New York Fashion Cruise Sponsorship Magazine

T h e N e w Y o r k F a s h i o n C r u i s e 2 0 1 4 P a g e | 1


Sponsorship Magazine

Table of Contents:

The “New York Fashion Cruise “Fashion on the Sea”…………………………………………………………. 4

Everything We Love about New York ………………………………………………………………………………… 6

The Norwegian Breakaway …………………………………………………………………………………………….…. 7

Sponsorship Overview ………………………………………………………………………………………………………. 8

Demographics ………………………………………………………………………………………………………………….. 12

Sponsorship Benefits ……………………………………………………………………………………………………….. 14

The Capital Gem of Bermuda: Hamilton ………………………………………………………………………….. 15

Sponsorship Levels …………………………………………………………………………………………………………… 16

Bon Voyage Meet and Greet Party …………………………………………………………………………………… 26

About Queen Dhymon Marketing…………………………………………………………………………………….. 27

Fashion 4 Life Non-Profit Initiative …………………………………………………………………………………... 28

Contact ………………………………………………………………………………………………………………………….… 29

“The World is a book, and those who do not travel read only a page.”

-Saint Augustine


The New York Fashion Cruise

“Fashion on the Sea”

May 25, 2014 – June 1, 2014

Norwegian Breakaway

Kings Wharf, Bermuda

The New York Fashion Cruise is the most luxurious world-wide fashion event to ever embrace

the Atlantic seas. NYFC is reinventing the global fashion experience and attracting industry

influencers from around the world. Fashion, Travel, Glamour, and Entertainment are just a few

words that describe this “Gigantic” fashion affair. Just imagine all the famed New York fashion

events are now on the newest luxury cruise line by Norwegian the “Breakaway”. This ship will

cruise to the exotic destination of “Kings Wharf Bermuda”, this is the reality of the New York

Fashion Cruise.

New York Fashion Cruise is bridging the gap and connecting continents through the “Power of

Fabric and Fashion” by introducing, “Fashion On the Sea”. Breakaway on this exclusive seven

day fashion adventure which gives industry professionals the opportunity to showcase their

collections, network with designers and buyers all while representing the seven continents of

the world. There will be boutique trunk shows in the elite Hamilton shopping district, the

largest international photo shoots at breathtaking location throughout the island and more.

“Evolution” is another word that describes the NYFC! We are uniting the fashion industry on

common ground. New York, London, Pairs, Africa and so many other wonderful places have

their own renowned fashion week, and on May 25th- June 1st 2014 is the week that the global

fashion community creates its owns epic center, its own fashion continent on the Atlantic sea


By sea and on land, enjoy 7 days of fabulous events

Welcome Event

Sponsor Breakfast

Media Brunch

Diamonds and Deals Seminar

Poolside Trunk Shows

Ship Fashion Shows

After-Parties

Fashion Networking Events

Fashion Dinner

Fashion Lounge

Fashion Art Exhibit

Fashion Scavenger Hunt

Masquerade Beach Party

Designer 2 Designer Forum

Bermuda Trunk Shows

Beach Glam Sessions

Fashion on Ice

Beach Fashion Event

Bermuda Island photo shoot


Everything We Love About New York

As the global mecca for

culture, entertainment

and style, there is so

much to see and do in

New York. The island

of Manhattan packs

more legendary

landmarks into one

compact area than any

place on Earth. Visit

the Statue of

Liberty, Ellis Island,

Times Square, The

Empire State Building, The Metropolitan Museum of Art, The Guggenheim Museum,

the Hayden Planetarium, Radio City Music Hall and Rockefeller Center, St. Patrick’s Cathedral as

well as bohemian Greenwich Village with a multitude of jazz clubs, bars, shops and bistros.

Relax and play in Central Park in the heart of the city with over 800 acres featuring lakes, green

meadows, two ice skating rinks and a zoo. See a smash show at one of the 39 landmark

theaters that make up Broadway or enjoy one of the 12 art organizations that perform at

legendary Lincoln Center. And of course, there is shopping. Explore Fifth and Madison Avenues

for top name department stores and world-class designer boutiques. The five boroughs of New

York City boast 14 miles of public beach, The Bronx Zoo, the New York Botanical Gardens and

more than 28,000 acres of park land.


Norwegian Cruise Line “Breakaway”

As the largest and most innovate ship to ever homeport in New York City, Norwegian

Breakaway will sail to the pink sand beaches of Bermuda. The Breakaway is uniquely designed

to capture the romance of traveling on the water and all the things we love about New York.

The Breakaway includes 28 dining experiences, entertainment, nightlife, fitness and watersport

activities. Guests are bedazzled by spectacular fireworks display on every cruise.

Norwegian Breakaway Highlights?

The largest ship ever to home port in New York City.

The ship’s inaugural year.

The Haven By Norwegian™- The private complex returns with a variety of luxurious

amenities.

The Hull Artwork will be designed by pop culture icon and groundbreaking artist, Peter

Max.

Broadway Entertainment

Popular New York Chef and Baker

What's Included?

9 complimentary dining options, from three-course dining to endless buffets with action

stations.

Entertainment day & night. The Broadway shows Rock of Ages & Burn the Floor, The

Second City comedy, jazz & blues club, dueling piano bar.

Fitness center, mini golf, sports court, ropes course, rock climbing wall, spa, pools, and

hot tubs.

Attentive room steward and complementary room service.


SPONSORSHIP OVERVIEW

*

Event/Season Start Date 5/25/2014

*

Event/Season End Date 6/1/2014

*

Property/Event Type Fashion, Travel, Business2 Business

*

Years in Operation 4

Brief Property Description Business 2 Business Networking and Leisure Cruise

Event Frequency Annual

Sponsorship Levels Title, Presenting and Official Sponsorships

Current Event Sponsors Norwegian Cruise Line, ProTravel Network, Legal Shield

Audience Profile

Gender

Men 30

%

Women 70

%

Age Group

01-08 0

%


09-12 0

%

13-17 0

%

18-24 10

%

25-34 40

%

35-44 30

%

45-54 20

%

55-64 0

%

65+ 0

%

Education

High School/Second Level 10

%

College 15

%

University

40

%

Post-University 35

%

Other 0

%

Household Income

Less than 10,000 0

%

10,000+ 0

%

25,000+ 20

%

40,000+ 30

%

50,000+ 25

%

60,000+ 10

%

75,000+ 10

%

100,000+ 5

%

125,000+ 0

%

150,000+ 0

%

200,000+ 0

%


Sponsorship Rights and Benefits

Event Type: Fashion, Entertainment, Travel, Cruise, Business 2 Business, Marketing

Target Audience Group

Affluent

Business Professionals

Entrepreneurs

* Regions in which sponsor would have rights/benefits in partnering with the event/organization

Caribbean

North America

* The reach of the event

International

National

Regional

* When the event will take place relative to today

Our property/event will be held in 6 months or less

* Category Exclusivity

We offer exclusivity in sponsors services sector

* Impressions and Logos

Our sponsor will have the right to use our project/event name, logo and trademarks without additional payment, subject to approval

* Access to Database

Our sponsor will have the right to market to our database

* Broadcast Exposure


Input a numerical value relevant to the number of broadcast viewers your event expects to receive.

3,000,000

* On-Site Attendance

Input a numerical value relevant to the number of visitors you expect at your event.

1000

* Event Branding/Signage

We offer free on-site signage

* Print Advertising/Official Publications

Our sponsor will receive advertising in print materials or official publications

* Website Integration & Social Media

Our sponsor will have a presence on our website/social media pages

* Tickets

Our sponsor will receive tickets to the event

* Hospitality/Experiences

Client hospitality programs or VIP privileges are included in our sponsorship proposal

* Access to Athletes/Celebrities

We will facilitate access to athletes/celebrities for our sponsor

* Commercial Display Area

Our sponsor will have the right to a commercial display area at the event


DEMOGRAPHICS Cruise demographics can vary considerably depending on the source. It is a broad topic that will have different results depending on the cruise line, ship, itinerary, and travel time of year. We have provided a general description of demographics based on our potential market. Cruisers by Age Demographic Approximately 50% of cruise prospects come from the 25-39 age group followed by the 40-59 age group at about 39% and the 60 plus age group at 11%. Actual guests taking cruises tell a somewhat different story. The 25-39 age groups take about 29% of the cruises. The 40-59 age groups take about 36% of the cruises while the 60 plus group take approximately 35% of cruises. Demographic by Gross Household Income There are thousands of U.S. dollars streaming into the travel industry from cruise travel. About 36% of prospective cruisers are in the 20,000-39,000 brackets. Prospective cruisers in the 40,000-59,000 bracket account for about 40%. The 60,000-99,000 group accounts for about 20% of prospective cruisers, while the 100,000 plus group accounts for about 4% of prospective cruisers. Consequently, 31% of cruisers are in the 20,000-39,000 income groups. About 30% are in the 40,000-59,000 income brackets. Additionally, 28% are in the 60,000-99,000 brackets while about 11% of cruise purchasers earn 100,000+. Demographics by duration of cruise Over one-half of the cruises purchased are in the 6-8 day range. Just over one-third is in the 2-5 day cruise range. Less than 10% are in the 9-17 day range of cruises and only about 1% is in excess of 17 day cruises. Participating Demographics

The NYFC caters to Industry Professionals and persons who love fashion and entertainment. Our

Industry Professionals included Make-up Artist, Hair Stylist, Designers, Photographers, Stylist,

Promoters, Producers, Radio and Television.

Targeted Sponsors

Car Sponsors

Retailers

Financial Institutions

Media Companies

Travel Companies

Hotel Companies


“Certainly, travel is more than the seeing of sights; it is a change that goes on, deep and

permanent, in the ideas of living.” -Miriam Beard

http://www.brainyquote.com/quotes/authors/m/miriam_beard.html


SPONSORSHIP BENEFITS OVERVIEW

Increase Brand Awareness Generate New Customer Base

Promote New Services or Sales Promotions

Depending on sponsorship level, may sponsor and participate in one major event on cruise

Depending on sponsorship level, may provide cruising audience with one 60 second commercial Depending on sponsorship level, Participate in a multi-city NYFC promotional tour Client/Customer Incentive Contests May put promotional materials in gift bags i.e. Promotional Give-A-ways Great Community and Business Leader Exposure

You can host potential clients/customers with private receptions/dinners onboard the cruise

You can award cruises to top customers/employees Client/Customer Incentive Contests


The Capital Gem of Bermuda, Hamilton

Hamilton is not only the capital of Bermuda; it’s the beating heart. A picturesque harbor city

graced with shops, museums, galleries and gardens, Hamilton is also the hub of international

and local businesses. On any given morning you might see commuters in Bermuda shorts

traveling to work on

scooters, passing each

other with a warm

“good morning.” This

juxtaposition of global

sophistication and

local flavor gives

Hamilton its unique

charm.

The town of Hamilton

was founded in 1788

and named after Sir

Henry Hamilton who

served as Governor of

Bermuda to 1794. People in the capital Town of St. George, objected to the creation of the new

upstart town, but the Governor felt it made good sense to have a town in the central area,

hence the motto, 'Sparsa Collegit', 'brought together the scattered'. The new town thrived and

overtook the Town of St. George, becoming the capital of Bermuda in 1815.

Today the City of Hamilton has a colorful, vibrant character. Take a walk through this historic

town and take in the sea breezes, harbor views and the pastel palette of shops, galleries and

restaurants.

Hamilton, Pembroke and its nearby parishes offer so much more; intoxicating gardens, historic

churches, and an interactive aquarium and zoo, and all rolled into one jaw-dropping good time.

(Information from www.GoToBermuda.com)


$100,000 NYFC PRESENTING SPONSOR

One Luxury Suite Stateroom.

Two Superior Staterooms.

One Pre-Cruise Hotel and Airfare Package.

Sponsor for the New York Bon Voyage Party.

VIP Boarding.

Logo Displayed at NYFC Exclusive Events to include the Step and Repeat.

Exclusive Executive Networking Breakfast. VIP Seating at NYFC Events.

Early Departure off the Ship.

Logo on NYFC Website.

Mention in Social Media with over 50,000 impressions.

Advertisement in NYFC Event Magazine.

Business Blog Entry on NYFC.

Logo on NYFC T-Shirt and marketing materials.

Provide promo materials, product or items for gift bags.

Pre and Post Media Exposure with 5 media sponsors.

Copy of all media footage.

Sponsor of multi-city pre cruise promotional tour event.

National Television advertisement to include” Beauty Boss Talk Show”

commercial spots airing weekly with 1 million impressions on Comcast

Network.

Regional Radio Advertisement.


$75,000 NYFC TITLE SPONSOR


One Superior Stateroom.



VIP Boarding.

Logo Displayed at NYFC Exclusive Events.

Exclusive Executive Networking Breakfast.

VIP Seating at NYFC Events.



Mention in Social Media with over 50,000 impressions.



Logo on NYFC T-Shirt and marketing materials.


Pre and Post Media Exposure with 3 media sponsors.

Copy of all media footage.


National Television and Regional Radio Advertisement.


Travel becomes a strategy for accumulating photographs.

-Susan Sontag

http://www.brainyquote.com/quotes/authors/s/susan_sontag.html


$50,000 NYFC DIAMOND SPONSOR




VIP Boarding.


Diamonds and Deals Program Presenter on ship and Bermuda.





Mention in Social Media.



Logo on NYFC T-Shirt.


Post Media Exposure.


Television and Radio Advertisement.


$25,000 NYFC SAPHIRE SPONSOR

Two Superior Staterooms.



VIP Boarding.


Diamonds and Deals Program Presenter on ship and Bermuda.













$15,000 NYFC AMETHYS SPONSOR

One Superior Stateroom.


VIP Boarding.


Television Advertisement.













"Fashion has two purposes: comfort and love. Beauty comes

when fashion succeeds."

— Coco Chanel


$10,000 NYFC GARNET SPONSOR





Merchant Fashion Lounge

Trunk Show Exhibit with Selected Bermuda Boutiques





Exclusive Executive Networking Breakfast. VIP Seating at NYFC Event.

$5,000 NYFC RUBY SPONSOR









Exclusive Executive Networking Breakfast. VIP Seating at NYFC Event.


$2,500 NYFC EMERALD SPONSOR Logo on NYFC Website.







VIP Seating at NYFC Event.

$1,250 NYFC PEARL SPONSOR

Logo on NYFC Website

Mention in Social Media

Advertisement in NYFC Event Magazine

Exclusive Executive Networking Breakfast. Preferred Seating at NYFC Event.


“In both business and personal life, I've always found that travel inspires me more than anything else I do. Evidence of the languages, cultures, scenery, food, and design sensibilities that I

discover all over the world can be found in every piece of my jewelry.”

-Ivanka Trump

http://www.brainyquote.com/quotes/authors/i/ivanka_trump.html


NYFC Bon Voyage Meet and Greet Party

May 24, 2014, New York. To kick off our week long fashion adventure, NYFC and Queen

Dhymon Marketing, LLC will be hosting a Bon Voyage Meet and Greet party in New York the

night before our

voyage departure.

The New York

Fashion Cruise Bon

Voyage Party is the

official launch before

boarding the

Norwegian Breakaway.

Our exclusive guest

will enjoy a

champagne toast,

music, dancing, and

networking throughout the night. This is a great way to get to know most of our 200+ exclusive

guests. This is also a great opportunity for our sponsors to introduce products and services in a

casual party setting. Just image the excitement of attending an exclusive NYFC event in the

Fashion Capital of the World. Guests in attendance will include corporate sponsors, industry

professionals including international designers, models, photographers, celebrities and the

Who’s Who in the world fashion as they grace the red carpet of a luxury Manhattan venue.

NYFC Fashion! Travel! Glamour! “Let’s Go” Expo-sure Tour

The NYFC Fashion! Travel! Glamour! “Let’s Go” Expo-sure tour will consist of 4 cities: Atlanta,

Miami, LA and New York. This tour captures the heart and spirit of the Norwegian Cruise line

“Breakaway” and their “Let’s Go” theme.

The “FTG Let’s Go” Expo-sure tour is designed to highlight social and business opportunities as

well as awareness and brand exposure as a perk for our exclusive corporate sponsors.

The “FTG Let’s Go” Expo-sure tour will include celebrity appearances, live talk show tapings for

TV, door prizes and giveaways, music, drinks, food, vendors/exhibitors, and our NYFC cruise

presentation. The tour features designers, models, photographers, wardrobe stylist, hairstylist,

make-up artist, retailers and motivational speakers.


About Queendom Ink & Queen Dhymon Marketing

On behalf Queendom Ink International Companies, we would

like take this time to introduce our philosophy and services.

Our companies focus is on providing elite products and

services while supporting humanitarian mission. Our

philanthropic spirit allows us be a crowning symbol of “Hope”

to many nonprofit organizations.

We the Queendom are destined to impact the world as a collective force with one million

empowered women from each country world-wide. Queendom believes by “Uniting

Women/Cultures through the “Power of Fabric and Fashion” and addressing the issues that we

share behind the fabric and behind fashion, we can build a nation of women that are destined

to the “Throne of Excellence & Success“.

Queendom Ink sees modern day businesswomen as Queens and Warriors. Queens: responsible

for implementing entrepreneurial relationship, business opportunities, social, educational and

leadership structures, as well as cross cultural networking, and organizing community efforts

that ensures the prosperity of the providence in which they abode. Warriors: the ability to

stand against any obstacle that opposes the developmental plans to empower women,

eradicate human sex trafficking, poverty, domestic violence, breast cancer, any and all negative

forces that will hinder the overall rights for women to impact, improve, empower and expand

their communities.

Queendom Ink’s Humanitarian and Philanthropic spirit partners with individuals, organization,

foundation, societies, association, groups and companies whose values and vision are like-

minded. By supporting any of our products, services and events such as: Queendom Ink

Production, Queen Dhymon Marketing, Power Bloggers Radio, The Kingstreet Agency, and

Fashion! Travel! Glamour! Meetup group, “The 2014 New York Fashion Cruise,” Fashion 4 Life

Our Nonprofit Initiatives on “Human Sex Trafficking Awareness” and the United Queendom

Association you empower us to be a crowning symbol of hope to women worldwide.


“Fashion 4 Life” Non-Profit Initiative

Our “Fashion 4 Life” Non Profit Initiative is a division of “Queendom Ink International

Companies LLC”. Our mission is “Uniting Cultural through the Power of Fabric & Fashion”.

“Fashion 4 Life” brings global awareness, creates life programs, cultivate changes in regulatory

laws, implementing housing initiatives and supports business empowerment. This will prevent,

protect, and prosper those that have been violated through Human Sex Trafficking activities.

“Fashion 4 Life” nonprofit initiative was created by Queendom Ink International Companies

CEO, AngelaMarie Paclay and her daughter Sade, who was a victim of Human Sex Trafficking

just 8 years ago. Sade’s story is one of survival and of a mother’s belief in the faith of God.

Sade returned home, unlike so many hundreds of thousands of young girls who never escape

these horrific situations. Together, AngelaMarie and Sade, will continue to tell their stories in

hopes of saving lives and gaining awareness at an international level.

“Fashion 4 Life” nonprofit initiative addresses the social issues often covered by fabric and

fashion. “Fabric” is a “Power” that connects countries and brings wealth through trade,

imports, and exports. “Fashion” is a universal language that speaks; freedom, creativity,

passion, purpose, identity, expression, accomplishment, and life. Fashion is a power that can

either unite or divide. Fashion has the power to FIGHT against the injustice of Human Sex

Trafficking activities which have become known as a form of modern-day slavery. This includes

fashion manufacturing and garment sweat shops that hoard poor safety condition.

“Fashion 4 Life“ humanitarian and philanthropic spirit partners with individuals, foundations,

societies, association, companies, communities, nonprofit organization, designers, models,

bloggers, industry professionals and influencers to help produce fashion events for “life. These

events help to raise the monetary support needed to stop the sale of women and child.


Queen Dhymon Marketing, LLC

Contact:

Reservations: 1-678-871-NYFC Email: [email protected]

Website: www.nyfashioncruise.comFacebook: www.facebook.com/nyfashioncruise

Twitter: www.twitter.com/tweetNYFCInstagram: NY Fashion Cruise

Google+: NYFC Bermuda

“As it is written so shall it be Done”

Our Ancient Decree of Excellence & Success

http://www.nyfashioncruise.com/

http://www.facebook.com/nyfashioncruise

http://www.twitter.com/tweetNYFC

New York Fashion Cruise Sponsorship Magazine

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