Optimise the Journey from CPE to Cloud with “New World” Communications

Jonathan Sharp, Sales & Marketing DirectorTim Couper, Technical Director Stand 431

Britannic Technologies

Arguments for Moving to the Cloud

52%

70%

68%

• Minimise Server downtime

• Ensure performance

• Greater flexibility

• Reduce costs significantly

• Ease of management

• Reduce a dependency on a single location

• Central Consolidation

1. We are familiar with virtualising and migrating our servers and apps. 2. Many organisations are virtualising and migrating their desktops.3. Why should these benefits not be applied to your telecoms

infrastructure too?

Translating Business Need into System Design

Britannic Technologies

Why are you Rolling out Cloud Computing?

Source: Forrester Research

It removes scalability & capacity planning issues for applications

It provides equivalent functionalities at a lower cost

It provides substantial administrative cost savings

52%

70%

68%

Translating Business Need into System Design

Britannic Technologies

Typical ICT Environments

Site A

HQ

Site BSite C

WAN

Datacentre

PSTN

PSTN

Translating Business Need into System Design

Traditional Voice Networks – ISDN

• Evolved over time

• Expensive

• Restrictive sizing models

• Limited for DR

capabilities

• Complex billing /

information

• Always over resourced

• Restrictive contracts

• Stand alone

Translating Business Need into System Design

MPLS – Data / Voice & Data Networks

MPLSL3

PSTN

Branch n

PSTN

PSTN • Very Expensive

• Need for CoS

• Lack of True Visibility & Management Control

• Invariably multiple suppliers for links

• Network problems effect speed & performance

• Proactive Management?

• Long lead times

• Complex & Expensive to Manage

• Resilience Expensive

Translating Business Need into System Design

Telephony Platforms

• Mixed Manufacturers

• Mixed Suppliers / Maintainers

• Different Software / levels

• Different applications

• Lack of integration / interoperability

• Mixed Technology – Digital / IP

• Expensive to manage, maintain & develop

• Stand alone

Translating Business Need into System Design

Supply Chain

ISDN / PSTN Rental

LCR MobileProviders

NGNProviders

Telephone System Maintainers

LAN / IT Providers

WANProviders

ApplicationProviders

• Complex & Confusing

• Clarity of Billing

• Overlap

• SLA’s?

• Expensive & Time consuming

• Different contract terms

• Multiple providers per service?

• Ownership?

• Clarity

• Tactical decisions & agreements

• True Value?Translating Business Need into System Design

Britannic Technologies

Business & Technical Challenges

• Reduce Costs• Reduce Management

overhead• Ease of financial budgeting• Business Continuity• Supply Chain Consolidation• Improve Management

Visibility• Align Technology to

Strategy • Use of IT as a business

enabler• Gain Competitive

Advantage

• Reduced Budgets• Greater demand on

resource• Increasing demand on

providers• Management Visibility &

Control• Systems integration• Centralisation of resources• DR and Business Continuity• Align Technology to Strategy

More for Less More with Less

Business Technical

Translating Business Need into System Design

Inside the Datacentre

• The PBX can now be run inside VMware/ XEN

• SIP trunks eliminate the requirement for the PBX to have special hardware & provide scale up / scale down

• The same PBX instance can serve all sites. Reduces the costs of licensing

• Increased simplicity

• Resilience can be multi-tiered – infrastructure and application

• Applications delivered from the core & SaaS

Translating Business Need into System Design

Model for the future – New World Communications

Translating Business Need into System Design

Working in Layers

Translating Business Need into System Design

Challenges of the “New World”

• Need to understand the bandwidth requirements of the applications.

• Increased dependency on the WAN and the WAN provider.

• Provider SLAs not necessarily aligned with your needs.

• Need an independent method to monitor and manage the infrastructure.

• Network Optimisation, bandwidth, management & cost

Translating Business Need into System Design

Polarising Effect

• Apps are becoming intelligent and demanding

• Embedded security – the network infrastructure is less aware of the content and less able to control the payload.

• Increasing capabilities and adoption of DSL services

• Ethernet (L2) networks as opposed to L3 managed networks

More Complex, Intelligent

& Demanding

Lower Cost, More Available & Simplified

Applications Connectivity

Translating Business Need into System Design

Mind the Gap!

Applications

Connectivity

Autonomous networking enables applications to be hosted & managed flexibly

Translating Business Need into System Design

Britannic Technologies

Centralised Business Led Optimisation

Branch BBranch A

Branch DBranch C

Global objectives

Translating Business Need into System Design

Britannic Technologies

Real Time & Dynamic

Branch BBranch A

Branch DBranch C

Real-time traffic analysis

Automated global computation of local

parameters every second

Manage traffic across the entire network

Global objectives

Translating Business Need into System Design

Regional HQ

Branch officeBranch office

WAN

TimeTopology (subnets)

Ap

plic

atio

ns

Synchronized Global TableMonitoring & AlarmingReporting

Netmanager consolidates a picture of thewhole network traffic in real-time into a Synchronized Global Table

HQ

Britannic in the New World

Translating Business Need into System Design

Connectivity

Infrastructure

Trunks

Applications

Ethernet, ADSL, E1

Hardware, handsets. Open standards

Reporting, UC, Call centres etc.

Legacy ISDN, SIP, XMPP providers

New World Options

• We provide best-of-breed options at every layer

• Dedicated teams of professionals who operate at every layer

• We understand how to adapt business objectives into each layer

• We recognise that customers have the option to choose providers at each layer and so we strive to be the best at every layer

• We work strategically with customers to migrate each layer independently

Executing the vision – at your pace!

3 / 5 year ICT Strategic Plan

SupplierConsolidati

on

SIP Trunking

WANRefresh

Network Manageme

nt

Voice / App Virtualisati

on

Cloud / SaaS

Translating Business Need into System Design

Planning Your Route – Custom Built Road Maps

Translating Business Need into System Design

• 26 years of expertise, innovation and best practice

• Exceptional strength and capabilities in converged communications, supported with a comprehensive partner ecosystem

• In-house development team• We have a vision to succeed

through partnership and long term relationships

• We are focused on helping our customers achieve real business value and supporting business objectives and ongoing strategy

DRIVING BUSINESS VALUE THROUGH UNIFIED COMMUNICATIONS

2010maproad

CustomBuilt

Optimise the Journey from CPE to Cloud with “New World” CommunicationsJonathan Sharp, Sales & Marketing DirectorTim Couper, Technical Director

www.btlnet.co.uk Stand 431