MEDIA INFORMATION

101 Malbone RoadNewport, RI 02840

NewportDailyNews.commarketing@newportri.com

401-849-3300

2013

Covering Newport County since 1846

The Newport Daily News has been a constantand reliable presence on Aquidneck Island

since 1846. Our publications cover the storiesand events that matter to our loyal and

respected readers. Family-owned, award-winning and always striving to do

our very best, allow The Daily News to be your one-stop media shop.

Reaching over 27,500 readers every day.

3 COLUMN x 3 INCHES(5.19" wide)

$$220044..7755 Open Rate

$$116644..2255 120" Contract Rate

1 COLUMN(1.65" wide)

x 4 INCHES

$$9911..0000 Open Rate

$$7733..0000120" Contract

Rate

2 COLUMN x 4 INCHES(3.42" wide)

$$118822..0000 Open Rate

$$114466..0000 120" Contract Rate

2013

SAMPLE AD SIZES & COSTS

101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

2013 101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

CIRCULATIONReaching over 91,500 readers per week!

Rhode Island

NEWPORT COUNTY - Circulation 27,500

(The Newport Daily News 12,000, Ocean State Independent 15,500)

• Newport 02840 • Middletown 02842• Portsmouth 02871• Tiverton 02878 • Jamestown 02835

NORTH EAST- Circulation 4,000

• East Greenwich 02818 • Potowomut & Cowesett sections of Warwick• North Kingstown 02852 • Wickford 02852 • Quidnessett 02852• Saunderstown 02874 • Quonset/Davisville 02854 • Slocum 02877

SOUTH COUNTY - Circulation 5,100

• Narragansett 02882 • Saunderstown 02874 • Jerusalem/Galilee 02882• Point Judith 02882• Middlebridge 02882 • Wakefield 02880• Peace Dale 02883 • Kingston 02881 • West Kingston 02892• Matunuck 02879• East Matunuck/Snug Harbor 02879 • Green Hill 02879 • Usquepaugh 02892• Charlestown 02813 • Quonochontaug 02813

TOTAL CIRCULATION 36,600

2013 101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

DEMOGRAPHICSAquidneck Island is the largest island in

Narragansett Bay. The total land area is 37.8 sqmiles, and the population, as of the 2010 census,

was 85,433.

The city of Newport shares the island with the towns ofMiddletown and Portsmouth. Newport is the fifth largestcity in the state of Rhode Island. The Claiborne Pell(Newport) Bridge connects Aquidneck Island toJamestown, and subsequently to the mainland on thewestern side of the bay. The Mount Hope Bridgeconnects to Bristol, and the Sakonnet River Bridgecarries traffic to Tiverton.

Newport CountyTToottaall PPooppuullaattiioonn:: 8855,,443333TToottaall PPooppuullaattiioonn iinn HHoouusseess:: 5588,,553333TToottaall HHoouusseess:: 2255,,331177

AAggeess:: AAggeess::Under 5 4,256 45-54 12,9775-9 5,657 55-59 4,78010-14 5,568 60-64 3,44415-19 5,312 65-74 6,22820-24 4,932 75-84 4,41425-34 10,990 85 and up 1,63935-44 14,534

Median Age: 39

64% of the population is between the ages of 18 and 5940% of persons 25 years+ have a bachelor’s degree orhigher

Total Number of Occupied Households 35,228Owner Occupied Housing Units 65%Median Household Value $407,900Median Household Income $76,555

Historical and Cultural significance of Newport County:Home of the famous Newport Mansions, the InternationalTennis Hall of Fame, the Newport Folk Festival, the NewportJazz Festival, Salve Regina University, Touro Synagogue,Naval Station Newport and the US Naval War College.

New England NewspaperReadership Demographics

9 out of 10 New Englanders read anewspaper during an average week.

AGE % of Market Newspaper Reach 18-24 9% 85% 25-34 9% 85% 35-44 19% 93% 45-54 21% 91% 55-64 16% 94%

Average New England Newspaper Reader• 67% have some college or a degree • 71% are homeowners • Average household income of $67,200

(15% higher than national average) • 87% are registered voters • Average age is 47 years old

News and Advertising Sources- NNeewwssppaappeerrssBest News Coverage About Where You Live 61%Most Believable Advertising 62%Best Info Where to Shop 64%Info About Items for Sale & Prices 69%Best Ideas on Places to Go & Things to Do 76%

New Englanders vs. National Average -Daily & Sunday Newspapers

• 62% of New Englanders on average read a paper daily compared to national average of 53%. • 71% on average read a Sunday paper compared to

national average of 61%

Weekly Newspaper Readership7744%% ooff NNeeww EEnnggllaannddeerrss rreeaadd wweeeekkllyy nneewwssppaappeerrssAverage # of weeklies read per reader: 1.65 Average # of days the issue remains in home: 3.6 Average # of adults reading each copy: 1.8

Readership"Newspaper companies continue to leverageaggressive new business models to reach a substantialmajority of adult consumers across print and onlineplatforms - - last week and every week," saidNewspaper Association of America President and CEOJohn F. Sturm. "And while the way readers accessnewspaper content continues to evolve, one thing hasremained remarkably consistent: Dollar for dollar,newspapers offer unmatched value to advertisers byattracting a powerful consumer audience that no othermedium can match."

(Findings from research study conducted by American OpinionResearch of Princeton, NJ)

101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

CUSTOMER REACH

2013

Newspapers still deliver far more sales prospects than any other media.

On a typical day...

41 million people visit Amazon.com60 million watch a reality TV show

100 Million read a newspaperOn an a typical day...

45 million watch the Grammy awards

63 million watch the World Series94 million watch the Super Bowl100 million read a newspaper*

*Source: Scarborough Research, 2012

In cities and towns throughoutthe nation, businesses still reachthe largest audience possible by placing ads in their localnewspaper.

When you need cost-effectivemarket reach and real results,newspapers deliver!

2013 101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

ONLINE MARKETPLACE

Sherman Publishing Company owns andoperates eight websites which are popular

destinations for locals and visitors.Per month, the websites average

more than three million unique visitors. Our family of websites includes:

NewportRI.com

NewportDailyNews.com

NewportLifeMagazine.com

IndependentRI.com

SouthCountyLivingMagazine.com

NewportWeddingMagazine.com

NewportBridalShow.net

NewportMercury.com

CliffWalkMap.com

Get Online & Get Results

CCAAPPTTUURREE YYOOUURR TTAARRGGEETT AAUUDDIIEENNCCEE

2013 101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

AWARDS & ACCOLADESWe pride ourselves on our award-winning coverage year after year!

Rhode Island Press Association Awards:

Sports Feature:Josh Krueger, The Newport Daily News, ffiirrsstt ppllaaccee;;

Scott Barrett, The Newport Daily News, sseeccoonndd ppllaaccee

Arts:James J. Gillis, The Newport Daily News, tthhiirrdd ppllaaccee

Most Unusual/Unexpected:Rachel Carter, Newport Life Magazine, sseeccoonndd ppllaaccee

Matt Sheley, The Newport Daily News, tthhiirrdd ppllaaccee

Best Cover:Mercury, ffiirrsstt ppllaaccee

New England Associated Press News Executives Association Awards:

Editorial: Sheila Mullowney, The Newport Daily News, ffiirrsstt ppllaaccee

Best Front Page: Harvey Peters, The Newport Daily News, sseeccoonndd ppllaaccee

Best Headline: Harvey Peters, The Newport Daily News, tthhiirrdd ppllaaccee

Specialty Publications: Mercury, sseeccoonndd ppllaaccee

General Interest Weekly: South County Independent, ffiirrsstt ppllaaccee

North-East Independent, sseeccoonndd ppllaaccee

2013

The smart way to deliver your message to EVERYhousehold on Aquidneck Island.

Ocean State Independent, published by The NewportDaily News, is a free weekly newspaper offering specialcommunity stories reprinted from recent pages of The Newport Daily News. It’s filled with relevant news on your town’s events, entertainment,announcements and classifieds.

• OSI is a direct mail advertising program that delivers 100% market penetration.• Market coverage is achieved through the use of newspaper advertising and direct mail. • Your advertisements can be picked up from The Newport Daily News and will reach every Newport, Middletown, and Portsmouth household. • OSI is mailed to households that do not subscribe to The Daily News, reaching 15,500 additional households.• Delivery is Thursday via the U.S. Postal Service.

101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

TOTAL MARKET COVERAGEOCEAN STATE INDEPENDENT

TTMMCC** CCoommbbiinnaattiioonn

Newport02840

Middletown02842

Portsmouth02871

Jamestown02835

Tiverton02878

Ocean State Independent is not distributed in Jamestown and Tiverton. House counts from March 31, 2012 CAC Audit ReportCirculation and TMC numbers from Daily News June 2012 circulation data.

*Ocean State Independent is a Total Market Coverage publication. It’s mailed to all Aquidneck Island non-subscribers.

10,945 2,228 1,843 15,016 7,900 11,971

6,453 2,224 1,320 9,997 3,600 7,144

6,654 2,037 646 9,337 4,000 6,683

2,300 191 133 2,624 N/A 324

5,960 217 215 6,392 N/A 432

3322,,331122 66,,889977 44,,115577 4433,,336666 1155,,550000 2266,,555544

DEADLINE:Space reservation deadline is Wednesday, 5 p.m.,

one week prior to publication date.

TOTALS

RREETTAAIILL AADDVVEERRTTIISSIINNGG RRAATTEESS

OOcceeaann SSttaattee IInnddeeppeennddeenntt RRaatteess

Open Rate $12.00 pci

CCoonnttrraaccttss

13 Week $10.00 pci26 Week $8.00 pci52 Week $6.00 pci

CCoolloorr RRaatteess

One color $3.00 pci(Min. charge $45, Max. charge $150)

Process color $5.00 pci(Min. charge $50, Max. charge $325)

TThhee NNeewwppoorrtt DDaaiillyy NNeewwssCCoonnttrraacctt AAddvveerrttiisseerrss

OOcceeaann SSttaattee IInnddeeppeennddeennttAAdd PPiicckk UUpp::

$6.00 pci

MMaaxxiimmiizzee yyoouurr ccoovveerraaggeeffoorr aass llooww aass

$$66 ppccii..RReeaacchh oovveerr 6655,,000000 rreeaaddeerrss..

HousingUnits

Paid HomeDelivery

Avg.Newsstand

PaidTotal TMC Total All

2013 101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

Submitting Completed Ads: PDFs(Portable Document Format)

MATERIAL SPECIFICATIONS

The Newport Daily News acceptscompleted advertisements in aPDF format via:E-mail; prepress@newportri.com(notify/cc your rep once sent) • CDROM • FTP site •ADSEND (AccountNeeded) • Fast Channel (AccountNeeded)

PDFs created in Microsoft Publisher,Word, Excel, Photoshop, orPowerPoint are incompatible forpublication and will be returned. Theoption will be provided to have your adrecreated by a Newport Daily News addesigner. All PDFs received will beprocessed with our preflight softwareto conform to our publicationstandards; some color loss mayoccur if the correct color format in not used.

Creating your own PDF FilesYou can create the initial ad layouts foryour ad using most programs andplatforms, (i.e., Quark Xpress, In-Design, Illustrator, etc, on Macs orPCs.) Your original ad should containline screens of 100 lpi, halftonesshould be at least 120 dpi, and allcolor elements (text, art, and photos)should be a CMYK format. Once thead is created it needs to be convertedto a PDF. Several of the most populardesign programs allow you to createPDF files using a plug-in or pre-installed part of the program toexport as pdf. Please avoid makingPDFs this way. Do not create PDF files

with Adobe PDF Writer or any on-linesources. PDFs should be createdusing Acrobat Distiller.

Distiller Requirements (to create PDFs); The Newport Daily News will provideour distiller settings by request.• All fonts should be embedded in the file• In Color Management Policies select

Leave Color Unchanged.• Use only grayscale for all black and

white ads.• OPI should be turned off - you can find

this in your Distiller settings• All pdfs should be saved to be

compatible with Acrobat 4.0 (1.3) orAcrobat 5.0 (1.4). Higher versions couldresult in lost/dropping out pieces thatmay not be noticed and will runincorrectly.

• Do not use TrueType, Type 3 or Multiple Master fonts in PDF documents.

• Adobe documentation instructs the useof PostScript Level One fonts for PDF documents.

Please do not send completed adsin jpeg format — it will appear toreproduce “fuzzy” or blurry, and willbe returned.

Submitting Ad Copy and Art;Supplying Text and Art.If you are interested in The Newport Daily News designing your ad, youcan submit the information via:•E-mail; prepress@newportri.com•CD ROM•FTP site

Submit artwork as a .tif or .jpeg andtext can be submitted as a MicrosoftWord File or copied onto your Emailcover letter. Please include youradvertisements publication date,newspaper and your sales rep.

Column Sizes

6 Column Paper ~ Full Depth is 21.5inches

SIZE . . . . . . . . . . .PICAS . . . . . .INCHES1 column . . . . . . . . 9p10.5 . . . . . 1.652 columns . . . . . . . 20p6 . . . . . . . 3.423 columns . . . . . . . 31p1.5 . . . . . 5.194 columns . . . . . . . 41p9 . . . . . . . 6.965 columns . . . . . . . 52p4.5 . . . . . 8.736 columns . . . . . . . 63p . . . . . . . . 10.5

Double TruckWidth 129p9 picas or 21.625 inches.

6 Column Tab ~ Full Depth is 10.5 inches

SIZE . . . . . . . . . . .PICAS . . . . . .INCHES1 column . . . . . . . . 9p10.5 . . . . . 1.652 columns . . . . . . . 20p6 . . . . . . . 3.423 columns . . . . . . . 31p1.5 . . . . . 5.194 columns . . . . . . . 41p9 . . . . . . . 6.965 columns . . . . . . . 52p4.5 . . . . . 8.736 columns . . . . . . . 63p . . . . . . . . 10.5

ClassifiedSIZE . . . . . . . . . . .PICAS . . . . . .INCHES1 column . . . . . . . . 7p5.25 . . . . . 1.242 columns . . . . . . . 15p4.5 . . . . . 2.563 columns . . . . . . . 23p3.75 . . . . 3.894 columns . . . . . . . 31p3 . . . . . . . 5.215 columns . . . . . . . 39p2.25 . . . . 6.536 columns . . . . . . . 47p1.5 . . . . . 7.867 columns . . . . . . . 55p.75 . . . . . 9.188 columns . . . . . . . 63p . . . . . . . . 10.5

101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

MATERIAL SPECIFICATIONS

TThhee NNeewwppoorrtt DDaaiillyy NNeewwss AAdd SSppeecciiffiiccaattiioonnss

If you decide to create your own advertisement, follow thebelow specifications to ensure maximum reproduction inThe Newport Daily News.

CCoolloorr

All color should be in a CMYK format; which includes text,photos, art, and backgrounds.

IImmaaggeess

•Prepare materials to compensate for a 30% dot gain at midtones; images will appear darker when printed onnewsprint, than they do on your computer monitor.•Halftone images should be 150-200 dpi at 100% size.•White type on 4-color images is not recommended.•Total ink limit should not exceed 240%•Do not use rich black for text.•Images from the internet they are low resolution and are not compatible for print.

TTyyppooggrraapphhyy;; Clarity and Readability.1. BBllaacckk TTeexxtt::

••SSiizzee;; a minimum of 8 points••CCoolloorr FFoorrmmuullaa;; for black text should be 100% black ((CC 00%%,, MM 00%%,, YY 00%%,, KK 110000%%))..

Not a combination of the 4 process colors creating a “process” or “rich” black. Do not use rich black for text.••Using Photoshop to create black text is not recommended.

2. CCoolloorr TTeexxtt::••CCoolloorr TTeexxtt;; uussee a minimum of 12 points, a non-serif font is recommended••CCoolloorr FFoorrmmuullaa;; a maximum of 2 process colors should used to create the color text. If more than 2

process colors are used it will cause misregistration andmake text appear “fuzzy” or “blurry” once printed. See example below

•Text created using 2 process colors;90% Cyan, and 70% Magenta = Registered Color Text•Text created using 4 process colors;40% Cyan, 50% Magenta, 100% Yellow, 20% Black =

3. WWhhiittee TTeexxtt ;; When you are placing white text over a black or color background:•Fonts should be a minimum of 12 points; a non-serif fonts recommended.•Black boxes should be 100% black, and color boxes a maximum of 2 process colors.

4. RRuulleess aanndd HHaaiirrlliinnee bboorrddeerrss ;; Should be a minimum of .5 points.

PPrriioorriittyy CChheecckklliisstt;; DDiidd yyoouu rreemmeemmbbeerr ttoo??Create documents at 100% of printed size

(ads must not require scaling).

Scan images at 100% of original size.

Not apply artificial type styles to fonts (bold, italic, outline, etc.)

Scan line art at a minimum of 300 dpi and scan at 100%.

Check your ad is created at the correct size.

Proofread your ad for typographical and grammatical errors.

Include in your ad an: address, phone number, a logo or name

of your business, and business hours?

If you have any questions, please call the Prepress department at (401) 380-2332 or Doug Swass,, Prepress Manager,, 401-380-2337.

Misregistered Color TextMisregistered Color TextMisregistered Color TextMisregistered Color Text

Creating Your Own Ads

12 PointsNo Serif

12 PointsWith Serif

8 PointsNo Serif

8 PointsWith Serif

2013

101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

TOP TEN REASONS

2013

to Advertise in The Newport Daily News

11.. RReeaacchh:: No other advertising vehicle has the reachof newspapers. Nationally, nearly 100 million adultsread a newspaper each day and almost 75 millionvisit a newspaper website in a typical month. Nearlythree-quarters of the residents in a typical local marketread their paper in print or online each week.

22.. QQuuaalliittyy:: Your very best prospects are newspaperreaders. Upper income audiences with highereducation levels and professional/managerialoccupations count themselves as newspaperreaders. In 2010, 79% of adults with $100,000 or moreincome read a newspaper or visited a newspaperwebsite in the past week, as did 79% of collegegraduates and 78% of those employed in professionsor management roles.

33.. TTaarrggeetteedd MMaarrkkeettiinngg:: Newspapers can fine tuneyour message by delivering your ad in a targetedgeographical zone, town, or zip code.

44.. IImmmmeeddiiaaccyy:: Newspaper advertising is among thefastest forms of advertising with extremely sortdeadlines that allow ads to be created and run in amatter of days.

55.. FFlleexxiibbiilliittyy:: Newspapers, unlike most other media,allow the advertiser to build an ad in any size.

66.. CCrreeddiibbiilliittyy//TTrruusstt:: More than any other medium,consumers believe in newspaper advertising.Compared with their opinion of TV or radio ads, abouttwice as many consumers believe that newspaperadvertising trustworthy.

77.. SSeelleeccttiivvee vvss.. iinnttrruussiivvee:: Shoppers today are lesswilling to accept advertising that is spooned out tothem. They seek out advertising on their own.Newspapers are the medium shoppers use most forshopping in an average week. More than half (52%)use newspapers, ads appearing in search engines(11%) or ads on general interest websites (16%).(Frank N. Magid Associates 2011.)

88.. EEnnvviirroonnmmeenntt:: The editorial environment typicallyadds credibility and legitimacy to the brand beingadvertised. To readers, the advertising in a newspaperis every bit as important as the news.

99.. BBeetttteerr RROOII:: Newspapers offer advertising and rateprograms to accommodate the marketing objectivesof any business, big or small. With broad reach andreasonable rates newspapers are much more cost-effective than other media. They even produce yourcreative for free. No other media can match the returnon investment that newspapers offer.

1100.. RReessuullttss:: Newspaper advertising works! While thispoint should go without saying, the fact remains thatnewspapers are frequently thought of as a resultsmedium. Newspaper ads create traffic, movemerchandise and establish brands. We cannot losetrack of the notion that in a world of thousands ofmessages a day, newspaper advertising is one surething when it comes to producing results.

101

Mal

bone

Roa

d, N

ewpo

rt, R

I 028

40

Pho

ne: (

401)

849

-330

0 F

ax: (

401)

849

-333

5

ww

w.N

ewpo

rtD

aily

New

s.co

m

TESTIMONIALS

2013

As a long time advertiser with The Newport Daily News, I eagerly look forward to each issue, notjust to check ad placement but also because I genuinely admire the publication as a rare exampleof journalistic quality while the newspaper business in general is having a hard time surviving.They make sure the important hard news from the wire service is in the front section, and thelocal coverage is thorough and engaging. I especially appreciate the photos and stories featuringathletes from our local schools- the professionalism of this coverage is an enormous service toour community.

– KKeenn FFaaiinnIIssllaanndd CCaarrppeett

I think the staff at The Newport Daily News does a wonderful job. I have always felt and stillbelieve that it’s wonderfully written and the photos and layout are second to none. I do believethat the Daily News is the finest paper of its kind anywhere. I prefer to advertise in the Daily Newsbecause I get a wide response, better than any other paper or periodical. Also, Diane Andrewsdoes an exceptionally fine job in providing advertising for small businesses like mine. Thankyou again!

– JJooee MMaattoosseeNNeewwppoorrtt AArrttiisstt

101 Malbone Road, Newport, RI 02840 Phone: (401) 849-3300 Fax: (401) 849-3335 www.NewportDailyNews.com

PO

RTFO

LIO