WELCOME...

Milwood Group has a goal of being a The UK?s No1 Provider of Outdoor Living Solutions.

We have already shown 100?s of companies why we are the supplier they need, but now we have one more reason to work with the Milwood Group.

At Milwood Group we focus a lot on sales and marketing support.

In previous years our Trade Partners have found success by using the Unbranded Lifestyle Brochure. We have had fantastic feedback explaining how the unbranded brochure allows their customers to make the right decision for their outdoor living needs.

Therefore, we have decided to release a brand new unbranded ?Lifestyle? Brochure!

But how do I get one? Well, we can only give out the

unbranded brochures to companies who have signed up with us. Therefore, if you have already signed up just go on to the Trade Partner Area and request some brochures. If you have not signed up with us, give us a call or drop us an email! We?ll get you sorted out straight away.

Please remember, the Unbranded Lifestyle Brochure is 100% FREE!

We hope this will help you and lead you to success.

Best wishes

Mark & The Team, Milwood Group

Issue 2.3 | May 2018

NEW UNBRANDED BROCHURE

You can now request hard copies of our brand new unbranded brochure to display in your showroom and hand out to customers.

To get your copies, simply visit : www.milwoodgroup.com/trade-partner-area/ and complete the form displayed.

You can currently request up to x20 copies however, if you require more copies please contact us: call0333 305 5272 or email: sales@milwoodgroup.com

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 2

THEY'VE GOT FIZZ IN THE BIZ

In our previous newsletter, you will have seen our request for your feedback regarding our showroom on wheels which was in the development stage.

We?d like to thank all of those that completed the survey, your feedback is invaluable and it has really helped us to develop the concept further.

As you may remember, on competit ion of the survey you would have be entered into a competit ion to win a free box of luxury chocolates and a bott le of

champagne. So today, I bring you the winner!

Dave from Shane Howells Ltd. was the lucky winner and was over the moon with his prize. Here?s a photo of Dave and his colleague with the chocolates and Champagne which I?m sure didn?t last long at all.

WE'D LIKE YOU TO MEET OUR NEWEST TEAM MEMBER

Daniel Royston is the newest member to join our team here at the Milwood HQ. He is our Projects Manager and as an approved reseller you will be in contact with Daniel from t ime to t ime.

Here's a lit t le introduct ion to him so you can get to know your new Projects Manager a lit t le more.

Full name: Daniel Royston

Age: 26

Job Role: Projects Manger

I have operat ions experience having started work as a Warehouse Operat ive, progressing to a Stock Control Manager at my previous job.

The past 2 companies I have worked for have been within distribut ion. My most recent role gave me a platform to work off and really take charge of all systems and push my ideas through to aid the work flow of the company. I decided it was t ime to move on for a bigger challenge, which is why I took on this role at The Milwood Group. It?s been a bit of change in industries, but with a background qualificat ion in carpentry, I have been able to relate to the job with ease.

I?ve really enjoyed gett ing stuck into my new posit ion, and look forward to a long term stay here at the Milwood Group .

IMPORTANT UPDATE: NEW ORDER FORM

We have made a couple of update to our Simplicity order form and therefor urge you to please use the new version from now on. The new version can be downloaded from the 'Ordering' sect ion within the Trade Partner Area of our website: www.milwoodgroup.com/ordering/

We have added a t ick box t it le 'Milwood Lead' to the updated order form, this is to help us track the leads

that we have passed onto you and is purely for informational purposes only. We will never charge you for the leads that we pass on.

We'd be really grateful if you could not ify us if you have converted a Milwood lead so we can update our records.

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 3

IMPROVEMENT MARKETING - PART 3:HOW TO DOMINATE GOOGLE WITH CASE STUDIES + GET As you read t h is you m ight st ar t t h ink ing... What do Alarm s have t o do w it h Verandas, Carpor t s & Glass Room s? The answer is not hing at al l... but t h is has everyt hing t o do w it h get t ing cust om ers via Google.

I recent ly received t h is quest ion f rom Danny Bot t erell of TTSS...

"We're showing up on Page 1 of Google for 'Fire Alarm Installers' in our local area... Clacton, Colchester & Essex etc. but we're not showing up for Suffolk, which is down the road. How do we show up when people search for 'Commercial Fire Alarms Suffolk?"

My answer was...

"Let's test this... I will log in to your website & add the word 'Suffolk' it should only take 5 mins to do this"

I had previously built the TTSS website, so I logged in to add 'Suffolk' to the Title Tag, Page Content and in a couple of key areas, in the back end or the website - this is basic SEO (Search Engine Optimisation).

So this is nothing complicated and something that anyone can do, with a Wordpress site or similar, so whoever built your website, could follow what we've done here, for you.

10 weeks later... I bumped into Danny and in passing, he said something along the lines of...

"BTW, you know what you did t o our sit e, t o m ake it appear on Google for Suf folk , well i t worked, we got a £43,000 job last week, f rom a school in Suf folk who found us on Page 1 on Google :-)"

Bearing in mind I only spent 5 minutes on his SEO, I was shocked that he hadn't immediately rang me when the £43,000 order came in, to ask me to spend many hours on his SEO!!!

As mentioned, TTSS's were not appearing on Page 1 of Google for ?Suffolk? keywords until ?Suffolk? was added as shown... 3 years later TTSS are still listed on Page 1 of Google for ?Suffolk? related search terms, despite them being too busy to spend more time on their SEO!

If you cover neighbouring counties, updating your Title Tags & Content could make a big difference for your business too.

Don?t assume your web designer has labelled your web pages correctly, especially if he is a graphic designer and not an SEO.

Check your web page Title Tags, which can be found at the Top of your Internet Browser, which usually makes up the Headline of your Web Page Listings on Google.

As you can see on the example above, the TTSS Title Tag on their Fire Alarms Page is: Fire Alarm s Clact on, Colchest er Essex Suf folk - TTSS

The Title Tag is one of the first places Google looks, when someone searches online for products or services in your location, and millions of people search like this... so your business keywords and location must be in your Title Tags.

The biggest ?Website? mistake costing biz owners millions in lost opportunities is that their Title Tags are messed up.

How are yours?

Get Your Free Google SEO Guide in t he Milwood Group TPA... in t he Market ing Guides Sect ion:

Milwoodgroup.com /sales-m arket ing-suppor t

Happy SEO'ing!

Leonardo WoodiMarketing Consultant for The Milwood Group

One Word Added = £43,000 Contract!

© Copyright 2018 | www.milwoodgroup.com | 0333 305 5272 | Page 4

ROCKING THE ANTHRACITE

We are now offering our most popular system in our most popular colour for no addit ional cost! Yes, that 's right, the Simplicity 6 is now available in standard colours of white or RAL 7016 Anthracite Grey.

We hope this change will help you and your customers out. We are always looking for new ways to improve our business so we always value your feedback. Hopefully with more communicat ion with you and your company will lead to more posit ive changes for everyone.

If you have any quest ions about this update, please contact us!

TWO INSTALLS FOR OUTDOOR SHELTER

Angela McFlynn wanted a veranda which would offer shelter to part of her decking area and also the entrance into the house by way of the back door.

She also wanted the veranda to blend in with the oak grained decking and to have a space to push her mobile line in should a shower of rain develop.

All these object ives were achieved by this 9 metre x 2.1 metre Simplicity 6 veranda, finished in RAL colour 8003 with a gloss finish.

The low gutter height at the back of the house resulted in the veranda being attached to the house by

powder coated brackets which would allow the wall plate gain sufficient height to obtain the required working fall .

The wall plate was flashed to the gutter using EPDM membrane attached with adhesive which finished direct ing any rainfall into the exist ing gutter.

This method of installat ion resulted in increasing the overall project ion by approx. 500 mm which was a welcome benefit .

Angela was very happy with both the installat ion and the product.

Brendan Mulhall was looking for a quality veranda and was very happy with the veranda sample shown his words were:

"Thanks for calling last night your sample was most impressive."

The finished 6 metre x 3.2 metre white Simplicity 6 met all his expectat ions.

Please see the original structure below which was replaced by the Simplicity 6 further below.