NEW YEAR’S EVE AT NIAGARA FALLS - Shaw...
Transcript of NEW YEAR’S EVE AT NIAGARA FALLS - Shaw...
NEW YEAR’S EVE AT NIAGARA FALLS
ET Canada is ringing in the New Year with 60,000 fans live
from Niagara Falls. Global Television presents the only live
New Year’s Eve broadcast offering countless opportunities to
showcase your brand before, during and after Canada’s
biggest party!
CELEBRATE NEW YEAR’S EVE WITH THE NATION’S
ENTERTAINMENT POWERHOUSE
Program sponsorship
New Year’s Greetings
Celebrity shout-outs
Countdown clock
Twitter ticker
Front-of-house
ET Canada lead-up segments
Best of 2014 special
Consumer contest
Corporate branding
On-site activations
Digital opportunities
Date: December 31st
Timing: 10pm-12:30 am EST
Connect with exclusive content featuring
entertainment’s brightest stars through the
live New Year’s Eve Special from Niagara
Falls!
Sponsorship Includes:
•5 x :30 brand spots
•2 x :07 billboards
•Tags on marketing promos
Layer in lead-up segments or in-show
activations for even greater association!
Open to 2 sponsors. Incumbents: Weight Watchers, Deadline to renew Sept 30
Get primed for the biggest night of the year with look back at
the highlights of 2014. In this special broadcast, ET Canada
will spotlight all of the top entertainment moments that
captured our attention in 2014.
Date: December 31st
Timing: 7:30pm-8:00pm EST
Sponsorship Details:
•3x :30 brand spots
•2x :7 billboards in show
BEST OF 2014 ET CANADA SPECIAL
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
Leading up to the only Canadian New
Year’s Eve countdown ET Canada will
air segments to get people excited
about the big night! Once per week (4
total) in December, ET Canada will
produce a segment promoting the
New Year’s Eve Special and the
performing artists. Through integrated
billboards and brand spots your brand
will capitalize on the excitement while
aligning with top talent!
ET CANADA LEAD-UP SEGMENTS
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
ET Canada’s New Year’s Eve Live
from Niagara Falls is the perfect
environment for a custom New Year’s
Eve message from your brand. Wish
Canadians a happy 2015 and success
in reaching their goals! (weight loss,
health, smoking cessation, financial,
career, family...)
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
Viewers can join the party with ET Canada’s New Year’s Eve Twitter Ticker! At the top of the
show and during the show, ET Canada hosts will encourage viewers to tweet their NYE
messages as we party towards the new year. Your brand will enjoy both verbal mention and
on-screen visual exposure throughout the show with 5x logo appearances and 5x scrolling
text mentions.
TWITTER TICKER SPONSORSHIP
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
Appearing in all wide shots, the front
of house roof puts your brand in the
centre of all the action on New Year’s
Eve! This would be a fantastic layer
to a program sponsorship for an
iconic brand. With regular, repeated
visuals each time there is an aerial
shot, logos of well known brands
would get unprecedented exposure
and recognition.
FRONT OF HOUSE SPONSORSHIP
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
Join Canada as we count down to 2015 throughout the ETC New Year’s Eve broadcast
through sponsorship of the countdown clock!
With 6 x :60 second animated, exciting graphics featuring your logo on-screen your brand will
be on millions of people’s minds as they ring in the new year with their friends and family!
COUNTDOWN CLOCK
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
Throughout the months leading up to
New Year’s Eve, ET Canada asks
celebrities to record a New Year’s Eve
shout-out, sponsored by your brand!
With your brand at both the top and
tail of 5 x :15 second celebrity shout-
outs you will be aligning with some of
the biggest stars in entertainment!
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
Be part of the fireworks on New Year’s Eve and sponsor the kiss cam! During the show the
kiss cam will survey the crowd looking for those celebrating the night with a kiss. Images of
the couples will appear both on screens on site, as well as on the live broadcast.
There will be 3-4 occasions where your brand will be mentioned as well as seen on screen as
part of the kiss cam photos.
KISS CAM
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
ET Canada’s New Year’s Eve special offers
advertisers the rare opportunity to access
60,000 energy-charged Canadians, adding a
grass-roots layer to support their broadcast
and digital campaigns.
Thought-starters:
•On site screens to run branded elements
(during the commercial breaks)
•Client street teams / Sampling
•Wristbands
•Glow sticks
•3-D Glasses
•Sound-proof booths
•Call friends from Canada’s biggest
New Year’s Eve party
ON SITE ACTIVATION
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521
7.2 million* viewers tuned into the ET Canada Niagara Falls New Year’s Eve Special!
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53
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43 44
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47 53
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Male Female 18-34 18-49 25-54 HHI $100K+ HH Size 4+ HH w/kids <12
Viewer Profile Comp% of A18+/English Canada
Total TV ETC NYE
118 115 129 119
Viewers are more likely to…
114 119
Make Financial Investments • Have a mortgage (158), mutual funds (128), TFSA (108) and a line of credit (123). They also have a
personal will (126), 2+ credit cards in their name (113) and file their income taxes regularly (111)
• Carry homeowners/personal property (114) or private health (156) insurance and to have personally
donated to a Canadian charity (117) in the past year
Be Auto Enthusiasts • Have 2+ vehicles in the HH (120), auto insurance (109) and enroll in roadside assistance programs (134)
• Have gone to car dealerships for tire alignments (194), lube filter (177), brake repairs (125),
muffler/exhaust work (303), shock absorbers/struts work (298) or tire replacements (271) in the past year
• Purchase car tires (168), motor oil (117), and other auto supplies (118) in the past year
Embrace Healthy Lifestyles • Feel they are better informed about nutrition than the average person (115), use multi-vitamins daily (142)
& love fresh air and outdoor activities (123)
• Participate in aerobics (178), jogging (206), swimming (151), walking/hiking (154), yoga/pilates (129) or
dancing (155)
• Go ice skating (142) or play tennis (176) and soccer (255)
Enjoy Big Screen Entertainment • Have gone to the movie theatre 2+ times in the past 3 months (124) to attend action/adventure (129),
family /child oriented (187), animated (181), comedy (118), horror (167) or science fiction (115) movies
• Watch a movie on their PC/Laptop, Smartphone or Touchscreen Tablet/E-Reader in the past month (120)
Travel & Enjoy Alcohol • Vacation within Canada to visit friends/relatives (102) or go sightseeing (114)
• Enjoy travelling outside Canada to go shopping (129), take in the night life (182) or go to a beach (114)
• Consume beer (120), coolers (170), mixed drinks (145), wine (124), champagne/sparkling wine (166), rum
(143), rye (179) and vodka (147)
Sources: Numeris (BBM Canada) PPM data/English Canada, Jan 6-Mar2/14; *DlyRch(000), Total Canada/Dec.31/13, Ind.2+. **Ind2+ AMA(000) Dec.31/13 vs. Dec.31/12 Viewer Profile: Comp% of A18+, Qualitative Skews: PMB 2014 Spring 2-Year Readership Database, English Canada, index based on comp% A18-54 vs. population,