NEW WORLD OF WORK

Max Mickelsson, Director, Microsoft Oy

An European ChallengeMacro level:• Need to reform –post industrial paradigm• Productivity• The World is Flat – global competition•Demography

Micro level (personal)*•Work as part of your identity gets smaller•Quality of sparetime•Overall feeling of lack of time – time is running faster• Readiness to trade between time and pay

*) Lähde: Työelämän kulttuurivallankumous, EVA:n arvo- ja asennetutkimus 2010, Ilkka Haavisto

Motivational factors• Spirit and feeling• Interesting work• Inspirational and fair manager• Security• Personal development• Work – Life Balance

• 3 X E – Excellence, Engagement, Ethics, (Empathy and Equity),Howard Gardner, et al.

3Lähde: Työelämän kulttuurivallankumous, EVA:n arvo- ja asennetutkimus 2010, Ilkka Haavisto

Ricardo Semler, Seven-Day-Weekend1.Why are you able to answer emails on Sundays, but not able to go to movies on Monday afternoons?

2. Why can´t we take the kids to work when we can take work home?3. Why do we think the opposite of work is leisure, when in fact it is idleness?

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Don Tapscott, Grown up Digital• Eight norms of the net gen1.Freedom2.Customization3.Scrutiny4.Integrity5.Collaboration6.Entertainment7.Speed8.Innovation

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The 2020 Workplace• Social and personal• Four Generations (Baby Boomers, Gen X, Gen Y, Gen 2020)• Importance of HR growing• Individual services and individual rewarding systems• The traditional office and office working hours will be dead• .Information workers the biggest group. Life long learning is the rule, not the exception• Excellent on internal and external communication tools and

networks required• Collaboration, authentic, personal, innovation, social contacts.

“Workplace Engagement 2020 Model”

Lähde: The 2020 Workplace, Copyright 2010 by Jeanne C. Meister and Karie Willyerd.

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Y will change the world?

1964

1978 Generation X

Generation Y

Baby Boomers

1997

1946

60-65

55-59

50-54

45-59

40-44

35-39

30-34

25-29Generation X

Baby Boomers

60-65

55-59

50-54

45-59

40-44

35-39

30-34

25-29

Generation X

Generation Y

Baby Boomers

Vuoden 2000 työmarkkinoilla (25-65v) Gen X selkeävähemmistö ja sodan kokenut sukupolvi vieläläsnä (traditionalists)

Vuoden 2020 työmarkkinoilla (25-65 v) Gen Y lähes puoletja vanhimmat (vertailussa) 1955 syntyneitä

Suomen väestö iän ja sukupuolen mukaan vuoden 2005 lopussa(Miehet: vasen, tumman sininen / Naiset: oikea, vaalean sininen)

Lähde: http://fi.wikipedia.org/wiki/Tiedosto:Fin_population_by_age_2005.png

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The New Word of Work

•Holistic way to transform work culture•More interaction and more flexibility• Full use of technology•New environment to support this change

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Objectives• Leading by example – show possibilities and opportunities• Creativity and individual potential• Create a space for inspiration that supports business objectives, meaningful cooperation, creativity, innovation and the community• Alternative areas that adopt to the way we work• Showcase Microsoft

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Holistic approach

Technology is ready and much more mature.

Need for new practices in leadership when work moves to networks and ”the cloud”

New practices and rules of the New World of Work

Inspirational environment supports

creativity.

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Old practices, oold technology

New practices, old technology

Old parctices, new technology

New practices,New technology

2 3

1

Lähde: Esko Kilpi, 2010

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New PracticesPresence• Status • Place (physical)• Reachability• Tools and skills

Life in the new office• Spontaneous meetings• Privacy• Concentration and peace

Transparency• Status• Broadcasting vs.

point-to-point• Responsibilities• Community

Meeting • All physical meetings are not

MEETINGS• Meeting culture over the

network

New World of Work

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SPACES THAT INSPIRE

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…but in nultiple formats:

Nothing disappears, you get new opportunities - still the normal fully equipped desk

Focus RoomPhone Booth Project SpaceCafeTouchdown Spaces

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15Inspiration Bistro

LibraryBeach

• Productivity – Better collaboration• Satisfaction • Sustainability – less CO2• Talent –flexibility and opportunity to choose• Inspiration to use new technology• Amsterdam – Growing the business• More effective use of the office• Mobile solutions save money on investments and operating

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Operating expenses• Communication: phone related costs -20%• LiveMeetingin and OCS:n • Use of internal and external wen services and information

• Travel costs -20%• Real estate costs -20% per person• Grow the workforce by 26 % in the same m2

• Office supplies• OneNote, paper

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First results in Finland• 92% feels that the first impression about the new office is very positive, 8 % feel neutral• 81 % agrees that the option to choose your space freely is very positive• 73 % feels it is easy to get hold of the persons you need for your jib• 64 % tells that they are talking about New World of Work with their friends, family partners or customers

• http://www.officelabs.com/projects/productivityfuturevision/Pages/default.aspx

Max Mickelssonmaxmick@microsoft.com

+358-50-4999 776

Microsoft: To help people an business all around the world to realize their full potential