NEW YORK, NY WASHINGTON, D.C. · one of our highest converting events and reaches a broad spectrum...
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Transcript of NEW YORK, NY WASHINGTON, D.C. · one of our highest converting events and reaches a broad spectrum...
WASHINGTON, D.C.FEB. 8-10, 2019
MINNEAPOLIS, MNFEB. 1-3, 2019
CLEVELANDJAN. 25-27, 2019
4CHICAGO, ILFEB. 15-17, 2019
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DALLAS, TXJAN. 4-6, 2019
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LONG BEACH, CANOV. 16-18, 2018
NEW YORK, NYNOV. 30 – DEC. 2, 2018
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2018-19 TOUR SCHEDULE
The Progressive® International Motorcycle Shows® (IMS) is the world’s
largest consumer motorcycle show tour. With 37 years of experi-
ence, the IMS Tour provides brands with the most powerful method
of engaging buyers – face-to-face interaction with highly qualified
powersports enthusiasts PLUS new prospects that are just entering
motorcycling.
The IMS Tour showcases the best of what the motorcycling lifestyle
offers enthusiasts of every kind. When IMS rolls into town, the 2, 3
and 4-wheel communities converge for a weekend that’s all about
getting ready for their next open-air adventure. Consumers can swing
a leg over hundreds of new models, score the hottest parts, gear and
accessories and stay for hours of entertainment. #RidersUnite at IMS.
IMS DELIVERS:
WELCOME TO THE TOUR
37 YEARSof Experience
HOURSof entertainment
The country’s
LARGEST gathering of qualified powersports enthusiasts
$2.1 millionin marketing support
A platform for
FACE-TO-FACEinteraction, sales and lead generation
A
ONE-STOP SHOPfor buyers
CONTENTSWELCOME .....................................3
THE ATTENDEES ......................... 4
DELIVERING NEW CUSTOMERS .. 6
THE MARKETING MACHINE .........8
MEDIA COVERAGE ....................... 9
BRANDS SOUND OFF .................. 10
JOIN THE TOUR ............................11
MAXIMIZING YOUR INVESTMENT .............................. 15
IMS SUPPORTERS ...................... 16
CONTACT INFO ........................... 16
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The Progressive® International Motorcycle Shows® attract powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience. IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons enthusiasts attend the shows are to see new bikes and to evaluate and purchase aftermarket parts, accessories and gear.
THE IMS ATTENDEE BY THE NUMBERS:WHO THEY ARE
92% ARE ACTIVE OR PROSPECTIVE RIDERS
77% ride 2 or
more times a week
Riders
37% NEW
(5 years or less)
Riding Experience
CRUISER
45%30%
ALL RIDERS (red)NEW RIDERS (blue)
SPORTBIKE
35%25%
TOURING
34%13%
ADVENTURE / DUAL-SPORT
22%11%
OFF-ROAD
14%6%
ATV / UTV
11%5%
SCOOTER
6%4%
TRIKE / 3-WHEELER
4%1%
What They Ride
= percentage increase/decrease over prior Tour
6
3
8
12%
80%
8% Prospective riders
Riders
Non-riders
THE ATTENDEES
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Of all attendees say IMS will influence future buying decisions
THE ATTENDEES
22%of vehicle owners at IMS are female – that’s 8% more than the national percentage of female owners*
Gender
ALL ATTENDEES
77% MALE 23%
FEMALE
31%of IMS attendees are under 35 years old
Age
3%<18 8%
18–24 20%25–34
20%35–44
27%45–54
18%55-64
4%65+ 35% attendees report earnings of
$100,000 and higher
Income
ATTENDEE BUYING POWER
55%
IMS attendees are “in-market” to buy a vehicle, and
90% of those say the IMS experience will have influence over their eventual buying decision
52% ordered/
purchased product at the show
$412AVERAGE SPEND
78%
Spending Habits
= percentage increase/decrease over prior Tour
2
3
$183 80
10
4*MIC 2016 Statistical Annual
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DELIVERING NEW CUSTOMERSIMS is dedicated to not only driving existing powersports enthusiasts to the shows, but also delivering new prospects for our part-ners and exhibitors; nurturing a younger generation of enthusiasts and generating new leads. Over the past three years, we have seen an increase in new attendees, new riders and younger, under 35 year-old, consumers. We attribute these segment increases to innovative digital marketing initiatives, targeted attractions on the show-floor and more vehicles showcased that are built for these audiences.
visited IMS for the first time
are new to riding (5 years or less)
are under 35 years old39% 37% 31%
of new riders are under 35
80% are riders
18%
2% non-riders
prospective riders
20 24 23increase since 2015 increase since 2015 increase since 2015
Riders
20%+GROWTH IN NEW
CUSTOMERS SINCE 2015
NEW CUSTOMERS BY THE NUMBERS
IMS continues to drive new people to the shows that are current or prospective riders
IMS attracts new impressionable riders; almost half being under 35 years old
IMS focuses on driving youth to the shows to cultivate the next generation of riders and customers
47%
NEW ATTENDEES NEW RIDERS YOUTH
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NEW CONTENT & ATTRACTIONS
The 2017-18 IMS Tour introduced two new spaces that serve as both exhibit space and an attraction for specific attendee segments. These spaces provide a more curated, in-depth experience to drive new customers and brands to IMS.
Shift at IMS is a curated, lifestyle-inspired, space cre-ated for the next generation of riders. Shift attracts the growing number of lifestyle-oriented motorcycle brands that represent a new culture of motorcyclists, successfully engaging new and emerging riders that are looking for products and gear that speak to them directly. The space allows attendees to shop, social-ize, explore and discover in a unique environment on the show-floor of IMS.
Adventure Out! debuted on the 2017-18 IMS Tour to encourage attendees to get out and ride, specifically in the Adventure and Touring segments. A motorcycle themed campsite stands at the center of Adventure Out! with an experienced rider hosting talks, telling stories and getting attendees excited to ride. Adventure and Touring related brand exhibits surround the campsite, offering riders the ultimate one-stop-shop for planning their next trek or tour.
DELIVERING NEW CUSTOMERS
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Subject: StopByTheProgressiveParlorFo
rATune-Up,MaintenanceTipsandMore
Date: Monday,January22,2018at6:01:45AMPacificStandardTim
e
From: MotorcycleShows
To: MeredithLoza
#ClevelandIMS starts in 4 days. View this Email in Your Browser
January 26-28, 2018 | I-X Center | Cleveland, OH
This year, the refreshed Progressive® Parlor will act as its own cultural community within the
IMS shows, providing a new and unique destination for attendees. Progressive is combining an
array of award winning services and experiences, including motorcycle service and maintenance
seminars, tech talks, a custom motorcycle sweepstakes and all within a single space, acting as a
beacon for education and entertainment.
Save $3 off with code EM718
(Code available online only | Expires in 48 hours)
BUY TICKETS
The Progressive Parlor:
Your One-Stop Shop For Entertainment and Service
A Marketing Machine drives returning and potential new attendees to the shows through a $2.1 million marketing and advertising program. Millions of targeted impressions are achieved across the Tour through digital and traditional channels.
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DIGITAL ADVERTISING: PRINT ADVERTISING:
Targeted Display / Search / Facebook / Video / Geo-fencing
Facebook / Instagram / Twitter
Social Ambassadors drive 13% new IG followersDealership Ambassadors boost community based promotions
Dealerships / Clubs / Media Outlets
National & Regional Publications
SOCIAL MEDIA:
AMBASSADORS:
PARTNERSHIPS:
36.5 millionimpressions
8 millionimpressions
16 milliontargeted impressions
circulation of
2.8 million
300,000+ subscribers
700,000+ followers
1 million+ impressionsLong Beach, CaNovember 17-19, 2017
DALLAS, TXFebruary 2-4, 2018
New York, NYDecember 1-3, 2017
cleveland, ohJanuary 26-28, 2018
Minneapolis, MNDecember 8-10, 2017
chicago, ILFebruary 9-11, 2018
Washington, D.C.February 23-25, 2018
Participating manufacturers vary at each show and are subject to change.
A U T H O R I Z E D D E A L E R
Get your ticket discount here!
MOTORCYCLESHOWS.COM
[NEW!]
THE MARKETING MACHINERADIO/TV/BILLBOARDS: EMAIL & DIRECT MAIL MARKETING:
IMS welcomed 480 Tier 1 media across the seven shows, resulting in 166 media hits on the most recent Tour. Place-
ments are in a variety of impressive print, online and broadcast outlets including American Iron Magazine, Business
Insider, Los Angeles Times, Motorcycle.com, NPR, Ultimate Motorcycling, Univision and more. IMS also hosts two
media days in both Long Beach and New York, which enable press to get a sneak preview of new models and en-
gage with OEMs and Sponsors in a more intimate setting.
Motorcycle.com: Best Motorcycles Of 2018: MO Video Roundtable
Los Angeles Times: Motorcycles bulking up again at Progressive IMS in Long Beach
NYC Motorcyclist: IMS NY 2017
Ultimate Motorcycling: Top 20 Motorcycles at the Progressive International Motorcycle Show
Univision: NY International Motorcycle Show
Business Insider: We went to the 2017 New York Motorcycle Show — check out all the coolest bikes and gear
KPCC: The Ride: International Motorcycle Show rolls into Long Beach this weekend
Good Morning Washington WJLA: Kidd Around Town–Progressive International Motorcycle Show
American Iron Magazine: Long Beach International Motorcycle Show 2017 Photo Review
Motorcyclist Online: The Progressive International Motorcycle Show Brings New Motorcycles To You
Motorcycle companies rolled out an impressive array of new hardware for the 2017 Progressive International Motorcycle Show in Long Beach…” — Los Angeles Times
MEDIA COVERAGE
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“We were able to leverage this show [IMS] to drive traffic into our business, which in turn led to revenue. We will be participating in the [Minneapolis] show for years to come. The IMS show met and exceeded our expectations.”
—Troy Schultz, General Manager, Bison Thunder Motorcycle
“Indian Motorcycle greatly values the IMS circuit as a way to engage riders during the offseason. IMS is one of our highest converting events and reaches a broad spectrum of riders – from beginners dreaming about their first bike to experienced riders looking to add to their collection.”
—Reid Wilson, Marketing Director, Indian Motorcycles
“The customers in attendance were true enthusiasts and passionate about their bikes and the show. We are definitely excited about the 2018/2019 IMS tour.”
—Steve Watkins, Sales Manager, Arlen Ness
“The Shift at IMS section has been great for our brand. We are able to reach beyond our social media demographic - as well as been able to encourage our customers to come experience our brand at the show. It’s also been a wonderful platform for us to meet buyers, press and other industry professionals, as well as be a part of the Motorcycle Show’s social media.”
—Leslie Padoll, Owner/ BH&BR
“Being a part of IMS tour for our brands has been a great way to connect with consumers from all corners of the U.S.A. Giving them the opportunity to see, touch, and feel our products, as well as learn about each product by our brand experts is priceless.”
— Peter Bacon, Marketing Manager North America, AGV/Dianese
BRANDS SOUND OFF ON THEIR IMS EXPERIENCES
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STANDARD EXHIBIT SPACEJoin the 2017-18 IMS Tour with standard exhibit space in the
markets that are right for your brand.
STANDARD EXHIBIT SPACE INCLUDES:Raw Space
Standard Pipe and Drape
Booth ID Sign
PACKAGE PRICING:
(10' x 10' space = 1 unit)
1 – 4 Units = $1,250
5 – 9 Units = $1,175
10+ units = $1,060
PREMIUMS:
Corner Booth = $300
Island Booth = $600
Booth transportation packages are available. Contact your account
representative for details.
JOIN THE TOUR
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THE MARKETPLACE An interactive retail space allowing consumers to touch, test, and buy the latest gear,
parts & accessories from key aftermarket brands. Specialists are on hand to educate in-
troduce products, answer questions and help customers finalize their purchase through
The Marketplace Online Shop.
The Marketplace presented by Cycle Gear is a turnkey and cost effective solution for
taking your brand on the IMS Tour to meet, influence and sell to retailers and consumers
across the country. You will save money and time by having IMS build and transport
your display and products PLUS staff your display with product experts as needed.
HOW IT WORKS:
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WE BUILD W
E MOVE WE ASSIST
THE ALL-INCLUSIVE MARKETPLACE PROGRAM
INCLUDES:
• A custom-designed Standard (8’ x 8”) or Intermediate (4’ x 4’) product display
• Transportation and drayage of the display and products
• Install, dismantle and maintenance of the display
• A dedicated team of product specialists representing your brand
• Promotion of your brand via IMS marketing channels
• Use of The Marketplace Online Shop to facilitate real-time sales from the show floor.
TOTAL COST* STANDARD | INTERMEDIATE = YEAR 1: $37,900 | $27,500YEAR 2: $38,600 | $28,600YEAR 3: $39,800 | $29,750
*Based on three-year agreement motorcycleshows.com 12
JOIN THE TOURMARKETING DELIVERABLES:
As a Marketplace Exhibitor your brand will benefit from extensive promotion to the
IMS audience and the motorcycling community in each market through the following
marketing channels:
• One email per show – 8,000 impressions
• Marketplace national e-newsletter – 60,000 impressions
• 12-18 Social Posts – 80,000 impressions
• Website – 122,000 impressions
• Blog Post – 3,000 impressions
Contact your sales representative for more details
THE RETAIL PAVILIONA unique shopping experience for attendees to browse, buy and interact directly with
brand specialists from key aftermarket brands.
The Retail Pavilion program provides your brand with a turn-key solution for selling products to the hundreds
of thousands attendees PLUS introducing product lines to new and existing dealers that attend the shows.
IMS provides a professionally designed booth, premium placement and transportation of the display, allowing
you to focus on selling product and interacting with customers.
HOW IT WORKS:
WE BUILD W
E MOVE YOU SELL
YO
U M
ERCHANDIS
E
THE RETAIL PAVILION PROGRAM INCLUDES:
• A professionally designed booth with your graphics and the fixtures needed to
merchandise product
• Transportation of the booth throughout the tour*
• Install, dismantle and maintenance of the booth throughout the tour
• Electrical and Carpet
• Promotion of your brand in a seven-month integrated marketing program
BOOTH PRICE PER SHOW:Including booth space
10' x 10' = $2,500Includes: 2 high units
and 1 low units
10' x 20' = $4,600Includes: 3 high units
and 2 low units
10' x 30' = $6,900Includes: 5 high units
and 3 low units
Pricing based on standard set-up. Modifications may result in pricing adjustment. Corner and island fees are additoional.
* Merchandise transportation not included, but available at an additional cost.
JOIN THE TOUR
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ADVENTURE OUT!If you are an ADV or Touring related brand or service, we invite you to be
a part of the Adventure Out! section.
EXHIBIT SPACE INCLUDES:
• Raw Space
• Standard Pipe and Drape
• Booth ID Sign
• Placement surrounding Adventure Out!
• Adventure Out! Marketing Added Value*
• Access to sponsorship opportunities and promotion within the Adventure Out! space
PACKAGE PRICING:(10'x10' = space = 1 unit)
1 – 4 units = $1,250
5 – 9 units = $1,175
10+ units = $1,060
SHIFT AT IMSShift at IMS is a curated space that is juried by the IMS Sales and Marketing
Teams. To be considered for inclusion in Shift at IMS, please send us the
following information:
• Brand name you would be exhibiting as
• Website
• Link to catalog or product listing
• What products will you be showcasing?
• Do you plan to sell direct from the show floor?
• Who is your target customer?
• What IMS show(s) are you interested in?
• List of any consumer events that you exhibit at
Email to Christina Anders at [email protected]
JOIN THE TOUR
PREMIUMS
Corner Booth = $300
Island Booth = $600
Booth transportation packages are available.
*Contact your account representative for more details about being and Adventure Out! exhibitor and additional display and sponsorship options. motorcycleshows.com 14
Once your brand is part of the Progressive® International
Motorcycle Shows® there are countless way to maximize your
investment.
• Generate Brand Awareness in major US markets
• Educate customers on your products
• Launch New Products
• Facilitate Product and Consumer Research
• Generate New Customer Leads
• Support Your Local Dealers
• Acquire New Dealers
• Make Sales! Complete sales directly at your booth,
online or through exhibiting and local dealers.
AND MORE! Talk with your account representative about
how you can add even more value and exposure to your
brand’s participation through sponsorship opportunities.
MAXIMIZING YOUR INVESTMENT
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R A C I N G
IMS TOUR SUPPORTERS:
MIKE AUSECSales DirectorP: 310-857-7564E:[email protected]
DAVID MOCKUSAccount RepresentativeP: 310-745-7547E: [email protected]
PATTI ROSAccount RepresentativeP: 310-857-7366E: [email protected]
GRADY PFEIFFERV-Twin ConsultantP: 310-962-5626E: [email protected]
CHRISTINA ANDERSSales CoordinatorP: 310-857-7328E: [email protected]
CONTACTS:
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