NEW YOUTH® PRODUCT

LAUNCH EVENTNancy Baldwin

Director, TrainingKristen Cunningham

Regional Sales Director

YOUTH® LASH REVITALIZING AND CONDITIONING MASCARA

YOUTH® LASH REVITALIZING AND CONDITIONING MASCARA2-in-1 Lash Conditioner and Mascara

• SPECIALLY FORMULATED BOTANICAL COMPLEX STRENGTHENS LASHES

• UNIQUE LASH PROTECTION COMPLEX PROTECTS LASHES AND ROOTS AGAINST ENVIRONMENTAL DAMAGE

• INNOVATIVE 2-SIDED BRUSH CREATES A NATURAL, ELEGANT LOOK

• NATURALLY DERIVED MINERAL PIGMENT PROVIDES A GLOSSYLOOKING BLACK FINISH

• SMUDGE-FREE, ULTRAMOISTURIZING FORMULA PROVIDES LONGER-LASTING WEAR

INNOVATIVE 2-SIDED BRUSH

LONGER BRISTLESCREATE DEFINITION

SHORTER BRISTLESBOOST VOLUMEAND LENGTH

THE POWER OF BOTANICALS

Watercress and Indian CressWatercress and Indian cress extracts

help strengthen lashes.

Shea ButterOrganic shea butter moisturizes

and soothes fragile lashes.

Vital Repair+® ComplexMultipatented Vital Repair+

Complex protects roots and lashes, encouraging healthy lashes.

YOUTH® LASH REVITALIZING AND CONDITIONING MASCARA

• OPHTHALMOLOGIST TESTED

• SAFE FOR CONTACT LENSE WEARERS

• GLUTEN FREE, PARABEN FREE, PHTHALATE FREE, SULFATE FREE, FRAGRANCE FREE, AND CRUELTY FREE

AMAZING RESULTS!

YOUTH® LASH REVITALIZING AND CONDITIONING MASCARA

#32586 | Member Price: $44.00 | PV: 31.88

SOCIAL SELLING

Kristen CunninghamRegional Sales Director

ASSUMPTION • You want to leverage Social• Input = Output

• You’ve identified your platforms • Understanding of terminology

Facebook®

Friends

Feed

Stories

Instagram®

Followers

Feed/Tiles

Stories

SOCIAL SELLING

Prospect &

Engage

Create Your Presence

Research and Plan Your Activities

Prospect and Engage

CREATE YOUR PRESENCE• Identify your brand voice

• What do you want to be associated with?• Be you!• Don’t just copy and paste or share someone else’s post

• Need a prompt• What are 3 of your passions?• What are 3 emotions that describe you?

• Every post should speak to your brand voice• Avoid hot topics

RESEARCH AND PLAN ACTIVITIES

Research• Hashtags:

• Identify relevant hashtags for your posts

• Follow them

Planning

• How many days per week will you post?

• What will you post?

TIME-SAVING TIP: curate a photo library… take photos.

PROSPECT AND ENGAGE

• How long would it take to meet 5 new people?• Social Media allows you to do this quicker

• But does this replace face-to-face?• No, never• It sets the stage for it

• How long would it take to share your story with 5 new people every day?• Social Media and your brand voice allow

people to find and meet you

TIME-SAVING TIP: search for and engage with 5 new people every day.

CONTEXT: Frame this in your mind as meeting new people

•Be strategic• Program, not product• What is your goal?

• Ask them to buy• Ask them to join

•4-bucket approach• CREATE CURIOSITY• CALL TO ACTION• FOMO• RESULTS

HOW TO INCORPORATEMASCARA

doYOU READthe ingredient

LABLESof your

BEAUTYproducts?

how much time doyou spend doing

your makeup?

IF YOU COULDkeep only one thing in

YOUR ENTIRE MAKE UP

collection...

WHAT WOULD

IT BE?

what is your

favourite mascara?

ANDWHY?

CREATE CURIOSITY

$44MASCARA,

LASH CONDITIONER

Y E P ,I B U L K O R D E R E D

But first, lashes.

Mascara + conditioner in oneParaben free, phthalate free

Money back guarantee$44

CALL TO ACTION

Mascara + Lash Conditioner5 left, $44 each

Ophthalmologist tested.Smudge free.

Protect lashes from environmental damage.

ONE LEFT,EVERYONE

NEEDSTHIS!

FEAR OF MISSING OUT (FOMO)

You pick: Left eye or right eye h a p p y l a s h e s ,

H A P P Y L A D I E S

RESULTS

AFTER THEY BUY

Share the business

• “I hope you’re loving your mascara! You have an awesome social network. Have you ever thought of leveraging it? Let me know if you’re ever interested.”

• Invite them to an existing event that you and your team are doing

• Ask them who else they know who might want it; show them the potential

Share your story

• What has representing these products done for you?

28-DAY SOCIAL CHALLENGE• Create Your Presence

• TASK 1 – Identify your brand voice

• Research and Plan• TASK 2 – Create a content calendar

• We have one you can use or modify to fit your goals• TASK 3 – Identify how often you’ll post

• Prospect and Engage• TASK 4 – Follow/friend 5 new people every day that you would

eventually like to connect with• TASK 5 – Create a list of your top 10 people on social; engage

with them daily

BONUS TASK: unfollow any accounts you don’t regularly engage with or that don’t bring you joy.

CONTENT CALENDAR

FOR MORE INFO TO PURCHASE

Tools and resources and social sharing tips on https://events.shaklee.com/share-mascara

ca.shaklee.com using the Beauty Category page or via Quick Shop (now in the shopping cart)

using item code #32586