NEW TRENDS IN THE LEADERSHIP COMPETENCIES DEVELOPMENT

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Mara Turolla April 25 th, 2013

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NEW TRENDS IN THE LEADERSHIP COMPETENCIES DEVELOPMENT. Mara Turolla April 25 th, 2013. AGENDA. LECTURE COACHING EVOLUTION SCENARIO DIFFERENT COACHING MODELS RESEARCH DEBATE GUESTS COACHES. COACHING SCENARIO SOURCE: CAREER CENTER. DIFFERENT COACHING MODELS. - PowerPoint PPT Presentation

Transcript of NEW TRENDS IN THE LEADERSHIP COMPETENCIES DEVELOPMENT

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Mara Turolla

April 25th, 2013

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LECTURE

oCOACHING EVOLUTION SCENARIO

oDIFFERENT COACHING MODELS

oRESEARCH

DEBATE

oGUESTS COACHES

AGENDA

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COACHING DIVERSIFICATION HISTORY SINCE 2005

Executive Coaching

Career Coaching – Counseling

Retirement Coaching – Life Coaching /Pre-retirement Planning

Family Members Coaching

High Potential Coaching

Team Coaching

DIFFERENT COACHING MODELS

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EXECUTIVE COACHING

In operation: since 2005

Target audience: executives

Career Center representativeness: 82%

Corporate clients: 85

Coachees: 550 executives

Corporate sponsorship: 95%

Market most demanded

Focus: executive competencies

Format: individual with HR and leadership participation

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CAREER COACHING (COUNSELING)

o In Operation: since 2001

o Target audience: executives

o Format: individual

o Individual Sponsorship: 95%

o Covered topics:

• Personal and professional history

• Profile mapping, competencies, present moment and wishes

• Viability check, project design

• Decision support and project implementation follow up

o Focus: Provide orientation and support to the career

development, approaching organizational context aspects,

technical aspects and career direction inside the organization

view.

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•In Operation: since 2007

•Target audience: 55 to 60 years old executives (93 individual

coachees since 2007)

•Corporate preparation for retirement project structuring (coachee

and Organization)

•Focus: professional, social, health/quality of life, emotional,

financial and legal dimensions; build and implement the next life

project

•May include knowledge management and succession

•Follows the baby boomers (1945 to 1960) retirement period

LIFE COACHING (PRE-RETIREMENT – INDIVIDUAL)

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LIFE COACHING (PRE-RETIREMENT – GROUP)

o In Operation: since 2007

o Target audience: Supervisors, Coordinators, Administrative and

Operational staff. Total of 1736 participants attended (2010 to

2012)

o Program length: Varied

o Covered topics: Same as the individual program

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FAMILY MEMBERS COACHING

o In Operation: since 2009

o Target audience: different generation of family members from

Brazilian business groups from various segments.

o Format: individual, initial phase may be done in groups

o Coachees: 30 family members (2009 to 2013)

o Covered topics:

• Life and career guiding, professional and personal scopes

• Personal and professional history mapping, profile and personality,

developed and/or needed competencies, role in the familiar

structure, wishes and future project, career counseling, executive

coaching, life coaching, support in project building and viability.

o Alignment: Family Office and Family Statute

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HIGH POTENTIAL COACHING

o In Operation: since 2006

o Target audience: trainees and interns

o Format: group and individual

o Program length: Varied

Covered topics:

• Integration in the corporate world and the company culture

• Behavioral competencies development

• Project development support and area of interest choice

• Special individual sessions format with greater management

involvement

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TEAM COACHING

o In Operation: since 2011

o Team Coaching: Development of single topic/competencies same

for all participants. Completely group delivered.

o Group Coaching/Team Building: Focuses in the relations of a

determined team (partnerships, group identity, productivity,

communication etc.). Delivered in groups with individual

sessions to address specific needs.

o Board Alignment: Focus in the senior management, in aligning

relationships, goals and strategic directions.

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BASIS 2012/2013

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o 2007 to 2010 – Strong trend in Managerial and Leadership

Competencies

o 2011 – Trend in Relationship Competencies

o 2012 and 2013 – Trend consolidation in Relationship

Competencies

Corporate clients most demanded competencies – 2012/2013:

1) Relationship Competencies

2) Leadership Competencies

3) Managerial Competencies

4) Strategic Competencies

5) Technical Competencies

Total researched: 135 competencies

CAREER CENTER HISTORY

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RESEARCH RESULTS

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RESEARCH RESULTS

COMPETENCIES BLOCK QUANT. %

Relationship Competencies 63 46,7%

RESEARCH TOTAL  135 100%

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RESEARCH RESULTS

COMPETENCIES BLOCK QUANT. %

Leadership Competencies 44 32,6%

RESEARCH TOTAL  135 100%

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RESEARCH RESULTS

COMPETENCIES BLOCK QUANT. %

Managerial Competencies 44 32,6%

RESEARCH TOTAL 135 100%

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RESEARCH RESULTS

COMPETENCIES BLOCK QUANT. %

Strategic Competencies 7 5,2%

RESEARCH TOTAL 135 100%

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COMPETENCIES BLOCK QUANT. %

Technical Competencies 1 0,7%

RESEARCH TOTAL  135 100%

RESEARCH RESULTS

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DATA ANALYSIS

1. Relationship Competencies (Communication, Interpersonal Relationship,

Political Skills, Influence and Persuasion):

oNational and global market competition

oCorporate internal competition

oGreater tension amongst executives

oEffective seeking for solution in adversities

oNeed for establishment of partnerships between peers, managers and teams

oNeed for reading political scenarios and acting effectively, respecting

ethical standards

oBusiness culture and climate is an engagement factor for the new

generations (Y and Millennium) and to the retention of senior executives

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2. Leadership and Team Development Competencies (Team

Development, Feedback and Delegation):

oIdentify and develop talents, create backups or a wealth of

potential talents to the Organization. (Brazil’s labor shortage)

oYoung professionals elevated to Leader/Manager positions without

training or preparation

oNeed for understanding generation Y and Millennium behaviors, in

order to engage and develop new management culture in the

Organizations

DATA ANALYSIS

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3. Managerial Competencies (Innovation, Planning, Time

Management, Managerial Efficiency, Customer Orientation and

Results Orientation):

oPractical paths to achieve the planned strategy

oFocus: Processes, Simplification x Data security

oBrazilian culture: tendency to flexibility in excess and little

planning. Flexibility X Discipline (Jim Collins: Great by Choice

– Fanatic Discipline,  Productive Paranoia and Empirical

Creativity).

DATA ANALYSIS

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4. Strategic Competencies (Business View and Strategic View):

oStrategy – many times it comes ready from outside

oIncreasingly short-term and survival results

oBusiness View – more practical (knowing one’s own area, the

relation between the company’s areas, the company position in the

market and the competitors)

DATA ANALYSIS

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5. Technical Competencies (Negotiation):

oLess demanded

oNegotiation – greater demand due to it’s potential to leverage

the sales capacity and company revenue

oCommercial expansion, customer loyalty (focus in the long-term

relationships and in building long lasting partnerships)

DATA ANALYSIS

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