New York City Businesses Do the Right (Green) Thing
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8/17/2019 New York City Businesses Do the Right (Green) Thing
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Marcia G. Yerman (/marcia-g-yerman) Become afan (/users/becomeFan.php?of=hp_blo gger_Marcia G. Yerman)
Writer on w omen's issues, human rights, environment and
culture
Posted: 06/05/2014 9:49 am EDT Updated: 06/05/2014 9:59 am EDT
New York City Businesses Do theRight (Green) Thing
It's easy to get overwhelmed by the challenges facing the environment. However, it's
crucial to remember that we can all have an impact as individuals when our actions
become collective.
Even in a town as hectic as New York City, I have come in contact with businesses
that are making a commitment to ensure that personal responsibility is an integral
part of their practices.
In the East Fifties, I happened upon a restaurant called Pizza by Certé
(http://www .certenyc.com/pizzabycerte.html). Despite a wide array of offerings
from sandwiches and salads to soups and handmade pasta, I went for a basic
Margherita slice. It wasn't until I sat down and looked around that I saw a mission
statement on the wall. I t emphasized a "dedication to consciousness," and stated, "If
you are a pizza lover you can now enjoy a slice made with the environment at heart."
I had to learn more, so I connected with P.J. Jordan, Certé's Director of Client
Relations, who walked me through the restaurant on behalf of owner Chef Edward
Sylvia. Jordan told me that Sylvia came to the issue of "eco-friendly" food preparation
because of his children. He was concerned about the future livability of the planet, as
well as how processed foods were affecting young kids. Children pay the price for
eating fast-food as they are linked to asthma and allergies
(http://healthland.time.com/2013/01/15/fast-food-linked-to-asthma-and-allergies-
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in-kids/). Sylvia spent twenty- four months working on his conception, with a year
devoted to developing his pizza dough recipe. His goal was to promote awareness and
preference for the "slow-food" viewpoint that he supported.
(http://images.huffingtonpost.com/2014-06-02-GreenBox.jpg)
Certé's sustainable practices had me hoping that their vendors could be the wave of
the future. They have "Eco-Pizza" packaging from Greenbox
(http://www .greenboxny.com/HOME.html). The utensils and paper goods are
biodegradable (http://www.greenyour.com/lifestyle/leisure-
recreation/barbecue/tips/use-biodegradable-dishes-and-flatware), and made from
recyclable materials. Plates are reusable bamboo; drinking cups and containers are
made from plant derivatives. Certé uses rainwater for "non-consumption" purposes,
and all their deliveries reach their destinations by foot or hybrid truck. They have a
"green wall" where fresh basil is grown. The cooking equipment has top Energy Star
(https://www.energystar.gov/) ratings. Jordan told me that Certé had received a "3
Star Certification" from the G reen Restaurant Association
(http://www .dinegreen.com/restaurants/standards.asp). The restaurant composts
each week in Brooklyn, where they maintain their own bin. Working to achieve a
minimal ca rbon footprint. Jordan said, "It's all about doing the right thing."
This makes a difference because according to the U.S. Environmental Protection
Agency (http://ww w.epa.gov/), industrial and commercial energy use (from such
sources as electricity use, product transportation, industrial processes, burning fossil
fuels to power boilers and produce steam, and using gasoline to power vehicles)accounts for nearly 30 percent of total U.S. greenhouse gas emissions.
A questionnaire ascertained that 50 percent of customers responded positively to
Certé's green values. Beyond their efforts, the food speaks for itself. The flour is
unbleached and unbromated (an additive that is not permitted in the United
Kingdom). Only fresh tomatoes and cheese are used. In the spring and summer, local
produce is purchased. Ciagels, which are bagels made out of pizza dough, are top
sellers. They are served with scallion ricotta or "housemade" strawberry preserves.
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It's a definite jump from food to dogs, but pets are a major industry locally a nd
nationally. Serving Manhattan and lower Westchester, Happy Panters
(http://www .happypanters.com/) bills itself as an "eco-friendly" pet service with a
philosophy of respecting nature. Run by Christine Brooks and Latoya Stephenson,
they strive to balance the needs of humans and animals in sharing a common urban
space. Brooks said, "We have only a few parks here that many people and pets share.
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with an hilarious website and the tagline, "Just Pennies Per Poop." I buy their bags at
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disposal as an issue to be seriously addressed. I reached Tara Garland, the company's
Project Manager, who explained the Earth Rated products to me. She wrote via e-
mail, "Earth Rated offers two types of bags. Our green bags are made from high and
low density polymers and contain an EPI additive that helps them break down in
approximately 24 months--unlike traditional bags. Our white compostable bags are
made from corn, with no enhancements added to speed up the degradation process.
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amount of waste as possible." Bags with minor defects, but totally usable, are offered
as a donation to shelters are rescue operations.
The principled attitudes of these businesses keep me hopeful. Consumers need to
speak with their pocketbooks to support those who are making sustainability a
building block of reshaping attitudes and business practices.
A version of this article appeared on Moms Clean Air Force
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