keynote sepresentation i delivered during #digitaldoha summit
NewFusion presentation during the eTrade Summit Conference 2015
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Transcript of NewFusion presentation during the eTrade Summit Conference 2015
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How technology meets customer experience
Vincent Nys -‐ NewFusion
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ADD Clients Visuals• Proximus, Luminus , Alken-‐Maes , Johnson & Johnson , Huawei, ING
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Raymond Kurzweil
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2009 -‐ 2010
qSpeech & Face RecognitionqWireless communicationqHigh Speed broadband internetqVirtually Realityq…
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Wireless & Internet
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Singularity !!!!
ROBOTS ARE GOING TO TAKE OVER THE WORLD
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1999 2002
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DO YOU THINK IT’S POSSIBLE ?
THE FURTURE OF TOMORROW IS WRITTEN TODAY
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EMBRACE THE TECHNOLOGY OF TOMORROW
STAY AHEAD ! CHANGE IS GETTING FASTER
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AS A CONSUMER ?AS A BRAND ?
AS A GOVERNMENT ?
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Digital Transformation
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DIGITAL
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TOUCHABLE
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INTERACTIVE
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SMART
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PERSONAL
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The future for me ?
• Wearable things• Internet of Things ( everything connected )
• Open ecosystems• Even smaller• Big Data > Smart Data
Turn Data into InformationTurn Information into Insights
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TECHNOLGY IS CHANGINGMARKET IS CHANGING
BUT ALSO THE CONSUMER IS CHANGING
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The consumer
• Digital & Mobile technology• Always on/Instant gratification• Decreased mobility• Community• Co-‐creation/collaboration• The power of the crowd• Empowered Self Service
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Transformation of Engagement
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Online Retail Analytics
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ALL ABOUT DATA
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Online VS Offline
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Online / Offline Merge
Motivation + Big Data + Gamification= Loyalty 3.0
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Offline Retail Analytics
Only analytics on:
Visitor Counts / sales & loyality cards
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New Technologies: Street
• Mobile advertising• Personalized billboards• Promotion, Coupons, Loyalty• Retail apps• Virtual store (QR)• Interactive Windows• Geofencing/ iBeacons• Camera heat mapping, dwell
mapping, people counting, crowd control
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New Technologies: In Store• 3D printing, personalized booths
• Augmented reality• iBeacons – personalized advertising
• Digital mirror – connected fitting room
• Heat mapping, Wi-‐Fi Monitoring
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Offline use ?
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Audience Messurement
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Result ? Better customer ExpierenceCUSTOMER EXPERIENCE 3.0
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Privacy Issue ?
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How Cares ?
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Privacy Balance
COMFORT PRIVACY
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SELF CONTROL
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AS A CONSUMER ?AS A BRAND ?
AS A GOVERNMENT ?
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www.newfusion.be
Presentation by: Vincent Nys – Credits to: @Ransbottyn