & Buying

• Effective media management including

selection of best media buyer and selection of best media rates

• Maximize selling power of media

• Develop test plans to ensure best performing combination of pricing, offer configuration, geo-target and day parts

• Provide post-media test analysis

• Determine timing for rollout based on test plans

Merchant Bank Consultation

• Assist set up with merchant account

service companies that provide approval of processed product sales

• Assistance with problem credit cards, charge backs, refunds and multi-payment processing

Fulfillment & Customer Services

• Assist in setup with fulfillment house

best suited to particular client needs.

• Fulfillment center will process payments, assemble and mail packages and returns. Can also assist in providing customer care.

Telemarketing Services

• Assist set up with appropriate

telemarketing center directly correlated to client’s product and offer configuration.

• Assist with scripting to optimize call conversion.

Digital Services

• Assist in setup with selection of

appropriate direct response digital / web services company.

• Assist in offer configuration, scripting, web assets to optimize visits, conversion, revenue.

Packaging, Design

• Assist in development and

design of product packaging to enhance perceived value of product.

• Packaging, logo, collateral designs

• Printing

Backend Reporting

• Design reporting tool that

provides timely reporting of media, web and telemarketing.

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Client Roster

Advertising Agencies

•Doner

•Hunter Barth/Orange Label

•SOS

•Mindshare Creative

•Ervin Bell

•Device Pharm

Cosmetics, Skin Care

•White Brilliance

•Fast White

•Botopical

•More Hair

•Perfect 10

•NuSkin

•Johnson & Johnson

•Gynacare

•Dermasonic

•Eye Q

•Collagen 5

Financial Services

•Online Trading Academy

•Ultimate Opportunity

• 10% Down

• Debt Negotiation

• Smart Funding

Health & Fitness

•Everlast Cross Conditioner

•Perfect 10

•Palm Pilates

•Molecular Fitness

•American Dental Supply

•Dermal Corp

•Health Step

•Body Burner

•Spinal Pain Specialist

•Super Sea Veg

•RDM Dermasonic

•Aqua Extremes

•Power Ski

•Arthro7

Commercials/Promotion

•Best Western

•Pacific Sunwear

•First American

•Hyundai

•Doctors of California

•Karl Strauss

•Airport Bus

•Ripley’s Believe It Or Not!

•Hollywood Wax Museum

•Bellagio

•MTV

•Sundance Spas

•TCS Foreclosures

•Meguiar’sCar Wax

•KD Pools

•Price Pfister

•Device Pharm

•Future Video

•Rhino Off road

•Sundance Spas

Educational

•Hooked On Phonics

•Amber Watch

•Richard Nixon Library

Household

•Honeywell Quiet Clean

•Omelet Pan

•Eggstractor

•Great Big Griddle

•Smart Peeler

•Smart Inventions

•Smart Bag

•Smart Carousel

•Flexwing Flyer

•Command Force Chopper

•Black and Decker

•iGO

Wireless/Entertainment

•DotCom Wireless

•Newport Beach Film Festival

•My Mobile Watchdog

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Have Questions?

Contact us at:

Newport Pro LLC1900 E. Warner Avenue, Suite E

Santa Ana, California 92705 Telephone: (949) 468-2121Facsimile: (949) 468-2122

Email: [email protected]: www.newportpro.com