New! Transform your direct mail from the ordinary to the ...€¦ · New! Transform your direct...
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www.canadapost.ca Printed in Canada ™ Trademark of Canada Post Corporation Scented Admail™ & Scented AdCard™ New! Transform your direct mail from the ordinary to the scent-sational! Smell is considered one of the most powerful of human senses. It can influence moods, evoke memories and trigger different types of behaviour. So why not consider making innovative scent-infused direct mail part of your next marketing campaign? When scents make good business sense… By applying micro-encapsulated scent-infused inks and lacquers to your direct mail you can create an immediate emotional response that may help lift response rates and sales, improve ROI and build brand awareness. Give your admail more personality with a new creative option Think of the possibilities! Combine a popular scent and intriguing graphical elements to make a positive and lasting impression on your customers. Get ready to engage your customers for greater loyalty The sensory experience of brands can often play an important role in creating brand loyalty—a great reason to add a scintillating scent to your direct mail. Make your messages stronger and last longer Sensory impressions, such as sense of smell, may create an emotional response that can influence consumer recall. Choose from dozens of off-the-shelf scents The invigorating aroma of coffee, the fresh scent of lemon and the unforgettable smell of new leather are just a few of the fragrances that can help you connect with your customers. Develop a unique scent to appeal to your target audience Scented direct mail can help a wide range of businesses transmit an exact match of a specific aroma or fragrance simply, easily, and cost-effectively. Add a scent without adding extra postage Scented AdCard™ from Canada Post enhances your marketing mix without driving up your postage costs—good news for any marketing budget. Direct mail is one of the only media that lets you connect with your customers through the sense of smell.
Transcript of New! Transform your direct mail from the ordinary to the ...€¦ · New! Transform your direct...
www.canadapost.caPrinted in Canada ™ Trademark of Canada Post Corporation
Scented Admail™ & Scented AdCard™
New! Transform your direct mailfrom the ordinary to the
scent-sational!Smell is considered one of the most powerful of human senses. Itcan influence moods, evoke memories and trigger different typesof behaviour. So why not consider making innovative scent-infuseddirect mail part of your next marketing campaign?
When scents make good business sense…
By applying micro-encapsulated scent-infused inks and lacquers to your directmail you can create an immediate emotional response that may help lift responserates and sales, improve ROI and build brand awareness.
Give your admail more personality with a new creative optionThink of the possibilities! Combine a popular scent and intriguing graphical elements to make apositive and lasting impression on your customers.
Get ready to engage your customers for greater loyaltyThe sensory experience of brands can often play an important role in creating brand loyalty—agreat reason to add a scintillating scent to your direct mail.
Make your messages stronger and last longerSensory impressions, such as sense of smell, may create an emotional response that can influenceconsumer recall.
Choose from dozens of off-the-shelf scentsThe invigorating aroma of coffee, the fresh scent of lemon and the unforgettable smell of newleather are just a few of the fragrances that can help you connect with your customers.
Develop a unique scent to appeal to your target audienceScented direct mail can help a wide range of businesses transmit an exact match of a specificaroma or fragrance simply, easily, and cost-effectively.
Add a scent without adding extra postageScented AdCard™ from Canada Post enhances your marketing mix without driving up yourpostage costs—good news for any marketing budget.
Direct mail is one ofthe only media thatlets you connect withyour customers through the sense ofsmell.
www.canadapost.caPrinted in Canada ™ Trademark of Canada Post Corporation
Scented Admail™ & Scented AdCard™
Scented direct mail demystified
How do you apply the scents?An advanced micro-encapsulation technique is used to infuse scented oils into ink, which is thenprinted directly on the piece as part of the printing and production process.
How are scents released?Micro-encapsulated scent-infused inks and lacquers are dormant until the specified area isrubbed, eliminating the risk of scents being released prematurely during production or delivery.
Do scented pieces have to be sealed?When micro-encapsulation is used, items don't need to be sealed, provided the scented patchdoesn't exceed 2" x 2" (5.08 cm x 5.08 cm) and is covered or contained in the mailed piece.
Get creative and get noticed with Scented AdCard™By combining a special scent with eye-catching graphics and compellingmessaging—all through the ease and convenience of Canada Post’s one-stopAdCard service—you can differentiate your admail from the competition.
With Canada Post's AdCard, you get a high-quality panel card that's produced in fullcolour on premium stock.
Available in standard and custom formats, AdCard gives you the freedom to choosethe size and style that’s right for your campaign.
AdCard offers a wide range of creative options, including: scent, scratch and win,die cutting, Repositionable Notes, perforations, variable imaging and much more.
By including a tracking code, website address or 1-800 number on your AdCardpiece, you can measure the success of your direct marketing campaign.
Canada Post can help you zero in on high-opportunity prospects by using data fromthe GeoPost™ Plus targeting tool or your own customer list.
A dedicated Canada Post team can help you coordinate your entire direct mailcampaign from start to finish, enabling you to focus on your core business.
Get your direct mail noticed.
Make an emotional connection with your audience.
Build brand awareness and increase customer loyalty.
Contact your Canada Post representative orvisit www.canadapost.ca/scentedadcard
When the direct mailpiece is rubbed in thespecified area, afragrance is releasedto enhance yourmessage.
6/25/2008 3:27:40 PM
