A perfect business opportunity

Reasons to choose TruGreenProven modelUnparalleled supportGrowing market• Experienced support team

By servicingjust 4% of your areathere’s the potentialto build a lucrative business ofup to 10 livieredvehicles ...!

TrainingExtensive technical & business training, Marketing & salesGain a turf industry qualification

SupportAdditional training, support andbusiness advice available whenever you need it! Led by Network Operations Manager who has over 30 yearsturf industry experience

Welcome to

Did you know there are 23.7 million gardens in the UK?

That makes our lawn care franchise a fantastic businessopportunity, with huge growth potential in an exciting and variedindustry.

Perhaps you have a love of the outdoors or have an interest inhorticulture or just fed up of the 9-5 office job? Maybe you longfor your own business but not sure you have the skills?

Don’t worry… A TruGreen franchise provides all the technical andbusiness knowledge and support you will need and ourexperience and expertise will sow the seeds to your success.

If you’re looking for a professional, customer focused businessproviding a flexible working lifestyle, with excellent earningpotential, then TruGreen is right for you. We are excited aboutdiscussing this opportunity with you!

90% have lawns!

26.4 million households in the UK

Grow your own success!

*ONS – Families and Households – 2012 Release.

“There’s 23.7 million gardens* in the UK”

Why do people use ?TruGreen franchise owners get many of their customersthrough referrals and recommendations. Those who are mostlikely to require your services are people who:

TruGreen appeals to them because:

What our customers say....

• We have fully trained and qualified operators• We provide a bespoke, customised service• We use professional lawn care products• We are uniformed and professional

We offer the highest standard of customer care

• Don’t have the time to do it themselves or are unable• Want to enjoy their garden• Recognise that doing it themselves is often more costly...the service and prof

essionalism of TruGreen

never fails to impress us – real value for m

oney.”

Mr & Mrs B, Burnley

“I have used the competition in the past an

d been

unimpressed, TruGreen take Lawn care to

the next

level...” Matt, Hale

“I’m happy to recommend the expertise of T

ruGreen

to any potential customers.” Mrs Currie, W

.Yorks

With 26.4 million households in the UK and approximately 90% of them with gardens, themarket and business opportunity in the lawn care industry is huge. Coupled with thepotential in the commercial lawn care market, it’s an industry very much worth being apart of.

With our experience and expertise, we will help you to capitalise on the growing market.In addition to the domestic/residential work, there is vast scope to develop into thecommercial market in the following areas:

Whatever your growth aspiration, our on-going support will guide you to build a successfulbusiness.

The lawn care market

Bed and breakfastsCricket squaresBowling greens

HotelsSmall business parksPublic houses

Why choose ?• Growth market and proven business model

• Technical & business training

• Brand name awareness

• Unparalleled on-going support

• Over 30 years of turf industry experience

• Supported by a world leading franchisor

with over 50 years of franchising experience

The franchise opportunityThis is a year-long business where you will provide tailored lawn care treatments to your customers

and encompass a host of management activities that go with building up a multi-van business. There’s

huge scope to expand your franchise with the potential to run a fleet of branded vehicles to deliver

lawn care services in your local area.

The lawn care treatments you provide are focused on your individual customer’s requirements and you

won’t believe in a one-size fits all approach. Customer care and satisfaction are of great importance.

We’re here to help you grow a successful lawn care business, with multiple vehicles and staff,

training programmes and unparalleled support network.

By servicing just 4% of the homes in your territory, you could build a lucrative business, with a

fleet of up to 10 liveried vehicles...

Is a Franchise for you?

• Self motivatedDetermined

• Able to follow a system• Possess good communication skills • Have a good fitness level. • Enthusiastic with a positive outlook• Enjoy the outdoors

• Work hard• Be prepared to work flexible hours• Have a desire to build and develop your own business

TruGreen’s businessmodel and professionalismwas evident from my veryfirst discussions with individuals in the business....

”

Karen Burdett, TruGreen Milton Keynes & West Northants

”

You need to be...

And above all...

Running your franchiseOur TruGreen franchise owners differentiate themselves from the competitionby providing a bespoke service and focusing on customer care, profitability andbusiness success.

Lawn care treatments include:

See our Day in the Life Journey!

The support we receive from fellowfranchisees, our business mentor andfrom ServiceMaster issuperb.

”

”Bob Anderson, TruGreen West Yorkshire

Training

Ongoing Support Additional training, support and business advice is available wheneverrequired. With regular seminars, refresher courses, as well as one toone training during site visits, you will never be on your own.

Benefit from:

Routine visits, phone advice and technical updates are readily availablefrom your TruGreen Operations Manager who has 30 years experiencein the turf industry.

• Management support

• Professional products & equipment

• Marketing material & advice

• On-going training

• Technical bulletins

• Business development

We provide unparalleled training and support for our TruGreenFranchise owners which starts with a two week comprehensive training‘Academy’.

This provides extensive technical and business training, marketingadvice and methods on obtaining customers. You will also becomequalified in pesticide application from the National Proficiency Council(NPCT) .

Scarification Aeration Weed and feedRemoval of moss and algae from pathways, patios and driveways Garden clearing Tidy-up activities

You will also deal with:

Marketing and salesPurchasingOffice administrationEstimates and lawn analysisLiaising with your customers Training and recruiting staffCustomer Service

9

About usTruGreen became part of the ServiceMaster Family of Brands in the UK in2003, following more than 30 successful years in the USA. A bfa foundingmember, ServiceMaster Ltd has over 50 years franchising experience in theUK. Globally, the company serves domestic and commercial customersacross a world-wide network of more than 5,500 franchise businesses.

Other businesses under the umbrella of the ServiceMaster Family of Brandsinclude ServiceMaster Clean, Merry Maids and Furniture Medic. We now haveover 800 franchise licenses established throughout the UK.

TruGreen franchise owners also benefit from national marketing efforts madeon behalf of all our brands and the name recognition of our sister operations.

Taking the next steps...We hope that you have found the enclosed information valuable. Whilst westrongly believe that this is a fantastic business opportunity, we alsounderstand it is a big decision!

You’ll no doubt have further questions to ask us and no matter how big orsmall your queries are, we’re here to help.

Your future depends on what you do today!

Call us! Email us! Book an appointment!

0116 275 9005

franchises@servicemaster.co.uk

www.servicemaster.co.uk/trugreen

@SM_franchises

The investment!

What your training involves!

What our franchisees say!

What a day in the life of a TruGreen Franchisee is really like!

Read on to find out about...

6:30am I’m awake so I enjoy a cup of tea in bed. This simple pleasure is one I never had in the past, as I was so anxious to getto work. Working from home has numerous benefits; one of these being not having to travel to your workplace.

7:45am I set off after reading through my schedule for the day. During a typical day I will visit about eight existing customersand meet with at least one potential new client. Since most of my customers are residential, I generally arrange my firstappointment for around 9.00am so I have plenty of time to deal with any emails and arrange the following week’s appointments.

9:00am I start work and, given the seasonal nature of lawn care, my workload is quite varied over the course of a year. Thespring and autumn are especially busy, with May and October generally being my best revenue months. Summer is nicelymanageable allowing me some leisure and family time. January and February provide me with the opportunity for a longerholiday, van and machinery maintenance, year-end accounts, admin, etc. It’s also a time to reflect on my business. Sincelawn work is physical, spending the winter months working at my desk allows my body to rest.

Richard Hodson of TruGreen Arden

Franchise owner since 2007

>>

Day in the Life of

10:00amA typical early spring day will consist of seven to 10 appointments, where I will putdown a moss control or spring fertiliser and spray a weed control according to what type ofweeds are present. The phone is busy in the spring with new enquiries – the lifeblood of anybusiness – so these need to be treated with some urgency and appointments made. By mid tolate spring and early autumn we are scarifying and seeding lawns which is quiteheavy-duty work and the number of daily calls reduces as the work is more labour intensive.Given the increased workload I may take on additional labour during these periods.

11:00am My hours of work rise and fall with the seasons. I often work beyond 12 hours aday, six days a week at busy times; this drops to maybe several hours a day in the quietertimes. I enjoy and appreciate the ebb and flow of seasonal working.

Carrying out manual work outside also keeps me healthy, slim, fit and strong. I no longer use a gym or find reasons to exerciseas I get all I need automatically from the work!

1:00pm After having lunch, I’ll make a few phone calls to arrange appointments to visit those customers who don’t use email.There is no such thing as a lunch hour and sometimes, I don’t have time to stop to eat. If I needsome technical support, I’ll call our Technical Manager.

6:00pm Once home, I prepare invoices, new quotes and deal with other tasks such as banking,monthly accounts and quarterly VAT returns, placing stock orders and paying suppliers,tracking receipts, examining the performance of websites, etc – there’s always something to doand I frequently don’t shut down the computer until 9.00pm or much later if I’m home alone. Ienjoy all of this – I am a Jack-of-all-trades by nature and I love being involved in every aspectof the business, with the exception of IT of course!

Bob Anderson TruGreen West Yorkshire

“After 30 years of running a textile business and being seriously ill, I decide, in 2004 to look atpastures new – a business that would provide a good living, but which I could really enjoy. I’d alwaysbeen my own boss and I didn’t want that to change so I decided on a TruGreen franchise.

I had always been a keen gardener and so TruGreen was immediately interesting to me. My wife wasunsettled in her job at the time and so we decided it was something we could do together. After our twoweek intensive training course, we came away fully equipped to start, bursting with enthusiasm and highhopes.

The last seven years have not disappointed. We enjoy our work, have made friends with many of ourcustomers and enjoy a great deal of job satisfaction. The support we receive from fellow franchisees, ourbusiness mentor and from ServiceMaster has been superb.

There are very few opportunities to see the early morning dew glistening on the grass in the brightsunshine of a new day, knowing that you’re going to make a real difference to a customer’s lawn. It beatssitting in an office looking over a crowded street any day!”

Case Study

BACaseStudyJune2013

Karen Burdett TruGreen Milton Keynes &

West Northants

Less than 18 months ago Karen Burdett was working in a commercial, customer focused environment. Today, she is the proud franchise owner ofTruGreen Professional Lawn Care in Milton Keynes and West Northants as well the winner in 2013’s ‘Encouraging Women into Franchising (EWIF)Awards,’ for ‘New Woman Franchisee of the Year.’

After working for over 20 years in a commercial environment, Karen was looking for investment opportunities to set up a business which would give her a career change and a sensible return on investment. “My passion is the outdoors,” she says. “I was more than happy when one of the areas I reviewed came out on topand I decided on lawn care. Not many people realise that lawn care is a quite a technical business so it was important that I had the right backing both technicallyand through a recognised brand.”

Following thorough research on four lawn care brands, Karen chose TruGreen. She explains: “Their business model and professionalism was more evident evenfrom my very first discussions with individuals in the business. It was also learning that Steve Welch, a highly respected figure in the turf and sporting industry,was the Network Manager for TruGreen and would be my support mechanism that really swung it for me.”

“The technical support with TruGreen is second to none and the ServiceMaster Company is full of individuals who you can call on at any time for support on arange of things, – that’s the beauty of going down a franchise route.” adds Karen.

“Karen is a breath of fresh air within our male dominated TruGreen network and the other franchise owners also agree,” comments Steve Welch, TruGreen NetworkManager. “Her success in just 11 months has spurred her neighbouring franchise owners on, so keen are they not to let a girl beat them at their own game!”

When Karen was announced EWIF’s ‘New Woman Franchisee of the Year, at a lunchtime ceremony in London on May 16th, this was an ideal end to her first yearin business. “Winning this award was the icing on the cake for my first successful year operating my TruGreen franchise. The back-up and support I’ve had fromTruGreen head office was phenomenal and I couldn’t have achieved this success without them. The first year of any new company is very tough, so to have beenrecognised with an Industry award is unbelievable! TruGreen really is a franchise I would recommend!”

Case Study

KBCaseStudyJune2013

The ‘Academy’ is an extensive training course whichcovers all aspects of your lawn care business, prior to the start oftrading.

An A-Z in identifying, growing and maintaining the grass plant

In depth understanding of the importance of a balanced fertiliser to grass quality

The importance of scarification and the benefits to healthy grass growth

Why aeration is important to maintaining a healthy lawn

Comprehensive weed identification and methods of treatment

Identification and causes of turf pests and diseases and how they are controlled

Guide to operating and maintaining machinery, including a practical training session

Guide to operating and maintaining the fertiliser spreaders and spraying equipment

PA1 and PA6 Training by the National Proficiency Training Council to allow for the safe spraying of chemicals

Lawn and soil analysis, including the importance of the pH scale

Marketing your business and the importance of Brand identity

Health and Safety training; The importance of Risk and COSHH assessments and the wearing of personal protective clothing

Product training; why choosing the correct product is key to the success of the treatment

Training and operating of the Bespoke IT software

Business Development

Intensive Sales training, price guide and business management

Customer Service

AcademyJune2013

Your training

Academy

What is included?Initial two week tra

ining programme

Pre Academy pack preparing you for

business

PA1 & PA6 training from the Nationa

l Proficiency Council (NPCT)

Use of the TruGreen brand Identity

Designated territory

Business launch assistance

Equipment for your business includi

ng:

Scarifier

Aerator

Full range of fertiliser spreaders

Spraying equipment

Products for your business including

:

Range of fertilisers

Moss control products

Selective weed control

Pesticides and fungicides

Grass seed

Franchise Cost = £24,995 + VAT*Includes £18,000 worth of starter pack ofequipment and supplies

All you’ll need isa computer and va

n

*You’ll be VAT registered, therefore you can claim the VAT back.

that franchising has a 92% successrate as opposed to starting up onyour own?

Major banks will lend up to 70% ofthe initial investment.

Did you know...

Customer Management

Software

Uniform

Lifting equipment and full van wrap

84,000 leaflets, Stationery, Business c

ards

Own webpages

Google optimisation, Adwords

Social media

Dedicated Brand manager

Business management tools

Corporate email address

Email newsletter templates

Franchisee online forum

Regular and on-going support

Your investment

InvestmentJune2013

Contact us!

Your future is closer than you think!

Stop dreaming - Take Action....

0116 275 9005

www.servicemaster.co.uk/trugreen

franchises@servicemaster.co.uk

@SM_franchises

TruGreen, ServiceMaster Ltd, ServiceMaster House, Tigers Road, Leicester LE18 4WS